How to Value A Domain Name

written by

JoeUddeme

JoeUddeme

How to Value A Domain Name

How to Value A Domain Name

Valuations can be confusing whether you are the buyer or seller. “What’s my domain worth?” is a question that many owners ask themselves. “Why are domains so expensive?”, an intending buyer may ask after seeing the price of the asset they want.

Utilizing an appraisal services tool is crucial to accurately assess the value of certain names for various purposes, such as buying, selling, or evaluating brand name changes.

We will dive deep into domain valuation and the factors that affect the value of a domain, but first it’s helpful to understand why they cost money in the first place.

Understanding Domain Value

Domain value is a crucial aspect of the online business world, and understanding it can help individuals and businesses make informed decisions about their digital assets.

Knowing the value of a name is essential for both buyers and sellers, as it ensures fair transactions and helps in strategizing future investments.

In this section, we will delve into the concept of domain value, its importance, and the factors that influence it as well as, review domain appraisal service offerings.

What is a Domain Worth?

Domain worth refers to the monetary value of a name. It’s an estimated amount that a asset could be sold for on the market. This estimated value is influenced by various factors, including the domain’s length, keywords, and extension. Domain worth is a critical factor in determining the value of a business, as a high domain worth can significantly enhance a business’s overall value. For instance, a memorable and relevant name can attract more traffic, improve brand recognition, and ultimately lead to higher revenue.

Why Do Domain Names Cost Money?

A domain name is an online property and property is not free. They are scarce by design; once a person buys an asset, it belongs to them as long as they pay the renewal fees. Likewise, it costs money to maintain the vast computing infrastructure that powers the world wide web, and selling digital domains is a way for registrars to recoup their costs.

Expertise in buying domains is crucial to ensure accurate appraisals and competitive pricing, helping buyers avoid over payment.

Why Would You Need To Value A Domain?

It is important to have an estimate of what a name is worth whether you are the buyer or seller for any potential sale. Understanding a domain’s worth ensures that a buyer won’t overpay for an asset and a seller won’t sell their domain for a price far below what they could have gotten from another acquisition partner.

Domain name valuation helps buyers or sellers assess the worth of a domain and pay or receive a fair market price.

What Makes An asset Valuable?

The Top-Level Domain (TLD)

The TLD refers to the last segment of a domain name that comes after the “dot” symbol (.com, .net, .ai, .co, .xyz, etc.). It plays a big role in the value of your asset due to supply and demand insight and data. For instance, .COM is the most popular option for buyers, so domains with this TLD tend to be more expensive than others with less interest. Some other TLDs also have a reputation for being expensive because of a strong market, like .ai and .io according to data.

Domain Length

The number of characters of an asset also affects its value metrics. The rule of thumb is that the lesser the number of characters, the more valuable the asset.

Number of Words

Similarly to length, the number of words in a name affects its valuation. The lesser the number of words, the more upside an asset has. This happens because domains with one or two words are easier to remember and thus command more brand power.

Age or Domain History

How long a domain has been owned by someone else contributes to its value. The longer the period of ownership, the higher the chances of that domain being recognizable. So, domains owned for a long time tend to command higher prices than new or short-lived ones.

Domain Popularity

If a name is already in use, the volume of the traffic on the site using it contributes to its value. High-traffic domains are more expensive because the new owner can leverage the existing traffic to drive eyeballs to their own website.

Likewise, if an existing asset has back links from other websites, it will command a higher price because back links improve search engine rankings and help generate organic traffic.

Understanding the domain marketplace is crucial for accurately estimating values and optimizing URL investments.

Availability of Alternative Domains

Can the purchaser find a similar asset elsewhere? (for instance Trucks.com > Trucks.co or Trucks.net or the .org). If the buyer can’t find a similar name somewhere else, then they may be more willing to pay a higher amount for it.

Market Interest and Characteristics

Market interest and characteristics are two essential factors that influence the names . Internet market interest refers to the level of interest in a name, which can be driven by trends, industry relevance, and the popularity of certain keywords.

Characteristics, on the other hand, refer to the attributes of the name, such as its number of characters, extension, and keyword density.

A URL with high market demand and desirable characteristics can command a higher price. For example, short, memorable domain names with popular extensions like .com are often more valuable sales due to their high demand and ease of recall.

How To Determine A Domain’s Value

There is no specific formula for this activity. However, there are some free tools and services to help you estimate the cost of a domain name.

1. Research Tools

The first step in figuring out how much a name can sell for is checking out the rate of similar domain names. Thus, you can use a research tool to see what similar domain names are selling for and compare them to your own. This will help you select a fair market price. Some site are free to use while others charge a fee.

