Premium Domain Brokers

written by

JoeUddeme

JoeUddeme

Premium Domain Brokers

As super premium domain brokers specializing in .com, it’s fascinating to see the large number of normal everyday people that have no idea what domain brokers do for a living…

The domain name business is a lot like Real Estate, although there is no tangible piece of property. The inventory is digital in nature and typically consisting of Intellectual Property.

Additionally, domain names are a fantastic alternative investment for someone looking to diversify their portfolio. Furthermore, as a long-term strategy, they tend to increase in value. They also have a very small renewal fee on a yearly basis.

There are many domain brokers in the domain name space. Many brokers focus on all of the top level domains only. Others’ tend to skew towards one specific tld or potentially only a few.

If we drill down little deeper-two dominant types of brokers exist.

 

  1. Reactive Brokerage: These are the sales platforms that exist in the space. Potential clients use inbound sales platforms such as SEDO or Afternic, type in a keyword and buy their domain name.
  2. Proactive Brokerage: Brokers that take the time to build the leads and determine the best fit for a specific domain name.

 

I’m amazed how some domain brokers skew towards the reactive approach and don’t take the time to fully understand the opportunity.

Solid domain brokers understand web trends and algorithm updates. They understand the true value of the keyword and take the time to investigate the opportunity thoroughly.

 

Domain Brokers should be proficient in the anatomy of the domain name. They should also be in-tune with current market conditions when effectively pricing a domain name for sale.

 

Domain Brokers should never overvalue a domain name. In addition, they should not create false promises for clients. Pricing should be realistic based on current market conditions. Everyone in the Domain Name Industry loses when brokers over promise and under deliver.

 

Please join the conversation and post on twitter or linkedin.

 

