September 10, 2024

How to Buy Business Names for your Startup Success

written by

Joe Uddeme

Joe Uddeme

How to Buy Business Names for your Startup Success

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Last updated: 18 October, 2025

Choosing a great business name for your brand comes with a catch: you also need a matching web address that will work for you. Domain name expert Joe Uddeme shares his tips for securing brand names that resonate – and for making sure your online presence is unbeatable, too.

Are you looking to buy business domain names for your startup? In this article, we’ll explore where to buy them, the steps to secure the ideal name, and why a good business name can make all the difference for a startup with big ambitions.

In many instances, the domain name for a startup business name you have settled on simply won’t be available. Or at least at face value, that appears to be the case.

However, dealing with a domain name broker can make a world of difference: a skilled broker can often snap up the name you need at a price that works for everyone. We’re here to make the impossible possible!

If you’re new to buying business names, why not check out our post about domain name valuations – or get in touch to find out how we can help.

Key Takeaways

  • A strong business name enhances brand identity, recognition, and customer loyalty, playing a crucial role in a startup’s success.
  • Legal protection through trademark registration safeguards a business name, preventing infringement and ensuring exclusive rights.
  • Choosing a unique, memorable business name that reflects company values and accommodates future growth is vital for long-term success.

 

Why Buying a Business Name Matters

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A strong business name is far more than just a moniker; it embodies the essence and values of your brand, influences customer engagement, and sets you apart from competitors.

It really does! Look at Tripadvisor or Etsy. Their names are unforgettable.

From establishing brand identity and recognition to offering legal protection and market differentiation, a thoughtful and strategic business name can be a game-changer.

Choose a business name for brand identity and recognition

A unique business name is a critical element of brand identity and recognition. It not only enhances visibility but also builds customer trust and loyalty. Think of your business name as a powerful marketing tool that attracts customers and differentiates you from competitors, directly influencing your brand’s trajectory.

Choose badly, and you’ll be forgotten. But a name that mirrors your brand’s identity aligns it with your products or services, boosting recall and recognition.

It acts as a branding blueprint, and should evolve with your vision.

Quite simply, investing in a business name is an investment in your brand! It also contributes to your future growth.

Some companies opt for names that connect to their founders or team members, adding a personal touch to their branding – think of Ben and Jerry’s. This personal connection can further enhance customer loyalty and brand integrity.

Legal protection and trademarking for your business name

Securing your business name legally is crucial to prevent others from using it – it provides legal protection and ensures you have exclusive rights. This legal ownership helps prevent potential infringement issue, and safeguards your brand’s integrity.

A trademark secures your business name, goods, and services nationwide or even globally, preventing others from using similar names in your industry. This reinforces recognition and reduces the risk of legal disputes and market confusion. You can apply online to register a brand name.

Register a business name that ensures market differentiation

In a crowded market, a distinct business name will help set your company apart from the competition. Choosing a unique business name can significantly enhance your brand recognition and ensure that your business stands out in the industry.

This isn’t a black and white rule: booking.com and hotels.com chose highly appropriate and generic names that define their industry. Others, however, have taken originality to the next level – think Reddit and Canva.

Distinct names make it easier for customers to recall your brand and differentiate it from others. This differentiation is particularly important for small businesses looking to carve out a niche in a competitive landscape.

Steps to Buy a Business Name

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Before you begin: Purchasing a business name involves several important steps to ensure it aligns with your brand and legal requirements. From initial research and brainstorming to checking name availability to purchasing a premium domain name and registering it, each step needs your full attention.

Business naming checklist for startups:

  1. Initial research and brainstorming
  2. Checking name availability
  3. Purchasing a domain
  4. Registering the name

Let’s break down these steps to guide you through the process of buying and securing a business name.

Research and brainstorming

Research and brainstorming are the fun part – it’s a great way to get a feel for your fledgling brand and how you want to come across through your business name.  Take your time, and gather feedback from friends and trusted business colleagues.

We recommend trying online tools like BrandRoot, which provides unique business name suggestions tailored to your preferences. These platforms can help generate ideas that are both creative and aligned with your brand’s identity. Remember, the goal is to create a name that resonates with your target audience and stands out in the market.

