written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
With so much competition, it’s easy to wonder if the .com domain has lost its edge. Not so, says domain name expert Joe Uddeme. Here’s why.
As a super-premium domain broker and domain name valuation expert, we are continually asked if the .com is still as relevant as it once was.
The short answer is: “Absolutely!”
Branding remains at the forefront of all carefully executed advertising and marketing campaigns. It’s imperative that your message is clean, concise and to the point. Some of the largest and most successful companies around the globe understand the importance of brand appeal.
The domain name is the “foundation” for the brand. The .com domain name adds equity and credibility, and is easily memorable. We often refer to the .com as beach-front real estate.
Additionally, domain names are valuable and continue to retain that value. Most startups and brand managers understand the importance of the .com, as consumers have been programmed for years to gravitate towards it. It is irrefutably still relevant today.
Key Takeaways
Take a typical 60-minute program on television. Within that hour, at least eighteen minutes are geared towards commercials. The rest of the time is actual programming.
There are six breaks of three minutes with six 30-second commercials per break. Five out of six brands advertise the .com in their marketing campaign. Furthermore, consumers have been programmed to gravitate towards .com.
Additionally, over the past 30+ years, top brands have acquired and marketed their companies with the top domain names, and to this day, .com reigns supreme.
Some would make the case that the .com is dying and losing value, especially with mobile marketing continuing to grow. While there might be some validity to this, it’s not entirely true.
Most efforts to change the .com as the dominant tld revolve around small to medium-sized businesses. These companies continue to acquire alternatives for a fraction of the price of the .com. Many of the alternative TLDs, however, are proving unpopular and, thus, of little value.
Savvy brand managers and startups need to carefully select their brand and determine their scale and marketing reach. The .com is the only way to effectively add value to your brand and increase global appeal.
Remember, consumers have choices – more so than ever, and it’s important to make a good first impression. A dominant domain name is the cornerstone of any successful online presence.
In addition, Advertising is everywhere. As consumers, we are deluged with ads that saturate our minds with new products and services.
Finally, Take the challenge and review advertising best practices. Super premium and keyword-dominant .coms will continue to dominate the large-scale global appeal. In short, .coms will continue to add value to your global brand.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Last updated: 17 October, 2025. What’s the best way to negotiate a premium domain name purchase? In this blog post, domain name expert Joe Uddeme shares the top strategies domain brokers use to secure high-value names at great prices.
It is surprisingly easy to take your eye off the ball when managing one or more domain names. In this blog post, domain name expert Joe Uddeme explains what to do if your domain name appears to be lost. My domain is expired. My domain name is lost. I forgot to renew my domain name. Now what? If you lost your expired domains, missed the grace period and now your website is deleted, it’s easy for panic to set in. Expired domains can wreak havoc for any brand. A common issue is that an expired domain name has transferred to another registration – and now there is no access to search your registrar. The redemption period has lapsed and your domains cannot be renewed. Another burning question is: “Did my backlinks expire or transfer with the renewed domain name transfer?” Let’s explore expired domains and detail the grace period for your expired domain. Key takeaways All is not necessarily lost when a domain name has expired Just because your name has been bought by someone else, it doesn’t mean you’ll never get it back Discover the key issues for a business when a domain name is lost
Are you looking for hidden domain opportunities for 2026? You’ve come to the right place. In this post, domain name expert broker Joe Uddeme delves into the many possibilities that await the canny investor. Introduction: why 2026 is a big year for domain names I often think of the global domain name market as being a bit like an ocean-bound oil tanker. Not only is it bigger than many people can imagine (annual global sales are more than $2 billion), but it can seem to take an age to change course. That’s not to say it does not change course. Like everything, the domain name market evolves with time – although the fundamentals of domain name investing rarely alter. In this post, we’ll take a look at the trends for 2026 that look set to shape the market. The biggest of them is likely to be a shake-up of TLDs (the bit at the end of a domain name such as .com or .org). We will get into this fully in the post, but in simple terms, ICANN (the Internet Corporation for Assigned Names and Numbers) is set to allow a whole slew of new domain name extensions in 2026. Exciting times – and if you are looking to acquire a premium domain name for your business, there has perhaps never been a better moment. Unless you can invent a flux capacitor and go back to 1993, of course! Key takeaways Why 2026 could be a pivotal year for domain investing Industry-specific TLDs make their mark New short keyword opportunities in tech The.com TLD remains strong, but faces stiff competition (and may be overpriced) Expired domains for sale – a hidden goldmine?
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