Is .com domain name still relevant?

written by

JoeUddeme

JoeUddeme

Is .com domain name still relevant?

.com is still relevant

As a super-premium domain broker and domain name valuation expert I am continually asked if the .com is still as relevant as it once was…The short answer is absolutely and here’s why…

Branding remains at the forefront of all carefully executed advertising or marketing campaigns. It’s imperative that your message is clean; concise and to the point. Some of the largest and most successful companies around the globe understand the importance of brand appeal.

The domain name is the “foundation” for the brand. The .com domain name adds equity, credibility, and is easily memorable. Often times, we refer to the .com as the beach front real estate.

Additionally, domain names are valuable and continue to retain that value. Most startups and brand managers understand the importance of the .com as consumers have been programmed for years to gravitate towards the .com.

This is still relevant today. In using this example, we can demonstrate the significance of the .com domain name.

Advertising and .com

Take for example, a sixty minute program on television. Within that hour, at least eighteen minutes are geared towards commercials. The rest of the time is actual programming.

There are six breaks of 3 minutes with six :30 commercials per break. Five out of Six brands advertise the .com in their marketing campaign. Furthermore, consumers have been programmed to gravitate towards .com.

Additionally, over the past twenty five years, top brands have acquired and marketed their companies with the top domain names, with every brand in the top 100 from 2015 marketing the .com.

Will advertising and marketing strategy shift?

Some would make the case that the .com is dying and losing value-especially with Mobile marketing continuing to grow. While there might be some validity to this notion, it’s not entirely true.

Most efforts to change the .com as the dominant tld revolve around small to medium-sized business. These companies continue to acquire alternatives for a fraction of the price of the .com

What does this mean for you?

Savvy brand managers and startups need to carefully select their brand and determine their scale and marketing reach. The .com is the only way to effectively add value to your brand, and increase that global appeal.

Remember, consumers have choices-more than ever and it’s important to make a good first impression. A dominant domain name is the cornerstone to any successful online presence.

In addition, Advertising is everywhere. As consumers, we are deluged with ads that saturate our minds with new products and services.

Finally, Take the challenge and review advertising best practices .  Super premium and keyword-dominant .coms will continue to dominate the large-scale global appeal. .coms will continue to add value to your global brand.

We value your feedback. Please add a comment and join the conversation.

Subscribe for More Domain Buying & Selling Advice

Related posts

Default alt text
Can you buy a domain forever?

How to avoid expiration of your premium domain name While it’s not possible to buy a domain name  forever in the classical sense, there are ways to ensure long-term control over your domain. Website registration typically involves leasing a domain name for a specific period, usually between one to ten years. However, some registrars offer lifetime domain registration options or auto-renewal features that can help you maintain ownership for an extended period to buy a domain name. By opting for these services, you can avoid the hassle of frequent renewals and ensure that your domain name remains yours for as long as you need it. This approach provides peace of mind and stability for your online presence, allowing you to focus on building and growing your website without worrying about losing your domain.

Default alt text
5 Things to Consider When Buying a Domain Name

Purchasing a domain name is an exciting thing for a new business, but there’s much more to it than simply finding the ideal name. Before you begin, there are a few things you ought to know. Not all businesses who sell domains (known as domain registrars) will be the same. Some use tactics like hiding fees or promoting your data to earn more cash, which may have an enduring influence on your enterprise. 1. Look out for hidden charges As with any purchase choice, cost can be a big element. It is easy to be tempted into purchasing a domain at a really low cost. But don’t be fooled: a few domain registrars provide promotional pricing at an extremely low price but then hide a lot of fees in the contract, lock you in, and charge high renewal prices. Generally, be aware that registrars offering rock-bottom domains may have additional, less-than-ethical techniques to make money. These strategies include: Adding in hidden prices Many registrars rely on the fact that most individuals do not read the fine print. Before you make a domain purchase, review the Buyer’s “Terms of Service” for any questionable terms, duties, or fees. Be sure to check what the renewal rates will be, and be certain you are buying just what you need and want. Making you cover to edit your WHOIS or RDAP listing Watch out for registrars that charge an “administration fee” when you need to edit your WHOIS or RDAP records. Registrars will often try to “upsell” or “cross-sell” you items you don’t require. For example, they might recommend you purchase extra domain endings that are extraneous instead of helpful (for instance, .info or.Co). Or, they might provide to package your domain with a bunch of other services that you might never use. Charging transfer charges Make sure that the “Conditions of Service” doesn’t have “transfer-out” charges for moving your domain name to another registrar. These fees could be exorbitant and they violate ICANN policy (ICANN is the non-profit corporation that oversees the use of Internet domains). Beyond the cost, a few registrars make it nearly impossible to perform a transfer, by making the transport procedure cumbersome and hard to navigate. It’s a fantastic idea to check into how easy the transfer process is before deciding upon a registrar. Protect your privacy 2. Protect your privacy Unprotected data is vulnerable to being mined by spammers and scammers. Start looking for domain registrars that offer privacy protection for free. Tired of registrars that charge a premium for “privacy solutions,” particularly any who offer to place their details on these registries instead of yours, which covertly gives them possession of the domain. 3. Guard your info Beyond failing to protect your personal data from public records, some registrars really sell your information to third parties like marketing associations. Some registrars even mine that the WHOIS database and then send false renewal invoices, getting visitors to unknowingly transfer their domains. Be certain to find a registrar that promises never to sell or misuse your client information for marketing purposes. 4. Focus on transparency Look for registrars that offer transparency in their own pricing and clinics. By way of instance, you should be able to readily find your renewal prices, and the processes for transferring or cancelling your domain name registration. Some registrars offer cheap registration to your initial purchase, but then charge you flat-rate costs to renew your domain the following calendar year. They also might make it very difficult to cancel your order. Start looking for a registrar with upfront pricing info and terms of service to avoid surprises later on. 5. Differentiate support from sales Some registrars don’t have support staff but instead have salespeople that are trained for you to purchase add-on services that you may not need, while pretending to supply customer support. You want a registrar that offers courteous and professional support and help, not one that sees you as a cash register they keep trying to ring. Buying a domain name should be fun and exciting. With careful study before you opt for a domain, you can side-step some unfortunate traps and make sure your domain name — and your business–are in good hands for many years to come.