DN Journal is a good example of a platform that collates sales figures and displays them to readers for free.

Namebio, much like DN Journal does a great job cataloging recent name with its easy to use their scan tool. They offered a monthly service fee for multiple inquiries.

Domain Name Wire is another free resource. You can find blog posts about notable domain sales to help you estimate what you can sell yours for.

Godaddy is a great resource to see what names may be available. They also offer a fast transfer service.

There are many others, but these a few good places to start.

2. Use An Appraisal Service

A domain appraisal service estimates the market value of a name. They appraise a domain based on many factors including popularity, search engine ranking, social media shares, TLD, and by comparing it to similar domains.

These domain appraisal services platforms make it easy to get an educated answer on how much a domain is worth.

A free valuation tool can give you an overview of the appraisal value, such as godaddy.

Free Valuator is a good example of a domain log and appraisal tool. Just open the website, type the domain in the search box, and hit the Valuate button, then you will see an informed estimate.

3. Find Out What Others Are Willing To Pay

A more direct way to answer the question of “what is a domain worth?” is to understand the domain sales marketplace and see what others are willing to purchase it for. The easiest way to do this is to list your domain on a marketplace like Sedo and Afternic and see what offers you receive to purchase. Create cool landing pages to help drive leads. This data can help set better pricing. You can use the offers as the yardstick for valuing the domain.

Combining AI and Human Expertise

To accurately determine domain value, it’s essential to combine artificial intelligence (AI) and human expertise. AI searches can analyze vast amounts of data, including market trends, search volume, and similar domains, to provide an estimated value request. They are vast resources for information.

These automated tools can quickly process information and identify patterns that might not be immediately apparent. However, human expertise is necessary to interpret the data, consider the nuances of the domain name, and provide a more accurate appraisal.

Experienced domainers and brokers can offer insights that go beyond raw data, such as understanding the potential for future trends and the strategic value of a domain within a specific industry.

How To Increase Your Domain’s Value

There are several ways to boost the value of a domain, including:

Search Engine Optimization (SEO)

This refers to optimizing a web page such that it ranks high on search engines. You can do this by including relevant keywords in your niche and getting back links from other websites. If people can find your website on Google algorithms , they will click on it more often and give you higher conversions, which translates into a higher domain value when you analyze the data.

Market Your Site

You can advertise your website on appropriate venues like social media services, search engines, or even use free word of mouth for your Company. This lets people know you exist and will likely drive higher eyeballs to your domain, giving it a greater value.

Availability of Other Domains

People are less willing to pay a high price for a domain if they can get something similar for cheaper elsewhere, e.g., Cars.com > Cars.co. One way to avert this is to buy the keyword across multiple TLDs, e.g., Box.com, Box.org, Box.net, etc. This way, the intending buyer will have less leverage.

Build An Online Presence

You can create profiles on social media platforms to build an online presence. This gives your domain more brand power and, in turn, a higher evaluation figure.

Types Of Domain Name Valuations

There are three main types of domain name valuation:

Retail Pricing

These are domain names directly offered by the owners to end users with a clear use case. The end users already have something in mind to do with the domain, usually for a website, so are more willing to pay a higher sum than the estimates.

Liquid Pricing

This comes into play when domain names are being offloaded by an owner, court order, or a bankruptcy proceeding sales. The domains are typically sold as a group and are cheaper to buy because it is a fire sale. However, the chances of finding domains with a liquid pricing estimates are slim compared to the others.

Liquid pricing is usually between 20% to 30% of retail pricing.

Investor Pricing

This is when domain names are offered for sale by professional domain brokers or flippers. You can find these types in an auction where you will likely bid against other people to acquire a domain. Some people may exchange domains with other Internet portfolio investors or team up to acquire a single valuable name for their domain portfolio.

Investor estimates pricing between 40% to 60% of retail pricing.

Working with Domain Investors and Brokers

Domain investors and brokers play a crucial role in the domain name market. They help individuals and businesses buy, sell, and appraise their names, leveraging their expertise to ensure fair and profitable transactions.

Role of Domain Investors

Domain investors are individuals or companies that buy and hold domain names with the intention of selling them at a profit. They often have a deep understanding of the domain name market and can provide valuable insights into the value of a domain name.

Investors typically maintain a domain portfolio as part of their business, which includes a variety of domain names that they believe will appreciate in value over time. By analyzing market trends and leveraging their experience, domain investors can identify undervalued domains and acquire them at a lower cost, with the aim of selling them at a higher price in the future.

