The Ultimate Guide to Purchasing a Domain Name

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JoeUddeme

JoeUddeme

The Ultimate Guide to Purchasing a Domain Name

Domain Buying Guides

A domain name is your website’s unique identifier. It is the address people type into their browser when they want to visit your website. For example, typing “nameexperts.com” in your browser leads to this very website.

Most businesses with an online presence need a domain name, but business owners often don’t know how to get one. You’ve arrived at the right place if you fall into this category. We’ll explain how to buy and register a domain name for your business.

Before Buying Your Domain

Let’s examine the essential steps to take before buying a domain name:

Choose a domain name

A domain is a unique web address, meaning two websites can’t use the same domain name. The first step to buying a domain is to choose the right domain name for your business.

The domain should be brandable and easy to remember. It’s how customers will find you, so avoid any name that gives people headaches when recalling. The domain should preferably include the name of your business so that people can easily guess it if they are not sure what it is. Let’s say you run an electronics store named MJ Gadgets; the perfect domain name is MJGadgets.com. If this domain isn’t available, you can look for alternatives like ShopMJGadgets.com, BuyMJGadgets.com, and MJGadgets.net.

Choose a premium domain name if you can afford it, as they are short, catchy, and memorable domain names that draw valuable organic traffic. Most successful online businesses use premium domain names.

Choose an Extension

The extension is what comes after the dot (.) in your domain name. “.COM” is the most popular domain extension and should be your first choice. If “.COM” isn’t available, you can pick alternative extensions like “.NET,” “.ORG,” and “.CO.”

Google and other search engines have confirmed that your choice of extension doesn’t impact rankings. However, it significantly affects consumer perception. People generally don’t trust uncommon domain extensions like “.XYZ,” “.BLOG,” “.WEBSITE,” etc.

Understand How Domains are Valued

Before making a final decision, you should understand how domain names are valued, especially if you plan to sell the domain later. Many factors contribute to a domain’s value, including:

  • Length: The shorter a domain’s length, the easier it is to remember and the more valuable it becomes.
  • TLD: Some domain extensions are more valuable than others, such as “.COM” “.NET,“ .AI,” “.IO,” etc. The more popular the domain extension, the more valuable it is.
  • Length of domain history: The longer a domain name has existed on the web, the more likely it is to command a high value.
  • Keyword popularity: Domains with generic keywords people frequently search for tend to have high value, e.g., “Amazon.com,” “Stripe.com,” “Square.com,” etc.

Verify if it is available

Considering the above factors, it’s time to check if your desired domain name is available. You can do this by simply going to any domain registrar and typing the desired name in the search box. If the domain is available, the registrar will offer to sell it to you. Otherwise, the registrar will notify you that someone else has already registered the domain.

To demonstrate, let’s search for a random domain, “ournameexperts.com” on Namecheap, a popular domain registrar. Namecheap said this domain name is available, and we could register it immediately.

Now let’s search for “nameexperts.com.” Namecheap said this domain name has been registered by someone else since 2000. Of course, that’s the domain you’re currently on, so you can’t register it for yourself.

If your desired domain name is available, move to the next section on how to buy a domain name outright. If it has been taken, move to the ensuing section on how to buy a domain name that is already registered.

How to Buy a Domain Name

1. Choose a domain registrar

Any domain name must come from an accredited registrar, such as Namecheap, Dynadot, Hover, Bluehost, and Domain.com. Over 2,400 domain registrars are accredited by ICANN, the governing body of the global domain registration system, so finding a suitable one shouldn’t be an issue. You can see the full list of all ICANN-accredited registrars here. Any supposed registrar not on this list is illegitimate.

2. Select your domain and extension

The next step is making a final choice about the domain and extension for your online business. We’ve discussed the factors that should influence your decision, but it’s worth reiterating that “.COM” is the best extension. This is the first extension most people consider when looking for a brand’s website. If a random person wants to guess your website name, they’ll likely type the name followed by a .COM and hope their browser will show your website.

The .COM extension is easily recognizable and helps your website rank higher on search engines. Domain names with this extension also command a higher resale value, giving it a competitive edge over other domain extensions.

3. Select How Long to Register the Domain

Domain name ownership isn’t etched in stone. Every domain has an expiry date, although you can renew the registration for as long as you want. You can register a new domain for up to 10 years, with each additional year carrying higher upfront costs. The bright side is that you don’t need to bother about short-term price changes once you’ve registered a domain for many years.

