Your Expert Guide On How To Buy and Sell Domain Names

written by

Joe Uddeme

Joe Uddeme

Your Expert Guide On How To Buy and Sell Domain Names

New to the industry and need to know how to buy and sell domain names? You’re most likely looking for the best places you can buy domains from, where to sell your domains, how to transfer names to your buyer, how much you can sell your names for, and more. If you’re looking for a great domain name for your business, would benefit from professional help in negotiating and buying a website domain, or even just need to know the value of your domain, then let us help. At Name Experts, we help corporations and individuals around the world buy and sell domain name assets. We’ll help you navigate the waters and even help you choose the best domain name for your business.

Read on as we give you the entire guide to help you buy and sell domain names.

How To Buy and Sell Domain Names The Right Way

Buying a domain name isn’t always easy. It can be a real pain to finally decide on the perfect one only to find that it’s already taken. Here we go over the process so that you can buy and sell domain names the right way.

Buying Domain Names

Buying the right domain name for your brand can be a pretty big undertaking. New GTLD’s like .online or .law are part of more than 1500 alternative top level domains that can sometimes confuse your customers. How can you know what the right choice is to help your business grow? Or maybe you’re buying domains to turn around and sell them. Whatever you need a new domain name for, having a broker on your side to help you with how to buy and sell domain names and get the domain purchase over the finish line.

Especially when it comes to the negotiation process, you’ll want to have an experienced broker who knows what your purpose is for the domain name so that they can plan the proper strategy. We also encourage you to use an accredited, third-party escrow provider. We use Escrow.com as the preferred method for domain purchase transactions because it identifies all the parties involved to ensure proper transfer and a smooth transaction experience. The broker you choose should be able to work with the escrow provider and help you complete the entire domain purchase process.

Escrow Process to Buy a Domain Name

Here are the general steps outlined below:

  • Buyer and Seller agree to terms
  • Buyer selects a payment method
  • Escrow secures buyer’s payment
  • Escrow will prompt the seller to transfer
  • The transfer will occur either by account transfer or authorization code
  • Seller confirms shipment of merchandise
  • Buyer confirms receipt of a domain name in the account
  • Buyer marks the transaction complete
  • Domain Purchase and choosing the right broker

Your domain broker should be open to communicating with you throughout this entire process and make sure the timeline is being met as well as handling your expectations. At Name Experts, we will make sure that we will get you the domain you want or find an appropriate alternative if the one you want truly isn’t available.

Most reputable brokers will charge a fee for any successful acquisition and should be upfront with you about that fee. They’ll also help you with successfully transferring domains so that everything is out of your hands when all is said and done.

Selling Domain Names

Regardless of whether you’re a seasoned domain investor with dozens of assets or someone who just has one domain name to sell, it’s always a good idea to hire a professional who knows what they are doing. Domain experts make it their mission to maximize your sales potential and work on your behalf. This means letting you know if you’re sitting on a goldmine when it comes to domains or buying assets that are only worth a few pennies – they’ll help you figure out the value of your domain.

The first step of the selling process is to establish the right expectation for your domains. Sellers should identify their needs and realistically price their assets in a way that will make people want to buy them. We’ll help you identify your goals and get to the bottom of why you’re really selling.

Typically there are different types of pricing models that we use to sell your domain name, but it all depends on intent. They include retail sellers, market seller, and liquidation seller. At Name Experts, we have experience negotiating and marketing your name assets successfully. We have the knowledge to help you nail down a strategy to make sure the right people are seeing your domain names. If you’re in the market to sell, we will help you with all of our services.

Value your Domain Name

You domain name, and really anyone’s domain name, is only worth as much as a buyer is willing to pay. There are different factors to consider though. For example, single word .com assets sell for a higher price than longer names. At Name Experts, we will evaluate your assets and take comps of other names that recently sold in the market. We’ll make sure you have a realistic expectation of what your domain is worth.

Marketing

Especially if you’re new in this industry, you’ll want someone experienced putting your name in front of the right people. We use a combination of email, phone, and press releases to cover a global exposure. This also includes reaching out to our industry-wide relationships to help you find the perfect buyer.