Best Regards,

NameExperts.com 

Joe Uddeme

Domain name Expert

Subscribe for More Domain Buying & Selling Advice

Related posts

Default alt text
Make Money on Your Domain With Domain Leasing

What Is Domain Leasing? Domain name leasing refers to renting a domain name for an extended period, usually a year or more. An individual or business pays to rent a domain name owned by another individual or corporation. This arrangement allows the lessee to use a domain name for a long time without paying a substantial sum outright. Domain leasing is usually done for valuable domain names that are too expensive for the lessee to acquire completely. How Does This Compare To Renting? Renting and leasing are the same thing, except for the latter being for longer periods. Domain leasing agreements usually cover at least one year compared to typical renting, which covers a few months. What Are the Ways You Can Lease Your Domain? You can lease your domain through the following ways: Periodic payments: The lessee can pay for their lease at specific intervals. For example, they could pay monthly or quarterly for the period the lease lasts. This method gives the domain owner stable income they can count on during the leasing period. Percentage of profit: You can agree to take a percentage of profits the lessee makes from the website using your domain name. This method is riskier, as there’s no guarantee the website will be profitable. However, there’s a higher upside if the website becomes a profit-making enterprise. Royalties: You can collect a fixed percentage of the lessee’s net revenue for as long as the lease runs. Ownership percentage: You can request a percentage of shares in the domain lessee’s company. This method is risky but can earn you significant income if the website becomes a viable business that another corporation eventually acquires. Benefits Of Leasing For Domain Owners Provides Another Way To Monetize A Domain Monetizing a domain is better than having it sit idle. If you have a valuable premium domain you’re not using, leasing it out can earn you passive income. You can always reclaim your domain once the lease expires. Opportunity For Investors With Domains In Their Portfolio Many investors specialize in acquiring domain names for profit. Investors with a portfolio of valuable domain names can lease them for a long time and get stable income. Consistent Revenue Stream Renting out a domain for periodical payments generates consistent income for the owner. The owner is sure of getting a specific return on the capital they spent acquiring the domain as long as the lease lasts. The Domain Value Increases Due To Usage Active domains are more valuable than inactive ones because of online traffic. The higher the traffic to a domain, the more valuable it is. Leasing out a domain increases its value in the long term, which the owner can realize by selling it later. Long Term Financial Advantage Receiving periodic lease payments can generate more revenue in the long term compared to selling your domain for a lump sum. It’s why many owners lease domain names out despite getting lucrative purchase offers. Benefits Of Domain Leasing For End Users Spend Less Money Upfront Valuable domain names can run into tens or hundreds of thousands of dollars, which is risky to spend upfront. Leasing allows you to build a business with the domain and make periodic payments from the revenue you generate, which is cost-effective. Lesser Burden If the website you use the leased domain for fails, you can terminate the lease and return the domain to the owner. If you owned the domain outright, that means having another asset you must keep renewing or find a potential buyer for. Opportunity To Buy the Domain In the Future Some lease terms include an option to acquire the domain outright later. This way, you can start the website to see if it succeeds. If it does, you can acquire full domain ownership and gain more control over your website’s fate. Access To Premium Domain Names At A Lower Cost Domain leasing lets you use very valuable domain names for lower costs. These valuable domain names can draw more organic traffic to your website. Avoid Legal Liability Issues Leasing a domain name means avoiding any legal liabilities concerning the domain’s ownership. Any legal dispute is the concern of the owner and not the lessee. Downsides Of Leasing A Domain No ownership Not having full ownership of your domain is a risk. The owner can terminate the lease anytime and pay any agreed monetary penalties for early termination. It could be at a crucial time when your website is booming, and losing the domain would affect it negatively. Less Control You have less control over your website than the domain owner. Let’s say your website grows big and becomes valuable, its fate lies more in the hands of the domain owner than yours. They could use that leverage to extract concessions from you. The Domain Value You Build Is Never Yours Drawing traffic to your website increases the value of its domain name. Yet, the owner will capture that value instead of you working hard to maintain the website. Where Can You Lease A Domain Domain Marketplaces Many domain name marketplaces allow owners to list and lease their domain names. This method is beneficial because owners can easily find customers to lease domain names to. The domain leasing services generate a lot of traffic, giving you higher chances of finding an interested lessee. Domain Brokers You can approach a domain broker to lease your domain for you. Domain brokers are experts in negotiating domain deals and can fetch you the best possible price. They’ll collect a fee for their service, either a flat rate or a percentage of the lease value. Word Of Mouth You can spread the word to your social and business circles about a domain name you want to lease out. You may find a trusted lessee this way and negotiate a good deal to earn a stable income. Forums You can join webmaster forums and post about the domain name you want to lease. You may find a buyer this way, but ensure you use a transaction escrow service because you’re dealing with a stranger. Leasing versus Buying a Domain While leasing a domain might be a good option for some businesses, buying your domain outright continues to be the safest and most secure option for guaranteed success. If you’re interested in acquiring your perfect domain, we make the entire domain buying process easy. Contact us for more information about our domain buying service.