If you want to build a valuable long-term brand, 5 to 10 years is the optimal period to register a new domain. But if you can’t afford a long-term registration, you can register it for a year and turn on auto-renew so that the registrar automatically renews it when due.

You can’t technically buy a domain forever, but you can use some workarounds to own it for a seemingly infinite time.

4. Purchase your Domain

Enter the available domain name into your registrar’s search box and click the buy button. On the checkout page, most registrars suggest adding domain privacy to the registration package. Some registrars offer domain privacy for free, while others demand extra fees for this perk.

Do you need domain privacy?

Domain privacy protection means hiding your personal information from the public WHOIS database. This ICANN-operated database contains information on all domain owners and is open to anyone. However, you might be uncomfortable with your contact information being out in the open. In that case, you can request domain privacy for your registrar to hide your personal details from the WHOIS database.

If you have no issues with your contact information being publicly searchable in the WHOIS database, you can ignore your registrar’s domain privacy suggestion.

5. Complete the Registration Process

Pay for the domain name with a credit or debit card and complete the registration process. Your registrar will ask for contact information, including a name and email address, to register the domain. This information is usually listed in the WHOIS database, but domain privacy lets you hide it.

6. Verify domain registration

Your registrar will send a verification email confirming ownership of the domain you purchased. Click on the link in the verification email and smile because you have formally joined the club of domain name owners.

How to Buy a Domain that is Already Registered

We can predict your disappointment if you find out that your desired domain has already been registered. However, don’t fret—there’s still a way out. You can contact the owner and formally offer to acquire their domain, especially if it isn’t connected to an active website.

Finding a domain owner and making a reasonable acquisition offer can be exhausting, so seeking a domain broker’s services is advisable. Domain brokers are experts who specialize in buying and selling domain names– the internet’s equivalent of a real estate agent. If you’re interested in a house not publicly offered for sale, you’ll likely seek a real estate agent. Similarly, if you want a domain that is already registered, seek a domain broker to handle the negotiations.

Domain brokers can help you find the owner of a domain even if their information isn’t available on the WHOIS database. Then, they’ll reach out to the owner for negotiations. This part is critical because domain brokers have proper knowledge and experience in domain name valuation. If you’re negotiating directly, you might underbid a domain and cause the owner to ignore you or overbid for a domain and get played on. A domain broker sets a reasonable bid on your behalf and adjusts when necessary.

If the owner agrees to sell their domain name, the broker handles the escrow and ensures you aren’t cheated. Then, they’ll transfer the domain name to you. Name Experts is a reliable domain broker that helps you purchase valuable domain names. We offer our clients stellar services for reasonable fees. For more information on domain brokerage services, you can see our in-depth guide on how to buy a domain from someone else.

Sometimes, the broker helps you find the owner who says they don’t want to sell for any reason. In that case, it’s wise to avoid beating a dead horse and seek a new domain name, preferably something similar to your first choice. It can be as simple as choosing another extension with the same prefix, e.g., OurNameExperts.com > OurNameExperts.net.

What to Do After Buying Your Domain

You’ve acquired a domain, so what’s next? A lot can happen next. The obvious choice is to connect your domain to a website and work on attracting traffic. You’ll need a web hosting plan from a reliable company. The company hosts your website on its servers so that people can access it anytime, and you’ll pay a fee for this perk. The good news is that web hosting has become as affordable as ever– you can find hosting packages for as low as $5 monthly.

The type of website you want determines your hosting provider. For example, if you run an online store, you’ll need an e-commerce hosting service like Shopify, Shift4Shop, Squarespace, and WooCommerce for WordPress. If it’s a news site, social platform, booking website, or anything else, you can find endless hosting options for it.

You can also create a professional email address attached to your domain name. Professional email addresses make your business look brilliant and increase the chances of getting a response when you pitch to clients. You can trademark your domain, market the website, and even sell it later. There are endless things to do after buying a domain name.

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What is Domain Name Escrow & How Does it Work?

