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Securing the perfect domain is crucial for setting your business apart—and that’s where domain name brokers come in. In this expert review, domain industry specialist Joe Uddeme highlights 10 of the best domain name brokerage services and explains their pros and cons.
The finer details of domain name architecture can be pretty overwhelming to the uninitiated. In this post, domain name expert Joe Uddeme unravels the secrets behind TLDs, second-level domains and more. In today’s digital landscape, domain names serve as the cornerstone of online identity. They are not just web addresses; they encapsulate your brand, convey professionalism, and influence user trust. Understanding the actual domain is crucial, as it helps in structuring sub-domains effectively without confusing web visitors. One of the most critical aspects of domain names is their structure within the domain name system and their organization in the dns hierarchy, including top-level domains (TLDs) and second-level domain names as well as third-level domain names. This guide will explore the various types of TLDs, their implications for your online presence, and how to choose the right URL for your business when you want to buy a premium domain name. Key takeaways .com TLDs remain a prized asset Up-and-coming TLDs such as .ai have a place in the market A strong second-level domain is crucial for the success of your business Discover some tips for registering a domain name that works for you What Are Top-Level Domains? Understanding TLDs A top-level domain (TLD) is the last segment of a domain name, appearing after the dot. Domain extensions, such as generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs), play a crucial role in website visibility and branding. For example, in the domain name example.com, the TLD is .com. The second-level domain (SLD) is the component of a domain name located directly to the left of the TLD. This becomes essential for creating memorable and relevant domain names that enhance SEO by better describing website content. Third-level domains, or subdomains, exist to the left of second-level domains in a domain hierarchy and help in structuring website content, indicating different sections or language versions of a site. TLDs categorize domain levels and can significantly influence a website’s branding and marketing efforts. The Role of TLDs in the Domain Name System TLDs provide crucial information about the nature of the entity associated with a domain. The Internet Corporation for Assigned Names and Numbers (ICANN) and the Internet Assigned Numbers Authority (IANA) regulate and allocate domain names, ensuring that assigned names adhere to specific regulations and maintain uniqueness within the domain name system for internet infrastructure purposes. They help users understand the purpose of a website, whether it’s commercial, organizational, or country-specific. Choosing the right domain extensions can enhance brand recognition and trust. Types of Top-Level Domains (TLDs) Second-level domain names refer to the target before the dot. Test.com is the second level domain with the keyword match–“test” in this example. Second level domain names can help consumers and individuals remember your brand. Top-level domain names are generally categorized into several groups: .com: Originally designed for commercial entities, it is now the most widely used TLD and is often the first choice for businesses and private agencies. .org: Primarily used by non-profit organizations, this TLD conveys trust and community focus. .net: Initially intended for network providers, it has become a versatile option for various types of websites. .info: Designed for informational sites, this TLD is often used by resource-based websites. Country Code Top-Level Domains (ccTLDs) Country-code top-level domain names are a specific type of domain extension designated for particular countries or regions, emphasizing their implications for search engine optimization and regional, country-specific targeting. Country code TLDs are the only top-level domain not governed by ICANN internet corporation for assigned names, differentiating them from other domain types and underscoring potential legal and usage restrictions based on geographic location. ccTLDs represent specific countries or territories. Examples include: .uk: United Kingdom .ca: Canada .de: Germany .au: Australia .ai: Anguilla .co: Columbia .io: Indian Ocean (British Indian Ocean Territory) .ai: Anguilla – though it has been appropriated by tech and AI companies and is rapidly growing in popularity. It is treated as a generic TLD for search ranking purposes. The .gov domain is a specific top-level domain (TLD) exclusively reserved for the American government and government agencies. There are similar restrictions applying to other domains like .EDU, which is limited to educational institutions in the U.S. Using a ccTLD can enhance local SEO, making your website more appealing to audiences in specific regions. SEO Consideration: If your business serves a local market, opting for a ccTLD can improve your search rankings and visibility within that area. New Generic Top-Level Domains (New gTLDs) New generic top-level domain names (generic tlds) have emerged to provide more specific options for niche markets. Some examples include: .tech: Ideal for technology