How to Buy Domain Anonymously

What is Anonymous Domain Registration? Anonymous domain registration is a service that allows individuals and businesses to register a domain name without revealing their personal details in the public WHOIS database. Instead of displaying the domain owner’s personal information, such as name, address, and contact details, the registration uses generic proxy details. This approach provides an additional layer of privacy and security, ensuring that your personal information remains confidential. Adding domain privacy can anonymize ownership details in the WHOIS database, thus enhancing security and confidentiality. Anonymous domain registration is particularly valuable for protecting personal information, preventing unwanted solicitations, and maintaining confidentiality in sensitive situations. Domain ownership privacy is maintained through anonymous registration, which conceals personal information from the public WHOIS database, safeguarding the identity of domain owners against potential threats and unsolicited communications. Using a domain privacy service further ensures that your personal details are kept private and secure. Benefits of Anonymous Domain Registration Registering a domain name anonymously offers numerous benefits, including: Protection of Personal Information: Anonymous domain registration keeps your personal details, such as name, address, phone number, and email ID, private. This prevents your information from being publicly accessible in the WHOIS database. Additionally, domain privacy protection services can further obscure your personal information during domain registration. Using a domain privacy service ensures that your personal information remains hidden from public view. Prevention of Spam and Unwanted Solicitations: By withholding ownership information, anonymous domain registration helps you avoid unsolicited communication and spam. Enhanced Security: Anonymous registration adds an extra layer of security against cyber crimes like ransomware attacks and domain hijacking. The domain owner plays a crucial role in maintaining security and privacy by ensuring that their contact information is protected. Confidentiality: It allows you to maintain secrecy in sensitive situations, such as buying or selling premium domains, without revealing your identity. Emotional Pricing Elimination: Anonymous transactions eliminate emotional pricing by the seller based on the buyer’s identity and intention. Discreet Domain Procurement: Companies can discreetly procure domains for internal products, brand expansions, or mergers without tipping off competitors. Understanding the WHOIS Database What is the WHOIS Database? The WHOIS database is a publicly accessible repository that stores information about registered domain names. Managed by the Internet Corporation for Assigned Names and Numbers (ICANN), this database contains essential details about domain owners, including their name, address, phone number, and email address. The primary purpose of the WHOIS database is to provide transparency and accountability in the domain name registration process. It allows users to look up information about a domain name and its owner, ensuring that the domain registration landscape remains open and trustworthy. Risks of Public WHOIS Data While the WHOIS database serves an important role, having personal details publicly available can pose several risks for domain owners: Spam and Unsolicited Contacts: With personal information readily accessible, domain owners may find themselves inundated with unwanted emails, phone calls, or physical mail from marketers and spammers. Identity Theft: Cybercriminals can exploit the information in the public database to steal or hijack a domain, leading to potential financial and reputational damage. Privacy Breaches: Publicly available personal information can be used to compromise a domain owner’s privacy and security, making them vulnerable to various forms of cyber threats. By understanding these risks, domain owners can make informed decisions about protecting their personal details through anonymous domain registration and other privacy measures. Why Choose Anonymous Domain Registration? Anonymous domain registration is a crucial step in protecting your personal information and maintaining online privacy. By choosing anonymous domain registration, you can ensure that your personal details, such as name, address, phone number, and email ID, are not publicly accessible in the WHOIS database. This is particularly important for individuals and businesses that value their online privacy and want to prevent unwanted solicitations, spam emails, and identity theft. By keeping your personal information private, you can enjoy peace of mind knowing that your online presence is secure and your identity is protected. How to Register a Domain Anonymously There are several methods to register a domain name anonymously, including: Using a Domain Registrar that Offers Anonymous Registration: Services like Namecheap or Google Domains provide options for anonymous domain registration. Additionally, some registrars offer a free domain name with their services, which can be an added benefit. Utilizing a Proxy Service: Services like Domains by Proxy or Uniregistry can mask your personal information, ensuring it remains private. Registering Through a Third-Party Service: Using a VPN or a domain anonymization service can help you register a domain without revealing your identity. Using a Domain Broker or Marketplace: Engaging a domain broker or using a domain name marketplace can help maintain anonymity during the registration process. Some registrars offer a free domain with hosting packages, which can lower overall costs and enhance the appeal of their services. Using a Domain Privacy Service: A domain privacy service can protect your personal information