September 10, 2024

How to Buy Business Names for your Startup Success

written by

Joe Uddeme

Joe Uddeme

How to Buy Business Names for your Startup Success

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When you have the perfect name for your new business, it’s imperative you can secure the right domain name to match – ideally not for the reported $11m Elon Musk paid for Tesla.com. Domain name expert Joe Uddeme shares his tips.

Need to buy business domain names for your startup? In this article, we’ll explore where to buy them, the steps to secure the ideal name, and why a good business name can make all the difference for a startup with big ambitions.

In many instances, the domain name for a startup business name you have settled on just won’t be available. Or at least at face value, that appears to be the case.

However, dealing with a domain name broker can make a world of difference. We’re here to make the impossible possible!

 

Key Takeaways

  • A strong business name enhances brand identity, recognition, and customer loyalty, playing a crucial role in a startup’s success.
  • Legal protection through trademark registration safeguards a business name, preventing infringement and ensuring exclusive rights.
  • Choosing a unique, memorable business name that reflects company values and accommodates future growth is vital for long-term success.

 

Why Buying a Business Name Matters

AI generated image of a man in deep contemplation. He is surrounded by a huge variety of icons depicting ideas, such as lightbulbs. This is to illustrate an article about coming up with a perfect domain name for a startup business.

A strong business name is far more than just a moniker; it embodies the essence and values of your brand, influences customer engagement, and sets you apart from competitors. From establishing brand identity and recognition to offering legal protection and market differentiation, a thoughtful business name can be a game-changer.

Understanding the importance of buying a business name reveals its significant impact on your startup’s success.

Brand Identity and Recognition

A unique business name is a critical element of brand identity and recognition. It not only enhances visibility but also builds customer trust and loyalty. Think of your business name as a powerful marketing tool that attracts customers and differentiates you from competitors, directly influencing your brand’s trajectory.

A name that mirrors your brand’s identity aligns it with your products or services, boosting recognition. Acting as a branding blueprint, it should evolve with your vision. Memorable and unique names greatly influence customer perception and marketing.

Investing in a business name is an investment in your brand. It also contributes to your future growth. Some companies opt for names that connect to their founders or team members, adding a personal touch to their branding. This personal connection can further enhance customer loyalty and brand integrity.

Legal Protection and Trademarking

Securing your business name legally is crucial to prevent others from using it, thus ensuring you have exclusive rights. Registering a trademark for your business name provides legal protection and establishes these exclusive rights. This legal ownership helps prevent potential infringement issues, safeguarding your brand’s integrity.

A trademark secures your business name, goods, and services nationwide, preventing others from using similar names in your industry. This reinforces recognition and reduces the risk of legal disputes and market confusion.

Market Differentiation

In a crowded market, a distinct business name is paramount as it sets your company apart from the competition. Choosing a unique business name can significantly enhance your brand recognition and ensure that your business stands out in the industry.

Distinct names are more memorable, making it easier for customers to recall your brand and differentiate it from others. This differentiation is particularly important for small businesses looking to carve out their niche in a competitive landscape.

Steps to Buy a Business Name

Two owls standing back to back are surrounded by a variety of images containing words such as 'buy'. It's all ties into an article about choosing a domain name.

Before: Purchasing a business name involves several crucial steps to ensure it aligns with your brand and legal requirements. From initial research and brainstorming to checking name availability, purchasing a premium domain name, and registering the name, each step is vital in securing the perfect business name.

After: Purchasing a business name involves several crucial steps:

  1. Initial research and brainstorming
  2. Checking name availability
  3. Purchasing a domain
  4. Registering the name

Each step is vital in securing the perfect business name.

Let’s break down these steps to guide you through the process.

Research and Brainstorming

Research and brainstorming are the initial steps to finding a creative business name. Thorough research enhances market position by increasing recognition. Take your time, and gather feedback from trusted individuals to explore diverse perspectives.

Utilize tools like BrandRoot, which provides unique business name suggestions tailored to your preferences. These platforms can help generate ideas that are both creative and aligned with your brand’s identity. Remember, the goal is to create a name that resonates with your target audience and stands out in the market.

Checking Name Availability

Once you have a list of potential names, the next step is to check their availability. Ensuring that your desired domain is not already registered is crucial. Tools like GoDaddy or Namecheap make it easy to check domain availability. Additionally, performing a manual search using a search engine can provide a quick check on the domain’s existence.

