Both buying and selling domains can be an exciting adventure that can even be a profitable endeavor. If you’re trying to get in the domain buying game, or are simply looking for a domain buyer to buy your domain, then you need a little more information about how it all works.

The actual odds of you cashing in big amounts of money from your domain isn’t very high, and if you have no idea what you’re doing, then you might be wasting time and money. If you want to make it big, then you need a tried and true process to help guide you in the right direction.

Here are a couple tips to help you find a domain buyer and insert yourself into the domain buying and selling game the right way. 

Domain Buyer Tips You Need

Though the age of the internet isn’t very old, there are already millions of domains already registered, and yet still an endless amount of combinations available to register. That’s not even including the hundreds of new domain name extensions available (think .net, .club, etc.).

Do A Little Research – Get Focused

The first thing we recommend is to do a little research before you get started. If you’re looking to buy a domain, start with what you already know. What are you already an expert in? Buying the right domain is much easier when you have a knowledge of the industry so that you choose something that will 1) actually sell, or 2) be a great domain for your business. 

Start your domain name search based on keywords related to the things you’re already familiar with. If you KNOW it’s going to be valuable, it will be much easier to sell. Check the strength of a keyword with tools like Google Trends or Keyword Planner or similar SEO tools.

We highly suggest working with a domain broker who knows the market better than anyone. They’ll be able to give helpful suggestions and help you avoid costly mistakes. We do NOT recommend targeting any prospective domain buyer based on their potential economic status. Targeting a certain demographic that you don’t know anything about could be an expensive error. You might be missing industry-specific organizations set rules associated with the industry you’re going after. The bottom line, you won’t make any money if your buyers can’t use the domain you bought.

Know Your Audience

If you understand your audience, then you’ll be able to really generate sales. If you’ve got a great domain, you can hold onto it for years and probably still make a decent profit. Maybe you’ve already monetized the domain and put in some great SEO efforts – things that can help make your domain worth a lot more to any potential domain buyer. These types of well researched domains can end up paying for themselves. 

Talk to a domain broker, they’ll have the knowledge you’re looking for and be able to steer you in the right direction for domains that will actually benefit the buyer.

Evaluate Your Domain

It is so important that you actually have access to domains that would be a valuable asset to domain buyers. Put yourself in the buyer’s shoes. Would the domain name you’re selling actually be beneficial to a business or organization? 

Similarly, if you’re the one buying, have a domain broker assess the value of the potential domain. Would having this domain make it easier for clients to find you? Will having that particular domain make it easier to rank higher on search engines? Would your profits increase based off of this particular domain name? Don’t buy anything without knowing it’s true value.

Get Your Domains Out There

There are many different venues for getting your domains out to potential domain buyers. Again, we suggest doing a little research. Is the venue well known and trust-worthing? If you’re using a respected source, you’ll have a much better chance of getting your domains sold. 

The best suggestion we have is to work with someone who knows the domain market. You can use a distribution network to make sure you’re getting the right domain in front of the right buyer. Maybe you already know who might benefit from the domain name. Start a conversation and convey that you already understand what the domain is like. 

However, if you don’t already have a place to show off your domain, then partnering with a domain buying and selling business like Name Experts can really help you make sure you get your domain sold.

Go Directly To A Broker

Ok, maybe our not so subtle hints to work with an experienced broker have been lost on you. But in all seriousness, why leave anything to chance? If you’re really interested in investing in domains and learning how to sell them, then working with a broker who spends every day in the market is the way to go. 

Not only do they buy and sell millions of dollars worth of domains every year, they also have a network already established. They might have a long list of buyers and sellers lined up before you even set up a meeting. Domain brokers are great because they are able to accurately assess the value of potential domains, and also help negotiate on your behalf. They also know all the paperwork and legal processes that come with buying and selling domains, which means that you don’t have to worry about any of it. 

Browse through our domain acquisition process and let us help you make the right decision the first time – and help you get started on the path to success.

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