November 11, 2024

What is Domain Name Escrow & How Does it Work?

written by

Joe Uddeme

Joe Uddeme

What is Domain Name Escrow & How Does it Work?

Escrow is important when buying domain names, especially those of high value. Domain name expert Joe Uddeme explains how domain name escrow works – and why you should use a domain escrow 3rd-party when making highly-priced acquisitions.

 

What is Domain Name Escrow?

Domain name escrow is a specialized service designed to protect both buyers and sellers during domain name transactions.

In this process, a neutral third-party agent holds the payment and domain information until all conditions of the transaction are met.

This setup ensures that the buyer receives the domain name and the seller gets their payment, significantly reducing the risk of fraud and deception.

By using domain name escrow services, both parties can enjoy a secure and efficient transfer of domain ownership, providing peace of mind throughout the transaction. A domain name consulting service can help make the process much easier.

What Is Escrow?

Escrow is an arrangement in which a neutral third party temporarily holds money meant for a purchase until specific conditions are met. The money will only be transferred to the intended recipient when the conditions are met.

If the conditions are not fulfilled, the money will go back to the buyer. In domain name and other transactions, the escrow process often involves a lawyer managing legal documents, ensuring compliance with laws, and securely holding the assets and money in a trust account until the terms of the agreement are fulfilled.

A large vault door denoting the importance of secure transactions during the purchase of a premium domain name

What Can Escrow Be Used For & Why

Escrow is common in transactions where a significant amount of money is involved, e.g., real estate. It is necessary to protect the buyer from losing money in case the seller does not fulfill the terms of the deal.

Domain transactions can be pricey, which makes escrow and other services necessary just like with real estate. After all, domain names are online real estate. Escrow protects against:

  • Sellers refusing to deliver a domain despite agreeing to do so.
  • Buyers refusing to pay for a domain despite an agreement to buy it.
  • Payment being made – but the domain not being transferred to the buyer.

Secure payment is crucial in domain name transactions, and escrow services ensure that the financial exchange is safe and protected.

In short, escrow ensures that both parties in a deal stick to their agreed terms. It is a mediator of the transaction and refuses to complete it until both parties act in good faith.

How Does Escrow Work?

1. Agreement on price and deal

The buyer and the seller negotiate and agree on how much is to be paid for a domain name or group of domain names. They also negotiate important factors like the date of payment, method of payment, and what currency to use.

2. Buyer places agreement with an escrow company

With the deal terms drawn out, the buyer finds an escrow provider and deposits the payment with an escrow agent. Once the payment goes through, the buyer pays escrow company will notify the seller and tell them to transfer ownership of the domain name related to the escrow transaction.

3. Domain Name Is Transferred

The seller will transfer the domain name to the buyer. The wire transfer procedure varies depending on the domain registrar, but both parties will work together to ensure a smooth transfer.

It is crucial to involve legal counsel in domain transfers to secure the transaction and ensure compliance with legal requirements.

4. Domain Transfer Is Confirmed

After the domain is transferred, the buyer will notify the seller and agree with the escrow company that the seller has fulfilled their part of the deal.

5. Payment Given To Seller

With the domain transfer confirmed, the escrow company completes the escrow transaction by using a money order and sending the money deposited by the buyer to the seller.

What fees are associated with using an escrow service?

The escrow usually charges a commission on the value of the deal. Some may also charge a flat fee in addition to a commission. The exact commission may vary depending on the deal volume.

Benefits of Using Escrow For Buyers and Sellers

The benefits of using escrow for domain names include:

  • Security: The escrow holds the money until all deal terms are fulfilled, so there are little chances of the buyer losing their money without getting the intended domain name. The buyer also feels more secure dealing with a trusted escrow company than with a stranger over the web. Additionally, escrow services safeguard domain transactions by holding funds and domain holder information, minimizing the risk of fraud.
  • Assurance: The buyer is assured that they will get the domain they want, and the seller is assured of payment once the domain transfer is confirmed.
  • Customer support: Escrow services usually offer customer support and can guide the buyer throughout the process of acquiring a domain name.