companies and startups. .shop: Great for e-commerce businesses. .blog: Perfect for bloggers and content creators. .design: Suitable for design-focused websites. Additional examples of GTLD’s include: .LAW, .GO, .XYZ, .ART, .CLUB are some of the most recognized. These new generic top-level domain names can provide unique branding opportunities but should align closely with your business’s mission and audience and be target generic top-level domains. Ensure they reflect the content and purpose of your site, as this can influence user engage specific for your generic top-level domain. SEO Consideration: While .com domains are the most popular, various gTLDs can also rank well if the site’s content is relevant and high-quality Domains not controlled by DNS System Web3 domains are a new class of domain names designed for the decentralized web, often built on blockchain technology. Unlike traditional domains, which rely on centralized registrars and the DNS (Domain Name System). These are typically tied to the Blockchain system and not associated with standard ip addresses. Web3 domains offer unique features and benefits including, Decentralization, NFT Integration and Smart Contracts. Popular Web3 Domain Providers Ethereum Name Service (ENS) A decentralized naming system built on the Ethereum blockchain, allowing users to register human-readable domain names (e.g., example.eth). Unstoppable Domains Offers blockchain-based domains that can be used for websites, cryptocurrency payments, and decentralized identities. Handshake A decentralized, permission-less naming protocol that enables users to own their top-level domains. The Importance of Choosing the Right TLD Brand Identity and Trust The top-level domain you choose can significantly impact your brand identity. Having your own domain is crucial as it allows you to create subdomains for various purposes and highlights the domain name as a vital element for website navigation and URL formation. A recognizable and trusted top-level domain can boost your credibility among users. For example, a second-level domain keyword-match URL ending in .com is often perceived as more legitimate than lesser-known extensions. SEO Impact While a top-level domain is not a direct ranking factor, they can influence click-through rates and user engagement. Familiar top-level domain names ending in .com or .org can improve trust, leading to higher conversion rates with these domain extensions. Local vs. Global Reach If your business targets a specific country or region, a ccTLD can enhance local SEO and attract a more relevant audience. Conversely, global businesses might opt for a top level domain to appeal to a broader market for widespread use. Best Practices for Selecting a TLD 1. Know Your Audience Understanding your target audience is crucial in selecting the right top-level domain. If your primary customers are local, a ccTLD may be the best choice. If you aim for an international market, consider a popular gTLD or only top-level domains. 2. Keep it Short and Memorable A shorter domain name is easier to remember and type. Avoid overly complex names and choose a TLD that complements your brand. Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. If you need help negotiating a name that appears to be off-market, it’s a good idea to partner up with an experienced domain broker. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top-level domain. A well-known second-level domain can enhance perceived credibility, leading to increased traffic for your company’s success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second-level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes. An experienced domain name appraisal expert can help you find the true value of a name you’re interested in. Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience. Ideally, it should match your brand name – which should be strong brand name that is representative of your business. The second level-domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second-level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second-level domains are critical to top-of-mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second-level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services. Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
It is surprisingly easy to take your eye off the ball when managing one or more domain names. In this blog post, domain name expert Joe Uddeme explains what to do if your domain name appears to be lost. My domain is expired. My domain name is lost. I forgot to renew my domain name. Now what? If you lost your expired domains, missed the grace period and now your website is deleted, it’s easy for panic to set in. Expired domains can wreak havoc for any brand. A common issue is that an expired domain name has transferred to another registration – and now there is no access to search your registrar. The redemption period has lapsed and your domains cannot be renewed. Another burning question is: “Did my backlinks expire or transfer with the renewed domain name transfer?” Let’s explore expired domains and detail the grace period for your expired domain. Key takeaways All is not necessarily lost when a domain name has expired Just because your name has been bought by someone else, it doesn’t mean you’ll never get it back Discover the key issues for a business when a domain name is lost
