April 28, 2023

What is a Parked Domain?

written by

Joe Uddeme

Joe Uddeme

What is a Parked Domain?

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Most web users aren’t familiar with domain parking, yet it’s something pretty much all of us have encountered. Here’s domain name expert Joe Uddeme with the full details of why parked names exist – and why you might want to buy one.

 

A parked domain is a domain name that has been registered but not connected to an active website. It is not currently being used but instead is set aside for future use.

Most domains, like nameexperts.com, point to an active web page. But in the case of a parked domain, that address points to a “this domain is reserved” web page, a “buy this domain” page, an advertisement page, or a plain web page with no content.

In some cases, it’ll point to no web page at all, and you’ll see an error in your web browser saying, “This site can’t be reached.” It doesn’t mean it isn’t there – as you’ll find out if you try to buy it.

If you’re intrigued by parked domains and wonder if there’s any chance of getting your hands on one (with or without assistance from a domain name consultant), this article is for you.

Key takeaways:

  • Understand why someone would want to park a domain
  • Turning a parked domain you own into something more useful
  • Top tips for buying a parked domain

No parking sign to illustrate article about parked domain names

 

Why Would You Have a Parked Domain?

There are many reasons for domain parking, including:

Reserving a Domain Name

You might have a domain name that you plan to use for a website in the future. So, you buy it from a registrar and park it to prevent another person from snapping it up and disrupting your plans.

A good domain name is worth its weight in gold, so absorbing the cost of holding the domain when it’s not in active use is advisable.

Redirecting visitors to another domain

You can use your parked domain to redirect visitors to another active domain that you own. For instance, you might have owned a website and changed the domain name for marketing purposes. You wouldn’t want people typing in the former domain name to get confused, so you redirect it to the new one.

Save it for reselling

Some domain names can appreciate in value, and many people hold them as investments. You can buy a domain name and park it with the intention of selling it for a higher price in the future.

Site is in Development

The website you want to connect to the domain name may be under development and launching soon. In the meantime, you can park the domain and only connect it to the website when it’s ready.

 

How to Configure a Parked Domain

Error Page

Some parked domains return an error message when you type them into your web browser. The error message varies depending on your web browser, but it usually takes the form of “this site can’t be reached”.

'This site can't be reached' error notice - a screengrab about parked domains

Sales Page

The parked domain could lead to a web page indicating your intent to sell it. This web page will also include information on how to contact the owner or place an offer with a third-party company managing the domain.

Ads Page

Advertisements are a creative way to monetize parked domains. You can insert advertisements on the web page of the domain and earn money each time someone views or clicks on it. In some cases, the advertising income could cover the cost of owning the domain and even bring profits.

Example of an advert page on a parked domain

Registrar Page

Here, the parked domain will lead to a web page notifying the visitor that the domain has been registered by someone else. This page is usually automatically generated by the domain registrar whose name and logo will be displayed on it.

Screengrab of NameCheap website for article about parked domains

FAQs About Parked Domains

How Can You Park a Domain?

The simplest way to perform domain parking is to just register the domain with a registrar like Namecheap or Google Domains. Most registrars automatically park a domain once you buy it. Then, you’re free to insert advertisements on the parked web page or place a sales notice if that’s what you want.

Suppose you want to redirect the domain to another active domain. In that case, you can set up an automatic redirect by adjusting the domain name system (DNS) records via your registrar or hosting provider.

How Can You Buy a Parked Domain

There are two major ways of buying a parked domain. You can either find the owner’s details directly and contact them or hire a professional domain broker to handle that for you.

If you find a parked domain that you’re interested in, the easiest way to find the owner’s details is to perform a lookup on the WHOIS database. This is a public database containing the ownership information of an assigned domain, such as their name, phone number, email address, etc.

  1. Visit https://www.whois.com/whois/ or any other database lookup site.
  2. Type in the domain name you’re interested in and hit the search button.
  3. If it’s a valid domain, you’ll see relevant information such as the registrar, registration date and expiration date, owner’s name, and contact information (email, fax, or phone number).
  4. You can then contact the owner and indicate your interest to buy their domain. If they’re open to a sale, you’re free to negotiate the price and acquire the domain. It’s advisable to use a domain escrow service to avoid falling victim to fraud and losing your money.

Using a Broker to Buy a Parked Domain

Finding the details of a domain name’s owner is the easiest part. The hardest part is negotiating a ‘fair’ price to pay for the domain. If you’re not experienced in domain name acquisitions, you could end up overpaying for a domain or making such a small offer that the owner ignores you.

The good thing is that you can hire a professional domain broker to handle the negotiation for you. Professional brokers already have experience in negotiating domain name sales, so they can hammer out financial terms with the owner and get you the domain for a reasonable price. They can also handle the domain transfer to your registrar while you sit back and relax. The broker will collect a fee for their service, either a fixed fee, a commission, or a mix of both.

Add On Domains vs. Parked Domains – What’s the Difference?

You can always create a parked domain or add-on domain for your primary website. A parked domain is a simple domain that you point to your primary domain name; whenever a user types in this second domain, they’ll be redirected to your primary domain. They are usually variations of your primary domain name that can confuse users. For example, amzn.com and amzon.com would both redirect to Amazon.com.

An add-on domain is a second or additional domain hosted in the same control panel as the first. You can choose which directory the add-on domain points to. For example, if you put the second domain in a directory called “domain2”, it can be accessed by typing domain2.com or domain2.domain1.com on your web browser.

Add-on domains enable you to control multiple domains from a single account.

 

About the author

Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

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Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. If you need help negotiating a name that appears to be off-market, it’s a good idea to partner up with an experienced domain broker. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top-level domain. A well-known second-level domain can enhance perceived credibility, leading to increased traffic for your company’s success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second-level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes. An experienced domain name appraisal expert can help you find the true value of a name you’re interested in. Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience. Ideally, it should match your brand name – which should be strong brand name that is representative of your business.  The second level-domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second-level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second-level domains are critical to top-of-mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second-level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services. Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

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