August 1, 2017

Stealth Acquisitions Domain Name

written by

Joe Uddeme

Joe Uddeme

Stealth Acquisitions Domain Name

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Some domain acquisitions are straightforward, but others are less so. Joe Uddeme, Director of NameExperts.com, explains what happens when a client wants a domain that seems out of reach – and they want to keep their name out of the picture, too.

 

As a buy-side broker specializing in stealth acquisitions, it’s our job to dig deep and find the rightful owner of a domain name while protecting the identity of the buyer. The problem is that some domain owners make it very difficult to reach them.

What’s the psyche behind this rationale?

For a start, not all domain name owners are equal; some just don’t want to be contacted or have zero interest in selling their domain name. Or perhaps it’s just a case that their whois information is out of date – making it difficult to decipher the current domain owner.

GDPR is another major change. Many countries now adhere to stricter policies related to domain name owner privacy, with many whois entries now redacted for owners’ privacy rights.

But all is not lost. Quietly tracking down “unreachable” domain owners and securing them for anonymous clients is what we do best. And we can do it for you.

Key Takeaways

  • What your broker needs to know to get started
  • Buying a domain name – what you need to know
  • How to choose a stealth acquisition broker

Stealth acquisitions – what to do first

Stealth acquisitions represent an opportunity for a buyer to be protected by complete anonymity. You should understand this before reaching out to a broker, as you need to have an idea of what will happen next.

Try and answer these questions BEFORE making contact:

  1. Have you completed a relevant trademark search around the keyword in question?
  2. Have you established a budget to complete this potential acquisition?
  3. Have you established a timeline for this potential acquisition?
  4. Are you familiar with aftermarket domain name valuations?
  5. Have you thought about viable alternatives if your target might not be available?
  6. What type of barriers do you see in this potential acquisition?

Buy-side brokers need to understand the full story about why you want this domain and anything you have done so far to try and get it, including previous acquisition attempts.

They will then attempt to drill down into the fine details and identify – and contact – the rightful domain name owner. The buy-side broker should also be able to act as a buffer between buyer and seller and remove any emotion from a potential deal.

Black cat ready to pounce, to denote 'stealth' for blog post about stealthy domain name acquisitions

 

Buying a domain name – the steps involved

Here are the basic steps to acquire a domain name:

  1. Identify ownership and research if the name is available
  2. Submit an offer to the owner
  3. Negotiate
  4. Agree on the price and complete paperwork (if applicable)
  5. Set up Escrow for payment
  6. Registrar transfer via push or authorization code
  7. Confirm control of the name
  8. Release funds

Tools to try if you’re trying to track down an owner yourself:

  1. Check the DNS and see where the domain is pointing to. Is there a website, or is it undeveloped?
  2. Whois history is a valuable tool to understand the true history of the domain name.
  3. Check the Wayback Machine to see what other properties have been developed on the URL in the past.

If working with a buy-side broker, they should offer the following upside for any stealth acquisitions:

  • Negotiate with YOU in mind; no dual agency in this scenario.
  • Provide contracts that protect ALL parties involved.
  • Typically save you time and money.
  • Allows for a third-party (non-biased) approach towards the acquisition.
  • Coordinate necessary contractual paperwork between parties.
  • Facilitate and handle smooth transfers of domain names.
  • Offer transparency and full disclosure.
  • Non-disclosure where applicable.

 

How to choose a broker for your stealth acquisition

Start by researching suitable candidates to help with your domain name acquisition. Don’t identify the asset unless you are sure you have found the buy-side broker you’re certain you want to work with. Ask the broker for information about their service and a few names they recently acquired for clients.

Find out how your broker can add value to your potential acquisition; always do a Google search to learn more about the broker you are working with.

Take the time to find an expert that can properly assist you with all of your acquisition needs. Ask lots of questions and make sure you feel aligned with the broker. Hold the broker accountable and require status updates so you aren’t left in the dark as they progress.

In most instances, your stealth acquisition needs to be completed right the first time. Most domain name acquisitions only have one chance to secure the domain name target without leaving extra money on the table.

Stealth acquisitions should only be performed by a seasoned domain name buy-side broker, so choose your broker carefully. You should understand if the broker has certain strengths or weaknesses.

Some buy-side brokers don’t have the tools or knowledge to find the rightful domain owner. Or they lack rich relationships with industry veterans. Other buy-side brokers are excellent at managing the acquisition but terrible at the details.

Details are key when it comes to any domain name acquisition. Contracts and paperwork can take months to pass through the legal channels, so it’s important to find a representative that is fully vested and can assist you with all aspects of the buy-side domain name acquisition process.

Finally, when selecting a buy-side broker, make sure you ask for referrals so you get a feel for how they work. Once you have faith in your broker you can instruct them to make contact with the rightful domain owner and secure the perfect domain name for your brand.

 

About the author

Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Stealth acquisitions are his specialty. Contact us at: [email protected]

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Note that most registrars require a domain to be at least 60 days old to be eligible for a transfer.   Domain Flipping Tips Building Your Domain Portfolio You can become an expert investor specializing in domain names if you’re willing to learn about the marketplace and create long-term value. Domain names are like any other asset to invest in, but you must do it carefully. Follow these tips to build a good portfolio and make money flipping domains: Understand your strategy: Domain name investors either follow the “quick flip” or “buy and hold” strategy, and these phrases are pretty explanatory. Choose which strategy you want to follow, or use a mix of both. Diversify your portfolio: The portfolio’s value should not be tied up in a single or few domain names because of concentrated risk. If possible, acquire more domain names to balance your risks. Never overpay for an asset: Don’t be the inexperienced investor who overvalues and pays excessively for an asset. Ensure you get third-party evaluations before paying for a domain. This will help you to maximize your profit when you sell the domain. Study and gain knowledge: The domain name investment scene is flexible and dynamic. New events occur every day that affect the value of domain names, so ensure you stay up to date with industry news to avoid getting left behind. Domain Flipping Risks Domain name flipping doesn’t guarantee profits. It carries risks, just like any other type of investment. The main risks include: Low Liquidity: Domain names don’t have as much demand as other assets like stocks, bonds, and commodities. You’ll likely need to wait a while after listing a domain before you find a willing buyer. It’s not something to invest in if you want short-term liquidity. Unexpected Valuations: Domain name valuations can swing high or low on a whim. You might buy a domain, wait a while and list it for sale – only to find the offers are significantly less than you paid for it. Domain name valuation is not as technically grounded as in other assets like stocks and bonds; the value depends significantly on a buyer’s intuition, so be aware of the risks. Other Ways to Make Money with Domains Buying domain names to resell isn’t the only way to profit from them. You can make money in other ways, such as: Domain Leasing: Rent your domain name to another party for an extended period. You’ll be paid at specific intervals such as monthly, quarterly or annually, giving you steady income for as long as the lease lasts. Parked domains: You can keep a domain and make money by placing ads on the homepage with a strategy called “domain parking.” You might also redirect the parked domain to an existing website you operate that generates revenue.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. 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