There have been many ‘young pretenders’ such as .ai and .io, but .com reigns supreme in the world of domain names. NameExperts.com Director Joe Uddeme explains why a .com URL is still the one to aim for in most cases. Using a .com domain offers several significant advantages that can positively impact your brand’s identity, visibility, and long-term growth. To this day, a .com domain registration transfer is often the best choice for a new domain and purchase in your desired price range. Buying a domain name can be daunting and less secure without the proper knowledge of the transfer process, which is where a top domain brokerage service can help. Price range is a major factor when it comes down to buying your URL – or selling it – and a broker can streamline the whole process. Global Recognition A .com website has the most-recognized Top Level Domain: The .com domain extension is known worldwide and widely respected. When users see a .com domain, they immediately associate it with a legitimate organization. It’s the default extension most people think of when typing a domain name or securing one for ownership and transfer. It’s a key consideration when you want to acquire a premium domain name. Trust Factor Buyers tend to trust websites that have a .com domain over other top-level domains. Most International registrars support the transfer of .com and offer additional features. Since it’s the most established and widely used domain extension, it adds an element of professionalism, security and reliability to your marketing plan. This helps visitors with peace of mind and makes them more likely to engage with your entity and feel more secure. If you’re involved in domain name portfolio management, it’s a good bet you’ll have one or more .com names in your collection. Memorability and Ease of Use A short, catchy .com domain is easier for people to recall. People are conditioned to associate websites with .com, making it more likely that they’ll remember your complete domain name when searching for your business or product suite. This improves free direct visit traffic, where users type your domain into their browsers, leading to higher engagement and conversions on your site to protect your brand and keep you covered. Because .com is the default TLD, potential individuals are more likely to accidentally type yourbusiness.com even if your actual website is on a different extension (e.g., .net or .org). Owning the .com prevents you from losing traffic to other sites and allows your client to complete the navigation. It’s all part and parcel of a great brand name strategy. Customer Expectations .COM: Customers often expect businesses to use .com for both websites and email addresses. If a site uses yourbusiness.com for its website but an alternative domain like .net or .biz for its email, it could create confusion or even raise questions about its legitimacy, even if it is catchy. A professional email address ending in .com adds security and simplicity – and attracts more visitors to the domain to achieve success. Using the same .com domain for both your website and professional email helps create a cohesive brand identity for your new domain and keeps you protected and ready to continue to build your organization. Other TLDs: If your website is hosted on a .com domain but your email uses different domain extensions (e.g., [email protected]), it can lead to confusion and undermine the consistency of your brand. Clients may accidentally send emails to [email protected] because they assume your email matches your website domain. Credibility with Investors and Partners Perception of Success: Having a .com domain is often seen as a sign that a brand is more established, successful, and serious about its online presence. Investors, acquisition partners, and other account stakeholders may view your brand more favorably if it has secured a .com domain, especially if you’re targeting a global audience or providing services or support. Domain as a Digital Asset: A .com domain purchase that you intend to hold onto can also become a valuable long-term equity play. Premium .com domains tend to appreciate over time, adding value to your organization if you decide to sell or expand services to maximize the best price for transfer. Register top keywords that identify with your services or product offerings or answer questions. Purchase a .org for your non-profit or a .net for your network platform. Alternative TLDs such as .net and .org may each hold value to the domain name owner and may be attractive to the buyer as a cheaper alternative, based on the availability of domains. SEO and Search Engine Benefits Higher Click-Through Rates (CTR): A .com domain will ensure greater click-value in search engine results. Since users trust .com websites more, search engines like Google may favor them in search rankings, especially for advanced searches. Even if a domain extension doesn’t directly impact SEO, user behavior (like click-through rates) does, and .com domains tend to perform better in this area. Backlink Value: When other sites link to you, they may be more willing to link to a .com site due to its perceived authority and security. High-quality backlinks are essential for SEO performance, and .com domains tend to naturally attract more of those links. International Appeal Global Acceptance: If your organization operates globally or plans to