written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
Looking to buy domain names in 2025? Here’s Name Experts Director Joe Uddeme with a roundup of emerging trends and things to look for when adding a name or two to your portfolio.
Buying the right domain is crucial for a successful business, which is why our professional team at NameExperts.com makes sure to stay on top of emerging trends.
What was right for your business a decade ago – probably your brand name + .com – might still be relevant today, but there are newer alternatives and domain name combinations that consumers are comfortable with, too.
Purchasing premium domain names is a great idea for any emerging business that wants to scale their brand. Top companies around the world are teaming up with domain brokers to help them buy premium domain names at the best prices – and with their anonymity preserved if necessary, too. Save money, add credibility, and give your company equity value when you work with experts like us.
Key Takeaways
Have you heard of GDPR? When it comes to identity and privacy online, it can be very difficult to identify actual ownership of domains – which is why we recommend working with a top domain broker who has the skills to properly identify owners and help you navigate the domain world.
The General Data Protection Regulation, or GDPR, is a new and strict set of rules and regulations that mandate how businesses that gather customer data and also how they must protect that data. It also outlines severe penalties for companies that violate the GDPR.
This can make it that much more challenging to identify who owns what. No matter the size of your company, if you’re doing business in Europe, you should be thinking about how you’re protecting your employees’ and clients’ information online.
TLDs are the letters found at the end of an internet address, such as .com, .net or .org. Any TLD that isn’t representing a country or territory is known as a generic top-level domain.
The New gTLD Program was an initiative coordinated by the Internet Corporation for Assigned Names and Numbers (ICANN), which has increased the domain name system. With the introduction of new top-level domains, it was meant to enhance competition and consumer choice when it comes to domain names.
It also brought many new safeguards to help support a secure, stable and resilient internet.
Though there is a rise in new generic top-level domains or gTLD registrations, the trend is that many registrations are not being renewed – meaning there is limited value in this type of asset. There are so many different domain identifiers, like .law, .brand, .legal that it is easy to get carried away.
We believe these new registrations will continue to decline and buyers will focus much more on sensible and dependable options such as .com, .co, .net, and .org.
However, there are several newer options that can be worth investigating. These include .ai domain names and also .io, which are beloved of tech brands.
Verbs and action phrases at the start of a domain name are in vogue. Things like ‘get’ or ‘try’ – resulting in www.getselfhelp.co.uk, for example.
Thinking laterally also leads to the likes of Zyro and Figma, which have become highly-prized brands based around words that didn’t exist.
We regularly help clients to align themselves with strong and/or catchy names that appear to be unavailable. It’s one of the many reasons that people turn to a domain broker. As well as helping you to choose a strong brand name that has long-term value, we bring expert negotiation skills to the table. We also take care of every element of the transaction – from soup to nuts.
Our team offers a full-service domain name brokerage experience for each one of our clients. It’s our mission to protect our clients’ anonymity and deliver great results. From domain name acquisition to the divestment process, we have the knowledge you need to help you grow your business and protect your assets.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
From Amazon to Coca-Cola, strong brand names have helped propel businesses to stratospheric heights for centuries. Here’s how to find one that will take yours to the next level and ensure you have a domain name that supports it.
