We are living in a time when there are more active domain names today than there were people alive in the 1920s. There are over 1.8 billion websites, and this doesn’t even include the ones that aren’t active. This doesn’t leave a lot of room for you to find an original domain name that will instantly connect with your market.
If you want your business to succeed in the online world, you will likely need to go for premium domain names that are already owned by someone else. Keep reading to learn everything there is to know about premium domains and how you can successfully purchase them.
What Are Premium Domain Names and Why Do You Need One?
You want your business to be successful right off the bat, and premium domain names might be the best first step. Here we discuss what premium domain names even are and a few tips to help you purchase them.
What Are Premium Domain Names?
Premium domain names are short, easy, and highly marketable names that are usually already bought by someone and are available for sale for a “premium” value. They are priced higher than normal domains due to a few factors:
- They have high marketability, thanks to their unique and trendy names that are instantly recognizable by the target audience.
- Premium domain names tend to be shorter in length and are easier to remember. (example: Facebook bought “fb.com” as it was used almost as much as “facebook.com”)
- They have optimized keywords that are hard to find in new domain names.
- They usually end in the popular “.com” extension.
There are a few other things to consider and a few criteria that are used to qualify your domain name as premium. The first is if they are generic or single word domain and whether they have a .com or another globally driven brand.
They should also be pronounceable and meaningful and should have a desired commercial appeal. Similarly, does the name you want to have a clear path to developmental success or is it random and highly specific?
We’ll help you decide if your premium name has a significant search volume and brand equity. A premium domain might also already have a rich-SEO history and what we call a “white-hat” SEO past. Your domain should be catchy, brandable, and most importantly – scalable. Basically, you’re looking for a timeless domain that won’t go out of style or be easily forgotten.
When you’re looking to add a domain name to your business, it’s important to focus on some of these pointers above if you want to add value and long-term equity to your overall brand. Especially if you eventually sell your business, you want to choose a name that can be resold and give yourself a little digital curb appeal even if the business doesn’t pan out down the road.
Why Premium Domain Names Are Necessary For Your Business
While they’re more expensive, premium domain names offer a range of benefits that often match that price and provide a pay off in the long term.
The first benefit you can take advantage of is a higher reach and resonance with your audience. A memorable domain name will stick in consumers’ minds and create a more credible image around your brand. If they remember your domain name, they’re more likely to search directly for it.
Premium domains will typically contain relevant keywords that are used frequently by consumers of the business segment. This provides a potential pool of traffic already searching for your domain, available for you to access.
Premium domain names are not essential when you’re first starting out and do not have a lot of capital. They are often expensive and might be a risky investment at the beginning. Once your business starts growing, a premium domain name will help take your online presence to the next level and open you to a world of new opportunities. At Name Experts, we’ll be able to help you decide the best name to help you get started.
Our Tips For Purchasing Premium Domain Names
Buying domain names can be stressful if you do not have much experience with the process. Here are a few tips you can follow to successfully purchase a premium domain.
- Hire a Domain Buyer Broker with a successful track record. They will help you perform a WHOIS search easily and aid you through the process of your purchase.
- Make sure you get your broker to sign an NDA to protect your information.
- Contact the owner professionally.
- Keep a list of alternatives.
- Be honest and flexible in your negotiations. No one wants to deal with dishonest and rigid buyers.
- Ask your broker any question that comes to your mind.
Let Name Experts Help You Today
Though this is a quick and general list, we highly suggest reaching out to an experienced broker to help you with the process.
Name Experts offers a full-service domain name brokerage experience for clients. With over eleven years of industry experience and a proven track record of success, we can help you buy a premium domain name your business needs to boost its online presence.
To know more about our services, get in touch with us by contacting us.