expand internationally, a .com domain is universally recognized and accepted across borders and everyday life. Country-specific domains (like .co.uk or .de) can limit your reach or cause confusion in markets outside that specific country. They can also cause transfer issues. Consistency in Branding: As your organization grows, maintaining a consistent identity across different regions is essential. A .com domain helps establish a unified web presence, making it easier for customers worldwide to find and recognize your branding and url. Competitive Advantage Competitor Safeguard: Owning the .com version of your entity name prevents competitors from using it. Even if you currently use a different extension for your account, a competitor could purchase the .com and use it to divert traffic, confuse clients, or dilute your message or image and hurt security. Always be sure to check out a .com’s history before buying, though – there could be some nasty surprises if it has been used before. Professionalism: Many well-established businesses, particularly in competitive industries, prefer .com domains. If a competitor has the .com version of a similar name, they may be seen as more professional or legitimate than a business name using a less common extension. Having a .com gives you an edge in appearing professional and trustworthy. Versatility to Ensure Growth Future-Proof: As your network grows, the .com extension is flexible enough to accommodate expansions into new products, services, or geographic markets. Unlike some niche TLDs, which may be associated with specific industries (like .tech or .store), a .com can grow with your entity and remain relevant in any market. Resale Value: Premium .com domains can become valuable assets if your organization is ever sold or merged. The high demand for .com domains, especially short, brandable ones, means they often increase in value over time and make them an easier sale for the seller in a reasonable range. Some names exceed all expectations, however, and command seven-figure price tags or higher. What other TLDs Are Good Options? Clients ask regularly if there are decent top-level domain alternatives to the .com for transfer. There are many, including .org, .net,.co, .io, .ai, .xyz and .club domains that a degree of power and authority. Top Extensions: These extensions are popular for use in the crypto and web 3 space. There are many organizations that capitalize on the generic value such as the banking industry with the .bank top-level domain. With more than 2,500 new GTLD domain extensions, you can now register and transfer anything from .legal to .car for your business, which is worth knowing if you’re securing a unique domain name for a startup in particular. Here are a list of some top extensions and how they’re often used: .ai: artificial intelligence, machine learning support, reasonable renewal cost .net: internet infrastructure sites, more technical, fairly reasonable renewal cost .co: abbreviation for commerce, corporation and community .org: non-commercial org and non-profits .io: tech sites, business or commercial use support You definitely don’t need to use a website builder for every domain name you purchase. Make sure you forward any additional domain names you register to your primary site and add a secure server to protect your organization. The .com Domain Should Be Your First Choice When we talk about long-term investing and ROI, we think about the stock market, commercial or residential real estate investing, gold bullion and Forex – but domain investing is a legitimate business pursuit, too. Domain names hold value and add instant equity to the branding strategy and ownership in the purchase and sale of domain names. There are hundreds of thousands of prime opportunities to invest in the domain space – and as the last 30 years have shown, the .com is the most credible TLD on the market, both domestically and abroad. This holds true if you are buying your domain for your business or to hold and transfer at a later date. Whether this is your first domain or you own many, the .com creates easy accessibility for consumers and brands alike. Brand Protection: Companies work hard to protect their domain brands, accounts and marketing tactics. They invest millions of dollars and countless resources at building that beach-front real estate and maintaining their Internet presence in the world. As leaders in the domain space, the NameExperts.com team continues to recommend the .com as the superior domain with considerable upside and long-term equity potential. Case Study: Tesla.com domain acquisition Here’s a case study of a .com domain acquisition transfer that highlights the importance and benefits of acquiring a premium .com domain for a business. The study involves Tesla’s acquisition of Tesla.com. Background: For many years after its founding, Tesla, the electric vehicle manufacturer, operated under the registered domain TeslaMotors.com. Despite its growing success, the entity didn’t own the highly sought-after Tesla.com domain. TeslaMotors.com was functional, but having Tesla.com would better align with the company’s image as it expanded beyond cars to include energy products like solar panels and batteries. The domain Tesla.com was originally owned by a man named Stuart Grossman, who had registered it long before the organization existed. Grossman wasn’t actively using