Negotiation

Don’t leave money on the table. Let Name Experts negotiate on your behalf and help you maximize your profit.

Transfer Service

This part of the process makes sure that the buyer lives up to his end of the deal. We handle all transfers through Escrow.com, a licensed and audited escrow service ideal for domain names.  We’ll make sure that your domain name ends up at the right registrar.

Let Name Experts Help You

At the end of the day, you need someone you can trust to help you navigate these waters. A professional broker can make all the difference. They will outline both the buying and selling process for you and make sure both sides understand the goal of the transaction. They’ll also help you take the guesswork out of the process as well as represent your interests. As experienced brokers with an industry-wide reputation, let us help you with all the phases of how to buy and sell domain names.

When you work with an experienced professional like us, you’ll see that they will also have all the relevant contracts and paperwork to help you secure the name that you want or sell it for a fair price. We’ll make sure that every step of the way is completely transparent and we always have your best interest in mind. We don’t want to compromise your identity or your confidentiality, and we work hard to earn the trust of our clients with consistent performance and open communication.When you’re ready to get started or just want more information on the buying or selling process, reach out to us today! We’d love to prove to you why we’re the experts and answer all of your questions.

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What is AI Domain

What is AI Domain? nameexperts.com: Your Guide to AI Domain Names Understanding .AI Domains Definition and Origin of .AI Domain Extension The .ai domain extension is a top-level domain (TLD) that originated as the country code domain for Anguilla, a picturesque Caribbean island. Initially designated for local use, the .ai domain has since evolved far beyond its geographic roots. Today, it is recognized as a specialized domain extension tailored for companies involved in artificial intelligence and related technologies. The .ai domain stands as a beacon of innovation and technological prowess, particularly in the realms of artificial intelligence and technology. The .ai domain extension has become synonymous with cutting-edge advancements, making it a sought-after choice for businesses and organizations aiming to showcase their expertise in AI and related fields. Brief History of AI Domain The .ai domain has a fascinating history that dates back to 1995 when it was introduced as the country code top-level domain (ccTLD) for the island of Anguilla. Initially, the domain was restricted to businesses based in or tied to Anguilla, but in 2009, it was made available worldwide without restrictions. Since then, the .ai domain has gained popularity among tech companies and organizations globally, representing artificial intelligence and innovation. Today, the .ai domain is a sought-after domain extension, with many to establish a strong online presence. AI Domain Names: Significance and Purpose AI domain names, which end with the .ai extension, are more than just web addresses—they are powerful tools for brand recognition and online presence. For tech companies and organizations, an .ai domain name signals a commitment to innovation and technological excellence. These domain names are particularly valuable for businesses in the AI sector, as they instantly convey a focus on artificial intelligence. By choosing an .ai domain, companies can create a unique and memorable web address that reflects their dedication to advancing technology and AI. This not only helps in establishing a strong online identity but also in attracting a tech-savvy audience. The concept of ‘ai domain growth’ is closely tied to the adoption and future prospects of .ai domains, driven by factors such as innovation in AI technologies, the number of AI-focused startups, and the consumer perception of .ai branding. Benefits of .AI Domains SEO Benefits for AI-Related Topics One of the standout benefits of .ai domains is their potential to enhance search engine optimization (SEO) for AI-related content. Google treats certain country code top-level domains (ccTLDs), including .ai, similarly to generic top-level domains (gTLDs) like .com, .net, and .org. This means that an .ai domain can be just as effective in reaching users who are searching for AI-related information. By leveraging an .ai domain, businesses can improve their visibility in search engine results, thereby attracting more visitors interested in artificial intelligence. This SEO advantage, combined with the inherent brand recognition of the .ai extension, makes it a powerful asset for companies in the AI sector. Popular AI Domain Examples The .ai domain extension has been embraced by numerous influential companies and organizations within the tech industry. Here are some notable examples that showcase the versatility and appeal of this domain extension: Open.ai Open.ai is a pioneering research organization dedicated to advancing artificial intelligence to benefit humanity. Their website, open.ai, serves as a hub for their groundbreaking work and mission in the AI field. By using the .ai domain extension, Open.ai underscores its commitment to innovation and leadership in artificial intelligence. Facebook.ai Facebook.ai is the dedicated platform for Facebook’s extensive research and development in artificial intelligence. The website provides a comprehensive overview of Facebook’s AI initiatives, including their cutting-edge AI-powered tools and technologies. The .ai domain extension helps Facebook highlight its focus on AI advancements and its role in shaping the future of technology. AI.google AI.google is Google’s showcase for its artificial intelligence research and development efforts. The website