What To Do After Buying a Domain Name

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JoeUddeme

JoeUddeme

What To Do After Buying a Domain Name

“I have a domain name. Now what?” is a common question people ask. A domain name is pointless if you don’t do anything with it. After buying your domain, many things will run through your mind, and choosing how to use it productively can be confusing. However, don’t fret. This article will guide you on what to do after purchasing a domain name.

Before we proceed, let’s run through how to buy a domain in the first place.

Acquiring Your Domain

Buying a domain has become as simple as ever. The first step is to choose a domain name you like that is relevant to your business. Afterwards, you can check if it’s available to buy immediately.

Find a domain registrar accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization overseeing all domain names on the Internet. If the domain name is available, you can purchase it immediately from an accredited registrar. The price depends on how high the demand for the domain name is.

If the domain name has already been claimed, you need a different approach. You can check domain marketplaces to see if the owner has possibly listed the domain for sale (see our list of the best domain marketplaces). Otherwise, you can possibly contact the owner to negotiate a deal.

For more details, check our in-depth article about how to buy a domain name.

What To Do After Buying A Domain Name

You have acquired a domain name and have taken the first step in building your web presence. Now, there are many other things to do after buying the domain and we’ll outline them below.

1. Get Web Hosting Setup

After buying a domain name, the first thing to consider is hosting a website with it. You’ll need a web hosting package from a reliable company. The company will host your website on its servers for a fee, and your website will be accessible once someone types your domain name into their web browser.

Web hosting has become as easy as ever to get. You can get reliable web hosting for a few dollars monthly, and the price keeps going down as computing capacity increases around the globe.

Sometimes, a domain registrar also offers web hosting services, meaning you can buy a domain name and a hosting package from the same platform. Otherwise, you can buy them separately and point your domain name to your hosting company’s servers.

2. Connect Your Domain to Your Hosting

Connecting your domain to your hosting provider is relatively easy. You can do it via two methods:

  • Changing the nameservers to that of your web hosting provider.
  • Adding a DNS A record.

Either method involves changing the domain name system (DNS) configurations from your domain registrar. Your registrar allows you to directly change the nameservers from its default to the one provided by your hosting company. You can also point your domain to the hosting company’s nameservers by adding a DNS A record. It’s the same action but with two different approaches.

3. Create an Email Address with Your New Domain

Instead of using a common email address ending with “Gmail.com,” “Yahoo.com,” or “AOL.com,” you can use one ending with your custom domain name. It makes you look more professional and shows people you’re serious about your business.

Many domain registrars also offer email hosting, so you can pay for it and create custom emails directly. Otherwise, you can choose an external email provider and change your domain’s DNS MX records to point to its mail servers.

4. Build Your Website and Brand

The best way to put a domain to work is to create a website with it. It can be any type of website, such as a blog or online store. Creating a website is usually complex, but there are ready-made tools that make the process as easy as it can get. You can use a designated website builder like WordPress, Wix, Weebly, Squarespace, etc.

WordPress is the most common tool for building websites because of its versatility. You can use it to create virtually any type of website you want. Follow these steps:

  • Install WordPress on your web hosting account (many hosting providers offer one-click WordPress installation). Afterwards, log into your WordPress dashboard to begin customizing your website.
Installing a new website via EasyWP, a WordPress hosting solution from Namecheap.
  • Choose a theme for your website. The theme is critical because it dictates the look and feel of your website. Every WordPress version has a default theme, but you can change it to anyone that suits you best. You can choose a free theme from the WordPress theme directory or buy a custom theme from marketplaces like ThemeForest. You’ll install the theme directly from your dashboard or manually upload the theme file.
WordPress theme library
  • WP pluginsInstall WordPress plugins to add features to your website. The best part of WordPress is its ecosystem of plugins built by external developers. You can find any plugin you think of to add custom features to your site. Examples of popular plugins include WooCommerce for selling products, WPForms for creating forms, Akismet for anti-spam protection, etc.
WordPress plugins

If WordPress is unsuitable for you, you’re free to choose any other website builder to create your site.

5. Register and Trademark Your Name

If your domain name is part of a new business, it’s advisable to register the business with the relevant government agency and file a trademark for your domain name. Formal registration makes your business look more legitimate to customers and fellow businesses.

You can register your business under various legal structures, including a sole proprietorship, partnership, or limited liability protection (LLC). An LLC means the business has a separate legal identity, and the shareholders (including you) won’t be personally responsible for corporate debts and judgments, i.e., limited liability.

You can file for a trademark with your relevant government agency, e.g., the Patent and Trademark Office (PTO) for U.S. residents. A trademark gives you legal protection against another business using your name.

6. Market Your Website

It’s not enough to just create a website. You must promote your website to ensure your relevant target audience finds and interacts with it. The best ways to promote your website include:

Submit Your Website To Search Engines

You want your website to be indexed by popular search engines like Google and by submitting your website through a tool called Google Search Console you can get it indexed effectively.