Confirm name availability in your state before registration, as each state has specific rules and requirements for business name registration. Remember, the domain name does not need to be the same as the legal business name, offering you some flexibility.

After a domain is registered, it is reserved for the entity that registered it. Other entities cannot use the domain until it becomes available again. This underscores the importance of securing your desired domain name as soon as possible to avoid any future complications.

Purchasing the Domain Name

Once availability is confirmed, purchase the domain name – probably with the intention of keeping it as long as you are in business. Choose a registrar with competitive pricing and reliable customer support for a better experience. Domain registrars provide a platform for users to purchase domain names, often bundled with hosting services.

The cost of a domain can range from $10 to $45 annually, influenced by various factors. Securing a domain name is crucial for establishing your business’s online presence, so consider this an essential investment in your brand’s future.

Registering Your Business Name

To legally begin your business, you must register your business name with the appropriate agencies. This process typically involves submitting paperwork to relevant state agencies, including details about your business structure. Entities such as LLCs, partnerships, and corporations are typically required to register their business names.

Additionally, businesses may need to acquire permits or licenses depending on their location and type of business. It’s crucial to designate a registered agent responsible for receiving legal documents when registering your business. Factors like your business location and structure may influence the registration process.

A trade name, or DBA (Doing Business As), lets you operate under a different name from your legal business name. Check with local government for filing requirements and fees. Regulations vary based on business structure and location, so verify to ensure compliance.

Where to Buy Business Names

AI generated image of dozens of commercial premises drawn in a cartoon style.

There are several platforms and services where you can purchase business names. From online marketplaces to domain registrars and specialized business naming services, each option offers unique benefits.

Explore these options to find the perfect business name.

Online Marketplaces

Online marketplaces like BrandBucket and BrandRoot specialize in offering a variety of brand names for purchase. BrandBucket, for example, is an online marketplace with over 100,000 creative business names available. It provides curated names and smart search features, catering to lean, quick-to-market startups.

BrandRoot generates available business names ready for purchase, eliminating frustration. These platforms have no recurring fees and grant full rights to the domain name, making them convenient for new businesses.

Domain Registrars

Domain registrars are another viable option for purchasing a business name. When choosing a registrar, consider the price and customer service. If the name transfer fails, reputable registrars guarantee a full refund. The typical timeframe for completing a domain name transfer is 2-5 business days.

After you register your domain name, it is exclusively yours. No one else can utilize it while you maintain ownership. This exclusivity is crucial for maintaining your brand’s online presence and credibility.

Business Naming Services

Specialized business naming services offer tailored solutions to help startups create powerful brand identities. Utilizing these services can save time and provide expertise, ensuring businesses select memorable and impactful names. These services often employ professional naming experts who generate creative business names that resonate with target audiences.

In addition to naming, many of these services offer comprehensive branding packages that include logo creation and marketing strategies. This holistic approach ensures that your business name and brand identity are cohesive and compelling.

Evaluating the Cost of Business Names

Drawing of the scales of justice with a pile of dollars to one side. The scales are measuring coins to denote pricing during the acquisition of a domain name.

Evaluating the cost of business names involves considering both initial and ongoing expenses. From the upfront costs of premium domains and registration fees to the recurring expenses of maintaining domain names and trademarks, budgeting effectively is crucial.

Let’s break down these costs to help you plan accordingly.

Initial Purchase Costs

The initial purchase costs of a business name can vary significantly. Premium domains, due to their popularity and memorability, can be substantially more expensive than standard domains. This perceived value and market demand can drive up the costs, making premium business names a significant upfront investment.

Additionally, the costs to register a business name can vary depending on the state and the type of business entity being formed. Together, these costs contribute to the overall financial commitment when establishing your business.

Planning for these initial expenses is essential for setting up a solid foundation for your brand’s online presence.

Ongoing Expenses

Maintaining a domain name requires annual renewal fees, which can vary based on the registrar and the type of domain. Renewal fees are often higher than the initial registration costs, so it’s important to budget for these ongoing expenses.

Besides initial registration, domain owners must consider renewal fees and potential transfer costs when changing registrars. Ongoing expenses related to a business name also include fees for maintaining trademarks, ensuring continuous legal protection for your brand.

Budgeting for Your Business Name

Budgeting for a business name should include initial costs, ongoing renewal fees, and additional services like privacy protection. Effective budgeting accounts for both initial and recurring expenses to avoid financial surprises.

