May 19, 2022

Best Places To Find a Premium Domain for Sale

written by

Joe Uddeme

Joe Uddeme

Best Places To Find a Premium Domain for Sale

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A great domain name usually has a price tag to match – it’s why we call them ‘premium’ domains. In this post, domain name expert Joe Uddeme explains where to find high-value names that can help your business grow.

 

Premium domains are the best type of domains because they are memorable and tend to draw a lot of organic traffic.

They are short, catchy, and quickly feel familiar – with a high potential to become popular web addresses. They also present great branding opportunities for up-and-coming businesses.

The best places to find premium domains for your business include:

  • Name Experts
  • GoDaddy
  • Sedo
  • Network Solutions
  • Domain.com
  • Namecheap

In this post, we’ll look at each of these and discuss their pros and cons.

Key Takeaways:

  • The steps to take when buying a premium domain
  • Brokers and marketplaces for premium domain names
  • Discover some FAQs about premium domain names

How Do I Buy Premium Domains?

Buying a premium domain name isn’t as easy as buying your average everyday domain name. They’re premium, meaning there’s high demand for them. You’d need to adhere to specific procedures to maximize your chances of securing a premium domain.

The best places to find a premium domain name for sale include:

  • Domain Name Registrars

Domain name registrars are the first place to search for premium domain names. After deciding on the domain name you want, you can consult any registrar to see if the name is available and purchase it if it is. There are hundreds of domain registrars, so you have a broad range of choices.

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  • Domain Marketplaces 

There are dedicated online marketplaces connecting domain name sellers with potential buyers.

If you want a premium domain name that has already been registered by someone else, chances are it’s available in one of these marketplaces.

In this area, it’s crucial to have good negotiation skills so that you can get the best possible deal.

If you think you aren’t up to the task, you can enlist the services of a specialized domain name broker to help you negotiate a deal.

  • Online Forums

There are many online forums where webmasters and domain name owners discuss various topics and the latest events relating to their work.

Occasionally, you can find a premium domain name for sale from a participant in these forums. Some forums even have dedicated sections for users to list domain names for sale.

  • Domain Auction Sites

Many registrars host auctions for domain names expiring on their platform, giving potential buyers a good opportunity to get their hands on useful domains.

Periodically, you can find a valuable domain name on these auction sites and acquire them. But, note that you’ll be bidding against other moneyed buyers, and the competition can be tough.

Here are some examples of reputed platforms where you can acquire premium domains;

Name Experts

Name Experts is a domain name broker specializing in premium domains. It has a select number of premium domain names listed for sale. Here are a few of the types of premium domains offered for sale:

NameExperts.com screengrab of domain name listings page

Domains like Trucker.com, Greece.com and Max.com are the type of premium domains sold by Name Experts, which currently lists proud.com and eight.com as available.

If you have a specific domain name in mind that’s already registered, you can enlist Name Experts’ experienced brokers to help you track down the owner and negotiate a possible deal.

Name Experts has considerable experience in brokering premium domain sales for third-parties, so you’ll be in safe hands. Since inception, the business has brokered over $150 million in domain name sales.

One of the main advantages of using a domain broker like Name Experts is that you can protect your anonymity while purchasing a premium domain.

If the seller knows your identity, they may assume you have deep pockets and hike the prices, but going through a domain broker prevents that from happening.

In case you’re not able to get the domain name you want, a domain broker can also give you great advice on finding an alternative one.

GoDaddy

GoDaddy is one of the world’s largest domain registrars, serving millions of customers. You can search for any domain name on the platform to see if it’s available and register it straight away if it is.

Alongside typical domain registration, GoDaddy also holds auctions for domain names expiring on its platform, and you can bid for them.

Millions of customers use GoDaddy, so you’ll be in good company if you choose it. But, over the years, many people have accused the platform of domain name front-running, which entails registering a domain name after one of its users searches for it for the purpose of flipping it for profit. GoDaddy has continued to deny such practice, but the accusation lingers.

To err on the safe side, you should check for availability on other domain registrars before heading to GoDaddy to register a domain.

GoDaddy’s domain prices are pretty reasonable, and the platform gives significant discounts to new buyers.

One downside of GoDaddy is that it offers many extra services outside domain registration and tends to upsell them. As a result, a beginner may find it difficult to navigate the platform.

Sedo

Sedo is a dedicated domain name marketplace and one of the most popular in its space, with over 18 million registered users.

It allows domain name owners to list their domains for sale and prospective buyers to get in touch with them. If there’s a premium domain name for sale, chances are it’s listed on Sedo.

When you head to the Sedo website, there’s a search bar where you can input any keyword and generate a list of premium domain names for sale matching that keyword.

To demonstrate, we searched for “laptops” and got the results displayed in the below image;

Screengrab of Sedo domain name website

You can see the domains laptops.info, computers.org, and notebooks.org readily listed for sale with a “buy now” button next to them.