Printing press roll of US dollar bills for article about domain name escrow services

Choosing the Right Escrow Services

Selecting the right 3rd-party escrow provider for domain name transactions is crucial for a smooth and secure process. Start by looking for a reputable and licensed escrow company with a proven track record in handling domain name transactions.

Evaluate their fees and payment terms to ensure they fit within your budget. Additionally, consider the quality of their customer service and support, as this can be invaluable if any issues arise during the transaction.

A reliable escrow provider should offer a secure and transparent process to deposit funds, with clear contractual obligations and a well-defined escrow agreement. Research the company’s reputation online and read reviews from previous clients to ensure you are working with a trustworthy escrow company.

Domain Name Transfer and Intellectual Property

Transferring ownership of a domain name involves several steps and can be particularly complex when intellectual property rights are involved. A domain name can be considered intellectual property if it is trademarked, which can impact its value and transferability.

Before proceeding with a domain name transfer, it is essential to conduct a clearance search to ensure the domain name does not infringe on any existing trademarks.

Utilizing a domain name escrow provider can facilitate this process by ensuring that both parties fulfill their contractual obligations and that the domain name is transferred securely.

This helps protect best interests of the buyer and the seller, ensuring a smooth and legally compliant transfer of the domain name.

Alternatives To Using Escrow

Attorney

A licensed attorney can draft a sales contract that is legally binding for buyer and seller. If any party breaks the contract, they can be sued for damages in court.

The attorney can also act as an escrow organization and only transfer money from the buyer to the seller if the terms of the contract are fulfilled.

An attorney is crucial in selling domain names to ensure all legal aspects are covered, and the transaction is secure.

Domain marketplace

There are many marketplaces where you can acquire domain names. Here, the marketplace acts as a custodian of the domain and only the seller transfers it to the buyer after payment is confirmed, which is then given to the seller.

Best Domain Name Escrow Services

Escrow.com

Escrow.com is the world’s largest online escrow service, and it has specific features for domain sales. The buyer can initiate the escrow request and provide the seller’s contact information for Escrow.com to get in touch.

The buyer transfers the agreed sum to Escrow.com, and it is only when they confirm the domain has been successfully transferred that Escrow.com will disburse the money to the seller.

Escrow.com charges 3.25% for deals between $0 and $5,000; 0.89% for deals between $5,001 and $25,000; and $162.5 + 0.25% for deals over $25,001.

Sedo Domain Transfer Service

Sedo is a popular domain name and website marketplace, especially useful for those looking to buy or sell domain names.

Its domain transfer service puts it as a middleman between the buyer and the seller. Sedo receives the payment from the buyer and the domain name from the seller.

When both ends are confirmed, Sedo transfers the domain to the buyer and the buyer sends the money to the seller.

This service incurs a 3% fee on the domain purchase price, with a minimum of $60.

Afternic

Afternic is another popular domain name marketplace focused on high-value domains. It offers an escrow service to protect both the buyer and the seller.

Afternic holds the agreed amount and only disburses it to the former owner or seller when the buyer has confirmed receipt of the domain. If either party breaks the deal terms, the sale will be canceled and the money given back to the buyer minus the escrow fee.

The drawback here is that Afternic doesn’t charge escrow fees separately. It takes a 20% fee, which includes both sales and escrow commissions on all domains listed on its platform.

Using an Escrow Service

It is necessary to use an escrow service if you are paying a significant amount for a domain name and it helps protect you and the seller. If you need guidance in the domain buying process, including escrow, contact us for help.

We have negotiated over $150 million in domain name sales and have over a decade of experience in domain name buying and transfers.

 

About the author

Joe Uddeme is Director and Principal of NameExperts.com, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Subscribe for More Domain Buying & Selling Advice

Related posts

Two execs – one male, one female – face an open laptop to illustrate blog post about domain names
Domain Name History – How to Check and How to Stay Safe