It’s essential to account for potential additional fees, such as privacy protection and transfer costs, when budgeting for a business name. This comprehensive approach ensures that you are well-prepared for the financial commitments associated with maintaining your brand’s identity.

Legal Considerations When Buying a Business Name

Securing a business name legally helps prevent competitors from using a similar or identical name, thus protecting your brand. Understanding the legal implications related to trademark and copyright issues is crucial for avoiding potential disputes.

Let’s delve into the key legal considerations when buying a business name.

Conducting a Trademark Search

Conducting a trademark search is essential to avoid potential legal disputes and ensure brand protection. A trademark search can reveal if a business name is already in use or too similar to an existing trademark. To search for registered trademarks in the United States, you can access the USPTO’s tools.

The USPTO provides the TESS database, which is a tool specifically for conducting trademark searches. Before using a business name, check its availability against the official trademark database maintained by the USPTO to avoid legal issues.

Filing for Trademark Protection

The steps to trademark a business name include determining your need for a trademark, searching existing trademarks, preparing your application, and filing with the USPTO. A trademark application usually takes several months to process. In some cases, it may take over a year for approval.

Filing for trademark protection helps legally secure your business name and prevents others from using it without permission. This step is crucial for establishing long-term brand recognition and legal security.

Understanding Intellectual Property Laws

Understanding intellectual property laws is crucial for business owners, as it dictates trademark handling and protection. Most states require registration for a DBA (Doing Business As) name. Registering an entity name protects it at the state level.

Entity name registration prevents others from using the same name, with some exceptions based on state and business structure. Businesses outside the US should check local registration and trademark databases relevant to their country to ensure compliance.

Tips for Choosing the Perfect Business Name

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Choosing a prospective business name is a strategic investment essential for future growth and market presence. Reflecting your brand’s values, ensuring memorability, and considering future growth are key factors.

Let’s explore some essential tips for making this critical decision.

Reflecting Your Brand’s Values

More businesses are selecting names that align with their values and mission. This trend also highlights their focus on societal impact. The name of a business serves as a representation of its core values and mission. A name aligned with your business’s purpose can enhance customer connection and loyalty.

Names that are catchy and easy to pronounce improve customer recall and word-of-mouth marketing. For example, names related to sustainability, like Renewables Co. or EcoImpact Solutions can attract customers who share similar values.

Ensuring Memorability and Uniqueness

A good business name must be memorable. It should also be easy to find. Aim for a unique name that differentiates you from others. It should help you stand out in the competitive landscape. Memorable names should be catchy, easy to remember, and roll off the tongue.

Avoid generic names that blend in with the crowd, as they reduce your brand’s visibility. Distinctive business names not only improve memory recall but also foster a stronger emotional connection with customers.

Considering Future Growth

Selecting a flexible business name can accommodate expansion into new markets or product lines. To ensure relevance to your target audience and business goals, it is essential to choose a name that aligns with your brand’s niche and industry.

Choosing a name that allows for future growth ensures that your brand remains relevant and adaptable as your business evolves. This foresight can significantly contribute to your long-term success.

Common Mistakes to Avoid When Buying a Business Name

When buying a business name, it’s easy to make mistakes that can have long-term consequences. From ignoring trademark issues to overlooking domain name availability and choosing trendy over timeless names, these common pitfalls can hinder your brand’s success.

Let’s explore these mistakes and how to avoid them.

Ignoring Trademark Issues

A thorough trademark search avoids legal conflicts and ensures your business name is unique. Trademark protection legally secures your name and prevents unauthorized use by the trademark office.

Understanding intellectual property laws is essential for business owners, as it dictates how trademarks are handled and protected. Ignoring these issues can lead to significant legal risks and potential conflicts over brand ownership.

Overlooking Domain Name Availability

Securing the matching domain name is critical to establishing a strong online presence for your business. Failure to secure the corresponding domain name can lead to customer confusion, resulting in lost traffic and revenue. Not having a consistent domain can erode customer trust, as consumers may question the legitimacy of your brand.

Ensuring domain name availability is a crucial step in maintaining brand consistency and credibility. This is something that turned out to be a sticking point for Tesla when they wanted to buy tesla.com – only to find that the name was taken by somebody else. While the official amount that exchanged hands was never publicly announced, it is thought to have been $11 million.

