Is .com domain name still relevant?

written by

JoeUddeme

JoeUddeme

Is .com domain name still relevant?

.com is still relevant

As a super-premium domain broker and domain name valuation expert I am continually asked if the .com is still as relevant as it once was…The short answer is absolutely and here’s why…

Branding remains at the forefront of all carefully executed advertising or marketing campaigns. It’s imperative that your message is clean; concise and to the point. Some of the largest and most successful companies around the globe understand the importance of brand appeal.

The domain name is the “foundation” for the brand. The .com domain name adds equity, credibility, and is easily memorable. Often times, we refer to the .com as the beach front real estate.

Additionally, domain names are valuable and continue to retain that value. Most startups and brand managers understand the importance of the .com as consumers have been programmed for years to gravitate towards the .com.

This is still relevant today. In using this example, we can demonstrate the significance of the .com domain name.

Advertising and .com

Take for example, a sixty minute program on television. Within that hour, at least eighteen minutes are geared towards commercials. The rest of the time is actual programming.

There are six breaks of 3 minutes with six :30 commercials per break. Five out of Six brands advertise the .com in their marketing campaign. Furthermore, consumers have been programmed to gravitate towards .com.

Additionally, over the past twenty five years, top brands have acquired and marketed their companies with the top domain names, with every brand in the top 100 from 2015 marketing the .com.

Will advertising and marketing strategy shift?

Some would make the case that the .com is dying and losing value-especially with Mobile marketing continuing to grow. While there might be some validity to this notion, it’s not entirely true.

Most efforts to change the .com as the dominant tld revolve around small to medium-sized business. These companies continue to acquire alternatives for a fraction of the price of the .com

What does this mean for you?

Savvy brand managers and startups need to carefully select their brand and determine their scale and marketing reach. The .com is the only way to effectively add value to your brand, and increase that global appeal.

Remember, consumers have choices-more than ever and it’s important to make a good first impression. A dominant domain name is the cornerstone to any successful online presence.

In addition, Advertising is everywhere. As consumers, we are deluged with ads that saturate our minds with new products and services.

Finally, Take the challenge and review advertising best practices .  Super premium and keyword-dominant .coms will continue to dominate the large-scale global appeal. .coms will continue to add value to your global brand.

We value your feedback. Please add a comment and join the conversation.

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Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service. By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take: Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business. By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice. Protecting Against Domain Name Scams   It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights and maintain their online identity.   These domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. The domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. The domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names.   Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not.   Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams   Use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer.   Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process.   Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers.   Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service.   Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration.   Fraudulent phishing scams often target website owners, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.   Understanding Domain Name Renewal Scam   A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations.   Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity.   Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning someone else owns the rights to your name.   Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. Register and renew for extended periods.   Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name.   These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts.   What is a Domain Name Scam?   A domain name scam is a type of intellectual property scam or confidence scam that targets domain name owners. These scams involve unscrupulous individuals or companies attempting to trick domain owners into buying, selling, listing, or converting domains.   The consequences can be severe, leading to financial loss for businesses and individuals, and even the loss of control over a domain name. Scammers often use deceptive tactics to make their offers or demands appear legitimate, preying on the lack of awareness among domain stakeholders.   Definition of domain name scams   A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain   Importance of awareness and prevention   Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date.   By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams   Domain renewal scams: fake notices and invoices   Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar.   These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from the a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry   Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately.   They may ask for you to renew your domain and pay an exorbitant fee.This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link.   They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee   To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online.   Be wary of notices or invoices that create a sense of urgency or demand payment for unnecessary services. By staying vigilant and taking these precautions, domain parties can protect themselves from scams and maintain control over their domain names.   Protecting Yourself from Domain Scams   To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams:   Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service.   By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take:   Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business.   By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice.

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