November 11, 2024

What is Domain Name Escrow & How Does it Work?

written by

Joe Uddeme

Joe Uddeme

What is Domain Name Escrow & How Does it Work?

Escrow is important when buying domain names, especially those of high value. Domain name expert Joe Uddeme explains how domain name escrow works – and why you should use a domain escrow 3rd-party when making highly-priced acquisitions.

 

What is Domain Name Escrow?

Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions.

In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met.

This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception.

By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. A domain name consulting service can help make the process much easier.

What Is Escrow?

Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met.

If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions, the escrow process often involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled.

A large vault door denoting the importance of secure transactions during the purchase of a premium domain name

What Can Escrow Be Used For & Why

Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal.

Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against:

  • Sellers refusing to deliver a domain despite agreeing to do so.
  • Buyers refusing to pay for a domain despite an agreement to buy it.
  • Payment being made – but the domain not being transferred to the buyer.

Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected.

In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith.

How Does Escrow Work?

1. Agreement on price and deal

The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use.

2. Buyer places agreement with an escrow company

With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction.

3. Domain Name Is Transferred

The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer.

It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements.

4. Domain Transfer Is Confirmed

After the domain is transferred, the buyer will notify the seller and agree with the escrow company that the seller has fulfilled their part of the deal.

5. Payment Given To Seller

With the domain transfer confirmed, the escrow company completes the escrow transaction by using a money order and sending the money deposited by the buyer to the seller.

What fees are associated with using an escrow service?

The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume.

Benefits of Using Escrow For Buyers and Sellers

The benefits of using escrow for domain names include:

  • Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud.
  • Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed.
  • Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name.

Printing press roll of US dollar bills for article about domain name escrow services

Choosing the Right Escrow Services

Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions.

Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction.

A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company.

Domain Name Transfer and Intellectual Property

Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability.

Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks.

Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely.

This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name.

Alternatives To Using Escrow

Attorney

A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court.

The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled.

An attorney is crucial in selling domain names to ensure all legal aspects are covered, and the transaction is secure.

Domain marketplace

There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller.

Best Domain Name Escrow Services

Escrow.com

Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch.

The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller.

Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001.

Sedo Domain Transfer Service

Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names.

Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller.

When both ends are confirmed, Sedo transfers the domain to the buyer and the buyer sends the money to the seller.

This service incurs a 3% fee on the domain purchase price, with a minimum of $60.

Afternic

Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller.

Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee.

The drawback here is that Afternic doesn’t charge escrow fees separately. It takes a 20% fee, which includes both sales and escrow commissions on all domains listed on its platform.

Using an Escrow Service

It is necessary to use an escrow service if you are paying a significant amount for a domain name and it helps protect you and the seller. If you need guidance in the domain buying process, including escrow, contact us for help.

We have negotiated over $150 million in domain name sales and have over a decade of experience in domain name buying and transfers.

 

About the author

Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Subscribe for More Domain Buying & Selling Advice

Related posts

Moody office scene – large window with three people on the right hand side, all standing
What is a Premium Domain Name?

Domain brokers like NameExperts.com help clients buy ‘premium’ domains – but what is a premium name, and how do you get one? In this post, domain name specialist Joe Uddeme lifts the lid on high-value web addresses.   Imagine a business today that didn’t have a website. Seems almost inconceivable, right? The internet is one of a business’ primary channels to entice potential customers, meaning any organization that doesn’t have an online presence is massively missing out. The best way to showcase yourself online is by having a website stating clearly what you or your organization offers. And the way to do that? With a premium domain name. The domain name is how people will find you on the web, so unless you strike it luck and some cheap random jumble of letters you’ve bought as a domain name suddenly becomes in vogue, you’ll need to dig deep and buy a premium domain name. But what are the elements of a premium domain – and how much are you going to have to pay? Read on for the full details. Key Takeaways Understanding what premium means in the domain name world Elements of a premium domain How to buy a premium domain name Why you should buy a premium domain What are Premium Domains? Premium domain names are high-quality domain names, giving you greater recognition on the internet. They’re often short, catchy, and memorable. They’re the domain names that people are likely to search for and trust over other names. A premium domain name would go a long way in drawing organic traffic to your website. They’re usually costly, but one of the best investments you can make. It’s not a coincidence that most of the successful online businesses we know have premium domain names – see Stripe.com, Amazon.com, Google.com and other big-hitters.

A man and a woman in office worker attire sit side-by-side looking at a computer screen (unseen) to denote a conversation about what happens about buying a domain name
How to Negotiate a Premium Domain Name Purchase – 10 Proven Steps

Last updated: 17 October, 2025. What’s the best way to negotiate a premium domain name purchase? In this blog post, domain name expert Joe Uddeme shares the top strategies domain brokers use to secure high-value names at great prices. 

Image looking over a person's shoulder to indicate anonymity when securing a domain name
What Are The Best Domains To Buy?