These are domains that their owners have listed with a set price. You can also see others, like laptops.com and lapto.ps, which their owners have listed without a set price and are entertaining offers.

Sedo also hosts auctions for some domain names listed on its platform. These auctions present reliable opportunities to get your hands on premium domains without strenuous effort.

Network Solutions

Network Solutions is a well-known domain registrar with over 7 million domains registered on its platform. It offers over 500 domain name extensions, including popular ones like .com, .org, .net, and .info.

Alongside typical domain registration, Network Solutions also offers premium domain names for sale on its platform.

There’s a marketplace on the platform where domain owners list their domains and seek potential buyers. You can get in touch with these owners and negotiate a deal.

Likewise, Network Solutions holds auctions for expiring domain names. You can place back-orders to give you the chance to acquire these domains once they become available for sale.

Network Solutions also offers domain brokerage services. For a fee, the company’s representatives can make offers for domain names you want.

There’s no guarantee that you’ll get the domain name this way, but there’s no harm in trying.

Domain.com

Screengrab of the domain.com domain name website

Domain.com is a typical example of a premium domain name bringing great value to a business. The URL generates a lot of organic traffic for this domain name registrar, which is valuable considering the intense competition in the industry.

On Domain.com, you can find premium domains at competitive prices. There’s a search bar where you can insert your keyword and get a corresponding list of premium domain names for sale.

Our investigation indicates that Domain.com has a large inventory of premium domains available for immediate purchase.

If a domain name you want has already been taken, you can use Domain.com’s WHOIS lookup tool to check for the owner’s contact details.

The details should be available if the owner hasn’t enabled domain privacy protection. If you find the details, you can get in touch with them directly or enlist the services of a domain name broker to help you negotiate a deal.

The downside of Domain.com is that it has no domain name marketplace connecting owners and potential buyers.

Namecheap

Namecheap stays true to its name – in that its domain names are pretty affordable.

It’s a proven place for finding a list of premium domain names for sale associated with a specific keyword for reasonable prices.

You can use the Namecheap search bar to search for available domain names. Likewise, there’s a dedicated marketplace where you can buy listed domains instantly or participate in auctions.

Frequently Asked Questions About Buying a Premium Domain Name

How Long Does it Take to Get a Premium Domain?

Getting a premium domain can take anywhere from a few hours to a few days or even months. It ultimately depends on availability. If a premium domain name is listed at a set price, you can acquire it immediately. Otherwise, direct negotiations can take a long time, depending on the owner’s responsiveness.

Do Premium Domains Expire?

Yes, they expire just like any other domain. That’s why you can find some expiring ones on the auction block. It’s essential to ensure your domain name doesn’t expire by placing it on automatic renewal. Check out our guide about what to do if you lose your domain name.

 

What Qualifies as a ‘Premium’ Domain?

There is no single definition for this, though most domain name brokers consider a premium domain name to be one listed for a significant five-figure sum or higher. Some premium domain names can fetch millions, such as cars.com, which sold for almost a billion dollars. If you are interested in high-value domain names, take a look at our analysis of the most expensive domain names ever sold.

 

About the author

Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. If you’d like help with buying or selling a domain name, contact us at: [email protected]