Escrow is an important thing to pay attention to when buying domain names, especially those of high value. This article will explain how domain name escrow works and the necessity of using a domain escrow 3rd-party during a domain name transaction when making highly-priced acquisitions. What is Domain Name Escrow? Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions. In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met. This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception. By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. What Is Escrow? Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met. If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions often, the escrow process involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled. What Can Escrow Be Used For & Why Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal. Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against: Sellers refusing to deliver a domain despite agreeing to do so. Buyers refusing to pay for a domain despite an agreement to buy it. Payment being made, and the domain not being transferred to the buyer. Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected. In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith. How Does Escrow Work? 1. Agreement on price and deal The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use. 2. Buyer places agreement with an escrow company With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction. 3. Domain Name Is Transferred The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer. It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements. 4. Domain Transfer Is Confirmed After the domain is transferred, the buyer will notify the seller agree the escrow company that the seller has fulfilled their part of the deal. 5. Payment Given To Seller With the domain transfer confirmed, the escrow company completes the escrow transaction by using money order and sending the money deposited by the buyer to the seller. What fees are associated with using an escrow service? The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume. Benefits of Using Escrow For Buyers and Sellers The benefits of using escrow for domain names include: Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud. Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed. Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name. Choosing the Right Escrow Services Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions. Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction. A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company. Domain Name Transfer and Intellectual Property Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability. Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks. Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely. This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name. Alternatives To Using Escrow Attorney A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court. The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled. An attorney is crucial in selling domain names to ensure all legal aspects are covered and the transaction is secure. Domain marketplace There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller. Best Domain Name Escrow Services Escrow.com Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch. The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller. Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001. Sedo Domain Transfer Service Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names. Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller. When both ends are confirmed, then Sedo transfers the domain to the buyer and the buyer sends the money to the seller. This service incurs a 3% fee on the domain purchase price, with a minimum of $60. Afternic Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller. Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee. 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How Much Do Domain Names Cost? Everything You Need To Know

When it’s time to start your business online, then securing a domain name is the first step. Regardless of whether or not your business is established, you can’t create a website without a domain name. If you’re like most business owners, you’re probably wondering how much do domain names cost? You might also have questions about how much time you should spend looking for the right domain. Fortunately, we’ve got the inside scoop on what you need to know. Your domain name essentially functions as your website’s address, so you want to make sure you have one that is simple and relevant. You’ll also want to make sure it’s easy to remember so that people can easily find you and your business online. With all of that in mind, it’s easy to see why some people are willing to break the bank to get the domain name they want. If your domain name is just right, it can greatly increase website traffic. Here we go over everything you need to know about domain names and what goes into how much they cost. What You Need To Know About How Much Do Domain Name Cost Read on as we discuss what a domain name is, why you need it, and how much do domain names cost. What Is A Domain Name You don’t want to shell out a ton of money on a domain name without first understanding what you’re paying for. We mentioned it above, but a domain name is the web address you type into a browser to bring up your specific website. It typically will start with https or www and will end with something common like .com. You’ll recognize some of the higher profile (read: high traffic volume) domain names like www.google.com or www.irs.com. Why Do You Need To Purchase One If you want to have a website, then registering your domain is absolutely necessary. There are three main reasons why you might need to buy a domain. First, you’re building a website. You’ll most likely use a domain name that ties in with your business name or utilizes keywords that are related to your company. This is a non-negotiable part of the business world – you need a domain name. Another reason you might register a domain name is when you’re considering starting a business or website. If you have a great idea for a business or a website, then you might want to jump on registering the domain you want. Stake your claim before anyone else comes along and takes it before you’re ready to execute. The third reason that people start to wonder how much domain names cost and start registering domain names is when they are investing. Domain name investing was really popular at the start of the internet age, when popular keywords were still available. Nowadays, a lot of domain names are already taken, but domain investing can still be a great way to earn money. Especially if you’re working with a domain broker, you can find domains that have the potential for significant value and buy them now so that you can sell them for a profit later. How Much Do Domain Names Cost In general, you can purchase a domain name for $2-$20 a year, depending on discounts available and who you’re purchasing it from. Newer domain extensions, the part at the end of your address, like .app or .info might cost more, as they are newer on the market. We can break down how much do domain names cost based on a couple of factors. Like we just said, the domain extension can increase the price, using .com might be more expensive than .shop. Where you purchase your domain name is another factor. A reputable registrar might be less expensive than an aftermarket service or private seller. Additionally, if you choose to register for multiple years and electing to include domain privacy can also increase or decrease the price of your domain name. 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Domain Privacy and Protection: How and Why to Hide WHOIS Information

