The 3 Types of Domain Names and Common Domain Extensions

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JoeUddeme

JoeUddeme

The 3 Types of Domain Names and Common Domain Extensions

A domain name is an address you type into your web browser whenever you want to visit a website and is the most important property for every online business. While ‘domain name’ is an all encompassing term, a domain is actually made up of multiple parts.

What are Domains?

A domain name is a human-readable address that directs you to a particular website available on the internet. It’s akin to the address for your official residence or workplace. When someone wants to visit you, they come to your address. Similarly, when someone wants to visit a website, they type in the domain address in their web browser.

Any domain name has four main components;

  1. Domain name: The name of the domain itself.
  2. Top-Level domain (TLD): The suffix that appears after the domain name, e.g., .COM and .NET.
  3. Subdomain: A domain that is part of another primary domain. It is also known as a third-level domain.
  4. Protocol: The system that specifies how information from the domain is transferred to your web browser. It is either HTTP (insecure) or HTTPS (secure).

Take https://www.nameexperts.com/, for example.

  • NameExperts is the domain name
  • .COM is the top-level domain
  • WWW is the subdomain
  • HTTPS is the protocol

The 3 Types of Domain Names

There are three main types of domains, including:

1. Top-Level Domains

A top-level domain (TLD) is the final section of a domain name. It is the last segment of text appearing after the dot symbol. For example, in Google.com, .COM is the top-level domain.

Ever since the world wide web’s inception, .COM has been the most common top-level domain. It was originally used to designate commercial businesses but has become the de-facto TLD for most websites.

Another popular TLD is .NET. It was initially meant for internet service providers and networks but is now available to anyone who wants it. Because NET signifies network and technology, this is an ideal option for technology companies.

Yet another well-known TLD is .ORG, which was originally used to designate not-for-profit organizations. Till today, most people associate this TLD with non-profit organizations and social causes rather than commercial businesses.

There are two main types of top level domains;

Generic TLD

A generic top-level domain refers to domain name endings with three or more characters, the type that you’d most likely recognize. .COM, .NET, .ORG, .INFO, and other common domain endings fall under this category.

Before 2011, there were barely two-dozen domain extensions classified as generic. That year, the Internet Corporation for Assigned Names and Numbers (ICANN) expanded the number of generic domain extensions from 22 to over 1,200, opening up more opportunities for individuals and businesses to acquire domain names.

Country-Code TLD

As the name implies, these are domain extensions associated with specific countries. ICANN assigns country domain endings to each formally recognized nation and sovereign state, and these nations collect a royalty on every sale of their assigned TLD. For example, Tuvalu, a small island nation, earns 1/12th of its annual income from its .TV domain extension.

Other popular examples of country domain endings include

  • .US for the United States of America
  • .AU for Australia
  • .DE for Germany
  • .CA for Canada
  • .CC for Cocos Islands
  • .AE for the United Arab Emirates (UAE), etc.

2. Second-Level Domains

A second-level domain is directly below a top-level domain in the domain hierarchy. It is the part of the domain name that comes right before the top-level domain. For example, in NameExperts.com, NameExperts is the second-level domain.

The second-level domain is usually a combination of words describing the business or service of the domain name owner. In the above example, NameExperts describes the business of a professional domain name broker that helps customers to acquire valuable domains.

A second-level domain can include letters, numbers, and hyphens. Symbols are not allowed.

3. Third-Level Domains

The third-level domain, or subdomain, is the part of the URL that comes before the second-level domain. The most common subdomain is www., which refers to the world wide web. Third-level domains are not mandatory, so you can have a fully functional domain name without the www part.

Some website owners create third-level domains to represent a different section of their website. Examples include:

  • Shop.mywebsite.com refers to the e-commerce section of a website.
  • Blog.mywebsite.com referring to a blog attached to the website.
  • Support.mywebsite.com leading to the customer support section of a website.