the domain, but he also wasn’t interested in selling it easily, making the acquisition a challenging and lengthy process. The Acquisition Process: Need for Rebranding: As Tesla grew and became a household name, the organization realized that TeslaMotors.com was limiting its branding. The “Motors” in the domain name suggested a narrow focus on cars, whereas Tesla’s long-term vision encompassed energy solutions, solar products, and batteries. The organization needed a simpler, cleaner domain—Tesla.com—that reflected its image as a leader in the broader tech and energy sectors. Complex Negotiation: Elon Musk, Tesla’s CEO, revealed that acquiring Tesla.com was a difficult process, taking over 10 years of negotiations. The domain owner, Grossman, was reluctant to sell the name for many years, leading Tesla to offer a significant amount to finally secure it. Musk later hinted that they had paid $11 million to acquire the domain, though exact figures weren’t officially disclosed. Hands-on Approach: Tesla’s approach to acquiring the domain involved: Patience: Tesla waited until the domain owner was ready to sell, all while continuing to build their company. Persistence: Tesla remained in contact with the owner over a long period, signaling ongoing interest and ensuring the owner knew they were serious buyers. Strategic Timing: Tesla finally closed the deal when they were ready to reposition their entity from just a car line to a broader energy and technology company. Outcome: In 2016, Tesla successfully acquired and completed the transfer of the Tesla.com domain and immediately rebranded their website and digital assets. This acquisition allowed Tesla to secure its concept and image across all its product lines and simplify its online presence and customer support tools. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Joe’s specialty is helping clients secure .com domain names that appear unreachable – and at the right price, too. Contact Joe at: [email protected]
Super-popular since the launch of chatGPT, .ai domain names are an attractive option for tech and machine learning businesses. Domain name expert Joe Uddeme explains the pros and cons. The .ai domain extension is a top-level domain (TLD – check out our comprehensive guide to domain levels) that originated as the country code domain for Anguilla, a picturesque Caribbean island. Initially designated for local use, the .ai domain has since evolved far beyond its geographic roots. Today, it is recognized as a specialized domain extension tailored for companies involved in artificial intelligence and related technologies. The .ai domain stands as a beacon of innovation and technological prowess, particularly in the realms of artificial intelligence and technology. The .ai domain extension has become synonymous with cutting-edge advancements, making it a sought-after choice for businesses and organizations aiming to showcase their expertise in AI and related fields. In this post, we’ll look at the originals of the .ai TLD and discuss why it might be right for your business when you want to buy a premium domain name. Key Takeaways Origins of the .ai TLD What are the benefits of a sector-specific domain name? Popular .ai brands thriving today Is the .ai TLD safe? Brief History of AI Domain The .ai domain has a fascinating history that dates back to 1995, when it was introduced as the country code top-level domain (ccTLD) for the island of Anguilla. Initially, the domain was restricted to businesses based in or tied to Anguilla, but in 2009, it was made available worldwide without restrictions. Since then, the .ai domain has gained popularity among tech companies and organizations globally, representing artificial intelligence and innovation. Today, the .ai domain is a sought-after domain extension, with many to establish a strong online presence. AI Domain Names: Significance and Purpose AI domain names, which end with the .ai extension, are more than just web addresses—they are powerful tools for brand recognition and online presence. For tech companies and organizations, a .ai domain name signals a commitment to innovation and technological excellence. These domain names are particularly valuable for businesses in the AI sector, as they instantly convey a focus on artificial intelligence. By choosing a .ai domain, companies can create a unique and memorable web address that reflects their dedication to advancing technology and AI. This not only helps in establishing a strong online identity but also in attracting a tech-savvy audience. The concept of ‘ai domain growth’ is closely tied to the adoption and future prospects of .ai domains, driven by factors such as innovation in AI technologies, the number of AI-focused startups, and the consumer perception of .ai branding. Benefits of .AI Domains SEO Benefits for AI-Related Topics One of the standout benefits of .ai domains is their potential to enhance search engine optimization (SEO) for AI-related content. Google treats certain country code top-level domains (ccTLDs), including .ai, similarly to generic top-level domains (gTLDs) like .com, .net, and .org. This means that a .ai domain can be just as effective in reaching users who are searching for AI-related information. By leveraging a .ai domain, businesses can improve their visibility in search engine results, thereby attracting more visitors interested in artificial