Checking brand name availability

Once you have a list of potential names, the next step is to check their availability. First type the name into Googler and see what results come up – if any,

Next, you need to check if your desired domain is already registered. The reality is that it probably is. But not always – if you’re a swimming pool company and think laterally (‘Splashify’ or ‘Dipily’, for example), you may get lucky.

Tools like GoDaddy or Namecheap make it easy to check domain availability.

If your name isn’t available, try again until something fits. Alternatively, consider working with an experienced domain broker who may be able to secure the exact name you want.

Confirm name availability in your state before registration, as each state has specific rules and requirements for business name registration. Remember, the domain name does not need to be the same as the legal business name, offering you some flexibility.

After a domain is registered, it is reserved for the entity that registered it. Other entities cannot use the domain until it becomes available again. This underscores the importance of securing your desired domain name as soon as possible to avoid any future complications.

Purchasing the Domain Name

Once availability is confirmed, purchase the domain name – probably with the intention of keeping it as long as you are in business. Choose a registrar with competitive pricing and reliable customer support for a better experience. Domain registrars provide a platform for users to purchase domain names, often bundled with hosting services.

The cost of a domain can range from $10 to $45 annually, influenced by various factors. Securing a domain name is crucial for establishing your business’s online presence, so consider this an essential investment in your brand’s future.

Registering Your Business Name

To legally begin your business, you must register your business name with the appropriate agencies. This process typically involves submitting paperwork to relevant state agencies, including details about your business structure. Entities such as LLCs, partnerships, and corporations are typically required to register their business names.

Additionally, businesses may need to acquire permits or licenses depending on their location and type of business. It’s crucial to designate a registered agent responsible for receiving legal documents when registering your business. Factors like your business location and structure may influence the registration process.

A trade name, or DBA (Doing Business As), lets you operate under a different name from your legal business name. Check with local government for filing requirements and fees. Regulations vary based on business structure and location, so verify to ensure compliance.

Where to Buy Business Names

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There are several platforms and services where you can purchase business names. From online marketplaces to domain registrars and specialized business naming services, each option offers unique benefits.

Explore these options to find the perfect business name.

Online Marketplaces

Online marketplaces like BrandBucket and BrandRoot specialize in offering a variety of brand names for purchase. BrandBucket, for example, is an online marketplace with over 100,000 creative business names available. It provides curated names and smart search features, catering to lean, quick-to-market startups.

BrandRoot generates available business names ready for purchase, eliminating frustration. These platforms have no recurring fees and grant full rights to the domain name, making them convenient for new businesses.

Domain Registrars

Domain registrars are another viable option for purchasing a business name. When choosing a registrar, consider the price and customer service. If the name transfer fails, reputable registrars guarantee a full refund. The typical timeframe for completing a domain name transfer is 2-5 business days.

After you register your domain name, it is exclusively yours. No one else can utilize it while you maintain ownership. This exclusivity is crucial for maintaining your brand’s online presence and credibility.

Business Naming Services

Specialized business naming services offer tailored solutions to help startups create powerful brand identities. Utilizing these services can save time and provide expertise, ensuring businesses select memorable and impactful names. These services often employ professional naming experts who generate creative business names that resonate with target audiences.

In addition to naming, many of these services offer comprehensive branding packages that include logo creation and marketing strategies. This holistic approach ensures that your business name and brand identity are cohesive and compelling.

Evaluating the Cost of Business Names

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Evaluating the cost of business names involves considering both initial and ongoing expenses. From the upfront costs of premium domains and registration fees to the recurring expenses of maintaining domain names and trademarks, budgeting effectively is crucial.

Let’s break down these costs to help you plan accordingly.

Initial Purchase Costs

The initial purchase costs of a business name can vary significantly. Premium domains, due to their popularity and memorability, can be substantially more expensive than standard domains. This perceived value and market demand can drive up the costs, making premium business names a significant upfront investment.

Additionally, the costs to register a business name can vary depending on the state and the type of business entity being formed. Together, these costs contribute to the overall financial commitment when establishing your business.

Planning for these initial expenses is essential for setting up a solid foundation for your brand’s online presence.

