February 19, 2025

The Best Places to Buy and Sell Domain Names

written by

Joe Uddeme

The Best Places to Buy and Sell Domain Names

Domain Buying Guides

Name Experts provides premium
domain service to:

Last updated: 10 September, 2025.

Got a domain name in your sights? Looking to sell one? Our domain marketplace comparison is just the ticket for anyone looking to buy or sell domain names – as Name Experts director Joe Uddeme explains.

If you’ve found yourself here, you’re probably exploring the world of domain marketplaces or checking out related options. These are online sites where you can buy and sell domain names, and it can be fun typing a name into one of these sites to see if it’s already been taken.

What you’ll quickly find is that pretty much every great name is already owned by somebody else (check out our post on what to do when someone else owns the domain name you want).

There is a vibrant international market in buying and selling domain names; they’re traded like shares and some go for millions of dollars.

Plus, of course, many of the good ones are actually in use. The likes of carrentals.com were never going to be simply ‘parked up’ forever!

If you’re looking to buy a premium domain name, a broker specializing in market research, negotiation and transfer services can save you a ton of time and money. But for more everyday transactions – those costing a few thousand dollars or even as little as 20 bucks – a domain marketplace is where you’ll do business.

In this blog post, we’ll look at some of the pros and cons of some of the best domain marketplaces, including Flippa and Namepros.

Key takeaways

Even for a low-value sale or purchase, use a reputable service.
When you get into five figures or more, consider using a domain broker.
Big names like Sedo and Namecheap are as popular as ever.
Check out our FAQ for tips on selling fast, buying expired domains and more.

1. Sedo

Sedo is a dedicated domain marketplace (similar to GoDaddy) with millions of users. It has been around for over two decades, making it a trusted marketplace for buying and selling domains.

Any domain name owner can sign up for free and list their domain for sale on the website, and prospective buyers can easily contact them through the platform to buy domains. If you need something memorable that you can hang your whole business on, check out Name Experts’ current premium domains for sale.

On Sedo, sellers can set a fixed price for their domain, put it up for auction, or indicate that they’re entertaining offers with an unspecified price range.

When buyers come to the site, they can search for any keyword and check if anyone has listed a related domain name on the market.

If you’re in the market for a premium domain name costing upwards of $10,000, consider seeking out an expert domain name brokerage service. These can help you purchase a domain name at the best price – or sell one without leaving money on the table.

Sedo Search Sample:

When we typed in ‘bikes’, the first three results were bikes.org, bikes.co, and bikes.biz, which are premium domain names – although they currently get little traffic. Sedo also includes other domain names that are closely related to your search phrase to sell domains.

The first two domains in this example have a Make Offer button next to them, while the last has a Buy It Now button for your popular domain.

This indicates that the domain sellers of the first two domains put them up for auction, while the third domain’s owner set a fixed price for their marketing strategy.

As a buyer, you’re free to search for any specific URL and find related domains listed on Sedo to find the perfect domain.

Purchasing from the domain marketplace requires added registration and jumping through a few other hoops, but it’s worth it as Sedo has such a large selection of premium domains available for acquisition.

Who it’s best for: serious name-hunters who want access to a vast pool of names.

2. NamePros

NamePros is an online community for domain name owners to interact and discuss events related to the industry. In the forum’s early days, users commonly posted they had domain names available for sale and wanted to connect with potential buyers.

Observing this, the owner of the forum launched an official domain marketplace section for buying and selling domain names.

On NamePros, any registered user can list the domain names they have available in a forum post. To make the domains easy for prospective buyers to find, NamePros has formal categories that users can attach to their posts to find the perfect domain.

How much is it worth?

Namepros can also share pertinent details of recently sold domains that are similar in nature to your domain search. Domain name valuation is a complex area, so tread carefully!

Because it is a forum, NamePros only helps buyers and owners find each other and it’s up to them to negotiate and decide how they’ll handle payments for the domain. This is unlike Sedo, which facilitates payments and domain transfers for its users among other services.

When using NamePros to buy a domain you should be more careful about your purchase. Set specific terms with the seller before proceeding on any deal and use a trusted online escrow service (e.g. Escrow.com) to ensure that the payment goes through only after the seller has transferred the domain name to your preferred registrar.

You can find a large variety of domain names for sale on NamePros, making it one of the best domain marketplaces in the world.