Understanding Domain TLDs

A domain name is the most important property for anyone who conducts business online. Hence, it’s crucial to understand what they are and the different types of domain name extensions to use for a website. The information above should help you figure out how to structure your domain, but if you need help, we’re experts at domain selection and helping you buy the perfect domain.

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Understanding the Domain Name Scam

Protecting Against Domain Name Scams   It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights and maintain their online identity. These domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. The domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. The domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names. Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not. Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams   Use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer. Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers. Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service. Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Fraudulent phishing scams often target website owners, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.   Understanding Domain Name Renewal Scam   A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations. Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning someone else owns the rights to your name. Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. Register and renew for extended periods. Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name. These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts.   What is a Domain Name Scam?   A domain name scam is a type of intellectual property scam or confidence scam that targets domain name owners. These scams involve unscrupulous individuals or companies attempting to trick domain owners into buying, selling, listing, or converting domains. The consequences can be severe, leading to financial loss for businesses and individuals, and even the loss of control over a domain name. Scammers often use deceptive tactics to make their offers or demands appear legitimate, preying on the lack of awareness among domain stakeholders.   Definition of domain name scams A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain   Importance of awareness and prevention Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date. By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams   Domain renewal scams: fake notices and invoices Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar. These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from the a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately. They may ask for you to renew your domain and pay an exorbitant fee.This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link. They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online. Be wary of notices or invoices that create a sense of urgency or demand payment for unnecessary services. By staying vigilant and taking these precautions, domain parties can protect themselves from scams and maintain control over their domain names.   Protecting Yourself from Domain Scams   To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams: Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service. By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take: Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business. By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice. Protecting Against Domain Name Scams   It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights and maintain their online identity.   These domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. The domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. The domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names.   Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not.   Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams   Use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer.   Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process.   Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers.   Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service.   Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration.   Fraudulent phishing scams often target website owners, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.   Understanding Domain Name Renewal Scam   A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations.   Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity.   Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning someone else owns the rights to your name.   Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. Register and renew for extended periods.   Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name.   These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts.   What is a Domain Name Scam?   A domain name scam is a type of intellectual property scam or confidence scam that targets domain name owners. These scams involve unscrupulous individuals or companies attempting to trick domain owners into buying, selling, listing, or converting domains.   The consequences can be severe, leading to financial loss for businesses and individuals, and even the loss of control over a domain name. Scammers often use deceptive tactics to make their offers or demands appear legitimate, preying on the lack of awareness among domain stakeholders.   Definition of domain name scams   A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain   Importance of awareness and prevention   Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date.   By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams   Domain renewal scams: fake notices and invoices   Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar.   These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from the a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry   Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately.   They may ask for you to renew your domain and pay an exorbitant fee.This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link.   They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee   To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online.   Be wary of notices or invoices that create a sense of urgency or demand payment for unnecessary services. By staying vigilant and taking these precautions, domain parties can protect themselves from scams and maintain control over their domain names.   Protecting Yourself from Domain Scams   To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams:   Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service.   By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take:   Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business.   By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice.

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5 Things to Consider When Buying a Domain Name