 

Subscribe for More Domain Buying & Selling Advice

Related posts

Default alt text
Understanding the Domain Name Scam

Protecting Against Domain Name Scams   It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights and maintain their online identity. These domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. The domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. The domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names. Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not. Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams   Use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer. Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers. Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service. Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Fraudulent phishing scams often target website owners, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.   Understanding Domain Name Renewal Scam   A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations. Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning someone else owns the rights to your name. Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. Register and renew for extended periods. Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name. These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts.   What is a Domain Name Scam?   A domain name scam is a type of intellectual property scam or confidence scam that targets domain name owners. These scams involve unscrupulous individuals or companies attempting to trick domain owners into buying, selling, listing, or converting domains. The consequences can be severe, leading to financial loss for businesses and individuals, and even the loss of control over a domain name. Scammers often use deceptive tactics to make their offers or demands appear legitimate, preying on the lack of awareness among domain stakeholders.   Definition of domain name scams A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain   Importance of awareness and prevention Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date. By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams   Domain renewal scams: fake notices and invoices Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar. These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from the a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately. They may ask for you to renew your domain and pay an exorbitant fee.This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link. They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online. Be wary of notices or invoices that create a sense of urgency or demand payment for unnecessary services. By staying vigilant and taking these precautions, domain parties can protect themselves from scams and maintain control over their domain names.   Protecting Yourself from Domain Scams   To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams: Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service. By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take: Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business. By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice. Protecting Against Domain Name Scams   It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights and maintain their online identity.   These domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. The domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. The domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names.   Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not.   Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams   Use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer.   Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process.   Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers.   Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service.   Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration.   Fraudulent phishing scams often target website owners, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.   Understanding Domain Name Renewal Scam   A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations.   Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity.   Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning someone else owns the rights to your name.   Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. Register and renew for extended periods.   Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name.   These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly.   Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts.   What is a Domain Name Scam?   A domain name scam is a type of intellectual property scam or confidence scam that targets domain name owners. These scams involve unscrupulous individuals or companies attempting to trick domain owners into buying, selling, listing, or converting domains.   The consequences can be severe, leading to financial loss for businesses and individuals, and even the loss of control over a domain name. Scammers often use deceptive tactics to make their offers or demands appear legitimate, preying on the lack of awareness among domain stakeholders.   Definition of domain name scams   A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain   Importance of awareness and prevention   Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date.   By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams   Domain renewal scams: fake notices and invoices   Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar.   These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from the a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry   Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately.   They may ask for you to renew your domain and pay an exorbitant fee.This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link.   They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee   To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online.   Be wary of notices or invoices that create a sense of urgency or demand payment for unnecessary services. By staying vigilant and taking these precautions, domain parties can protect themselves from scams and maintain control over their domain names.   Protecting Yourself from Domain Scams   To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams:   Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service.   By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar   If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take:   Report the scam to the Federal Trade Commission (FTC) using the link provided. Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business.   By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice.