Who it’s best for: industry players and those looking to strike up a relationship with fellow domain traders. It’s by no means the easiest marketplace to use!

3. Flippa

Flippa is a marketplace competing with GoDaddy for buying and selling online properties, including websites and domain names.

The platform has facilitated millions of dollars in domain name sales since its inception in 2009 and has built a reputation as one of the most trusted domain name marketplaces to find the perfect domain name. The most expensive domain name deal arranged on Flippa was StockPhoto.com, which sold for $250,000.

Any domain name owner can sign up on Flippa and list their domains, but it requires a payment of $29 for a base listing and $99 for an enhanced listing. Sellers often pick the second option because it makes their domains more visible to potential buyers looking for a great domain name.

As a buyer, you can create a free account on Flippa and find domain names matching your taste. You can then search for a specific keyword and find related domain names listed by domain owners to buy domain names based on cost, features and budget.

Easy to use

To demonstrate, we searched for “cars”. The first three results were OldCarsForSale.com, acars.com, and fastsportscars.com, listed for $5,000, $100, and $1 respectively.

OldCarsForSale.com is a premium domain worth its higher price. It’ll be a very good domain for anyone who wants to sell used cars online without a specific destination. Check out our post on choosing a good brand name for some further thoughts on this.

Fastsportscars.com seems like a good generic domain name, but it can easily be mistaken for fastsportcars.com, giving it a disadvantage. It’s likely why it’s listed for a very low price and shows that you can find a good deal on a domain name for personal use.

When you’re ready to make an offer or buy a domain on Flippa, the platform handles the entire process for you. They have been around for over a decade and built a reputation on the internet as one of the most trusted domain name marketplaces to find the perfect domain name.

Who it’s best for: anyone wanting to sell quickly (choose an enhanced listing for maximum visibility).

4. Namecheap

Namecheap is one of the most widely-used domain registrars, serving over 2 million customers and giving GoDaddy a run for its money. It also has a premium domain marketplace as well as business resources and forum support for its customers.

Popular domain names

Namecheap has an internet marketplace where domain name owners can connect with and manage potential buyers.

Only domain names registered on Namecheap can be listed for sale, however, and owners can list their domain names at a fixed amount or put them in auctions.

If a seller lists their domain at a fixed price, you can purchase it immediately, just like you would purchase a new domain on Namecheap.

Auctions

If the seller puts their domain up for auction, you’ll have to participate in a timed bidding process if you want to try and secure it. If you’re the one doing the selling, Namecheap collects a 10% commission on each sale.

You must have a Namecheap account to buy domains from its marketplace and after buying any domain it is automatically transferred to your control. The convenient sale process makes Namecheap one of the easiest domain marketplaces to use over other domain marketplaces.

Who it’s best for: amateurs and serious pros – Namecheap has something for everyone.

5. Atom.com (formerly Brand Bucket)

Each premium domain is carefully reviewed by branding experts to ensure it meets high standards of originality, pronunciation, and memorability when selling domain names. This makes Atom.com a little different in the domain marketplace arena. Names often have five- or even six-figure asking prices.

Visual Identity Package

Every premium domain listing includes a professionally designed logo for your organization, providing a cohesive domain brand package that helps with your company identity.

User-Friendly Search and Navigation

Advanced filtering lets you search domains by industry, point, style, length, and other attributes to find the perfect match.

Who it’s best for: anyone looking for a brandable premium name. They even mock up logos for available domains to give you a taster for what’s possible.

FAQ About the Domain Name Marketplace

Where can I sell my domain name fast?

If you have a good name available and want to raise funds quickly, you can quickly sell it any of these marketplaces. A large platform such as SEDO, GoDaddy, Afternic or Namecheap offer great options for buying domains quickly – and also boast a fast transfer process.

How fast do domain names sell?

Domain names take anywhere from hours to days, months, or years depending on the demand for them. The amount the domain is listed for also plays a role in how quickly it will sell.

If the price is too high relative to its value, there may be no interest from buyers, especially for a premium domain. If a domain is listed on the wrong marketplace, it may not sell, too.

We recommend using a large marketplace like GoDaddy. Check out our post about domain flipping for some extra tips.

Where do I buy expired domain names for sale?