Choosing Trendy Over Timeless

Choosing a trendy name can lead to a rapid decline in relevance and customer attraction as trends change. Trendy names may not resonate with consumers in the long term, resulting in brand confusion and diminished loyalty.

Timeless names remain relevant and adaptable, allowing for better brand recognition and ongoing customer engagement. A business name built on timelessness fosters a stable brand identity that can evolve while maintaining core values.

Summary

Choosing the right business name is a critical step in your startup journey. From establishing brand identity and legal protection to ensuring market differentiation and planning for future growth, each aspect plays a vital role in your business’s success. By following the steps outlined in this guide and avoiding common pitfalls, you can secure a business name that resonates with your target audience and stands the test of time.

Remember, your business name is more than just a label; it’s an investment in your brand’s future. Take the time to choose wisely, and it will pay dividends in customer recognition, loyalty, and market presence. Here’s to your startup success!

Frequently Asked Questions about Startup Domain Names

Why is choosing a business name so important?

Choosing a business name is important because it embodies your brand’s essence and values, influences customer perceptions, and differentiates you from competitors. A well-chosen name can significantly impact your business’s success.

What are the steps to buying a business name?

To buy a business name, start by researching and brainstorming options, then check the name’s availability, purchase the corresponding domain, and finally, register the name with the relevant authorities. Following these steps ensures proper ownership and legal protection of your business identity.

How do I ensure my business name is legally protected?

To ensure your business name is legally protected, conduct a thorough trademark search and file for trademark protection with the USPTO. This will help safeguard your brand and prevent potential legal issues.

What are the costs involved in buying a business name?

When buying a business name, you should anticipate initial purchase costs for domain registration and potential trademarks, along with ongoing expenses like annual renewal fees. It’s essential to budget for both immediate and long-term financial commitments.

How can I avoid common mistakes when buying a business name?

To avoid common mistakes when buying a business name, ensure you conduct thorough trademark searches and check for domain name availability. Additionally, opt for timeless names rather than trendy ones to maintain relevance. To simplify and speed things up, consider hiring an experienced domain name brokerage company who can help you secure the startup business name you need.

 

About the author

Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. He has many years of experience in helping startups secure the right names for their business. Contact us at: [email protected]

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These new generic top-level domain names can provide unique branding opportunities but should align closely with your business’s mission and audience and be target generic top-level domains. Ensure they reflect the content and purpose of your site, as this can influence user engage specific for your generic top-level domain. SEO Consideration: While .com domains are the most popular, various gTLDs can also rank well if the site’s content is relevant and high-quality Domains not controlled by DNS System Web3 domains are a new class of domain names designed for the decentralized web, often built on blockchain technology. Unlike traditional domains, which rely on centralized registrars and the DNS (Domain Name System). These are typically tied to the Blockchain system and not associated with standard ip addresses. Web3 domains offer unique features and benefits including, Decentralization, NFT Integration and Smart Contracts. Popular Web3 Domain Providers Ethereum Name Service (ENS) A decentralized naming system built on the Ethereum blockchain, allowing users to register human-readable domain names (e.g., example.eth). Unstoppable Domains Offers blockchain-based domains that can be used for websites, cryptocurrency payments, and decentralized identities. Handshake A decentralized, permission-less naming protocol that enables users to own their top-level domains. The Importance of Choosing the Right TLD Brand Identity and Trust The top-level domain you choose can significantly impact your brand identity. Having your own domain is crucial as it allows you to create subdomains for various purposes and highlights the domain name as a vital element for website navigation and URL formation. A recognizable and trusted top-level domain can boost your credibility among users. For example, a second-level domain keyword-match URL ending in .com is often perceived as more legitimate than lesser-known extensions. SEO Impact While a top-level domain is not a direct ranking factor, they can influence click-through rates and user engagement. Familiar top-level domain names ending in .com or .org can improve trust, leading to higher conversion rates with these domain extensions. Local vs. Global Reach If your business targets a specific country or region, a ccTLD can enhance local SEO and attract a more relevant audience. Conversely, global businesses might opt for a top level domain to appeal to a broader market for widespread use. Best Practices for Selecting a TLD 1. Know Your Audience Understanding your target audience is crucial in selecting the right top-level domain. If your primary customers are local, a ccTLD may be the best choice. If you aim for an international market, consider a popular gTLD or only top-level domains. 2. Keep it Short and Memorable A shorter domain name is easier to remember and type. Avoid overly complex names and choose a TLD that complements your brand. Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. If you need help negotiating a name that appears to be off-market, it’s a good idea to partner up with an experienced domain broker. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top-level domain. A well-known second-level domain can enhance perceived credibility, leading to increased traffic for your company’s success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second-level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes. An experienced domain name appraisal expert can help you find the true value of a name you’re interested in. Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience. Ideally, it should match your brand name – which should be strong brand name that is representative of your business.  The second level-domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second-level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second-level domains are critical to top-of-mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second-level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services. Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
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What To Do After Buying a Domain Name

