written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
Looking to buy domain names in 2025? Here’s Name Experts Director Joe Uddeme with a roundup of emerging trends and things to look for when adding a name or two to your portfolio.
Buying the right domain is crucial for a successful business, which is why our professional team at NameExperts.com makes sure to stay on top of emerging trends.
What was right for your business a decade ago – probably your brand name + .com – might still be relevant today, but there are newer alternatives and domain name combinations that consumers are comfortable with, too.
Purchasing premium domain names is a great idea for any emerging business that wants to scale their brand. Top companies around the world are teaming up with domain brokers to help them buy premium domain names at the best prices – and with their anonymity preserved if necessary, too. Save money, add credibility, and give your company equity value when you work with experts like us.
Key Takeaways
Have you heard of GDPR? When it comes to identity and privacy online, it can be very difficult to identify actual ownership of domains – which is why we recommend working with a top domain broker who has the skills to properly identify owners and help you navigate the domain world.
The General Data Protection Regulation, or GDPR, is a new and strict set of rules and regulations that mandate how businesses that gather customer data and also how they must protect that data. It also outlines severe penalties for companies that violate the GDPR.
This can make it that much more challenging to identify who owns what. No matter the size of your company, if you’re doing business in Europe, you should be thinking about how you’re protecting your employees’ and clients’ information online.
TLDs are the letters found at the end of an internet address, such as .com, .net or .org. Any TLD that isn’t representing a country or territory is known as a generic top-level domain.
The New gTLD Program was an initiative coordinated by the Internet Corporation for Assigned Names and Numbers (ICANN), which has increased the domain name system. With the introduction of new top-level domains, it was meant to enhance competition and consumer choice when it comes to domain names.
It also brought many new safeguards to help support a secure, stable and resilient internet.
Though there is a rise in new generic top-level domains or gTLD registrations, the trend is that many registrations are not being renewed – meaning there is limited value in this type of asset. There are so many different domain identifiers, like .law, .brand, .legal that it is easy to get carried away.
We believe these new registrations will continue to decline and buyers will focus much more on sensible and dependable options such as .com, .co, .net, and .org.
However, there are several newer options that can be worth investigating. These include .ai domain names and also .io, which are beloved of tech brands.
Verbs and action phrases at the start of a domain name are in vogue. Things like ‘get’ or ‘try’ – resulting in www.getselfhelp.co.uk, for example.
Thinking laterally also leads to the likes of Zyro and Figma, which have become highly-prized brands based around words that didn’t exist.
We regularly help clients to align themselves with strong and/or catchy names that appear to be unavailable. It’s one of the many reasons that people turn to a domain broker. As well as helping you to choose a strong brand name that has long-term value, we bring expert negotiation skills to the table. We also take care of every element of the transaction – from soup to nuts.
Our team offers a full-service domain name brokerage experience for each one of our clients. It’s our mission to protect our clients’ anonymity and deliver great results. From domain name acquisition to the divestment process, we have the knowledge you need to help you grow your business and protect your assets.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Last updated: 17 October, 2025. What’s the best way to negotiate a premium domain name purchase? In this blog post, domain name expert Joe Uddeme shares the top strategies domain brokers use to secure high-value names at great prices.