Many domain registrars host auctions for expiring domain names, including GoDaddy, Namecheap, and Network Solutions to buy domains.

There are also websites specializing in auctioning expired domains, such as ExpiredDomains and DropCatch market services for other domain name sales on non-active domains. Domain brokers can help too. They can also help you buy names that are currently owned by someone else – even those already in use, if the price is right.

How can I build or develop my domain?

Select a registrar, choose and pay a hosting company to host the domain, and sign up for a web builder interface to develop the site. WordPress or Wix are popular, though Wix is easiest to use if you have no experience. GoDaddy also offers a turnkey solution for your company’s development to make launching online worry free.

About the author

Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

To make their first dollar, most businesses have to settle on a name for their organization. Here’s how to choose a business name that will last you well into the future. Before you’ve hired the accountant, bought the office chair or spent 20 bucks on some gold-plated business cards, you need a name for your business. Get it right, and your business name will be an asset that will: Send out a clear message about your brand Be memorable – for all the right reasons Encourage customer loyalty Grow with you Get it wrong, and you’ll be stuck with a name that could cost thousands or even millions to fix. In this article, we’ll look at the elements of a great business name, the reasons why getting it right is worth so much effort, why buying a domain name for your new brand is essential – and more. There are even links to a few tools you can use that will help you get your business name deliberations off to a strong start. Why take my word for what makes a good business name? Because names have been my bread and butter for almost two decades. I help businesses buy premium domain names when they want to launch a new company or sub-brand. When you oversee domain name transactions that sometimes run into six and seven figures, you get to see first hand just how valuable a great name is. Key takeaways A great business name will be an asset for years to come Matching up your name, logo and brand identity requires serious attention Choose between catchy or quirky Make sure you can secure a domain name so your online customers can find you

Woman faces the camera while sitting in front of a laptop for blog post about domain names