Default alt text
How to Choose a Domain Name

One of the most important decisions you’ll make about your business is the domain name you choose to acquire. The domain name you give your business is crucial as it becomes your identity on the web. You want it to reflect your brand and fit your business, but you also need it to be easy to find and promote. Acquiring a premium domain name is definitely the way to go but choosing one can be difficult. What criteria should you be following to make sure you end up with the very best when you buy a domain name? To help you answer the question ‘What should my domain name be?’, here are six things you should keep in mind. 1. Pick a Short Name When You Choose a Domain What You Want to Avoid: When you’re just starting out playing with domain names to choose, it can be tempting to combine all your ideas into one long domain name. However, while that may make it unique and descriptive, it may hurt your branding. What to Do Instead: A short name is easy to remember, easier to spell, and thus, has a better chance of becoming a household name. It also makes it easier when you want to branch out into branded items, or you want to create a logo, etc. Unfortunately, the very easy 3-letter names were all taken as early as 1997, but there are plenty of others available that are appropriate. The shorter your domain name is, the easier it is to share through word of mouth. It’s also easier to type into your search bar, especially if you’re using a phone. 2. Pick Something Easy to Spell, Pronounce, and Remember What You Want to Avoid: A name that is difficult to spell can negatively impact your traffic because it can mean that users don’t land on your page. They might even end up with a competitor, instead. You’ll also want to avoid using multiple spellings and the use of hyphens, numbers, or special characters. Your customers will often misunderstand numbers or misplace hyphens. People who hear your web address might not know whether you’re using a numeral or if it’s spelled out. What to Do Instead: This name needs to be easy to remember. Your customers need to be able to spell it correctly and pronounce it easily, so that they can easily share it with others. Imagine you’re naming a child – you want something unique for your site, but you also don’t want a name that will create difficulties because of spelling or pronunciation. If you absolutely need to include special characters or terms that are more difficult to spell in your domain name, make sure you register different variations of it to be safe. Some of the most famous and brandable names out there are extremely simple: Google. Facebook. Amazon. These are giants who created an excellent product or service, but who also knew how to brand themselves by acquiring premium domain names. 3. Use Relevant Keywords What You Want to Avoid: A word of caution, here – if your domain is entirely made up of keywords, you run the risk of creating a brand that sounds too generic, or unrecognizable. Especially if you’re starting a blog or a personal page, you need something with a bit of personality. What to Do Instead: You’ll notice that a lot of the heavy players have names that are composed of two words, and one of them is usually a keyword. That is a very clever choice, because a) it’s descriptive of your business, b) it majorly contributes to SEO, and c) it makes your name easy to remember. So, if you’ve got an interior design business, for example, you’ll want a premium domain that ideally includes a relevant keyword, like “design”, “interior”, “decorator”, “home”, “style”, etc. That will tell your potential customers all they need to know about your business. Your name is also likely to pop up in whatever Google search they try for “interior design” or similar keywords. If your business is local, you might consider including your city or state in your domain. That way, customers in your area can find your name and remember it easier. Often, when doing keyword research for your business, you’ll find that city and state will most likely be included. 4. Avoid Anything Confusing or Inappropriate What You Want to Avoid: You want to pay attention to not pick a name that is confusing (either because of spelling or sheer peculiarity), awkward, or inappropriate. If the initials of your business make up an inappropriate word, scrap the name immediately. What to Do Instead: Also pay attention to what a domain looks like when you spell it out, if it’s made of multiple words. You’ll be surprised at how many other words you may inadvertently spelling. The other thing to look out for is that picking a name that has no relation to your line of business can be very confusing. 5. Avoid Names that Already Exist or Are Trademarked What You Want to Avoid: Don’t go ahead with a name that is extremely similar to an existing one or that is trademarked, because a) that is confusing for your customers and you risk losing traffic, and b) you may, someday, be served with a legal notice that may create problems. What to Do Instead: However, there is a caveat, here. If the name is already trademark-protected, that’s a bit of a dead-end. There can’t be another Burger King, for example. If, however, the domain name you want is just taken by someone else, there are ways around that and you are still able to buy a domain name that is already owned. 6. Choose a .com TLD, but Purchase All Available Extensions What You Want to Avoid: If you only acquire the domain name you want and no other similar ones, you run the risk of having someone else purchase other variations of your domain. They will get the traffic that should have been directed towards your page. What to Do Instead: The most popular domains are .com ones, and they are the most widely used, so it’s the ideal premium domain to acquire. But your work doesn’t stop here. Once you’ve bought that, you also want to purchase every other available variation of your domain name. For example, let’s say your domain name is www.carsforsale.com. You should try to buy www.carsforsale.net, www.carsforsale.org, www.carsforsale.biz, etc. That way, no one else can take these domains and possibly steal traffic that was meant to go your way. Once you have these domains, you can make sure the traffic redirects to your main .com domain. Bottom Line When Deciding How to Choose a Domain Name Choosing a domain name can be a delicate process. Pick the wrong one, and your business may suffer. Pick the right one, and it can catapult you into quick notoriety, or at least it can help make branding easier. The most important things to remember when choosing what domain to acquire is that it should be something easy to spell and remember, non-trademarked, and that ideally includes a keyword. If you manage to find the perfect one, purchase every variation to make sure that you can take advantage of 100% of the traffic going to these domains.