Ongoing Expenses

Maintaining a domain name requires annual renewal fees, which can vary based on the registrar and the type of domain. Renewal fees are often higher than the initial registration costs, so it’s important to budget for these ongoing expenses.

Besides initial registration, domain owners must consider renewal fees and potential transfer costs when changing registrars. Ongoing expenses related to a business name also include fees for maintaining trademarks, ensuring continuous legal protection for your brand.

Budgeting for Your Business Name

Budgeting for a business name should include initial costs, ongoing renewal fees, and additional services like privacy protection. Effective budgeting accounts for both initial and recurring expenses to avoid financial surprises.

It’s essential to account for potential additional fees, such as privacy protection and transfer costs, when budgeting for a business name. This comprehensive approach ensures that you are well-prepared for the financial commitments associated with maintaining your brand’s identity.

Legal Considerations When Buying a Business Name

Securing a business name legally helps prevent competitors from using a similar or identical name, thus protecting your brand. Understanding the legal implications related to trademark and copyright issues is crucial for avoiding potential disputes.

Let’s delve into the key legal considerations when buying a business name.

Conducting a Trademark Search

Conducting a trademark search is essential to avoid potential legal disputes and ensure brand protection. A trademark search can reveal if a business name is already in use or too similar to an existing trademark. To search for registered trademarks in the United States, you can access the USPTO’s tools.

The USPTO provides the TESS database, which is a tool specifically for conducting trademark searches. Before using a business name, check its availability against the official trademark database maintained by the USPTO to avoid legal issues.

Filing for Trademark Protection

The steps to trademark a business name include determining your need for a trademark, searching existing trademarks, preparing your application, and filing with the USPTO. A trademark application usually takes several months to process. In some cases, it may take over a year for approval.

Filing for trademark protection helps legally secure your business name and prevents others from using it without permission. This step is crucial for establishing long-term brand recognition and legal security.

Understanding Intellectual Property Laws

Understanding intellectual property laws is crucial for business owners, as it dictates trademark handling and protection. Most states require registration for a DBA (Doing Business As) name. Registering an entity name protects it at the state level.

Entity name registration prevents others from using the same name, with some exceptions based on state and business structure. Businesses outside the US should check local registration and trademark databases relevant to their country to ensure compliance.

Tips for Choosing the Perfect Business Name

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Choosing a prospective business name is a strategic investment essential for future growth and market presence. Reflecting your brand’s values, ensuring memorability, and considering future growth are key factors.

Let’s explore some essential tips for making this critical decision.

Reflecting Your Brand’s Values

More businesses are selecting names that align with their values and mission. This trend also highlights their focus on societal impact. The name of a business serves as a representation of its core values and mission. A name aligned with your business’s purpose can enhance customer connection and loyalty.

Names that are catchy and easy to pronounce improve customer recall and word-of-mouth marketing. For example, names related to sustainability, like Renewables Co. or EcoImpact Solutions can attract customers who share similar values.

Ensuring Memorability and Uniqueness

A good business name must be memorable. It should also be easy to find. Aim for a unique name that differentiates you from others. It should help you stand out in the competitive landscape. Memorable names should be catchy, easy to remember, and roll off the tongue.

Avoid generic names that blend in with the crowd, as they reduce your brand’s visibility. Distinctive business names not only improve memory recall but also foster a stronger emotional connection with customers.

Considering Future Growth

Selecting a flexible business name can accommodate expansion into new markets or product lines. To ensure relevance to your target audience and business goals, it is essential to choose a name that aligns with your brand’s niche and industry.

Choosing a name that allows for future growth ensures that your brand remains relevant and adaptable as your business evolves. This foresight can significantly contribute to your long-term success.

Common Mistakes to Avoid When Buying a Business Name

When buying a business name, it’s easy to make mistakes that can have long-term consequences. From ignoring trademark issues to overlooking domain name availability and choosing trendy over timeless names, these common pitfalls can hinder your brand’s success.

Let’s explore these mistakes and how to avoid them.

Ignoring Trademark Issues

A thorough trademark search avoids legal conflicts and ensures your business name is unique. Trademark protection legally secures your name and prevents unauthorized use by the trademark office.

Understanding intellectual property laws is essential for business owners, as it dictates how trademarks are handled and protected. Ignoring these issues can lead to significant legal risks and potential conflicts over brand ownership.