Ever been tempted by an available domain name that seems too good to be true? Maybe it’s exactly that – with a hidden history that adversely affects its true value. In this post, domain name expert Joe Uddeme flags up the things to look out for when buying a domain name.   Researching domain history is important for businesses and website owners, especially when you wish to buy a premium domain. It’s like wanting to purchase a property and checking the record of its past owners, renovations, and sales history before signing the contract. If you don’t do your due diligence, you might find your dream property was a crime scene six months ago. The same can (kinda) be true of a domain name. You’ve arrived at the right place if you’re interested in digging deep into the history of any domain. This article will give you the relevant knowledge and tools to navigate a domain’s history – and help ensure there are no skeletons in your URL’s closet. Key takeaways Domain history is important – ignore it at your peril A hidden past can help you negotiate a lower price (if you still want it) Discover all the top tips and tools that will help you unearth a domain name’s past   Why Would Someone Want To Know A Domain’s History Domain name history is important in several cases, mainly when someone wants to acquire a domain. For example, you come across a domain you want to buy but don’t know the owner. Investigating the domain registration history can help you find the owner so you can begin inquiring about purchasing the domain. These are typical cases that warrant a domain history lookup: Finding A Domain Name’s Owner You might find a domain that looks valuable for your business, but the existing website has no official information to contact the owner. In that case, researching the domain name history can help you find the owner’s email address, phone number, physical address, or other contact information. Conducting Research Before Buying A Domain Due diligence is critical if you’re buying any domain. Checking the domain name ownership history lets you know its reputation with search engines, which can affect your website’s discoverability and brand appeal. This due diligence lets you know if the domain was previously used for any malicious activity, and you can immediately back out if so. Or, if it has certain questionable connotations you can live with and you feel your name/brand is strong enough to survive the domain’s hidden past, you can use its history to negotiate a lower price. Competitive Research Checking a competitor’s domain name history can reveal valuable information. Who registered the domain? How long has the website existed? How much was the domain acquired for? Has the domain ever been sold? These questions give great insight into your competitors, letting you know how to stand out and win customers.   Checking A Domain’s History The WHOIS database is the first place to check a domain name’s history. This public database contains the information collected when someone registers a domain name. You can use it to find relevant information about a domain name’s owner and operational history. WHOIS Lookup You can query information from the WHOIS database using any WHOIS lookup tool. This database is publicly available, so many websites allow users to type in a domain name and see every information related to that domain in the WHOIS database. Examples of such tools include WHOIS.com, Who.IS, and WHOIS.DomainTools.com. Type a domain into any of these tools, and you’ll see relevant information about it, including: When the domain was first purchased A WHOIS lookup always shows a domain’s initial registration date. This information gives you a clue of how long the website has existed. To illustrate, let’s perform a WHOIS lookup for NameExperts.com. We typed this domain into the Who.IS lookup tool and got the following information:

Man and woman in casual setting look at a laptop, as if investigating best places to buy a premium domain name
The Ultimate Guide to Purchasing a Domain Name

Getting right down to basics, here’s NameExpert.com Director Joe Uddeme with our definitive guide to buying a domain name. Whether you’re a complete beginner or a would-be domain trader, it’s a great place to start.   A domain name is your website’s unique identifier. It is the address people type into their browser when they want to visit your website. For example, typing “nameexperts.com” in your browser leads to this very website. Most businesses with an online presence need a domain name, but business owners sometimes don’t know how to get one. If you want to buy a domain name for yourself or your business, you’ve arrived at the right place. Key Takeaways What to do before buying Choosing the right name and getting it registered Buying a domain owned by someone else What to do next

Close up of man's hand pointing at a laptop keyboard, as if checking how to buy/sell a doman name online
How to Buy a Taken Domain Name

