Joe Uddeme

Founder and Domain Broker at Name Experts. Buyers hire me for stealth acquisitions, and sellers hire me to find the right end user.

Joe Uddeme, Founder and Domain Broker of Name Experts

How I got here

I opened my first retail store when I was 17 and launched three stores before I finished college. I’ve been selling ever since.

In 2008 I left retail for lead generation and SEO at USO Networks in Delray Beach, Florida, and that’s where I found domain names. I started brokering in 2009, then spent more than five years at Domain Holdings Group, where I rose to Director of Business Development and helped build its outbound brokerage division.

In 2015 I went out on my own and founded Name Experts. Now, 17 years after I started brokering, I’ve closed more than $100M in domain sales. That includes selling Max.com to HBO for its owner, selling 20.com for Jason Calacanis, and finding the name behind DaPulse’s rebrand to Monday.com. Escrow.com named me one of its Masters of Domains top 10 brokers seven years in a row, from 2018 to 2024.

I still handle every deal myself. I specialize in confidential premium domain acquisitions, buying names for companies without the owner ever learning who’s asking, and I sell premium names for their owners too. It’s success fee only, no upfront cost, because no one should pay a fee for a lack of success.

Two sales where I represented the owner

Bringing Max.com to HBO

In 2022, I went to HBO with Max.com on behalf of its owner. At first HBO was very reluctant, and its opening offer did not reflect the true market value of the name.

Over the next few months, with countless discussion points, I moved them to a number that did. A year later, HBO Max became Max.

Hear the whole story on DNW Podcast #448 (opens in a new tab)

20.com

Selling 20.com for Jason Calacanis

In 2017, I represented Jason Calacanis, the early Uber investor and All-In podcast co-host, in the sale of 20.com, a name he had owned since 2006. Two-digit .com sales are rare enough that only one other had been made public in several years.

The buyer was a company in China, represented by its own broker at 190.com. Calacanis said the money would do more good invested in startups, and the sale closed that April.

Read Domain Name Wire’s report (opens in a new tab)

Companies I’ve worked with

Monday.com
HubSpot
TripAdvisor
Mark Cuban Cost Plus Drug Company
Hope Channel

The names I’ve brokered, from Max.com to Poker.net, are on the About page.

Tell me the name you want.

The first conversation is free.

Talk to Joe

Or email [email protected]

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