Backlinks

Find a way for other websites to link back to your website. These ‘backlinks’ improve your site’s reputation with search engines, and they’ll suggest your website more when people search for relevant queries.

You can write informative content that other websites will gladly link back to. You can also exchange backlinks with relevant websites to boost your rankings.

Social Media

Promote your website on popular social media platforms like Facebook, X (Twitter), Reddit, Quora, and others. It’ll help you spread the word about your brand and get customers.

7. Create A Google Search Console (GSC) Account

Google is the world’s most popular search engine, with an 83% market share. It’s practically the gateway to the web, and you’ll be doing your website a disservice if Google does not index it.

Google Search Console (GSC) is a platform that allows website owners to check their indexing status, detect errors, and optimize their visibility on the Google search engine. Anyone can create a GSC account and add their website to it.

You must verify ownership of any domain you want to add to GSC, and it works in different ways, including

  • Uploading a specific HTML file to your domain’s root directory.
  • Adding a custom HTML tag to your website.
  • Adding a TXT record to your domain’s DNS configuration.

After verifying ownership, generate an XML sitemap of your website and submit it to Google Search Console. This sitemap defines the relationship between all your website’s menus and pages, helping Google index it effectively.

A Google Search Console account allows you to monitor which website pages have been indexed by Google and which have not. You can detect and fix indexing issues to improve your visibility and search engine rankings. Google also provides a tool to evaluate and enhance your website’s speed and performance, which plays a significant role in its search engine rankings.

8. Sell Your Domain

After putting a lot of effort into building and maintaining a website on your domain name, it’s understandable to want to sell the domain and enjoy the fruits of your labor. The good news is that domain names become more valuable when you use them to create websites and follow the other steps mentioned in this article; here are some tips on buying and selling domain names for profit.

The easiest way to sell a domain is to list it on a marketplace to see if you’ll find willing buyers. However, the best option is to hire a domain name broker like Name Experts to help you. Domain brokers are experienced in judging the value of a domain and negotiating the best deal for you. On your own, you may significantly undervalue your domain and sell it for less than it’s worth or overvalue it and find no buyers.

A domain broker helps you strike the right balance and sell your domain for an optimal price. If you’re looking for one, contact Name Experts today for a free consultation.

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What is Domain Name Escrow & How Does it Work?

Escrow is an important thing to pay attention to when buying domain names, especially those of high value. This article will explain how domain name escrow works and the necessity of using a domain escrow 3rd-party during a domain name transaction when making highly-priced acquisitions. What is Domain Name Escrow? Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions. In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met. This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception. By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. What Is Escrow? Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met. If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions often, the escrow process involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled. What Can Escrow Be Used For & Why Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal. Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against: Sellers refusing to deliver a domain despite agreeing to do so. Buyers refusing to pay for a domain despite an agreement to buy it. Payment being made, and the domain not being transferred to the buyer. Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected. In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith. How Does Escrow Work? 1. Agreement on price and deal The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use. 2. Buyer places agreement with an escrow company With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction. 3. Domain Name Is Transferred The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer. It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements. 4. Domain Transfer Is Confirmed After the domain is transferred, the buyer will notify the seller agree the escrow company that the seller has fulfilled their part of the deal. 5. Payment Given To Seller With the domain transfer confirmed, the escrow company completes the escrow transaction by using money order and sending the money deposited by the buyer to the seller. What fees are associated with using an escrow service? The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume. Benefits of Using Escrow For Buyers and Sellers The benefits of using escrow for domain names include: Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud. Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed. Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name. Choosing the Right Escrow Services Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions. Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction. A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company. Domain Name Transfer and Intellectual Property Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability. Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks. Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely. This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name. Alternatives To Using Escrow Attorney A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court. The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled. An attorney is crucial in selling domain names to ensure all legal aspects are covered and the transaction is secure. Domain marketplace There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller. Best Domain Name Escrow Services Escrow.com Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch. The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller. Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001. Sedo Domain Transfer Service Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names. Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller. When both ends are confirmed, then Sedo transfers the domain to the buyer and the buyer sends the money to the seller. This service incurs a 3% fee on the domain purchase price, with a minimum of $60. Afternic Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller. Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee. 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Domain Levels: A Comprehensive Guide to Top-Level Domains (TLDs) and Domain Names