How to Rebrand Your Business and Domain Name

Even well-established businesses sometimes need to rebrand, and one of the biggest issues can be finding a new domain name to match. In this post, NameExperts.com Director Joe Uddeme looks at the smart way to do it. Looking to rebrand your business? It’s rarely a walk in the park, with a to-do list that features everything from registering your new name, changing all of your company materials, and, crucially, securing a new domain name that can help your rebranded business to grow. There’s often a significant culture change, too, and it’s important your staff understand why you’re rebranding and what your hopes are for the new-look company. In this post, we’ll look at some key things to consider, including buying the domain name you’ll need. Key Takeaways The compelling reasons behind rebranding Considerations for your audience/marketplace Publicizing your new brand Practical considerations (logos, etc.) How to rebrand a business Branding is a critical consideration for every business. Branding refers to promoting your products with a distinctive feel and design. It’s an ideal way to differentiate yourself from competitors. No matter how good your products are, you won’t sell them without proper branding and customer awareness. Branding isn’t an easy task. We wouldn’t have many companies struggling to sell themselves if it was. The world is littered with failed branding strategies, even from big brands. Netflix’s struggled early on to use Qwikster to break out its DVD rental service and its streaming service. However, a failed branding strategy isn’t the end of the world. Any business can rebrand and make it right with consumers. Netflix didn’t give up when its Qwikster brand failed. It continued DVD rentals with its usual name (successfully) before pivoting to video streaming later. When your initial branding strategy doesn’t work, the intelligent thing to do is a rebrand, and there are specific factors to consider when doing that. Be clear on what’s driving the rebrand Before initiating rebranding efforts, you must be clear on what’s driving the need for the rebranding. There are varying reasons for a business to rebrand, and each demands different strategies. The most common reasons for rebranding include: Having an outdated brand To reposition your brand Reputation management Brands can become outdated when they fail to keep up with rapid changes in modern style and influence. For example, a social media site from the early internet days won’t survive well in this current internet age when we have vastly different demographics. The early social media platforms became outdated over time, and those that failed to rebrand lost market share. You can also rebrand to reposition your company’s business strategy. If your original name focused on a niche, but has evolved to target a broader offering. FilterEasy to Second Nature is a good example of a brand that changed brand names to better align with their new offering. They originally focused on selling only filters but evolved to sell home care products. Check out our story about the rebranding of Monday.com for another great case study. Businesses also rebrand for reputational purposes. You may have started with a well-meaning name that unfortunately became associated with negative things in the future. A typical example is a Chinese fashion retailer named ISIS that had to rebrand when the name became associated with terrorist activities. Focus on the Core Messaging Your rebrand should have clear and concise messaging. You should be able to tell a story with your new brand that customers can relate to. Just don’t rebrand without context – because that can irk existing customers. Let them know why you’re rebranding and why it’s better for the business. A simple explanation goes a long way in making your customers empathize with you despite the short-term inconvenience. Let your teams know this, too. Consider your audience, market, and competition Take time to evaluate how your rebranding would affect your existing audience (customers) and standing against competitors in the market. Ensure you research to validate if your rebranding reasons are appropriate. How would your customers react to an unfamiliar brand name? Is there intense brand competition in your industry? These are good questions to ask before initiating any rebrand. You must be sure that the direction of your rebrand matches what customers want. There are two main types of branding research: quantitative and qualitative. Quantitative research entails collecting and analyzing numerical data to find patterns, while qualitative implies using non-numerical data. Focus groups are a good example. Publicize your new brand Your rebranding efforts will be futile if you don’t make customers aware of it. Consumers have short attention spans, meaning they can easily forget your old brand. Once you rebrand, assume you’re a newly formed brand and market like one. Buy ads on social media platforms, search engines, TV, etc., to spread the word about your new identity. How do I rebrand an existing business? 1. Buy a new domain name In this digital age, not having a website puts you on a lower level than your competitors. Hence, the first step to rebranding an existing business is securing the proper domain name. Before choosing your new brand name, check if a corresponding domain name is available. Your domain name is how customers would find you, so you can’t afford to make errors here. You can buy any available domain name through any domain registrar. However, there are cases where a domain you want is already taken, and you see yourself having no other choice. Don’t fret. You can enlist a domain name broker to find and contact the owner with an offer on your behalf. Domain brokerage services are great at negotiation and can take care of the technical side of domain name acquisition, too. 2. Change your logo A logo is an essential aspect of any brand because it’s one of the first things a customer recognizes and identifies with. Hence, you should change your logo during rebranding to signal your new brand identity. You can make your logo simpler for customers. Likewise, you can use unique colors to make your new brand stand out from your former. 3. Change your slogan Many brands have a slogan that customers resonate with, e.g., Nike’s “Just do it” and Disneyland’s “The happiest place on earth.” It would be best if you changed your slogan when rebranding to flaunt your new brand identity. 4. Create new ads You should create advertisements fitting your new brand identity. Your ads will now use a different slogan, color palette, keywords, etc. What does it mean to rebrand a business? Rebranding is the process of changing an organization’s corporate image. It entails creating a new look and feel for an existing company to influence customer choices. A rebranding company would typically change its name (and domain), logo, slogan, vision, mission statement, etc. Why would a company rebrand? There are various reasons why a company would rebrand. It could be repositioning themselves for a new business strategy, reputational management, or simply fixing an outdated brand. If a company is switching from a niche market to a larger one, it’s wise to rebrand appropriately to match its new focus. Likewise, if a company’s brand suffers from a poor reputation due to internal or external causes, a rebrand can help avert it. Should you rebrand your business? Rebranding is a complex and expensive undertaking that you must do only with a clear goal. If you’re not looking to change your strategy, avert a reputational crisis, or face other standard issues that call for rebranding, we advise you to avoid it. However, in the right circumstances, it can give a struggling company or one with immediate challenges a new lease of life. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Joe has helped with the rebranding of numerous large companies. Contact him at: [email protected]

Businessman (face not seen) holds iPad horizontally. It has a glowing blue screen.