Got a business idea? All set to buy a domain name so you can start dominating online? Some domains are readily available – others, less so. Here is our step-by-step guide to buying your dream domain name.   Option 1: buy a domain name from a domain registrar Choose a Domain Name: Perform a domain name search. Pick a name that represents your business or personal brand. Keep it short, memorable, and easy to spell. Choose the appropriate domain extension (e.g., .com, .net, .org). Check Availability: Use a domain registrar (like GoDaddy, Namecheap, Google Domains) to check if your desired website name is available. Select a Domain Registrar Compare prices and services from domain registrars. Understand how domain locks and transfer processes work, and familiarize yourself with renewal costs and web hosting services. Most domain registrars offer promotions of a free domain name with a year renewal to register a domain name. A few providers include: GoDaddy- web hosting company, domain name registrar and marketplace offering many domain extensions to find your desired domain. Namecheap- domain name registrar and marketplace, offering whois database search and domain name registration to register a domain name. Bluehost- web hosting service and domain registrar. Google Domains- no longer operational after signing a deal with Squarespace. Register the Domain Once you’ve chosen a domain name registrar, follow these steps: Create an Account: 1. Sign up with the domain name registrar. Do your research and pick one whose services you like. 2. Add to Cart Select your desired web address and add it to your cart. 3. Domain Name Registration Process: Decide how long you want to hold the domain registration. (typically 1-10 years). Auto-renewal is another option to own the asset indefinitely. Choose your domain name registrars wisely! 4. Enable Domain Privacy Protection (optional): This hides your contact details from public records for added privacy protection. 5. Make Sure Domain is Locked: To avoid unauthorized use or theft, make sure the domain is locked in the current registrar. 6. Pay for the Domain extensions Enter your payment details and complete the purchase for your desired domain name registration. 7. Set Up Your Website’s domain Connect the unique domain to a website or email service, or hold onto it for future use or domain name trading to the highest bidder. That’s it! You now own the domain name as long as you continue to pay the yearly renewal costs within the registration period. Keep domain privacy enabled when registering a new domain. Option 2: Buy a domain name with a broker Find a Broker: Choose a domain broker service. Submit a Request: Provide the domain name you want to acquire and your budget. Broker Negotiation: The broker contacts the current domain owner and negotiates on your behalf. Agreement: Once a price is agreed upon, the broker secures the domain. Transaction: Complete payment through the broker’s secure system. Transfer: The domain is transferred to your account. This simplifies the process by letting the broker handle negotiations and logistics on your behalf. The broker can typically save you money with their expert negotiation tactics and industry-wide relationships. They can also provide the necessary domain name contract. From a marketing perspective, having the right domain is especially importan; you don’t want to settle for an unworthy alternative. Maybe you’ve already tried to find decent alternatives, but they’re not really the ones you want. Or, you have thought about using a different TLD (Top-Level Domain). While that is a feasible option, it can also confuse potential website visitors who might try to visit the .com when you own the .net version of a domain. Don’t give up just yet! You might be able to buy your ideal domain name directly from its current owner. Here’s how the process works for buying a domain name that is already taken. How To Buy A Domain Name That is Taken At Name Experts, we deal with buying and selling domain names on a regular basis and have helped many clients buy their ideal domain. We help you understand how to buy a domain name and the process to secure your perfect brand. Here is the 6-step process we follow when someone is interested in buying a domain name that is owned by someone else: Evaluate your internet domain name Find out who owns the domain Target the right contact person Determine your spending limit Negotiate without emotional attachment Transfer ownership of the domain 1. Evaluating Your Preferred Domain Name We know that a lot of work goes into finding the right domain name. The first step is to think about your long-term goals for your company, and make sure that your desired domain is a good fit for your business and what you intend to do with it. Once you’re sure that the domain you want is a good fit, you’ll need to evaluate the website currently on the domain. Is there a real working website there? Has it been updated recently? If it is, then most likely the owner won’t be interested in selling. However, if it’s really outdated or is just a placeholder website, then you can approach the owner with the confidence that you might be able to make a deal. Sometimes, owners of certain domains are just waiting for the right buyer to come their way and make an offer. Investigating the domain is crucial in making sure it is available and allows you to determine if buying a domain that is already owned by someone else is a realistic option. 