What Is Domain Privacy? Domain privacy is a service domain registrars offer customers to hide their information from the public WHOIS database. Customers pay for privacy from their registrar, which replaces their contact information in the WHOIS database with a forwarding address. What Does Domain Privacy and Protection Do? It removes a domain owner’s information from the public WHOIS database and preserves their privacy. The WHOIS database is a vast database operated by the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is the agency that oversees domain names, and every individual or company that buys a domain name must provide their contact information to this agency. ICANN, in turn, lists all contact information in a public database called WHOIS. Anyone can search the WHOIS database to get the contact information of a domain’s owner. Many owners are uncomfortable with their contact information being listed publicly, so they pay their domain registrars for domain privacy and protection. The registrar replaces the customer’s contact information with a forwarding or proxy address on the WHOIS database, so people can’t look up the real contact details. Do I Need Domain Privacy? You need to pay for privacy protection if you’re uncomfortable with your email address or phone number being posted online. Many spammers and telemarketers scour the WHOIS database for the contact information of domain owners to sell them products. Domain name privacy protection prevents this from happening. People residing within the European Union (EU) don’t need to pay for domain privacy because they get it by default. On 25 May 2018, the EU passed the General Data Protection Regulation (GDPR) ruling. This ruling mandated companies serving EU residents to give customers control over their data. EU customers were granted strict data privacy under this law, so domain registrars began hiding their information from the WHOIS database by default. Many other countries have passed laws similar to GDPR, such as Turkey, South Korea, Argentina, and Brazil. The United Kingdom (UK), a former EU member, also passed a similar law. You may not need to purchase a domain name private registration if you reside in these countries. However, customers in other countries need domain privacy and protection to hide their contact information. How Important Is Domain Protection? It is important because it lets you hide your contact information from the public view. Without this protection, your personal information will be available to anyone who wishes to find it, and malicious actors may take advantage of this freedom to target you with cyberattacks. Benefits Of Privacy Protection 1. Protects Personal Information Buying privacy protection when registering a domain removes your personal information from the public eye. People won’t be able to find your contact information by looking up your domain name on the WHOIS database. Instead, they’ll see the contact information of your domain registrar, which they can’t trace back to you. 2. Minimizes and Prevents Spam Spam is the biggest problem on the internet. It refers to any irrelevant and solicited message sent over the internet, usually to advertise products or steal information via phishing. Spammers search every possible medium to harvest emails and phone numbers, including the WHOIS database. Domain protection hides your details from this database, so spammers can not target you with unsolicited messages. 3. Anonymity Many people are uncomfortable with their personal information being on the internet for whatever reason. Domain privacy and protection grants you anonymity even when you control many domain names. 4. Prevents Competitive Data Mining Businesses often mine public databases for information about their competitors. For example, if you run a popular blog anonymously, rival blogs may want to discover your identity and research potentially damaging information about you. Domain privacy and protection ensures that competitors can’t trace your identity through your domain name. 5. Prevents Domain Theft Hackers often target owners of valuable domain names with phishing messages to steal their registrar login details. They do this by sending a link to a website that looks exactly like your domain registrar’s page but is actually a different web address. The end game is to log into the owner’s registrar with the stolen details and transfer their domain name to another account Purchasing domain privacy means that hackers won’t find your contact information in the first place. You can hold onto your valuable domain names without fear of being targeted by sophisticated cybercriminals. How To Get Domain Privacy And Protection When Buying a Domain Most registrars display the option to add privacy protection to your cart when you choose to buy a domain name. It’s an effective method of upselling because they know many customers want privacy. Look for “hide WHOIS information,” “domain privacy,” “domain protection,” or a similar phrase on the domain registration box and select it. Head to the checkout page and pay for the registration, privacy protection, and any other item you selected. After paying, you’ll automatically have WHOIS protection for your new domain. Add To An Existing Domain You can always buy privacy protection for a domain name you already own. Follow these steps; Log into your domain registrar account. Head to the domain management section. Click on the specific domain name you need privacy for. Open the Security tab, and you’ll likely find a button that prompts you to buy WHOIS protection. Click on the button and proceed to your checkout page to pay. Wait for some time after the payment confirmation for your registrar to update the WHOIS database information. There are dozens of domain registrars, and the steps to add privacy protection to an existing domain on each one are similar to what we explained above. FAQs on Domain Privacy Should I add privacy protection when buying and selling domains? Yes, you should add the option to hide domain registration info because it has many benefits. It prevents spam, competitive data mining, and potential domain theft. It also guarantees anonymity on the WHOIS database, which is desirable for privacy-conscious customers. How Do You Buy A Domain With Privacy Protection You’ll usually see an option to buy privacy protection on the page where you search for an available domain. Add the privacy protection item to your cart alongside the domain name and pay, and you have successfully acquired privacy protection for your new domain. Is privacy protection available on all domains? It’s available for most domains, but there are some exceptions due to government rules. These include .US., .CA, and .FR, among others. Is there a cost to domain privacy and protection? Most registrars charge between $10 and $20 annually for privacy protection while registering a domain. However, a few offer it for free, e.g., NameCheap.

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