written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
Looking to buy domain names in 2025? Here’s Name Experts Director Joe Uddeme with a roundup of emerging trends and things to look for when adding a name or two to your portfolio.
Buying the right domain is crucial for a successful business, which is why our professional team at NameExperts.com makes sure to stay on top of emerging trends.
What was right for your business a decade ago – probably your brand name + .com – might still be relevant today, but there are newer alternatives and domain name combinations that consumers are comfortable with, too.
Purchasing premium domain names is a great idea for any emerging business that wants to scale their brand. Top companies around the world are teaming up with domain brokers to help them buy premium domain names at the best prices – and with their anonymity preserved if necessary, too. Save money, add credibility, and give your company equity value when you work with experts like us.
Key Takeaways
Have you heard of GDPR? When it comes to identity and privacy online, it can be very difficult to identify actual ownership of domains – which is why we recommend working with a top domain broker who has the skills to properly identify owners and help you navigate the domain world.
The General Data Protection Regulation, or GDPR, is a new and strict set of rules and regulations that mandate how businesses that gather customer data and also how they must protect that data. It also outlines severe penalties for companies that violate the GDPR.
This can make it that much more challenging to identify who owns what. No matter the size of your company, if you’re doing business in Europe, you should be thinking about how you’re protecting your employees’ and clients’ information online.
TLDs are the letters found at the end of an internet address, such as .com, .net or .org. Any TLD that isn’t representing a country or territory is known as a generic top-level domain.
The New gTLD Program was an initiative coordinated by the Internet Corporation for Assigned Names and Numbers (ICANN), which has increased the domain name system. With the introduction of new top-level domains, it was meant to enhance competition and consumer choice when it comes to domain names.
It also brought many new safeguards to help support a secure, stable and resilient internet.
Though there is a rise in new generic top-level domains or gTLD registrations, the trend is that many registrations are not being renewed – meaning there is limited value in this type of asset. There are so many different domain identifiers, like .law, .brand, .legal that it is easy to get carried away.
We believe these new registrations will continue to decline and buyers will focus much more on sensible and dependable options such as .com, .co, .net, and .org.
However, there are several newer options that can be worth investigating. These include .ai domain names and also .io, which are beloved of tech brands.
Verbs and action phrases at the start of a domain name are in vogue. Things like ‘get’ or ‘try’ – resulting in www.getselfhelp.co.uk, for example.
Thinking laterally also leads to the likes of Zyro and Figma, which have become highly-prized brands based around words that didn’t exist.
We regularly help clients to align themselves with strong and/or catchy names that appear to be unavailable. It’s one of the many reasons that people turn to a domain broker. As well as helping you to choose a strong brand name that has long-term value, we bring expert negotiation skills to the table. We also take care of every element of the transaction – from soup to nuts.
Our team offers a full-service domain name brokerage experience for each one of our clients. It’s our mission to protect our clients’ anonymity and deliver great results. From domain name acquisition to the divestment process, we have the knowledge you need to help you grow your business and protect your assets.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Updated for 2026 | Securing the perfect domain is crucial for setting your business apart –and that’s where domain name brokers come in. In this comprehensive review, domain industry expert Joe Uddeme highlights 10 of the best domain name brokerage services and explains their pros and cons.
Discover how Name Experts’ premium domain buying service played a key role in the rebranding of Monday.com. As the business goes from strength to strength, Monday’s rebranding is a testament to the power not just of a world-class brand name but of a powerful, memorable domain name, too. We’ve all heard of Monday.com. They are one of the biggest project management tools on the market. But that was not always the case. Before Monday.com was Monday.com, they were daPulse, a name that ultimately was a hindrance to their growth. The daPulse name was out of sync with the project management business and limited their ability to scale. Changing to Monday.com was a sound decision that contributed to the company’s massive success. It demonstrates how naming a brand is as essential as product development to any technology business. I was approached by the two founders, Eran Zinman and Roy Mann, to pursue a rebranding project. They wanted to buy a domain name that was both generic and memorable. One that ended in .com and could be used as a solidified brand. One of the names that stuck early on was Monday.com. After contacting the owner, the domain name negotiation and engagement was flawless, and ultimately, Eran and Roy were ecstatic with the result. Early on, however, I remember some of the feedback was, “What the heck is Monday.com?” But, with fantastic brand marketing, the team has done an exceptional job at growing and scaling the company. As with most great business ideas, it all starts with the foundation or a solid domain name asset to help build a brand. Here’s the story… In 2012, a group of Israeli entrepreneurs launched a company named daPulse. daPulse launched as a platform for enterprises to organize project management and collaboration between their workers. Though it started in 2012, daPulse didn’t launch commercially until 2014 after significant product testing and development.
If you’d had the foresight to register a domain name like golf.com or hotels.com when the internet first started, you’d have been sitting on a goldmine. Domain name valuation expert and broker Joe Uddeme investigates. What Are The Most Expensive Domains Ever Sold – An Expert Analysis In the vast landscape of the internet, domain names serve as the digital addresses that guide users to websites. Think of a domain name as the online equivalent of a physical address; it’s how people find you in the vast expanse of the web. Whether you’re a business, a blogger, or an individual, having a memorable and relevant domain name is crucial for establishing your online presence. Domain names are not just about being found; they are about being remembered and trusted by your audience. Domain names sell for a wide range of prices, from just a few dollars to millions, reflecting their value and market demand. A relevant domain name can improve a site’s visibility and attract organic traffic by aligning with users’ search behaviors and preferences in different search engines. In this guide, we’ll look at some of the many factors behind domain name values and explore those that sold for the highest prices. Key Takeaways Serious bidders always assess the potential return on their investment before bidding. The most expensive domain name ever sold for just under $1 billion. Short, memorable names command a higher premium than ever. Domain names can be traded like shares – with fortunes being made (and lost)! What Makes Valuable Domain Names? A domain name’s value is influenced by several key factors. First and foremost, rarity plays a significant role. Just like rare collectibles, domain names that are unique and scarce tend to be more valuable. Demand is another critical factor; a domain name that is highly sought after by businesses or individuals will naturally command a higher price. Revenue potential is also a major consideration. A domain name that is easy to remember and directly relevant to a business or brand can drive significant traffic and, consequently, revenue. Brand recognition and online presence further enhance a domain name’s value, as a well-known name can attract more visitors and establish trust. The concept of an ’empty domain’ highlights that true value lies in memorable and brandable domains rather than random letter combinations. The length and structure of a domain name are also important. Shorter domain names, especially those consisting of a single word or a combination of two words, are generally more valuable. Avoiding hyphens, underscores, and other punctuation can also help maintain a domain name’s value. Market conditions, however, can make seemingly meaningless combinations valuable, as seen with some of the most expensive domain names sold in 2023. Lastly, the domain extension, or top-level domain (TLD), can impact value. The most valuable TLDs are .com, .net, and .org, as they are widely recognized and trusted by users.
Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.
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