Default alt text
Are You A Domain Buyer? Here’s How It Works

Both buying and selling domains can be an exciting adventure that can even be a profitable endeavor. If you’re trying to get in the domain buying game, or are simply looking for a domain buyer to buy your domain, then you need a little more information about how it all works. The actual odds of you cashing in big amounts of money from your domain isn’t very high, and if you have no idea what you’re doing, then you might be wasting time and money. If you want to make it big, then you need a tried and true process to help guide you in the right direction. Here are a couple tips to help you find a domain buyer and insert yourself into the domain buying and selling game the right way. Domain Buyer Tips You Need Though the age of the internet isn’t very old, there are already millions of domains already registered, and yet still an endless amount of combinations available to register. That’s not even including the hundreds of new domain name extensions available (think .net, .club, etc.). Do A Little Research – Get Focused The first thing we recommend is to do a little research before you get started. If you’re looking to buy a domain, start with what you already know. What are you already an expert in? Buying the right domain is much easier when you have a knowledge of the industry so that you choose something that will 1) actually sell, or 2) be a great domain for your business. Start your domain name search based on keywords related to the things you’re already familiar with. If you KNOW it’s going to be valuable, it will be much easier to sell. Check the strength of a keyword with tools like Google Trends or Keyword Planner or similar SEO tools. We highly suggest working with a domain broker who knows the market better than anyone. They’ll be able to give helpful suggestions and help you avoid costly mistakes. We do NOT recommend targeting any prospective domain buyer based on their potential economic status. Targeting a certain demographic that you don’t know anything about could be an expensive error. You might be missing industry-specific organizations set rules associated with the industry you’re going after. The bottom line, you won’t make any money if your buyers can’t use the domain you bought. Know Your Audience If you understand your audience, then you’ll be able to really generate sales. If you’ve got a great domain, you can hold onto it for years and probably still make a decent profit. Maybe you’ve already monetized the domain and put in some great SEO efforts – things that can help make your domain worth a lot more to any potential domain buyer. These types of well researched domains can end up paying for themselves. Talk to a domain broker, they’ll have the knowledge you’re looking for and be able to steer you in the right direction for domains that will actually benefit the buyer. Evaluate Your Domain It is so important that you actually have access to domains that would be a valuable asset to domain buyers. Put yourself in the buyer’s shoes. Would the domain name you’re selling actually be beneficial to a business or organization? Similarly, if you’re the one buying, have a domain broker assess the value of the potential domain. Would having this domain make it easier for clients to find you? Will having that particular domain make it easier to rank higher on search engines? Would your profits increase based off of this particular domain name? Don’t buy anything without knowing it’s true value. Get Your Domains Out There There are many different venues for getting your domains out to potential domain buyers. Again, we suggest doing a little research. Is the venue well known and trust-worthing? If you’re using a respected source, you’ll have a much better chance of getting your domains sold. The best suggestion we have is to work with someone who knows the domain market. You can use a distribution network to make sure you’re getting the right domain in front of the right buyer. Maybe you already know who might benefit from the domain name. Start a conversation and convey that you already understand what the domain is like. However, if you don’t already have a place to show off your domain, then partnering with a domain buying and selling business like Name Experts can really help you make sure you get your domain sold. Go Directly To A Broker Ok, maybe our not so subtle hints to work with an experienced broker have been lost on you. But in all seriousness, why leave anything to chance? If you’re really interested in investing in domains and learning how to sell them, then working with a broker who spends every day in the market is the way to go. Not only do they buy and sell millions of dollars worth of domains every year, they also have a network already established. They might have a long list of buyers and sellers lined up before you even set up a meeting. Domain brokers are great because they are able to accurately assess the value of potential domains, and also help negotiate on your behalf. They also know all the paperwork and legal processes that come with buying and selling domains, which means that you don’t have to worry about any of it. Browse through our domain acquisition process and let us help you make the right decision the first time – and help you get started on the path to success.

Default alt text
Uncovering the History of a Domain

Researching domain history is important for businesses and website owners, especially when buying a domain. It’s like wanting to purchase a property and checking the record of its past owners, renovations, and sales history before signing the contract. You’ve arrived at the right place if you’re interested in digging deep into the history of any domain. This article will give you the relevant knowledge and tools to navigate a domain’s history. Why Would Someone Want To Know A Domain’s History Domain name history is important in several cases, mainly when someone wants to acquire a domain. For example, you come across a domain you want to buy but don’t know the owner. Investigating the domain registration history can help you find the owner so you can begin inquiring about purchasing the domain. These are typical cases that warrant a domain history lookup: Finding A Domain Name’s Owner You might find a domain that looks valuable for your business, but the existing website has no official information to contact the owner. In that case, researching the domain name history can help you find the owner’s email address, phone number, physical address, or other contact information. Conducting Research Before Buying A Domain Due diligence is critical if you’re buying any domain. Checking the domain name ownership history lets you know its reputation with search engines, which can affect your website’s discoverability and brand appeal. This due diligence lets you know if the domain was previously used for any malicious activity, and you can immediately back out if so. Competitive Research Checking a competitor’s domain name history can reveal valuable information. Who registered the domain? How long has the website existed? How much was the domain acquired for? Has the domain ever been sold? These questions give great insight into your competitors, letting you know how to stand out and win customers. Checking A Domain’s History The WHOIS database is the first place to check a domain name’s history. This public database contains the information collected when someone registers a domain name. You can use it to find relevant information about a domain name’s owner and operational history. WHOIS Lookup You can query information from the WHOIS database using any WHOIS lookup tool. This database is publicly available, so many websites allow users to type in a domain name and see every information related to that domain in the WHOIS database. Examples of such tools include WHOIS.com, Who.IS, and WHOIS.DomainTools.com. Type a domain into any of these tools, and you’ll see relevant information about it, including: When the domain was first purchased A WHOIS lookup always shows a domain’s initial registration date. This information gives you a clue of how long the website has existed. To illustrate, let’s perform a WHOIS lookup for NameExperts.com. We typed this domain into the Who.IS lookup tool and got the following information:

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling your premium domain?