intelligence. This SEO advantage, combined with the inherent brand recognition of the .ai extension, makes this kind of domain name branding a powerful asset for companies in the AI sector. Anyone involved in domain portfolio management today is quite likely to have one or more .ai domain names in their collection – if only for future-proofing reasons. Popular AI Domain Examples The .ai domain extension has been embraced by numerous influential companies and organizations within the tech industry. Here are some notable examples that showcase the versatility and appeal of this domain extension: Open.ai Open.ai is a pioneering research organization dedicated to advancing artificial intelligence to benefit humanity. Their website, open.ai, serves as a hub for their groundbreaking work and mission in the AI field. By using the .ai domain extension, Open.ai underscores its commitment to innovation and leadership in artificial intelligence. Facebook.ai Facebook.ai is the dedicated platform for Facebook’s extensive research and development in artificial intelligence. The website provides a comprehensive overview of Facebook’s AI initiatives, including their cutting-edge AI-powered tools and technologies. The .ai domain extension helps Facebook highlight its focus on AI advancements and its role in shaping the future of technology. AI.google AI.google is Google’s showcase for its artificial intelligence research and development efforts. The website offers detailed information on Google’s AI projects, tools, and technologies, reflecting the company’s dedication to pushing the boundaries of what AI can achieve. The .ai domain extension reinforces Google’s position as a leader in the AI industry. AI Domain vs Other Domain Extensions When it comes to choosing a domain extension, tech companies and organizations have several options, each with its unique advantages. The .ai domain stands out as a niche domain extension specifically associated with artificial intelligence and machine learning. While .com remains the most popular and widely recognized domain extension, .ai is rapidly gaining traction among businesses focused on cutting-edge technology. On the other hand, .io is another popular choice for tech companies, but it doesn’t carry the same strong association with AI as the .ai domain does. For businesses aiming to highlight their expertise in artificial intelligence, the .ai domain offers a distinct and memorable web address that sets them apart from the competition. (Need help securing a domain name that seems out of reach? Check out our guide to the top domain brokers for 2025). Comparison to .com Domain The .com domain is the most widely recognized and popular domain extension, with over 160 million registered domains. In contrast, the .ai domain has around 533,000 registered domains as of October 2024. While .com is a more established and traditional domain extension, .ai is gaining popularity as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. Google treats some ccTLDs, including .ai, .me, and .biz, the same way as .com, .net, and .org, making .ai a viable option for businesses looking to establish a strong online presence. Comparison to .io Domain The .io domain is a popular domain extension for tech companies, but it is not as closely associated with artificial intelligence as .ai. While .io is a more established domain extension, .ai is gaining traction as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. The .io domain has around 1.5 million registered domains, compared to the .ai domain’s 550,000. Why not check out our guide to choosing a domain name? It’s full of helpful tips and advice. Acquiring and Configuring an AI Domain Acquiring and configuring a .ai domain is a straightforward process. To register a .ai domain, you can search for available domain names on a domain registrar’s website and proceed to check out. The registration process typically involves verifying the availability of the domain name, choosing your registration term, and paying the registration fee. Once the registration is complete, the domain name will be registered and available for use. To configure your .ai domain, you can set up website hosting, email hosting, and other services to establish a strong online presence. By securing a .ai domain, businesses can effectively signal their commitment to innovation and technological advancement in the AI industry. AI Domain Safety and Security Features When it comes to online security, the .ai domain extension offers robust features to ensure a safe and reliable web presence. Here are some key safety and security measures associated with .ai domains: Overview of Safety Features Domain Name Dispute Resolution Policy: The .ai domain extension adheres to the Uniform Domain-Name Dispute-Resolution Policy (UDRP), providing a structured process for resolving disputes related to domain name registrations. This policy helps protect domain owners from potential conflicts and ensures fair resolution. Domain Name System Security Extensions (DNSSEC): The .ai domain extension supports DNSSEC, which adds an extra layer of security to domain name lookups. DNSSEC helps prevent certain types of cyber attacks, such as cache poisoning, by ensuring the authenticity of the DNS responses. Two-Factor Authentication: Many registrars offering .ai domain registrations provide two-factor authentication (2FA). This security