Selling a domain name requires a keen understanding of the value proposition for the prospective target. Why is the domain name a good fit for the prospective user, and helping to articulate that information in a way that’s easy to understand and impactful.
We also need to set the expectations of the seller to make sure they understand that value is driven by the market and timing of the asset.
Furthermore, domain strategy and defensive positioning also play an important role in determining domain name values and whether an asset is classified as premium. What is the assets intended use, and how does it add the overall strategy of brand recognition and defensive position versus the competition.