Choosing a brand name for your startup? Need a great domain name to match? NameExperts.com Director Joe Uddeme shares his top tips. Having the right domain name for your startup sounds like common sense. However, it can be a challenging endeavor. Your organization’s name might not translate into a good domain name. Or maybe everything suitable appears to have been taken. Regardless of the challenges, it is absolutely essential that you have a fantastic domain name so customers can find you. It can also help increase brand awareness and the long-term success of your business. So how can you actually buy a good domain for your startup? Let’s investigate. Key Takeaways The power of brainstorming The golden rules of a great startup domain name Do your research Consider alternate endings (TLDs) Brainstorm Your Startup Domain Name When acquiring a domain, you need to start by doing some brainstorming. Consider: What’s the name of your business? What services or products are you selling? What industry are you involved in? Develop five terms or phrases which can best answer those questions and can describe the domain name that you’d wish to acquire. For instance, if you wanted a domain name that involved “advertising,” you could use related terms like “online marketing,” “digital marketing,” “advertising,” or “sales marketing” as a starting point. While this may sound obvious, you also need to remember that your domain name ought to be related to your organization. For example, if your company name is Joe’s Electronics then you would want a domain name to reflect that name. If the website was called joesawesomewebsite.com, clients would not know that it was really an electronics site, which means you’re losing out on business because customers can’t find you. Keep Your Domain Name Brief, Unique and Easy to Remember While brainstorming domains, you also wish to bear in mind that the shorter the better. Shorter domain names aren’t just easy to type, but also easier to remember. If you heard the domain from a friend or on the radio, would you be able to spell it correctly? Try and settle on a domain that’s unique. The last thing that you need is for your domain to get confused with another site. This will also ensure you won’t encounter any ownership issues. Research your Startup Domain Name Now that you’ve found a domain that fits your brand, you need to be 100 percent sure it is available. One option would be to explore checkdomain.com, Domjax or copyright.gov. The best-known names are usually .com domain names – these are widely accepted. It also means that they are likely to have a premium cost to them if you are looking to purchase them. Check the whois information on the domain you are trying to buy, or reach out to a seasoned domain name broker who will have years of experience in sourcing owners and negotiating deals. Add Modest Words Before or After Your Domain While you should keep away from pluralizing or hyphenating words, as that will create confusion (“best” or “top” are also a little overused, too), there could be some minor alterations to make your domain stand out. Let’s say you have a car rental business located in Phoenix. You could search for a domain name that was on the line of phoenixrentals.com. Use Other Domain Extensions/Endings Ideally, you would like to secure a .com domain. It’s the best option for branding and type-in-traffic, which is essential for any site. However, there are other endings or extensions (TLDs) that could benefit your brand as well. Take the .info extension for example. It could be an alternative if you are running an informational site. Another choice is to localize your own domain. If your site is based out of the United Kingdom, you would want to utilize the .uk or co.uk extension. Not only does this open the door to additional possibilities, it differentiates you from an international website. A website like name.com is an excellent resource for searching for domains and extensions. View Auctions for Domain Names You can also hit auctions to purchase a domain name which was/is previously owned. There are numerous sites that have been acquired by investors as a means to monetize a site. They will purchase a domain and fill the website with lists and links to other sites simply for lead generation. Contact A Domain Broker There are instances when somebody had a domain and did not do anything with it – or the business didn’t work out and the domain name has expired. In cases like this, the domain name is now available for purchase. If your preferred domain is not up for auction, you could work with a domain name expert or broker to contact the current owner. If you decide to go it alone, make sure you gather any information that can assist you in ultimately determining if this is the right asset for your brand. If the owner is considering selling the domain, you’ll want to do a little investigating to learn how much it’s worth. Our domain broker services can complete a professional domain name appraisal to determine how much traffic is visiting the website. It may not be the only element in determining the site’s value, but it’s a powerful indicator. Another thing we’ll look at is sale prices of comparable doman names. Some great names, such as Cars.com, have gone for astronomical sums. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Are you looking for hidden domain opportunities for 2026? You’ve come to the right place. In this post, domain name expert broker Joe Uddeme delves into the many possibilities that await the canny investor. Introduction: why 2026 is a big year for domain names I often think of the global domain name market as being a bit like an ocean-bound oil tanker. Not only is it bigger than many people can imagine (annual global sales are more than $2 billion), but it can seem to take an age to change course. That’s not to say it does not change course. Like everything, the domain name market evolves with time – although the fundamentals of domain name investing rarely alter. In this post, we’ll take a look at the trends for 2026 that look set to shape the market. The biggest of them is likely to be a shake-up of TLDs (the bit at the end of a domain name such as .com or .org). We will get into this fully in the post, but in simple terms, ICANN (the Internet Corporation for Assigned Names and Numbers) is set to allow a whole slew of new domain name extensions in 2026. Exciting times – and if you are looking to acquire a premium domain name for your business, there has perhaps never been a better moment. Unless you can invent a flux capacitor and go back to 1993, of course! Key takeaways Why 2026 could be a pivotal year for domain investing Industry-specific TLDs make their mark New short keyword opportunities in tech The.com TLD remains strong, but faces stiff competition (and may be overpriced) Expired domains for sale – a hidden goldmine?
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