offers detailed information on Google’s AI projects, tools, and technologies, reflecting the company’s dedication to pushing the boundaries of what AI can achieve. The .ai domain extension reinforces Google’s position as a leader in the AI industry. AI Domain vs Other Domain Extensions When it comes to choosing a domain extension, tech companies and organizations have several options, each with its unique advantages. The .ai domain stands out as a niche domain extension specifically associated with artificial intelligence and machine learning. While .com remains the most popular and widely recognized domain extension, .ai is rapidly gaining traction among businesses focused on cutting-edge technology. On the other hand, .io is another popular choice for tech companies, but it doesn’t carry the same strong association with AI as the .ai domain does. For businesses aiming to highlight their expertise in artificial intelligence, the .ai domain offers a distinct and memorable web address that sets them apart from the competition. Comparison to .com Domain The .com domain is the most widely recognized and popular domain extension, with over 160 million registered domains. In contrast, the .ai domain has around 353,928 registered domains, as of December 2023. While .com is a more established and traditional domain extension, .ai is gaining popularity as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. Google treats some ccTLDs, including .ai, .me, and .biz, the same way as .com, .net, and .org, making .ai a viable option for businesses looking to establish a strong online presence. Comparison to .io Domain The .io domain is a popular domain extension for tech companies, but it is not as closely associated with artificial intelligence as .ai. While .io is a more established domain extension, .ai is gaining traction as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. The .io domain has around 270,000 registered domains, compared to the .ai domain’s 353,928 registered domains, as of December 2023. Acquiring and Configuring AI Domain Acquiring and configuring an .ai domain is a straightforward process. To register an .ai domain, you can search for available domain names on a domain registrar’s website and proceed to check out. The registration process typically involves verifying the availability of the domain name, choosing your registration term, and paying the registration fee. Once the registration is complete, the domain name will be registered and available for use. To configure your .ai domain, you can set up website hosting, email hosting, and other services to establish a strong online presence. By securing an .ai domain, businesses can effectively signal their commitment to innovation and technological advancement in the AI industry. AI Domain Safety and Security Features When it comes to online security, the .ai domain extension offers robust features to ensure a safe and reliable web presence. Here are some key safety and security measures associated with .ai domains: Overview of Safety Features Domain Name Dispute Resolution Policy: The .ai domain extension adheres to the Uniform Domain-Name Dispute-Resolution Policy (UDRP), providing a structured process for resolving disputes related to domain name registrations. This policy helps protect domain owners from potential conflicts and ensures fair resolution. Domain Name System Security Extensions (DNSSEC): The .ai domain extension supports DNSSEC, which adds an extra layer of security to domain name lookups. DNSSEC helps prevent certain types of cyber attacks, such as cache poisoning, by ensuring the authenticity of the DNS responses. Two-Factor Authentication: Many registrars offering .ai domain registrations provide two-factor authentication (2FA). This security feature requires users to verify their identity through an additional method, such as a mobile device, adding an extra layer of protection against unauthorized access. Domain Locking: Some registrars offer domain locking services, which prevent unauthorized changes to the domain name registration. This feature ensures that only authorized individuals can modify domain settings, reducing the risk of domain hijacking. WHOIS Protection: WHOIS protection services are available through some registrars, which hide the registrant’s contact information from public view. This feature helps protect domain owners’ privacy and reduces the risk of spam and identity theft. Overall, the .ai domain extension is a secure and reliable choice for businesses and organizations aiming to establish a strong online presence in the tech industry. With these comprehensive safety features, .ai domains provide peace of mind and robust protection against various online threats. Who Uses .AI Domains? .ai domains are embraced by a diverse array of businesses and organizations within the AI and technology sectors. Here are some of the key users: Tech Companies: Many tech companies opt for .ai domains to establish a robust online presence and enhance brand recognition. The .ai extension underscores their commitment to technological innovation. AI Startups: For AI startups, an .ai domain is a perfect fit. It conveys a sense of cutting-edge technology and forward-thinking, which is crucial for attracting investors and customers. Research Institutions: Universities and research institutions often use .ai domains to highlight their work in artificial intelligence. This helps in building a strong online presence and gaining recognition in the academic and research communities. Businesses with AI-Related Products or Services: Companies offering AI-driven products or services find .ai domains particularly beneficial. It helps them stand out in a crowded market and signals their expertise in AI. Overall, .ai domains are a strategic choice for anyone looking to make a mark in the AI industry, providing a blend of SEO benefits, brand recognition, and a clear association with technological innovation.

