written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
Looking to buy domain names in 2025? Here’s Name Experts Director Joe Uddeme with a roundup of emerging trends and things to look for when adding a name or two to your portfolio.
Buying the right domain is crucial for a successful business, which is why our professional team at NameExperts.com makes sure to stay on top of emerging trends.
What was right for your business a decade ago – probably your brand name + .com – might still be relevant today, but there are newer alternatives and domain name combinations that consumers are comfortable with, too.
Purchasing premium domain names is a great idea for any emerging business that wants to scale their brand. Top companies around the world are teaming up with domain brokers to help them buy premium domain names at the best prices – and with their anonymity preserved if necessary, too. Save money, add credibility, and give your company equity value when you work with experts like us.
Key Takeaways
Have you heard of GDPR? When it comes to identity and privacy online, it can be very difficult to identify actual ownership of domains – which is why we recommend working with a top domain broker who has the skills to properly identify owners and help you navigate the domain world.
The General Data Protection Regulation, or GDPR, is a new and strict set of rules and regulations that mandate how businesses that gather customer data and also how they must protect that data. It also outlines severe penalties for companies that violate the GDPR.
This can make it that much more challenging to identify who owns what. No matter the size of your company, if you’re doing business in Europe, you should be thinking about how you’re protecting your employees’ and clients’ information online.
TLDs are the letters found at the end of an internet address, such as .com, .net or .org. Any TLD that isn’t representing a country or territory is known as a generic top-level domain.
The New gTLD Program was an initiative coordinated by the Internet Corporation for Assigned Names and Numbers (ICANN), which has increased the domain name system. With the introduction of new top-level domains, it was meant to enhance competition and consumer choice when it comes to domain names.
It also brought many new safeguards to help support a secure, stable and resilient internet.
Though there is a rise in new generic top-level domains or gTLD registrations, the trend is that many registrations are not being renewed – meaning there is limited value in this type of asset. There are so many different domain identifiers, like .law, .brand, .legal that it is easy to get carried away.
We believe these new registrations will continue to decline and buyers will focus much more on sensible and dependable options such as .com, .co, .net, and .org.
However, there are several newer options that can be worth investigating. These include .ai domain names and also .io, which are beloved of tech brands.
Verbs and action phrases at the start of a domain name are in vogue. Things like ‘get’ or ‘try’ – resulting in www.getselfhelp.co.uk, for example.
Thinking laterally also leads to the likes of Zyro and Figma, which have become highly-prized brands based around words that didn’t exist.
We regularly help clients to align themselves with strong and/or catchy names that appear to be unavailable. It’s one of the many reasons that people turn to a domain broker. As well as helping you to choose a strong brand name that has long-term value, we bring expert negotiation skills to the table. We also take care of every element of the transaction – from soup to nuts.
Our team offers a full-service domain name brokerage experience for each one of our clients. It’s our mission to protect our clients’ anonymity and deliver great results. From domain name acquisition to the divestment process, we have the knowledge you need to help you grow your business and protect your assets.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Updated for 2026 | Securing the perfect domain is crucial for setting your business apart –and that’s where domain name brokers come in. In this comprehensive review, domain industry expert Joe Uddeme highlights 10 of the best domain name brokerage services and explains their pros and cons.
Ever wondered what a premium domain broker does? NameExperts.com Director Joe Uddeme outlines the role of a domain broker – and explains why having one onside when searching for a great name can be invaluable. As super-premium domain brokers specializing in .com names, it’s fascinating to see the large number of people who have no idea what domain brokers do for a living. The domain name business is a lot like real estate, although there is no tangible piece of property. The inventory is digital in nature and typically consists of intellectual property (IP). Domain names can be a fantastic alternative investment for someone looking to diversify their portfolio. As a long-term strategy, they tend to increase in value. They also have very small renewal fees. There are many domain brokers in the domain name space. Many focus on all of the top level domains (such as .com, .ai, .org and so on). Others tend to skew towards one specific tld or just only a few.
Memo to Chinese domain name investors: NameExperts.com Director Joe Uddeme thinks you’re missing a trick if you limit your portfolio to local names. Most Chinese investors tend to shy away from Western-type domain names as they don’t have meaning in mainland China – names that contain vowels and the letter “v” in particular. Are they limiting their long-term growth potential? Some would say sticking with Chinese domains is a safer investment. As seasoned domain name brokers, however, we disagree. Here’s why… Key Takeaways New TLDs are not a good long-term play Aftermarket prices for .com names remain high Work with a broker if you need help with domain portfolio management Background – understanding the Chinese domain name marketplace For those of you that follow the domain investor market, specifically in China, you can see all types of newly minted investors looking for the next great domain name investment. Most Chinese investors are focused on the domain names that have relevance inside of mainland China. The most popular investments in China are the short acronym domain, or simple numeric domain names as they translate to meaning to the Chinese culture. Some examples include the following (N = number; L = letter): 15.com (NN.com) 123.com (NNN.com) TR.com (LL.com) TYPL.com (LLLL.com) 6N.com (LN.com) N6.com (NL.com Chinese domain investment trends As domain investments continue to increase in China, we are seeing many investors branching out into some of the newer GTLD extensions as alternative investments including; .club, .top, .wang. They are acquiring these names for much lower costs than the typical .com investment. Is that a solid investment? We say: no. The Chinese investor is savvy, but they are limiting their investment opportunity. In most instances, domain investors in China are only focused on these types of names because they create liquidity and are very attractive to the Chinese on a quick-flip model (check out our guide to domain name investing). Additionally, the Chinese investor should look at the plethora of available .com domain name inventory on the aftermarket. Tons of fantastic domain inventory is readily available. Short, generic and easy to spell English words that are solid investments. The saturation of the internet continues to precipitously grow year-over-year, with 78% of the Chinese population now online. When you do the math, it’s easy to see the longer-term opportunity. Should you limit yourself as an investor? Not with the .com market stronger than ever – with fantastic acquisition opportunities and names that ultimately have a global appeal and market reach. We believe domain investors in China will start to acquire short, generic .com domains as trillions of dollars are available for private Chinese investors. Way back in 2017, George Kirikos had a fantastic post on Twitter, referencing 12,000 startups being created every day in China. The domain investor continues to evolve and grow. Investors should look at the longer-term investment opportunity and acquire names that are globally acceptable and not limited to mainland China. How a domain broker can help Friends in the right places are always good to have, and most international domain brokers would gladly help Chinese companies and individuals who want to buy domain names. Domain brokers help buyers of any nationality to understand current market trends and navigate the sometimes complex world of domain acquisitions. NameExperts.com is one of the world’s best-known brokerages, offering personalized boutique services that include domain name strategy, portfolio management, negotiation and stealth acquisitions. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. He advises clients globally. Contact us at: [email protected]
Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.
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