Purchasing a domain name is an exciting thing for a new business, but there’s much more to it than simply finding the ideal name. Before you begin, there are a few things you ought to know. Not all businesses who sell domains (known as domain registrars) will be the same. Some use tactics like hiding fees or promoting your data to earn more cash, which may have an enduring influence on your enterprise. 1. Look out for hidden charges As with any purchase choice, cost can be a big element. It is easy to be tempted into purchasing a domain at a really low cost. But don’t be fooled: a few domain registrars provide promotional pricing at an extremely low price but then hide a lot of fees in the contract, lock you in, and charge high renewal prices. Generally, be aware that registrars offering rock-bottom domains may have additional, less-than-ethical techniques to make money. These strategies include: Adding in hidden prices Many registrars rely on the fact that most individuals do not read the fine print. Before you make a domain purchase, review the Buyer’s “Terms of Service” for any questionable terms, duties, or fees. Be sure to check what the renewal rates will be, and be certain you are buying just what you need and want. Making you cover to edit your WHOIS or RDAP listing Watch out for registrars that charge an “administration fee” when you need to edit your WHOIS or RDAP records. Registrars will often try to “upsell” or “cross-sell” you items you don’t require. For example, they might recommend you purchase extra domain endings that are extraneous instead of helpful (for instance, .info or.Co). Or, they might provide to package your domain with a bunch of other services that you might never use. Charging transfer charges Make sure that the “Conditions of Service” doesn’t have “transfer-out” charges for moving your domain name to another registrar. These fees could be exorbitant and they violate ICANN policy (ICANN is the non-profit corporation that oversees the use of Internet domains). Beyond the cost, a few registrars make it nearly impossible to perform a transfer, by making the transport procedure cumbersome and hard to navigate. It’s a fantastic idea to check into how easy the transfer process is before deciding upon a registrar. Protect your privacy 2. Protect your privacy Unprotected data is vulnerable to being mined by spammers and scammers. Start looking for domain registrars that offer privacy protection for free. Tired of registrars that charge a premium for “privacy solutions,” particularly any who offer to place their details on these registries instead of yours, which covertly gives them possession of the domain. 3. Guard your info Beyond failing to protect your personal data from public records, some registrars really sell your information to third parties like marketing associations. Some registrars even mine that the WHOIS database and then send false renewal invoices, getting visitors to unknowingly transfer their domains. Be certain to find a registrar that promises never to sell or misuse your client information for marketing purposes. 4. Focus on transparency Look for registrars that offer transparency in their own pricing and clinics. By way of instance, you should be able to readily find your renewal prices, and the processes for transferring or cancelling your domain name registration. Some registrars offer cheap registration to your initial purchase, but then charge you flat-rate costs to renew your domain the following calendar year. They also might make it very difficult to cancel your order. Start looking for a registrar with upfront pricing info and terms of service to avoid surprises later on. 5. Differentiate support from sales Some registrars don’t have support staff but instead have salespeople that are trained for you to purchase add-on services that you may not need, while pretending to supply customer support. You want a registrar that offers courteous and professional support and help, not one that sees you as a cash register they keep trying to ring. Buying a domain name should be fun and exciting. With careful study before you opt for a domain, you can side-step some unfortunate traps and make sure your domain name — and your business–are in good hands for many years to come.

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A Premium Domain Name Make All the Difference