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What is Domain Name Escrow & How Does it Work?

Escrow is important when buying domain names, especially those of high value. Domain name expert Joe Uddeme explains how domain name escrow works – and why you should use a domain escrow 3rd-party when making highly-priced acquisitions.   What is Domain Name Escrow? Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions. In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met. This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception. By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. A domain name consulting service can help make the process much easier. What Is Escrow? Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met. If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions often, the escrow process involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled. What Can Escrow Be Used For & Why Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal. Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against: Sellers refusing to deliver a domain despite agreeing to do so. Buyers refusing to pay for a domain despite an agreement to buy it. Payment being made, and the domain not being transferred to the buyer. Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected. In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith. How Does Escrow Work? 1. Agreement on price and deal The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use. 2. Buyer places agreement with an escrow company With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction. 3. Domain Name Is Transferred The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer. It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements. 4. Domain Transfer Is Confirmed After the domain is transferred, the buyer will notify the seller agree the escrow company that the seller has fulfilled their part of the deal. 5. Payment Given To Seller With the domain transfer confirmed, the escrow company completes the escrow transaction by using money order and sending the money deposited by the buyer to the seller. What fees are associated with using an escrow service? The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume. Benefits of Using Escrow For Buyers and Sellers The benefits of using escrow for domain names include: Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud. Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed. Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name. Choosing the Right Escrow Services Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions. Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction. A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company. Domain Name Transfer and Intellectual Property Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability. Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks. Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely. This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name. Alternatives To Using Escrow Attorney A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court. The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled. An attorney is crucial in selling domain names to ensure all legal aspects are covered and the transaction is secure. Domain marketplace There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller. Best Domain Name Escrow Services Escrow.com Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch. The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller. Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001. Sedo Domain Transfer Service Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names. Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller. When both ends are confirmed, then Sedo transfers the domain to the buyer and the buyer sends the money to the seller. This service incurs a 3% fee on the domain purchase price, with a minimum of $60. Afternic Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller. Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee. The drawback here is that Afternic doesn’t charge escrow fees separately. It takes a 20% fee which includes both sales and escrow commissions on all domains listed on its platform. Using an Escrow Service It is necessary to use an escrow service if you are paying a significant amount for a domain name and it helps protect you and the seller. If you need guidance in the domain buying process, including escrow, contact us for help. We have negotiated over $150 million in domain name sales and have over a decade of experience in domain name buying and transfers.   About the author Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

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Can You Buy a Domain Forever?

One of the most common questions we are asked is, ‘Can I own my domain name forever?’ While the simple answer is ‘no’, Name Experts director Joe Udemme explains a reliable workaround…   While it’s not possible to buy a domain name forever in the classical sense, there are ways to ensure long-term control over your domain. Website registration typically involves leasing a domain name for a specific period, usually between one to ten years. However, some registrars offer lifetime domain registration options or auto-renewal features that can help you maintain ownership for an extended period to buy a domain name. By opting for these services, you can avoid the hassle of frequent renewals and ensure that your domain name remains yours for as long as you need it. This approach provides peace of mind and stability for your online presence, allowing you to focus on building and growing your website without worrying about losing your domain. It’s an especially important consideration when you want to buy a premium domain name.   Key takeaways Understand the truth about “ownership” of a domain name Know your rights and responsibilities as a domain name owner Learn about settings and protocols that can help protect you

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

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