Right at the top of the to-do list for any new business is “launch with a great brand name”. You’ll also need a website domain name to match – which is where NameExperts.com Director Joe Uddeme can help. Find out how to choose and register a great URL for your business in this guide.   For more than 15 years, NameExperts.com has been helping brands buy premium domain names that will help them grow. The issue most new firms have today is that pretty much every great domain name they can think of has gone. But that doesn’t necessarily mean they aren’t available. As well as advising fledgling companies on which great brand names to choose, we spend much of our time tracking down domain name owners and reaching out to them on behalf of our clients. It’s what domain brokers do – we’re your secret weapon when trying to get a great name owned by someone else (and not paying over the odds for it). In this post, we’ve rounded up 10 of our best tips for anyone who wants to buy a domain name for their business. And if you get stuck, just reach out to us for some expert help.   What are the best domain names to buy? Stick with the classics! Though it might be tempting to use options like .net, .edu, .biz or even things such as .shop, or .blog, it’s usually better to go with a .com domain name whenever possible. That’s mainly because everyone is familiar with .com. No matter how good the domain name you’ve landed, they won’t remember the all-important last bit (known as the top-level domain or TLD) if it’s something obscure. Everyone will automatically assume your domain is a dot com – so you might as well give your customers what they are expecting. Additionally, the .com name is worth more. Search engines cater to sites that give the user the best experience, and .com sites are seen as more credible to users and help establish brand authority.   Choose a brandable name If you’re just getting started with establishing your brand, choose something brandable. Think about something unique that your competition won’t have. A brandable name might mean that your name doesn’t mean anything at all, as is the case with Etsy or YouTube. You also want your domain to be easy to remember and easy to pronounce. Something else you’ll want to consider is to not choose something that sounds shady or untrustworthy. The goal is to create something that can be developed over time, so choosing the right name is important.     Keep it short and simple If you’re trying to add keywords (terms people will tap into Google when searching for a business like yours) to your domain name, make sure you don’t go overboard. It’s better to have something short and simple that accurately represents your brand. We recommend keeping your domain under 15 characters and avoid using numbers – unless they are specifically a part of your brand. Try to avoid weird or unique spellings of common words. If your name is Smyth and you want to include that in your brand, odds are that every single person will type Smith. Alternatively, if you’re dead set on using your unique brand that might be a variation of a common word or name, you can work with us to buy the domains that include the common misspellings. That way, even if users type it in wrong, it will redirect to your website.   Avoid double letters and hyphens Another tip we would suggest is to avoid double letters or hyphens in your domain. It makes your domain much more complicated. For example, if your website is classset.com, you will probably lose traffic because of typos. Avoiding double or triple letters like this will keep it simple and easier to type and remember. Additionally, always avoid hyphens. Hyphens are typically associated with spam websites, and you don’t want your business or blog to be tainted off the bat. Plus no one will remember the hyphen! If the reason you’re using a hyphen in your name is that a competitor has the domain you want, chances are you’ll be sending clients right to them. So, find a different and unique name. If you’re having trouble, contact us. We love helping clients find the very best domain for their business – and at the right price, too.   Don’t limit yourself with a domain that is too specific Choosing a name related to the industry you’re in is a smart choice because you automatically give users an idea of what your website is about. However, you don’t want to limit yourself and not give your brand the opportunity to expand. If you’re a baker, you might consider the name frostedcupcakes.com – but what if you wanted to include more than just cupcakes in your bakery? Your domain might dissuade users from exploring what other services you offer because they have a preconceived idea of what you do. Try to pick something flexible that can grow with you. Research the history of your domain before you buy This is where an expert domain name broker can really add value. We research your domain to find out who owns it, and then we spend time finding out what the reputation of that domain is. Why? Because sometimes even an “amazing” domain just isn’t worth it. If your desired name is tainted because it’s associated with spam or an inappropriate site, it might be worth looking at another domain name. Keeping that in mind, you don’t want to choose an alternative name that’s too similar to the one you’ve just abandoned because of its bad reputation. You never want your name associated with anything untrustworthy.   Domain names are like real estate Every day, new domains are registered globally. If you find a domain name you want, don’t wait too long! We’ve often described domain names as being similar to real estate. People all over are looking for good brandable names that they can register and then try to sell at better rates later. If you don’t act fast (or consult an expert like us), someone else might go ahead and register your domain name before you do. That being said, not all domain names are worth as much as you might think (or their sellers would have you believe). So don’t just buy domain names just to have them – buy names you actually think you might use in the future. If a name you want is in use, think laterally. Website copywriter Mike Peake, who sometimes helps out on the NameExperts website, had to do this when he tried to register mikepeake.com many years ago, only to discover it was already registered. Rather than choose a .co.uk TLD (he’s a Brit), he went with bymikepeake.com instead.   Make sure you’re set to auto-renew Typically when registering a domain name, you get to choose the registration period – usually a time span between 12-24 months. If you don’t renew your domain after that time, you will miss your window and it will become available to the public to buy. Sometimes, if you fail to renew in the time allotted, brokers and other domain purchasing sites will buy your recently expired domain and then charge you an arm and a leg to get it back. Avoid all that nonsense by setting your payment to auto-renew! Nearly every registrar gives you the option, so better be safe than sorry.   Don’t worry if your domain is taken Honestly – that’s what domain brokers are for! We are in the business of buying domains on your behalf, even if they are already taken. We have a tried and true process that really works. Our service includes a pre-consultation phase, followed by a more detailed consultation and then in-depth research. After that, we contact the seller for you and negotiate the price. We take all the hassle out of the process and make sure your domain gets transferred to you. What are the best domains to buy? It’s all down to you and what you want your brand to represent. But don’t panic if your dream name doesn’t appear to be available. We can work wonders with our ‘little black book’ and negotiation skills – or we can steer you in an exciting new direction if that’s a better route. The goal in both cases is to help you secure the best domain name that works for you.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]  

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling premium domains?