Default alt text
Stealth Acquisitions Domain Name

As a buy-side broker specializing in Stealth Acquisitions, it’s our job to dig deep and find the rightful owner of a domain name. Problem is, some domain owners make it very difficult to reach them. What’s the psyche behind this rationale? Not all domain name owners are equal and some owners don’t want to be contacted. They might not have any interest whatsoever, in selling their domain name. They might not have accurate, up-to-date whois information and might be difficult to decipher the current domain owner. GDPR is another major change. Many Countries now adhere to stricter policies related to domain name owner privacy, with many Whois channels now dark and redacted for owners’ privacy rights. Stealth acquisitions represent an opportunity for the buyer to be protected by complete anonymity. It is necessary to align with your broker before completing any type of acquisition. Your stealth acquisition should be able to answer these questions BEFORE making necessary contact: Have you completed a relevant trademark search around the keyword in question? Have you established a budget to complete this potential acquisition? Have you established a timeline for this potential acquisition? Are you familiar with aftermarket domain name valuations? Have you thought about viable alternatives, if your target might not be available? What type of barriers do you see in this potential acquisition? Buy-side brokers need to understand the full opportunity and any pertinent history on the previous acquisition attempts of the prospective buyer. Many domain owners like to use privacy to protect their anonymity. Sometimes, they don’t want to be bothered with the Spam that gets generated on a daily basis. Buy-side brokers should also be able to drill down, identify and contact the rightful domain name owner. The buy-side broker should also be able to act as a buffer between buyer and seller and remove any emotion from a potential deal. How to buy a domain name Here are the basic steps to acquire a domain name Identify ownership, and research if asset is available Submit an offer to appropriate owner Negotiate Agree on price and complete paperwork (if applicable) Escrow to complete financial component Registrar transfer via push, or authorization code Confirm control of asset(s) Release of funds Consider these items when buying a domain name Check the DNS, see where the domain is pointing to. Is there a website, or is it undeveloped? Whois history is a valuable tool to understand the true history of the domain name Check the Way back Machine to see what other properties have been developed on the URL in the past. Speak with the buyer or acquisition partner to fully understand their goals and objectives including history, timing, budget etc. Make sure to set the expectation with the prospective buyer on price. Is the buyer familiar with aftermarket domain name values? Legal—contracts, redlines, edits and changes Furthermore, the buy-side broker should offer the following upside for any Stealth Acquisition: Negotiate with YOU in mind, no dual agency in this scenario Provide contracts that protect ALL parties involved Typically save you time and money Allows for a third-party (non-biased) approach towards the acquisition Coordinate necessary contractual paperwork between parties Facilitate and handle smooth transfers of domain names Offer transparency and full disclosure Non-disclosure where applicable Starting the Process Acquiring a domain name doesn’t have to be a daunting task. You should start by researching suitable candidates to help with your acquisition. Don’t identify the asset unless you are sure you found the proper buy-side broker. Ask the broker for information on their service and a few names they recently acquired for clients? Find out how that Company or individual can add value to your potential acquisition and always do a google search to learn more about the broker you are working with. Take the time to do the research and find an expert that can properly assist you with all of your acquisition needs. Ask appropriate questions and make sure that you get aligned with the broker. Hold the broker accountable and require status updates so you are not left in the dark on the progress—or lack thereof. In most instances, your stealth acquisition needs to be completed right the first time. Most domain name acquisitions only have one chance to secure the domain name target without leaving extra money on the table. Stealth acquisitions should only be performed by a seasoned-domain name buy-side broker. The domain buyer should understand if the broker has certain strengths or weaknesses. Some buy-side brokers have decent buyers for domains, but don’t always have the tools and knowledge to find the rightful domain owner, or rich relationships with industry veterans. Other buy-side brokers are excellent at managing the acquisition, but terrible at the details. Can’t keep things moving and get things closed. Details are key when it comes to any domain name acquisition. Contracts and paperwork can take months to pass through the legal channels. Its important to find a representative that is fully-vested and can assist you with all aspects of the buy-side domain name acquisition process. Finally, when selecting a buy-side broker, make sure you ask for referrals and do your homework so you can make contact with the rightful domain owner and secure the perfect domain name for your brand. NameExperts.com has successfully negotiated and closed hundreds of domain name transactions on behalf of our clients. We encourage you to get in touch with our expert brokers today to learn more about our services, and how we add value for our clients. Join the conversation here

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling your premium domain?