The Internet evolves and is shaped by countless businesses, people, non-profits and an array of countless other entities looking for eyeballs in an ever-changing World. A Premium Domain Name Make All the Difference Your Premium domain name strategy is crucial in today’s clutter. Brand’s work hard to engrain their product or service, and establish market positioning, relevance—and ultimately dominance. Savvy brands understand the importance of creating something catchy and memorable. They need to separate themselves from their competition in ways that remain top-of-mind for their targeted audience. Let’s review the top ten below according to Wikipedia.org: Rnk Company Rev($B) FY Employees Mkt. Cap Location Founded 1 Amazon $232.9 2018 647,500 $802.3 Seattle 1994 [1][2] 2 Alphabet Inc. $136.8 2018 98,771 $791.01 Mountain View, CA 1998 [3][4] 3 JD.com $55.7 2017 137,975 $34.84 Beijing 1998 [5][6] 4 Facebook $55.01 2018 25,105 $486.39 Menlo Park, CA 2004 [7][8] 5 Alibaba $39.90 2018 66,421 $432.12 Hangzhou 1999 [9][10] 6 Tencent $36.39 2017 44,796 $434.66 Shenzhen 1998 [11][12] 7 Netflix $15.8 2018 5,400 $153.39 Los Gatos, CA 1997 [13][14] 8 Booking $12.7 2017 22,900 $92.94 Norwalk, CT 1996 [15] 9 Baidu $12.40 2016 45,887 $88.11 Beijing 2000 [16][17] 10 eBay $10.75 2018 14,000 $32.07 San Jose 1995 [18][19]   Each one of these companies went out and acquired their core-premium domain name. They understood the value of the .com as their global brand. Let’s dig a bit deeper in the strategy of one of the major power-houses listed above. Facebook.com, listed at number four also owns many other valuable pieces of digital, beach front real estate. Take for example, FB.com which complements the existing digital strategy that was already in place. Facebook has parlayed their web presence by building another piece of digital real estate on their own majestic piece of real estate. Another example is Booking.com, with more than $12B in revenues. They do a phenomenal job of attracting users with constant ad-driven messaging. They have partnerships with more than 660,000 hotels and provide a valuable service to their clientele. Why Premium Domains? Let’s continue with the beach-front real estate analogy. For the past thirty years, brands swallow up the short, brandable .com domains. These are the assets that provide the most upside, equity and long-term value to the brands. These assets can hold generic value, such as Booking.com, or be more brandable, such as EBay.com or Baidu to name a few. Premium domain names have commercial appeal and are typically, very memorable. Brands spend huge amounts of money attracting new users and creating brand credibility. Digital strategists are competing for a smaller piece of the available premium domain name inventory. Sure; anyone can build a brand, using any extension, to the right of the dot. It’s how you develop the brand, and create long-term equity for your company. Companies should always acquire the shortest variation for their brand. This doesn’t have to be the only strategy. Companies should outline a comprehensive domain name strategy that not only covers their brand, but any additional reputation management, or brand defense needed to protect your corporate brand positioning. Simply put, premium domain names add the following instant upside: Brand-dominance and positioning Equity toward the long-term exit strategy Inability to build—defensive strategy against your competition Own the real estate before your competitors do! Direct Navigation Search—people search the keyword every day! How many eyeballs are you missing? IP and Trademark positioning Credibility and Awareness Most successful brands have identified the importance of the premium domain name. Most of them now have dedicated digital strategists or digital departments to handle the larger need for digital integration and social media components. Brands should spend wisely, and methodically when securing a new brand, or piece of beach-front digital real estate. Get it right the first time Companies should always use this checklist to make sure they are not leaving their money on the table Hire an expert—when you get your maintenance on your car, do you do it yourself? Spend your time wisely, on what you do best and leave domain acquisitions to the experts! Conduct Research—who owns the asset, and for how long? Is it being used? Are there active trademarks? What’s the history of the link profile? Variations and Alternatives—brands need to nail it. To do this, sometimes, they need to think outside the box. Find viable alternative assets that define your image and brand. Negotiation is key—do you negotiate for a living? We do. We remove the emotional attachment and red tape to manage both buyers and sellers’ expectations.  Be Flexible—sometimes you have to give a little, to get a little. Don’t be afraid to be flexible and offer ways to mutually-benefit the other party in your transaction. Be Honest—honesty and integrity go along way. Be true to your word, and don’t go back on what you say. This is critical for deals to succeed. Ask Questions—hold your broker or expert accountable and ask appropriate questions. Some domain transactions move quickly. A clear line of communication is necessary to save valuable money and time. Due-Diligence—dig for more information, market comps, fire-power necessary to make the case. Goes back to the research tidbit above. Timing—don’t hunt for a CBD-themed/ Marijuana-type name when there is mass decriminalization and legalization occurring. The market is just too hot, and pricing will be way too inflated. Instead, names should be selected, “ahead-of-the-curve”. Save money When buying a premium domain name, it’s important to ask the right questions. This can save the buyer tons of money in the long-run. The most widely used example relates to trademarks tied to a name, or brand. Many companies have secured a domain name for commercial use, but never take the time to search the trademark database. This quick search can save clients thousands of dollars. Premium Domain Names make total sense for any emerging brand, looking to scale their brand accordingly. Shortening the global domain name is still the foundation for successful growth. The top companies around the World continue to focus on the sensible .com for their brand growth. This validates the need for superb, premium domain name for your company and brand. Get it right the first time and save money in the long-run while adding that much needed credibility and equity value. Drop us a line to discuss your domain name strategy and digital branding plan. Click here, to acquire your next premium domain name.

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

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