Overlooking Domain Name Availability

Securing the matching domain name is critical to establishing a strong online presence for your business. Failure to secure the corresponding domain name can lead to customer confusion, resulting in lost traffic and revenue. Not having a consistent domain can erode customer trust, as consumers may question the legitimacy of your brand.

Ensuring domain name availability is a crucial step in maintaining brand consistency and credibility. This is something that turned out to be a sticking point for Tesla when they wanted to buy tesla.com – only to find that the name was taken by somebody else. While the official amount that exchanged hands was never publicly announced, it is thought to have been $11 million.

Choosing Trendy Over Timeless

Choosing a trendy name can lead to a rapid decline in relevance and customer attraction as trends change. Trendy names may not resonate with consumers in the long term, resulting in brand confusion and diminished loyalty.

Timeless names remain relevant and adaptable, allowing for better brand recognition and ongoing customer engagement. A business name built on timelessness fosters a stable brand identity that can evolve while maintaining core values.

Summary

Choosing the right business name is a critical step in your startup journey. From establishing brand identity and legal protection to ensuring market differentiation and planning for future growth, each aspect plays a vital role in your business’s success. By following the steps outlined in this guide and avoiding common pitfalls, you can secure a business name that resonates with your target audience and stands the test of time.

Remember, your business name is more than just a label; it’s an investment in your brand’s future. Take the time to choose wisely, and it will pay dividends in customer recognition, loyalty, and market presence. Here’s to your startup success!

Frequently Asked Questions about Startup Domain Names

Why is choosing a business name so important?

Choosing a business name is important because it embodies your brand’s essence and values, influences customer perceptions, and differentiates you from competitors. A well-chosen name can significantly impact your business’s success.

What are the steps to buying a business name?

To buy a business name, start by researching and brainstorming options, then check the name’s availability, purchase the corresponding domain, and finally, register the name with the relevant authorities. Following these steps ensures proper ownership and legal protection of your business identity.

How do I ensure my business name is legally protected?

To ensure your business name is legally protected, conduct a thorough trademark search and file for trademark protection with the USPTO. This will help safeguard your brand and prevent potential legal issues.

What are the costs involved in buying a business name?

When buying a business name, you should anticipate initial purchase costs for domain registration and potential trademarks, along with ongoing expenses like annual renewal fees. It’s essential to budget for both immediate and long-term financial commitments.

How can I avoid common mistakes when buying a business name?

To avoid common mistakes when buying a business name, ensure you conduct thorough trademark searches and check for domain name availability. Additionally, opt for timeless names rather than trendy ones to maintain relevance. To simplify and speed things up, consider hiring an experienced domain name brokerage company who can help you secure the startup business name you need.

 

About the author

Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. He has many years of experience in helping startups secure the right names for their business. Contact us at: [email protected]