feature requires users to verify their identity through an additional method, such as a mobile device, adding an extra layer of protection against unauthorized access. Domain Locking: Some registrars offer domain locking services, which prevent unauthorized changes to the domain name registration. This feature ensures that only authorized individuals can modify domain settings, reducing the risk of domain hijacking. WHOIS Protection: WHOIS protection services are available through some registrars, which hide the registrant’s contact information from public view. This feature helps protect domain owners’ privacy and reduces the risk of spam and identity theft. Overall, the .ai domain extension is a secure and reliable choice for businesses and organizations aiming to establish a strong online presence in the tech industry. With these comprehensive safety features, .ai domains provide peace of mind and robust protection against various online threats. Who Uses .AI Domains? .ai domains are embraced by a diverse array of businesses and organizations within the AI and technology sectors. Here are some of the key users: Tech Companies: Many tech companies opt for .ai domains to establish a robust online presence and enhance brand recognition. The .ai extension underscores their commitment to technological innovation. AI Startups: For AI startups, a .ai domain is a perfect fit. It conveys a sense of cutting-edge technology and forward-thinking, which is crucial for attracting investors and customers. Research Institutions: Universities and research institutions often use .ai domains to highlight their work in artificial intelligence. This helps in building a strong online presence and gaining recognition in the academic and research communities. Businesses with AI-Related Products or Services: Companies offering AI-driven products or services find .ai domains particularly beneficial. It helps them stand out in a crowded market and signals their expertise in AI. Domain consultants advise businesses on the best strategy when planning a domain name portfolio. Overall, .ai domains are a strategic choice for anyone looking to make a mark in the AI industry, providing a blend of SEO benefits, brand recognition, and a clear association with technological innovation. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains – be they .com, .ai or something else from the vast domain name network. Contact us at: [email protected]
If you don’t tread carefully, anyone in the world can find out who bought the web address you just snapped up. Domain name expert Joe Uddeme shares his top tips for staying out of the limelight. In the rush of excitement that comes with securing a name – especially a desirable, premium domain name you’ve been after – it’s easy to overlook one of the most basic elements of name registration: shielding your identity. Millions of people before you have forgotten to do it – precisely because it is so easy to overlook. Or perhaps you spotted the option to stay anonymous but didn’t quite understand what it meant – or felt it wasn’t worth the cost. Here’s how to stay out of the WHOIS database when buying a domain name – and why you might want to. Key takeaways: Understanding your Domain Privacy options Discover which countries keep your name secret by default The benefits of keeping your information private How to ensure your name stays out of the picture Discover Domain Privacy FAQs What Is Domain Privacy? Domain privacy is a service domain registrars offer customers to hide their information from the public WHOIS database. Customers pay for privacy from their registrar, which replaces their contact information in the WHOIS database with a forwarding address. What Does Domain Privacy and Protection Do? It removes a domain owner’s information from the public WHOIS database and preserves their privacy. The WHOIS database is a vast database operated by the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is the agency that oversees domain names, and every individual or company that buys a domain name must provide their contact information to this agency. ICANN, in turn, lists all contact information in a public database called WHOIS. Anyone can search the WHOIS database to get the contact information of a domain’s owner. Many owners are uncomfortable with their contact information being listed publicly, so they pay their domain registrars for domain privacy and protection. The registrar replaces the customer’s contact information with a forwarding or proxy address on the WHOIS database, so people can’t look up the real contact details. Do I Need Domain Privacy? You need to pay for privacy protection if you’re uncomfortable with your email address or phone number being posted online. Many spammers and telemarketers scour the WHOIS database for the contact information of domain owners to sell them products. Domain name privacy protection prevents this from happening. People residing within the European Union (EU) don’t need to pay for domain privacy because they get it by default. On 25 May 2018, the EU passed the General Data Protection Regulation (GDPR) ruling. This ruling mandated companies serving EU residents to give customers control over their data. EU customers were granted strict data privacy under this law, so domain registrars began hiding their information from the WHOIS database by default. Many other countries