Why the Domain Appraisal is Best Left to the Market Experts
There’s just no way of knowing whether or not you’re going to leave money on the table if you don’t get a domain appraisal by an unbiased expert. That’s because, whether you know it or not, everybody gets emotionally invested in transactions. And it’s tough to filter out that bias…
That’s why getting a domain appraised before you go about selling or buying is such a vital step.
Domain Appraisals are Tricky
In the domain name market, things are constantly changing. Alternative investments gain popularity, the stock market goes up, and all of a sudden the domain market has dried up. And things can just as easily go the other way.
That’s what makes timing so important. When you conduct a domain appraisal, it’s like trying to hit a moving target. So if you’re hoping to put a number on the price of a domain, be sure that you have an expert consultant to put together an appraisal.
Unless you have your finger on the pulse of the domain name market, you simply won’t be able to put together an accurate appraisal.
The Methodology of Domain Appraisals
Understanding the value of any one domain name first requires an understanding of the entire market. And not just the entire domain market, you also need to understand the global market.
The global economy has significant effects on the domain market. To appraise a domain, you must start with this global perspective and work your way down… evaluating competition, identifying buyers, and projecting ROIs.
All domain valuations should include the following:
+History of the asset
+search volume, CPC, Competition and Search results
+domain name anatomy (TLD, length, meaning etc)
+fair market comps
+investor and end-user pricing targets
Is It Time for a Domain Appraisal?
Unless you just got it done, any time is a good time to get your domain name appraised. Plenty of people sit on quality domain names without realizing that now might be a great time to sell. Get your domain name appraised as soon as possible to make sure you’re not leaving any money on the table!