Looking for some quick tips about securing and buying a domain name for your business? Here’s our expert guide to domain buying, covering everything from hidden fees to privacy protection. Purchasing a domain name is an exciting thing for a new business, but there’s much more to it than simply finding the ideal name. Before you begin, there are a few things you ought to know. It’s always worth remembering that not all businesses selling domains (known as domain registrars) are the same. Some use tactics like hiding fees or promoting your data to earn more cash, which may have an enduring influence on your enterprise. In this post, Name Experts Director Joe Uddeme – a seasoned domain name broker – flags up some common things you should watch out for. 1. Look out for hidden charges As with any purchase choice, cost can be a big element. It is easy to be tempted into buying a domain at a really low cost. But don’t be fooled: a few domain registrars provide promotional pricing at an extremely low price but then hide a lot of fees in the contract, lock you in, and charge high renewal prices. Generally, be aware that registrars offering rock-bottom domains may have additional, less-than-ethical techniques to make money. These strategies include: Adding in hidden prices: Many registrars rely on the fact that most individuals do not read the fine print. Before you make a domain purchase, review the Buyer’s “Terms of Service” for any questionable terms, duties, or fees. Be sure to check what the renewal rates will be, and be certain you are only buying what you need and want. Making you pay to edit your WHOIS or RDAP listing: Watch out for registrars that charge an “administration fee” when you need to edit your WHOIS or RDAP records. Registrars will often try to “upsell” or “cross-sell” you items you don’t require. For example, they might recommend you purchase extra domain endings that are extraneous instead of helpful (for instance, .info or .co). Or, they might offer to package your domain with a bunch of other services you might never use. Charging transfer charges: Make sure the “Conditions of Service” don’t have “transfer-out” charges for moving your domain name to another registrar. These fees could be exorbitant and they violate ICANN policy (ICANN is the non-profit corporation that oversees the use of Internet domains). Beyond the cost, a few registrars make it nearly impossible to perform a transfer by making the transport procedure cumbersome and hard to navigate. It’s a good idea to check into how easy the transfer process is before deciding upon a registrar. 2. Protect your privacy Unprotected data is vulnerable to being mined by spammers and scammers. Start looking for domain registrars that offer privacy protection for free. Be cautious about dealing with registrars that charge a premium for “privacy solutions,” particularly any who offer to place their details on these registries instead of yours, which covertly gives them possession of the domain. 3. Guard your info Beyond failing to protect your personal data from public records, some registrars actively sell your information to third parties like marketing associations. Some registrars even mine the WHOIS database and then send false renewal invoices, getting visitors to unknowingly transfer their domains. Be certain to find a registrar that promises never to sell or misuse your client information for marketing purposes. 4. Focus on transparency Look for registrars that offer transparency in their pricing. You should, for example, be able to readily find your renewal prices, as well as the processes for transferring or canceling your domain name registration. Some registrars offer cheap registration during the initial purchase, but then charge flat-rate costs to renew your domain the following calendar year. They also might make it very difficult to cancel your order. Start looking for a registrar with upfront pricing info and terms of service to avoid surprises later on. 5. Differentiate support from sales Some registrars don’t have support staff but instead have salespeople who are trained to sell you add-on services you may not need – all in the guise of friendly customer support. Look for a registrar that offers courteous and professional support and help, not one that sees you as a cash register they keep trying to ring. With careful study before you opt for a domain, you can side-step some unfortunate traps and make sure your domain name — and your business – are in good hands for many years to come. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s top domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]
Most web users aren’t familiar with domain parking, yet it’s something pretty much all of us have encountered. Here’s domain name expert Joe Uddeme with the full details of why parked names exist – and why you might want to buy one. A parked domain is a domain name that has been registered but not connected to an active website. It is not currently being used but instead is set aside for future use. Most domains, like nameexperts.com, point to an active web page. But in the case of a parked domain, that address points to a “this domain is reserved” web page, a “buy this domain” page, an advertisement page, or a plain web page with no content. In some cases, it’ll point to no web page at all, and you’ll see an error in your web browser saying, “This site can’t be reached.” It doesn’t mean it isn’t there – as you’ll find out if you try to buy it. If you’re intrigued by parked domains and wonder if there’s any chance of getting your hands on one (with or without assistance from a domain name consultant), this article is for you. Key takeaways: Understand why someone would want to park a domain Turning a parked domain you own into something more useful Top tips for buying a parked domain Why Would You Have a Parked Domain? There are many reasons for domain parking, including: Reserving a Domain Name You might have a domain name that you plan to use for a website in the future. So, you buy it from a registrar and park it to prevent another person from snapping it up and disrupting your plans. A good domain name is worth its weight in gold, so absorbing the cost of holding the domain when it’s not in active use is advisable. Redirecting visitors to another domain You can use your parked domain to redirect visitors to another active domain that you own. For instance, you might have owned a website and changed the domain name for marketing purposes. You wouldn’t want people typing in the former domain name to get confused, so you redirect it to the new one. Save it for reselling Some domain names can appreciate in value, and many people hold them as investments. You can buy a domain name and park it with the intention of selling it for a higher price in the future. Site is in Development The website you want to connect to the domain name may be under development and launching soon. In the meantime, you can park the domain and only connect it to the website when it’s ready. How to Configure a Parked Domain Error Page Some parked domains return an error message when you type them into your web browser. The error message varies depending on your web browser, but it usually takes the form of “this site can’t be reached”.
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