Congratulations! You bought a domain name. But now what? In this post, domain name expert Joe Uddeme explains what to do next to keep your domain name protected – and extract its full value.   “I have a domain name. Now what?” – this is a very common question people ask. The fact is, a domain name is pointless if you don’t do anything with it! After buying a domain, many things will run through your mind, and choosing how to use it productively can be confusing. However, don’t fret. This article will guide you on what to do after purchasing a domain name. Do it right, and you can leverage your domain name and build it into an attractive asset. Do it wrong, and you’ll waste 20 bucks on the temporary ownership of something you can’t even touch.   Key takeaways: What is web hosting and why do you need it? Building a website and a brand you can leverage Attracting online customers to your new business Planning your exit strategy Before we proceed, let’s run through how to buy a domain in the first place.   Acquiring Your Domain Buying a domain has become more simple than ever. In 2025, it’s just a few clicks and a swift online transaction. The first step is to choose a domain name you like that is relevant to your business. Afterwards, you can check if it’s available to buy immediately. Find a domain registrar accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization overseeing all domain names on the Internet. If the domain name is available, you can purchase it immediately from an accredited registrar. The price depends on how high the demand for the domain name is. If the domain name has already been claimed, you need a different approach. You can check domain marketplaces to see if the owner has possibly listed the domain for sale (see our list of the best domain marketplaces). Otherwise, you can possibly contact the owner to negotiate a deal. If this is out of your comfort zone and you have a high-value premium domain name in your sights, check out an experienced domain name broker with a great track record. For more details on securing a domain name, check our in-depth article about how to buy a domain name. What To Do After Buying A Domain Name You have acquired a domain name and have taken the first step in building your web presence. There are many other things to do after buying the domain, and we’ll outline them below. 1. Get Web Hosting Setup After buying a domain name, the first thing to consider is hosting a website with it. You’ll need a web hosting package from a reliable company. The company will host your website on its servers for a fee, and your website will be accessible once someone types your domain name into their web browser. Web hosting has become a walk in the park, at least in terms of getting started. You can get reliable web hosting for a few dollars monthly, and the price keeps going down as computing capacity increases around the globe. Sometimes, a domain registrar also offers web hosting services, meaning you can buy a domain name and a hosting package from the same platform. Otherwise, you can buy them separately and point your domain name to your hosting company’s servers. 2. Connect Your Domain to Your Hosting Connecting your domain to your hosting provider is relatively easy. You can do it via two methods: Changing the nameservers to those of your web hosting provider. Adding a DNS A record. Either method involves changing the domain name system (DNS) configurations from your domain registrar. Your registrar allows you to directly change the nameservers from its default to the one provided by your hosting company. You can also point your domain to the hosting company’s nameservers by adding a DNS A record. It’s the same action but with two different approaches. 3. Create an Email Address with Your New Domain Instead of using a common email address ending with “Gmail.com,” “Yahoo.com,” or “AOL.com,” you can use one ending with your custom domain name. It makes you look more professional and shows people you’re serious about your business. Many domain registrars also offer email hosting, so you can pay for it and create custom emails directly. Otherwise, you can choose an external email provider and change your domain’s DNS MX records to point to its mail servers. 4. Build Your Website and Brand The best way to put a domain to work is to create a website with it. It can be any type of website, such as a blog or online store. Creating a website is usually complex, but there are ready-made tools that make the process as easy as it can get. You can use a designated website builder like WordPress, Wix, Weebly, Squarespace, etc. WordPress is the most common tool for building websites because of its versatility. You can use it to create virtually any type of website you want. Follow these steps: Install WordPress on your web hosting account (many hosting providers offer one-click WordPress installation). Afterwards, log into your WordPress dashboard to begin customizing your website.

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