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While .com is a more established and traditional domain extension, .ai is gaining popularity as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. Google treats some ccTLDs, including .ai, .me, and .biz, the same way as .com, .net, and .org, making .ai a viable option for businesses looking to establish a strong online presence. Comparison to .io Domain The .io domain is a popular domain extension for tech companies, but it is not as closely associated with artificial intelligence as .ai. While .io is a more established domain extension, .ai is gaining traction as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. The .io domain has around 1.5 million registered domains, compared to the .ai domain’s 550,000. Why not check out our guide to choosing a domain name? It’s full of helpful tips and advice.   Acquiring and Configuring an AI Domain Acquiring and configuring a .ai domain is a straightforward process. To register a .ai domain, you can search for available domain names on a domain registrar’s website and proceed to check out. The registration process typically involves verifying the availability of the domain name, choosing your registration term, and paying the registration fee. Once the registration is complete, the domain name will be registered and available for use. To configure your .ai domain, you can set up website hosting, email hosting, and other services to establish a strong online presence. By securing a .ai domain, businesses can effectively signal their commitment to innovation and technological advancement in the AI industry.   AI Domain Safety and Security Features When it comes to online security, the .ai domain extension offers robust features to ensure a safe and reliable web presence. Here are some key safety and security measures associated with .ai domains: Overview of Safety Features Domain Name Dispute Resolution Policy: The .ai domain extension adheres to the Uniform Domain-Name Dispute-Resolution Policy (UDRP), providing a structured process for resolving disputes related to domain name registrations. This policy helps protect domain owners from potential conflicts and ensures fair resolution. Domain Name System Security Extensions (DNSSEC): The .ai domain extension supports DNSSEC, which adds an extra layer of security to domain name lookups. DNSSEC helps prevent certain types of cyber attacks, such as cache poisoning, by ensuring the authenticity of the DNS responses. Two-Factor Authentication: Many registrars offering .ai domain registrations provide two-factor authentication (2FA). This security feature requires users to verify their identity through an additional method, such as a mobile device, adding an extra layer of protection against unauthorized access. Domain Locking: Some registrars offer domain locking services, which prevent unauthorized changes to the domain name registration. This feature ensures that only authorized individuals can modify domain settings, reducing the risk of domain hijacking. WHOIS Protection: WHOIS protection services are available through some registrars, which hide the registrant’s contact information from public view. This feature helps protect domain owners’ privacy and reduces the risk of spam and identity theft. Overall, the .ai domain extension is a secure and reliable choice for businesses and organizations aiming to establish a strong online presence in the tech industry. With these comprehensive safety features, .ai domains provide peace of mind and robust protection against various online threats.   Who Uses .AI Domains? .ai domains are embraced by a diverse array of businesses and organizations within the AI and technology sectors. Here are some of the key users: Tech Companies: Many tech companies opt for .ai domains to establish a robust online presence and enhance brand recognition. The .ai extension underscores their commitment to technological innovation. AI Startups: For AI startups, a .ai domain is a perfect fit. It conveys a sense of cutting-edge technology and forward-thinking, which is crucial for attracting investors and customers. Research Institutions: Universities and research institutions often use .ai domains to highlight their work in artificial intelligence. This helps in building a strong online presence and gaining recognition in the academic and research communities. Businesses with AI-Related Products or Services: Companies offering AI-driven products or services find .ai domains particularly beneficial. It helps them stand out in a crowded market and signals their expertise in AI. Domain consultants advise businesses on the best strategy when planning a domain name portfolio. Overall, .ai domains are a strategic choice for anyone looking to make a mark in the AI industry, providing a blend of SEO benefits, brand recognition, and a clear association with technological innovation.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains – be they .com, .ai or something else from the vast domain name network. Contact us at: [email protected]
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How to Rebrand Your Business and Domain Name