In today’s digital landscape, domain names serve as the cornerstone of online identity. They are not just web addresses; they encapsulate your brand, convey professionalism, and influence user trust. Understanding the actual domain is crucial, as it helps in structuring sub-domains effectively without confusing web visitors. One of the most critical aspects of domain names is their structure within the domain name system and their organization in the dns hierarchy, including top-level domains (TLDs) and second level domain names as well as third level domain names. This guide will explore the various types of TLDs, their implications for your online presence, and how to choose the right domain name for your business. What Are Top-Level Domains? Understanding TLDs A top-level domain (TLD) is the last segment of a domain name, appearing after the dot. Domain extensions, such as generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs), play a crucial role in website visibility and branding. For example, in the domain name example.com, the TLD is .com. The second-level domain (SLD) is the component of a domain name located directly to the left of the TLD. This becomes essential for creating memorable and relevant domain names that enhance SEO by better describing website content. Third-level domains, or subdomains, exist to the left of second-level domains in a domain hierarchy and help in structuring website content, indicating different sections or language versions of a site. TLDs categorize domain levels and can significantly influence a website’s branding and marketing efforts. The Role of TLDs in the Domain Name System TLDs provide crucial information about the nature of the entity associated with a domain. 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Top level domain names are generally categorized into several groups: .com: Originally designed for commercial entities, it is now the most widely used TLD and is often the first choice for businesses and private agencies. .org: Primarily used by non-profit organizations, this TLD conveys trust and community focus. .net: Initially intended for network providers, it has become a versatile option for various types of websites. .info: Designed for informational sites, this TLD is often used by resource-based websites. 2. Country Code Top-Level Domains (ccTLDs) Country-code top-level domain names are a specific type of domain extension designated for particular countries or regions, emphasizing their implications for search engine optimization and regional, country specific targeting. Country code tlds are the only top-level domain not governed by ICANN internet corporation for assigned names, differentiating them from other domain types and underscoring potential legal and usage restrictions based on geographic location. ccTLDs represent specific countries or territories. Examples include: .uk: United Kingdom .ca: Canada .de: Germany .au: Australia .ai: Anguilla .co: Columbia .io: Indian Ocean (british indian ocean territory) The .gov domain is a specific top-level domain (TLD) exclusively reserved for the American government and government agencies. There are similar restrictions applying to other domains like .EDU, which is limited to educational institutions in the U.S. Using a ccTLD can enhance local SEO, making your website more appealing to audiences in specific regions. SEO Consideration: If your business serves a local market, opting for a ccTLD can improve your search rankings and visibility within that area. 3. New Generic Top-Level Domains (New gTLDs) New generic top level domain names (generic tlds) have emerged to provide more specific options for niche markets. Some examples include: .tech: Ideal for technology companies and startups. .shop: Great for e-commerce businesses. .blog: Perfect for bloggers and content creators. .design: Suitable for design-focused websites. Additional examples of GTLD’s include: .LAW, .GO, .XYZ, .ART, .CLUB are some of the most recognized. These new generic top level domain names can provide unique branding opportunities but should align closely with your business’s mission and audience and be target generic top level domains. Ensure they reflect the content and purpose of your site, as this can influence user engage specific for your generic top level domain. SEO Consideration: While .com domains are the most popular, various gTLDs can also rank well if the site’s content is relevant and high-quality 4. Domains not controlled by DNS System Web3 domains are a new class of domain names designed for the decentralized web, often built on blockchain technology. Unlike traditional domains, which rely on centralized registrars and the DNS (Domain Name System). These are typically tied to the Blockchain system and not associated with standard ip addresses. Web3 domains offer unique features and benefits including, Decentralization, NFT Integration and Smart Contracts. Popular Web3 Domain Providers Ethereum Name Service (ENS) A decentralized naming system built on the Ethereum blockchain, allowing users to register human-readable domain names (e.g., example.eth). Unstoppable Domains Offers blockchain-based domains that can be used for websites, cryptocurrency payments, and decentralized identities. Handshake A decentralized, permission-less naming protocol that enables users to own their top-level domains. The Importance of Choosing the Right TLD Brand Identity and Trust The top level domain you choose can significantly impact your brand identity. Having your own domain is crucial as it allows you to create subdomains for various purposes and highlights the domain name as a vital element for website navigation and URL formation. A recognizable and trusted top level domain can boost your credibility among users. For example, a second level domain keyword-match URL ending in .com is often perceived as more legitimate than lesser-known extensions. SEO Impact While a top level domain is not a direct ranking factor, they can influence click-through rates and user engagement. Familiar top level domain names ending in .com or .org can improve trust, leading to higher conversion rates with these domain extensions. Local vs. Global Reach If your business targets a specific country or region, a ccTLD can enhance local SEO and attract a more relevant audience. Conversely, global businesses might opt for a top level domain to appeal to a broader market for widespread use. Best Practices for Selecting a TLD 1. Know Your Audience Understanding your target audience is crucial in selecting the right top level domain. If your primary customers are local, a ccTLD may be the best choice. If you aim for an international market, consider a popular gTLD or only top level domains. 2. Keep it Short and Memorable A shorter domain name is easier to remember and type. Avoid overly complex names and choose a TLD that complements your brand. Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top level domain. A well-known second level domain can enhance perceived credibility, leading to increased traffic for your companies success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience.The second level domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second level domains are critical to top of mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services.Here is a list of the top-10 registries by total tld count: Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results.

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What Are The Best Domains To Buy?

Choosing the right domain name is one of the most important steps if you want your website to be successful. From helping customers and clients find you quickly, to simply helping you rank higher on search engines, the right domain name can make or break you. Before you choose the wrong domain name and have to go through the hassle of changing it (which could hurt your brand), let us help you make the right decision from the start.

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

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Aid.com

Fit.com

Mine.com

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Jeff.com

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Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

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