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Here’s what a domain broker does and how they can work for you. Step 7: Attract Attention To Your Domains After buying a domain name, you need to attract attention to increase its value. A dormant domain doesn’t achieve much, nor will it have much chance in increasing in value. While there are some examples of dormant domains that made significant profits for their owners when sold, these are the exception and not the rule. Doing something with your domain increases your chances of selling it for significant gain. So what can you do with a domain? To start, you can create a website with it to attract users. It doesn’t have to be a website you actively manage every day. You can fill it with content you only need to edit occasionally. For example, if you acquire “SchoolsInTexas.com,” you can write a detailed list of the best schools in Texas and add it as the homepage. Anyone who opens the domain might like the content and share it with others. As more people flock to the domain, its monetary value increases. In the above example, you could even place advertisements on the content and make money from your domain. The ideal advertisers would be the schools listed on the page. Check out affiliate marketing, too. You can also advertise your domain on search engines like Google and Bing or social media platforms like Facebook and X (Twitter) to draw attention. The good thing about online advertising is that you can do it even with a low budget. The idea is to gather eyeballs to your site to increase its value. If you place content on your domain, ensure it’s optimized to rank high on search engines using search engine optimization (SEO). This involves including relevant keywords, formatting the article neatly for humans and search engine crawlers, and writing helpful content for your audience. It also helps to get inbound links (backlinks) to your site from other similar, authoritative websites. With enough attention and audience, you can proceed to the next step and start thinking about selling the domain. Step 8: Determine Your Domain’s Value You have successfully attracted attention to your domain and are ready to sell. First, you must determine a fair value for the domain. You don’t want to underprice the domain and leave much money on the table or, inversely, overprice the domain and not find a willing buyer. Here are critical questions to help you determine your domain’s value: Does the domain receive any traffic? The higher the volume of traffic to a domain name, the more valuable it is. Showing proof of high traffic can fetch your domain a substantial price. Does it generate any income? If your domain name already generates income from advertising or any other method, it becomes easy for an interested buyer to value it. You can sell the domain for many multiples of its revenue. Does it have any search engine authority? Your domain’s search engine visibility largely contributes to its value. Domains with quality backlinks have more value than those without. Check your backlink profile to evaluate how much your domain name can fetch. If you feel they aren’t enough, you can build more backlinks before listing the domain for sale. Is the domain name brandable? You’re more likely to fetch a higher price for a domain that’s easily brandable. Such domain names tend to be short and easy to recall. Businesses pay top dollar for brandable domains because they draw more online traffic. Does it have a popular TLD? Domain names with popular TLDs like “.com,” “.net,” and “.org” are more valuable than those with less popular TLDs. Pro-tip: If the answer to all the above questions is yes, you’re on the right path to flipping domain names for profit!   Step 9: Selling Your Domain Name You’ve determined a fair price. Now it’s time to sell. Consider how you want to sell the domain and evaluate which route will give you the optimal price. Your best options for domain name flipping include: Private Sale: Sellers can negotiate one-to-one deals with prospective buyers. You’re free to approach any individual or business you think might be interested in your domain name and negotiate a price. Marketplace: You can list your domain name on a dedicated domain name marketplace. It’s easier to find buyers this way because the marketplace already has domain name investors looking to buy. The marketplace will take a cut of your sales for their service. With a Broker: Another effective way is to hire a domain name broker like Name Experts to negotiate a deal for you. Domain brokers are experienced in evaluating the value of domain names and can fetch you the best possible price. The broker handles the negotiations, and the only thing you will have to do is authorize the domain transfer. Auction: Auctioning your domain name is another way to sell it. You’ll place the domain up for auction on a marketplace, and the intending buyer with the highest bid will buy it. Domain auctions usually last several days, so there’s ample time to find a willing buyer and profit from domain name flipping.   Step 10: Use An Escrow Service It’s advisable to use a third-party escrow service when selling your domain name. The escrow service holds the money paid by the seller and releases it after confirming that you’ve transferred the domain. It prevents you from falling victim to fraud, e.g., a buyer refusing to pay after you’ve transferred your domain.   Step 11: Transfer the Domain The last step – all you have to do now is transfer the domain as agreed to the buyer. You’ll need to request an authorization code from your registrar and transfer the domain to the buyer’s registrar account. Note that most registrars require a domain to be at least 60 days old to be eligible for a transfer.   Domain Flipping Tips Building Your Domain Portfolio You can become an expert investor specializing in domain names if you’re willing to learn about the marketplace and create long-term value. Domain names are like any other asset to invest in, but you must do it carefully. Follow these tips to build a good portfolio and make money flipping domains: Understand your strategy: Domain name investors either follow the “quick flip” or “buy and hold” strategy, and these phrases are pretty explanatory. Choose which strategy you want to follow, or use a mix of both. Diversify your portfolio: The portfolio’s value should not be tied up in a single or few domain names because of concentrated risk. If possible, acquire more domain names to balance your risks. Never overpay for an asset: Don’t be the inexperienced investor who overvalues and pays excessively for an asset. Ensure you get third-party evaluations before paying for a domain. This will help you to maximize your profit when you sell the domain. Study and gain knowledge: The domain name investment scene is flexible and dynamic. New events occur every day that affect the value of domain names, so ensure you stay up to date with industry news to avoid getting left behind. Domain Flipping Risks Domain name flipping doesn’t guarantee profits. It carries risks, just like any other type of investment. The main risks include: Low Liquidity: Domain names don’t have as much demand as other assets like stocks, bonds, and commodities. You’ll likely need to wait a while after listing a domain before you find a willing buyer. It’s not something to invest in if you want short-term liquidity. Unexpected Valuations: Domain name valuations can swing high or low on a whim. You might buy a domain, wait a while and list it for sale – only to find the offers are significantly less than you paid for it. Domain name valuation is not as technically grounded as in other assets like stocks and bonds; the value depends significantly on a buyer’s intuition, so be aware of the risks. Other Ways to Make Money with Domains Buying domain names to resell isn’t the only way to profit from them. You can make money in other ways, such as: Domain Leasing: Rent your domain name to another party for an extended period. You’ll be paid at specific intervals such as monthly, quarterly or annually, giving you steady income for as long as the lease lasts. Parked domains: You can keep a domain and make money by placing ads on the homepage with a strategy called “domain parking.” You might also redirect the parked domain to an existing website you operate that generates revenue.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

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