Even well-established businesses sometimes need to rebrand, and one of the biggest issues can be finding a new domain name to match. In this post, NameExperts.com Director Joe Uddeme looks at the smart way to do it.   Looking to rebrand your business? It’s rarely a walk in the park, with a to-do list that features everything from registering your new name, changing all of your company materials, and, crucially, securing a new domain name that can help your rebranded business to grow. There’s often a significant culture change, too, and it’s important your staff understand why you’re rebranding and what your hopes are for the new-look company. In this post, we’ll look at some key things to consider, including buying the domain name you’ll need. Key Takeaways The compelling reasons behind rebranding Considerations for your audience/marketplace Publicizing your new brand Practical considerations (logos, etc.)   How to rebrand a business Branding is a critical consideration for every business. Branding refers to promoting your products with a distinctive feel and design. It’s an ideal way to differentiate yourself from competitors. No matter how good your products are, you won’t sell them without proper branding and customer awareness. Branding isn’t an easy task. We wouldn’t have many companies struggling to sell themselves if it was. The world is littered with failed branding strategies, even from big brands. Netflix’s struggled early on to use Qwikster to break out its DVD rental service and its streaming service. However, a failed branding strategy isn’t the end of the world. Any business can rebrand and make it right with consumers. Netflix didn’t give up when its Qwikster brand failed. It continued DVD rentals with its usual name (successfully) before pivoting to video streaming later. When your initial branding strategy doesn’t work, the intelligent thing to do is a rebrand, and there are specific factors to consider when doing that. Be clear on what’s driving the rebrand Before initiating rebranding efforts, you must be clear on what’s driving the need for the rebranding. There are varying reasons for a business to rebrand, and each demands different strategies. The most common reasons for rebranding include: Having an outdated brand To reposition your brand Reputation management Brands can become outdated when they fail to keep up with rapid changes in modern style and influence. For example, a social media site from the early internet days won’t survive well in this current internet age when we have vastly different demographics. The early social media platforms became outdated over time, and those that failed to rebrand lost market share. You can also rebrand to reposition your company’s business strategy. If your original name focused on a niche, but has evolved to target a broader offering. FilterEasy to Second Nature is a good example of a brand that changed brand names to better align with their new offering. They originally focused on selling only filters but evolved to sell home care products. Check out our story about the rebranding of Monday.com for another great case study. Businesses also rebrand for reputational purposes. You may have started with a well-meaning name that unfortunately became associated with negative things in the future. A typical example is a Chinese fashion retailer named ISIS that had to rebrand when the name became associated with terrorist activities.   Focus on the Core Messaging Your rebrand should have clear and concise messaging. You should be able to tell a story with your new brand that customers can relate to. Just don’t rebrand without context – because that can irk existing customers. Let them know why you’re rebranding and why it’s better for the business. A simple explanation goes a long way in making your customers empathize with you despite the short-term inconvenience. Let your teams know this, too.   Consider your audience, market, and competition Take time to evaluate how your rebranding would affect your existing audience (customers) and standing against competitors in the market. Ensure you research to validate if your rebranding reasons are appropriate. How would your customers react to an unfamiliar brand name? Is there intense brand competition in your industry? These are good questions to ask before initiating any rebrand. You must be sure that the direction of your rebrand matches what customers want. There are two main types of branding research: quantitative and qualitative. Quantitative research entails collecting and analyzing numerical data to find patterns, while qualitative implies using non-numerical data. Focus groups are a good example.   Publicize your new brand Your rebranding efforts will be futile if you don’t make customers aware of it. Consumers have short attention spans, meaning they can easily forget your old brand. Once you rebrand, assume you’re a newly formed brand and market like one. Buy ads on social media platforms, search engines, TV, etc., to spread the word about your new identity.   How do I rebrand an existing business? 1. Buy a new domain name In this digital age, not having a website puts you on a lower level than your competitors. Hence, the first step to rebranding an existing business is securing the proper domain name. Before choosing your new brand name, check if a corresponding domain name is available. Your domain name is how customers would find you, so you can’t afford to make errors here. You can buy any available domain name through any domain registrar. However, there are cases where a domain you want is already taken, and you see yourself having no other choice. Don’t fret. You can enlist a domain name broker to find and contact the owner with an offer on your behalf. Domain brokerage services are great at negotiation and can take care of the technical side of domain name acquisition, too. 2. Change your logo A logo is an essential aspect of any brand because it’s one of the first things a customer recognizes and identifies with. Hence, you should change your logo during rebranding to signal your new brand identity. You can make your logo simpler for customers. Likewise, you can use unique colors to make your new brand stand out from your former. 3. Change your slogan Many brands have a slogan that customers resonate with, e.g., Nike’s “Just do it” and Disneyland’s “The happiest place on earth.” It would be best if you changed your slogan when rebranding to flaunt your new brand identity. 4. Create new ads You should create advertisements fitting your new brand identity. Your ads will now use a different slogan, color palette, keywords, etc.   What does it mean to rebrand a business? Rebranding is the process of changing an organization’s corporate image. It entails creating a new look and feel for an existing company to influence customer choices. A rebranding company would typically change its name (and domain), logo, slogan, vision, mission statement, etc.   Why would a company rebrand? There are various reasons why a company would rebrand. It could be repositioning themselves for a new business strategy, reputational management, or simply fixing an outdated brand. If a company is switching from a niche market to a larger one, it’s wise to rebrand appropriately to match its new focus. Likewise, if a company’s brand suffers from a poor reputation due to internal or external causes, a rebrand can help avert it.   Should you rebrand your business? Rebranding is a complex and expensive undertaking that you must do only with a clear goal. If you’re not looking to change your strategy, avert a reputational crisis, or face other standard issues that call for rebranding, we advise you to avoid it. However, in the right circumstances, it can give a struggling company or one with immediate challenges a new lease of life.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Joe has helped with the rebranding of numerous large companies. Contact him at: [email protected]    

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