by replacing it with the service’s contact details. Verifying Domain Privacy Protection To verify whether your website has domain privacy protection, you can easily check the WHOIS database by entering your domain name in the search bar. Look for a generic name, contact address, or email address that forwards messages to you. If you find any of your details apart from what’s in the Domain Information panel, consider enabling domain privacy. You can also check with your domain registrar to see if they offer domain privacy protection services. Ensuring that your domain has privacy protection is a simple yet effective way to safeguard your personal information and maintain your online privacy. Security and Protection Anonymous domain registration provides an additional layer of security and protection for domain owners. By keeping personal information private, individuals and businesses can: Protect Against Cyber Threats and Unwanted Exposure: Keeping your personal details hidden helps safeguard against cyber threats and unwanted exposure. Prevent Domain Hijacking and Fraud: Anonymous registration reduces the risk of domain hijacking and fraudulent activities. Maintain Confidentiality in Sensitive Situations: It ensures that your identity remains confidential in sensitive transactions. Enhance Security Against Ransomware Attacks and Other Cyber Crimes: Anonymous registration adds a layer of security against various cyber crimes. Ensure Personal Information Remains Hidden from Public View on WHOIS: Your personal details are not displayed in the public WHOIS database, protecting your privacy. It is essential to note that while anonymous domain registration offers numerous benefits, it is crucial to choose a reputable domain registrar that provides reliable privacy protection services. Additionally, individuals and businesses should be aware of the potential limitations and considerations when registering a domain name anonymously, such as specific restrictions or policies regarding anonymous registration for certain domain extensions (TLDs). Maintaining Anonymity Maintaining anonymity when registering a domain name is crucial for protecting your personal information and preventing unwanted solicitations. Here are some tips to help you maintain anonymity: Use a VPN to mask your IP address and location. Use a secure email service that offers end-to-end encryption. Be cautious when sharing personal information online. Use a domain broker or a domain name marketplace to purchase a domain name anonymously. Consider using a proxy service to mask your personal information. By following these tips, you can ensure that your personal details remain confidential and your online presence is secure. Regulatory Considerations Compliance with ICANN Regulations ICANN regulations mandate that domain registrars collect and store accurate contact information for domain owners. This requirement ensures that the domain registration process remains transparent and accountable. However, ICANN also recognizes the need for privacy and allows for anonymous domain registration through the use of proxy services or private domain registration. To comply with ICANN regulations, domain registrars must: Collect and Store Accurate Contact Information: Registrars are required to gather and maintain up-to-date contact details for all domain owners. Provide Options for Anonymous Domain Registration: Registrars should offer services such as proxy registration or private domain registration to help domain owners protect their personal information. Educate Domain Owners on Risks: It is crucial for registrars to inform domain owners about the potential risks associated with public WHOIS data and the benefits of opting for anonymous registration. Offer Tools and Services for Privacy Protection: Registrars should provide tools and services that enable domain owners to safeguard their personal information and maintain privacy. By adhering to these guidelines, domain registrars can ensure compliance with ICANN regulations while offering robust privacy protection options for domain owners. This balance between transparency and privacy is essential for maintaining trust and security in the domain registration ecosystem. General Data Protection Regulation (GDPR) Implications The General Data Protection Regulation (GDPR) has significant implications for domain registration and WHOIS data. Under the GDPR, personal data cannot be shown without consent. This means that domain registrars must obtain explicit consent from domain owners before publishing their personal data in the WHOIS database. If you’re a domain owner, you can request that your personal information be removed from the WHOIS database by contacting your domain registrar. This regulation helps protect your personal information and ensures that your privacy is maintained. Limitations and Considerations While anonymous domain registration offers numerous benefits, there are some limitations and considerations to keep in mind: Some domain extensions (TLDs) may have specific restrictions or policies regarding anonymous registration. Ensure that the domain registrar you choose has a reliable privacy protection service and a good reputation in the industry. Some domain registrars may require identification verification, but not all do. Anonymously registering a domain name may not be possible for all types of domains, such as country-code top-level domains (ccTLDs). Domain privacy protection services may not be available for all domain registrars, so it’s essential to check with your registrar before purchasing a domain name. By being aware of these limitations and considerations, you can make informed decisions when registering a domain name anonymously and ensure that your personal information remains protected.

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling your premium domain?