have passed laws similar to GDPR, such as Turkey, South Korea, Argentina, and Brazil. The United Kingdom (UK), a former EU member, also passed a similar law. You may not need to purchase a domain name private registration if you reside in these countries. However, customers in other countries need domain privacy and protection to hide their contact information. How Important Is Domain Protection? It is important because it lets you hide your contact information from the public view. Without this protection, your personal information will be available to anyone who wishes to find it, and malicious actors may take advantage of this freedom to target you with cyberattacks and domain name scams. Benefits Of Privacy Protection 1. Protects Personal Information Buying privacy protection when registering a domain removes your personal information from the public eye. People won’t be able to find your contact information by looking up your domain name on the WHOIS database. Instead, they’ll see the contact information of your domain registrar, which they can’t trace back to you. 2. Minimizes and Prevents Spam Spam is the biggest problem on the internet. It refers to any irrelevant and solicited message sent over the internet, usually to advertise products or steal information via phishing. Spammers search every possible medium to harvest emails and phone numbers, including the WHOIS database. Domain protection hides your details from this database so spammers can not target you with unsolicited messages. 3. Anonymity Many people are uncomfortable with their personal information being on the internet for whatever reason. Domain privacy and protection grants you anonymity even when you control many domain names. 4. Prevents Competitive Data Mining Businesses often mine public databases for information about their competitors. For example, if you run a popular blog anonymously, rival blogs may want to discover your identity and research potentially damaging information about you. Domain privacy and protection ensures that competitors can’t trace your identity through your domain name. 5. Prevents Domain Theft Hackers often target owners of valuable domain names with phishing messages to steal their registrar login details. They do this by sending a link to a website that looks exactly like your domain registrar’s page but is actually a different web address. The end game is to log into the owner’s registrar with the stolen details and transfer their domain name to another account. Purchasing domain privacy means that hackers won’t find your contact information in the first place. You can hold onto your valuable domain names without fear of being targeted by sophisticated cybercriminals. (Check out our post about what to do if you lose your domain name). How To Get Domain Privacy And Protection When Buying a Domain Most registrars display the option to add privacy protection to your cart when you choose to buy a domain name. It’s an effective method of upselling because they know many customers want privacy. Look for “hide WHOIS information,” “domain privacy,” “domain protection,” or a similar phrase on the domain registration box and select it. Head to the checkout page and pay for the registration, privacy protection, and any other item you selected. After paying, you’ll automatically have WHOIS protection for your new domain. Add To An Existing Domain You can always buy privacy protection for a domain name you already own. Follow these steps; Log into your domain registrar account. Head to the domain management section. Click on the specific domain name you need privacy for. Open the Security tab, and you’ll likely find a button that prompts you to buy WHOIS protection. Click on the button and proceed to your checkout page to pay. Wait for some time after the payment confirmation for your registrar to update the WHOIS database information. There are dozens of domain registrars, and the steps to add privacy protection to an existing domain are similar to what we explained above for each of them. FAQs on Domain Privacy Should I add privacy protection when buying and selling domains? Yes, you should add the option to hide domain registration info because it has many benefits. It prevents spam, competitive data mining, and potential domain theft. It also guarantees anonymity on the WHOIS database, which is desirable for privacy-conscious customers. If you are working with multiple domain names, especially high-value ones, an experienced domain consultant can ensure all of this is taken care of on your behalf. How Do You Buy A Domain With Privacy Protection You’ll usually see an option to buy privacy protection on the page where you search for an available domain. Add the privacy protection item to your cart alongside the domain name and pay, and you have successfully acquired privacy protection for your new domain. Is privacy protection available on all domains? It’s available for most domains, but there are some exceptions due to government rules. These include .US., .CA, and .FR, among others. Is there a cost to domain privacy and protection? Most registrars charge between $10 and $20 annually for privacy protection while registering a domain. However, a few offer it for free, e.g., NameCheap. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Need help? Contact us at: [email protected]
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