Stealth Acquisitions Domain Name

Some domain acquisitions are straightforward, but others are less so. Joe Uddeme, Director of NameExperts.com, explains what happens when a client wants a domain that seems out of reach – and they want to keep their name out of the picture, too. As a buy-side broker specializing in stealth acquisitions, it’s our job to dig deep and find the rightful owner of a domain name while protecting the identity of the buyer. The problem is that some domain owners make it very difficult to reach them. What’s the psyche behind this rationale? For a start, not all domain name owners are equal; some just don’t want to be contacted or have zero interest in selling their domain name. Or perhaps it’s just a case that their whois information is out of date – making it difficult to decipher the current domain owner. GDPR is another major change. Many countries now adhere to stricter policies related to domain name owner privacy, with many whois entries now redacted for owners’ privacy rights. But all is not lost. Quietly tracking down “unreachable” domain owners and securing them for anonymous clients is what we do best. And we can do it for you. Key Takeaways What your broker needs to know to get started Buying a domain name – what you need to know How to choose a stealth acquisition broker Stealth acquisitions – what to do first Stealth acquisitions represent an opportunity for a buyer to be protected by complete anonymity. You should understand this before reaching out to a broker, as you need to have an idea of what will happen next. Try and answer these questions BEFORE making contact: Have you completed a relevant trademark search around the keyword in question? Have you established a budget to complete this potential acquisition? Have you established a timeline for this potential acquisition? Are you familiar with aftermarket domain name valuations? Have you thought about viable alternatives if your target might not be available? What type of barriers do you see in this potential acquisition? Buy-side brokers need to understand the full story about why you want this domain and anything you have done so far to try and get it, including previous acquisition attempts. They will then attempt to drill down into the fine details and identify – and contact – the rightful domain name owner. The buy-side broker should also be able to act as a buffer between buyer and seller and remove any emotion from a potential deal. Buying a domain name – the steps involved Here are the basic steps to acquire a domain name: Identify ownership and research if the name is available Submit an offer to the owner Negotiate Agree on the price and complete paperwork (if applicable) Set up Escrow for payment Registrar transfer via push or authorization code Confirm control of the name Release funds Tools to try if you’re trying to track down an owner yourself: Check the DNS and see where the domain is pointing to. Is there a website, or is it undeveloped? Whois history is a valuable tool to understand the true history of the domain name. Check the Wayback Machine to see what other properties have been developed on the URL in the past. If working with a buy-side broker, they should offer the following upside for any stealth acquisitions: Negotiate with YOU in mind; no dual agency in this scenario. Provide contracts that protect ALL parties involved. Typically save you time and money. Allows for a third-party (non-biased) approach towards the acquisition. Coordinate necessary contractual paperwork between parties. Facilitate and handle smooth transfers of domain names. Offer transparency and full disclosure. Non-disclosure where applicable. How to choose a broker for your stealth acquisition Start by researching suitable candidates to help with your domain name acquisition. Don’t identify the asset unless you are sure you have found the buy-side broker you’re certain you want to work with. Ask the broker for information about their service and a few names they recently acquired for clients. Find out how your broker can add value to your potential acquisition; always do a Google search to learn more about the broker you are working with. Take the time to find an expert that can properly assist you with all of your acquisition needs. Ask lots of questions and make sure you feel aligned with the broker. Hold the broker accountable and require status updates so you aren’t left in the dark as they progress. In most instances, your stealth acquisition needs to be completed right the first time. Most domain name acquisitions only have one chance to secure the domain name target without leaving extra money on the table. Stealth acquisitions should only be performed by a seasoned domain name buy-side broker, so choose your broker carefully. You should understand if the broker has certain strengths or weaknesses. Some buy-side brokers don’t have the tools or knowledge to find the rightful domain owner. Or they lack rich relationships with industry veterans. Other buy-side brokers are excellent at managing the acquisition but terrible at the details. Details are key when it comes to any domain name acquisition. Contracts and paperwork can take months to pass through the legal channels, so it’s important to find a representative that is fully vested and can assist you with all aspects of the buy-side domain name acquisition process. Finally, when selecting a buy-side broker, make sure you ask for referrals so you get a feel for how they work. Once you have faith in your broker you can instruct them to make contact with the rightful domain owner and secure the perfect domain name for your brand. About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Stealth acquisitions are his specialty. Contact us at: [email protected]

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

The Best Places to Buy and Sell Domain Names

Domain Buying Guides

Name Experts provides premium domain service to:

1. Sedo

Sedo Search Sample:

2. NamePros

How much is it worth?

3. Flippa

Easy to use

4. Namecheap

Popular domain names

Auctions

5. Atom.com (formerly Brand Bucket)

Visual Identity Package

User-Friendly Search and Navigation

FAQ About the Domain Name Marketplace

About the author

Related posts

How To Choose a Business Name – An Expert Analysis

How to Rebrand Your Business and Domain Name

Stealth Acquisitions Domain Name

Why Work with Name Experts

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Name Experts provides premium
domain service to: