November 11, 2024

What is Domain Name Escrow & How Does it Work?

written by

Joe Uddeme

Joe Uddeme

What is Domain Name Escrow & How Does it Work?

Escrow is important when buying domain names, especially those of high value. Domain name expert Joe Uddeme explains how domain name escrow works – and why you should use a domain escrow 3rd-party when making highly-priced acquisitions.

 

What is Domain Name Escrow?

Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions.

In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met.

This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception.

By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. A domain name consulting service can help make the process much easier.

What Is Escrow?

Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met.

If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions, the escrow process often involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled.

A large vault door denoting the importance of secure transactions during the purchase of a premium domain name

What Can Escrow Be Used For & Why

Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal.

Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against:

  • Sellers refusing to deliver a domain despite agreeing to do so.
  • Buyers refusing to pay for a domain despite an agreement to buy it.
  • Payment being made – but the domain not being transferred to the buyer.

Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected.

In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith.

How Does Escrow Work?

1. Agreement on price and deal

The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use.

2. Buyer places agreement with an escrow company

With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction.

3. Domain Name Is Transferred

The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer.

It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements.

4. Domain Transfer Is Confirmed

After the domain is transferred, the buyer will notify the seller and agree with the escrow company that the seller has fulfilled their part of the deal.

5. Payment Given To Seller

With the domain transfer confirmed, the escrow company completes the escrow transaction by using a money order and sending the money deposited by the buyer to the seller.

What fees are associated with using an escrow service?

The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume.

Benefits of Using Escrow For Buyers and Sellers

The benefits of using escrow for domain names include:

  • Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud.
  • Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed.
  • Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name.

Printing press roll of US dollar bills for article about domain name escrow services

Choosing the Right Escrow Services

Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions.

Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction.

A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company.

Domain Name Transfer and Intellectual Property

Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability.

Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks.

Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely.

This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name.

Alternatives To Using Escrow

Attorney

A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court.

The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled.

An attorney is crucial in selling domain names to ensure all legal aspects are covered, and the transaction is secure.

Domain marketplace

There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller.

Best Domain Name Escrow Services

Escrow.com

Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch.

The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller.

Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001.

Sedo Domain Transfer Service

Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names.

Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller.

When both ends are confirmed, Sedo transfers the domain to the buyer and the buyer sends the money to the seller.

This service incurs a 3% fee on the domain purchase price, with a minimum of $60.

Afternic

Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller.

Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee.

The drawback here is that Afternic doesn’t charge escrow fees separately. It takes a 20% fee, which includes both sales and escrow commissions on all domains listed on its platform.

Using an Escrow Service

It is necessary to use an escrow service if you are paying a significant amount for a domain name and it helps protect you and the seller. If you need guidance in the domain buying process, including escrow, contact us for help.

We have negotiated over $150 million in domain name sales and have over a decade of experience in domain name buying and transfers.

 

About the author

Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Subscribe for More Domain Buying & Selling Advice

Related posts

Two execs – one male, one female – face an open laptop to illustrate blog post about domain names
Domain Name History – How to Check and How to Stay Safe

Ever been tempted by an available domain name that seems too good to be true? Maybe it’s exactly that – with a hidden history that adversely affects its true value. In this post, domain name expert Joe Uddeme flags up the things to look out for when buying a domain name.   Researching domain history is important for businesses and website owners, especially when you wish to buy a premium domain. It’s like wanting to purchase a property and checking the record of its past owners, renovations, and sales history before signing the contract. If you don’t do your due diligence, you might find your dream property was a crime scene six months ago. The same can (kinda) be true of a domain name. You’ve arrived at the right place if you’re interested in digging deep into the history of any domain. This article will give you the relevant knowledge and tools to navigate a domain’s history – and help ensure there are no skeletons in your URL’s closet. Key takeaways Domain history is important – ignore it at your peril A hidden past can help you negotiate a lower price (if you still want it) Discover all the top tips and tools that will help you unearth a domain name’s past   Why Would Someone Want To Know A Domain’s History Domain name history is important in several cases, mainly when someone wants to acquire a domain. For example, you come across a domain you want to buy but don’t know the owner. Investigating the domain registration history can help you find the owner so you can begin inquiring about purchasing the domain. These are typical cases that warrant a domain history lookup: Finding A Domain Name’s Owner You might find a domain that looks valuable for your business, but the existing website has no official information to contact the owner. In that case, researching the domain name history can help you find the owner’s email address, phone number, physical address, or other contact information. Conducting Research Before Buying A Domain Due diligence is critical if you’re buying any domain. Checking the domain name ownership history lets you know its reputation with search engines, which can affect your website’s discoverability and brand appeal. This due diligence lets you know if the domain was previously used for any malicious activity, and you can immediately back out if so. Or, if it has certain questionable connotations you can live with and you feel your name/brand is strong enough to survive the domain’s hidden past, you can use its history to negotiate a lower price. Competitive Research Checking a competitor’s domain name history can reveal valuable information. Who registered the domain? How long has the website existed? How much was the domain acquired for? Has the domain ever been sold? These questions give great insight into your competitors, letting you know how to stand out and win customers.   Checking A Domain’s History The WHOIS database is the first place to check a domain name’s history. This public database contains the information collected when someone registers a domain name. You can use it to find relevant information about a domain name’s owner and operational history. WHOIS Lookup You can query information from the WHOIS database using any WHOIS lookup tool. This database is publicly available, so many websites allow users to type in a domain name and see every information related to that domain in the WHOIS database. Examples of such tools include WHOIS.com, Who.IS, and WHOIS.DomainTools.com. Type a domain into any of these tools, and you’ll see relevant information about it, including: When the domain was first purchased A WHOIS lookup always shows a domain’s initial registration date. This information gives you a clue of how long the website has existed. To illustrate, let’s perform a WHOIS lookup for NameExperts.com. We typed this domain into the Who.IS lookup tool and got the following information:

A busy office desk seen from above to illustrate a blog article about top-level domains
Domain Levels: A Comprehensive Guide to Top-Level Domains (TLDs) and Domain Names

The finer details of domain name architecture can be pretty overwhelming to the uninitiated. In this post, domain name expert Joe Uddeme unravels the secrets behind TLDs, second-level domains and more.   In today’s digital landscape, domain names serve as the cornerstone of online identity. They are not just web addresses; they encapsulate your brand, convey professionalism, and influence user trust. Understanding the actual domain is crucial, as it helps in structuring sub-domains effectively without confusing web visitors. One of the most critical aspects of domain names is their structure within the domain name system and their organization in the dns hierarchy, including top-level domains (TLDs) and second-level domain names as well as third-level domain names. This guide will explore the various types of TLDs, their implications for your online presence, and how to choose the right URL for your business when you want to buy a premium domain name.   Key takeaways .com TLDs remain a prized asset Up-and-coming TLDs such as .ai  have a place in the market A strong second-level domain is crucial for the success of your business Discover some tips for registering a domain name that works for you   What Are Top-Level Domains? Understanding TLDs A top-level domain (TLD) is the last segment of a domain name, appearing after the dot. Domain extensions, such as generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs), play a crucial role in website visibility and branding. For example, in the domain name example.com, the TLD is .com. The second-level domain (SLD) is the component of a domain name located directly to the left of the TLD. This becomes essential for creating memorable and relevant domain names that enhance SEO by better describing website content. Third-level domains, or subdomains, exist to the left of second-level domains in a domain hierarchy and help in structuring website content, indicating different sections or language versions of a site. TLDs categorize domain levels and can significantly influence a website’s branding and marketing efforts. The Role of TLDs in the Domain Name System TLDs provide crucial information about the nature of the entity associated with a domain. The Internet Corporation for Assigned Names and Numbers (ICANN) and the Internet Assigned Numbers Authority (IANA) regulate and allocate domain names, ensuring that assigned names adhere to specific regulations and maintain uniqueness within the domain name system for internet infrastructure purposes. They help users understand the purpose of a website, whether it’s commercial, organizational, or country-specific. Choosing the right domain extensions can enhance brand recognition and trust. Types of Top-Level Domains (TLDs) Second-level domain names refer to the target before the dot. Test.com is the second level domain with the keyword match–“test” in this example. Second level domain names can help consumers and individuals remember your brand. Top-level domain names are generally categorized into several groups: .com: Originally designed for commercial entities, it is now the most widely used TLD and is often the first choice for businesses and private agencies. .org: Primarily used by non-profit organizations, this TLD conveys trust and community focus. .net: Initially intended for network providers, it has become a versatile option for various types of websites. .info: Designed for informational sites, this TLD is often used by resource-based websites. Country Code Top-Level Domains (ccTLDs) Country-code top-level domain names are a specific type of domain extension designated for particular countries or regions, emphasizing their implications for search engine optimization and regional, country-specific targeting. Country code TLDs are the only top-level domain not governed by ICANN internet corporation for assigned names, differentiating them from other domain types and underscoring potential legal and usage restrictions based on geographic location. ccTLDs represent specific countries or territories. Examples include: .uk: United Kingdom .ca: Canada .de: Germany .au: Australia .ai: Anguilla .co: Columbia .io: Indian Ocean (British Indian Ocean Territory) .ai: Anguilla – though it has been appropriated by tech and AI companies and is rapidly growing in popularity. It is treated as a generic TLD for search ranking purposes. The .gov domain is a specific top-level domain (TLD) exclusively reserved for the American government and government agencies. There are similar restrictions applying to other domains like .EDU, which is limited to educational institutions in the U.S. Using a ccTLD can enhance local SEO, making your website more appealing to audiences in specific regions. SEO Consideration: If your business serves a local market, opting for a ccTLD can improve your search rankings and visibility within that area.   New Generic Top-Level Domains (New gTLDs) New generic top-level domain names (generic tlds) have emerged to provide more specific options for niche markets. Some examples include: .tech: Ideal for technology companies and startups. .shop: Great for e-commerce businesses. .blog: Perfect for bloggers and content creators. .design: Suitable for design-focused websites. Additional examples of GTLD’s include: .LAW, .GO, .XYZ, .ART, .CLUB are some of the most recognized. These new generic top-level domain names can provide unique branding opportunities but should align closely with your business’s mission and audience and be target generic top-level domains. Ensure they reflect the content and purpose of your site, as this can influence user engage specific for your generic top-level domain. SEO Consideration: While .com domains are the most popular, various gTLDs can also rank well if the site’s content is relevant and high-quality Domains not controlled by DNS System Web3 domains are a new class of domain names designed for the decentralized web, often built on blockchain technology. Unlike traditional domains, which rely on centralized registrars and the DNS (Domain Name System). These are typically tied to the Blockchain system and not associated with standard ip addresses. Web3 domains offer unique features and benefits including, Decentralization, NFT Integration and Smart Contracts. Popular Web3 Domain Providers Ethereum Name Service (ENS) A decentralized naming system built on the Ethereum blockchain, allowing users to register human-readable domain names (e.g., example.eth). Unstoppable Domains Offers blockchain-based domains that can be used for websites, cryptocurrency payments, and decentralized identities. Handshake A decentralized, permission-less naming protocol that enables users to own their top-level domains. The Importance of Choosing the Right TLD Brand Identity and Trust The top-level domain you choose can significantly impact your brand identity. Having your own domain is crucial as it allows you to create subdomains for various purposes and highlights the domain name as a vital element for website navigation and URL formation. A recognizable and trusted top-level domain can boost your credibility among users. For example, a second-level domain keyword-match URL ending in .com is often perceived as more legitimate than lesser-known extensions. SEO Impact While a top-level domain is not a direct ranking factor, they can influence click-through rates and user engagement. Familiar top-level domain names ending in .com or .org can improve trust, leading to higher conversion rates with these domain extensions. Local vs. Global Reach If your business targets a specific country or region, a ccTLD can enhance local SEO and attract a more relevant audience. Conversely, global businesses might opt for a top level domain to appeal to a broader market for widespread use. Best Practices for Selecting a TLD 1. Know Your Audience Understanding your target audience is crucial in selecting the right top-level domain. If your primary customers are local, a ccTLD may be the best choice. If you aim for an international market, consider a popular gTLD or only top-level domains. 2. Keep it Short and Memorable A shorter domain name is easier to remember and type. Avoid overly complex names and choose a TLD that complements your brand. Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. If you need help negotiating a name that appears to be off-market, it’s a good idea to partner up with an experienced domain broker. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top-level domain. A well-known second-level domain can enhance perceived credibility, leading to increased traffic for your company’s success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second-level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes. An experienced domain name appraisal expert can help you find the true value of a name you’re interested in. Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience. Ideally, it should match your brand name – which should be strong brand name that is representative of your business.  The second level-domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second-level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second-level domains are critical to top-of-mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second-level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services. Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Man stares at a large whiteboard. He is wearing a purple tee shirt.
How Much Do Domain Names Cost? Everything You Need To Know

Ready to start a business? Then get set to enter the world of domain name buying. In this post, NameExperts.com Director Joe Uddeme covers all the pricing information a newcomer to domain names needs to know.   When it’s time to start your business online, securing a domain name is the first step. Regardless of whether or not your business is established, you can’t create a website without a domain name. If you’re like most business owners, you’re probably wondering how much do domain names cost? You might also have questions about how much time you should spend looking for the right URL or even how to buy a domain name. We’ve got the inside scoop on what you need to know. Your domain name essentially functions as your website’s address, so you want to make sure you have one that is simple and relevant. You’ll also want to make sure it’s easy to remember so that people can easily find you and your business online. With all of that in mind, it’s easy to see why some people are willing to break the bank to get the domain name they want. If your domain name is just right, it can greatly increase website traffic. Discover everything you need to know about domain names and how much they cost right here. Key Takeaways A beginner’s guide to domain names Pricing details for domain name buyers How a domain broker can secure a better price and streamline the process   Pricing for Domain Names – the Inside Guide Ready to delve into domain names and what they cost? Let’s start with the basics: What Is A Domain Name You don’t want to shell out a ton of money on a domain name without first understanding what you’re paying for. We mentioned it earlier, but a domain name is the web address you type into a browser to bring up your specific website. It typically will start with https or www and will end with something common like .com. You’ll recognize some of the higher profile (read: high traffic volume) domain names like www.google.com or www.irs.com. Why Do You Need To Purchase One If you want to have a website, then registering your domain is absolutely necessary. There are three main reasons why you might need to buy a domain. 1. You’re building a website. You’ll most likely use a domain name that ties in with your business name or utilizes keywords that are related to your company. This is a non-negotiable part of the business world – you need a domain name. 2. Another reason you might register a domain name is when you’re considering starting a business or website. If you have a great idea for a business or a website, then you might want to jump on registering the domain you want. Stake your claim before anyone else comes along and takes it before you’re ready to execute. Check out our guide to finding a great brand name for your business. 3. The third reason that people start to wonder how much domain names cost and start registering domain names is when they are investing. Domain name investing was really popular at the start of the internet age, when popular keywords were still available. Nowadays, a lot of domain names are already taken (read: what to do if the domain you want is taken), but domain investing can still be a great way to earn money. If you’re working with a broker who is managing your domain portfolio, you can find domains that have the potential for significant value and buy them now so that you can sell them for a profit later. How Much Do Domain Names Cost In general, you can purchase a domain name for $2-$20 a year, depending on discounts available and who you’re purchasing it from. Newer domain extensions, the part at the end of your address, like .app or .info might cost more, as they are newer on the market. We can break down how much domain names cost based on a couple of factors. Like we just said, the domain extension can increase the price – for example, using .com might be more expensive than .shop. Where you purchase your domain name is another factor. A reputable registrar might be less expensive than an aftermarket service or private seller. Additionally, if you choose to register for multiple years and elect to include domain privacy it can also increase or decrease the price of your domain name. You’ll find that the most expensive domain names will be the ones you’ll find on auction houses, through private sellers, or aftermarket services. Unfortunately, there are no hard or definitive prices for domain names, regardless of the avenue you choose to purchase from. The domain name industry varies, just like real estate. Sometimes it’s a seller’s market, sometimes it’s a buyer’s market – as our guide to domain name valuation illustrates. Scarcity, though, is what drives domain name prices to eye-watering levels. Add in desirabilty, and you have a recipe for domain name costs that can shoot through the roof. The most expensive domain name ever sold – cars.com – went for just a little short of a billion dollars. Make sure you consult a domain broker if you’re looking to buy from a private seller, or are looking to purchase a domain that is already owned. Brokers are experienced and can handle all of the ins and outs of the acquisition and negotiation process so that you get the domain you deserve at a fair price. Why You Should Consider Hiring A Broker As mentioned above, hiring an experienced domain broker might be the best idea to make sure you get the domain you want. However, for a readily-available name, such as parkmylimo.com, there’s no need – it’s yours from any of the registration companies for just a few dollars. If you can be flexible when the domain you want isn’t available, that’s another great way to snap up a bargain, too. Sometimes, though, you can’t proceed without a certain domain name. Even the mighty Tesla struggled to do what they wanted with the brand because they didn’t own tesla.com. They eventually bought it – after many years of negotiations and a price tag thought to be in the many millions. A broker with experience will know the market inside out. He or she will have a thick contact book, and their years of experience provide leverage when negotiating the best price for you. If going it alone, look out for hidden fees, discount scams, and even hidden costs in your written agreements. This is where having a domain broker on your side comes in handy. They know the lingo, they’ve negotiated before, and they aren’t emotionally invested, which means they just want to get you the best deal. Let a broker help you navigate this industry and help you determine what might be too good to be true. Sometimes, when a great domain seems really cheap, it might be because there are hidden fees when registering. A domain broker can help you choose a reputable registrar and find the right price.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling premium domains?