2. Find Out Who Owns The Domain Once you decide that the domain name you’re after is the one you want, the next step is to find out who owns it. There are a number of different websites that can look up that information for you and the most common method is a Whois lookup. Entering your desired domain into one of the whois search sites will return information about that domain, including when the domain was registered, who registered it, and the contact information for the person or company that currently owns the domain. Unfortunately, accessibility to domain owners has really taken a hit with GDPR and some registrars offer advanced privacy protection services for free when you register a domain name. By adding more privacy to comply with GDPR regulations and additional measures to hide contact information, it can make it difficult for some folks to reach the rightful domain owners. If you are able to determine the domain owner’s contact information through the Whois lookup you can continue working through the next steps. But what if you can’t? It’s time to hire a broker. In a few seconds, they can help find an available domain name. 3. Target the Right Contact Person In some cases, the Whois lookup is just the start of the process. Some domain owners are very large, corporate power-houses that own hundreds or perhaps thousands of domain names and the contact information shown may not lead you to the correct person. Amazon.com is a perfect example. They own more than 41,152 domain names in their portfolio. Many of their domains go unused. How do you find the person involved with domain portfolio management, much less the domain you’re interested in, within Amazon’s 600,000+ employees? Did you Reach the Proper Decision Maker? Is it the project manager around that brand? Would it be marketing, CMO, Legal, Business Development, Webmaster, Technology etc? It’s a vital step to connect with the correct person or division within the company so you don’t spend time spinning your wheels. This is where working with a domain broker can be beneficial. They can do the research to identify the owner of the domain and establish contact for no additional fee. Depending on the extension you want, you may find the perfect domain name that works for your business. After contact is established, you need to determine whether the asset is indeed available for purchase – and if it is, will it be within your budget (and if not, can domain name price negotiations bring it down to an acceptable level)? 4. Determine Your Spending Limit Before you even start the negotiation process after you’ve found the owner, you want to think about the budget you have in mind. Make sure you think about what the owner went through, too. If they are actively using the domain to promote their business and have spent their time and money building a website, then you’ll want to make them a fair offer that reflects the domain’s value. If you partner with a domain broker, they can tell you what the domain is actually worth. They’ll conduct a valuation of the domain and can provide you with their estimate of a fair price. You can then use that to make a great offer that will simplify the negotiation process and hopefully get you closer to the outcome you desire for your business identity. 5. Negotiate Without Emotional Attachment Whatever you do next, don’t become emotionally attached to the asset when you start negotiating a price for the domain name. Ultimately, this could add headache, stress and more money to the equation if you start making decisions based on emotion. Remember that a negotiation is a give-and-take and should always try to create a win/win for both buyer and seller. If the price isn’t right and goes beyond your budget, you should be willing to walk away. Once you agree on terms, in most instances you would then either enter into a contract or purchase and sales agreement with the prospective seller or simply move right to one of the formidable escrow providers such as Escrow.com. Contracts and documents can become tricky and need to be completed diligently and professionally if necessary. You will also need to have proper legal representation to make sure you are protected accordingly. Documents can get stuck in legal or need board approval, and can certainly slow down the overall acquisition process. 6. Transfer Ownership of the Domain So now you have made proper contact, negotiated a price, handled the paperwork and set up the Escrow transaction. The buyer has agreed to terms and now you are ready to transfer the domain name. Domain transfers can sometimes be tricky but typically follow two forms for completion. The easiest way to transfer a domain name is by “pushing” the domain name within the current registrar. Alternatively, you may also choose to transfer your domain name to another registrar. To complete this, you will need an authorization code from the seller. Make sure the domain name is unlocked and privacy removed before you try and transfer the domain name. Once the transfer has been completed, you can release the funds to the seller and mark the transaction complete. The entire process for a domain name transaction can be completed in as short as 3-5 days, however most transactions take longer. Some transactions take months to come to fruition, but when complete you will have successfully purchased a domain name that was owned by someone else. What To Do if You Can’t Find the Domain Owner? If the Whois lookup doesn’t provide the contact information you need, it does not mean your path to purchasing the domain ends. Instead, reach out to a domain broker to continue the research process. They can conduct additional investigations into who owns a domain – or at least begin to track down contacts who can get them closer to finding that information. Partnering with a broker at this phase of the process is a great step to take as everything that follows can be challenging to do on your own. Not only is it time-consuming, but they’re experts at this and spend every day figuring out how to help people find their perfect domain.   Getting Support in Buying A Domain Name That is Already Taken Working with successful brokers can save you a lot of time, money, and hassle when it comes to getting the domain name you want. Reach out to us, and let us help you grow your business. We’d love to answer any questions about our services and help boost your confidence when it comes to buying and selling domains. 7 key reasons why you should buy a domain name: 1. Professionalism and Credibility Owning a custom domain (e.g., yourbusiness.com) makes your business look more professional and credible compared to using free services like yourbusiness.wordpress.com or Gmail addresses. 2. Brand Control A domain name helps establish and protect your brand identity. It ensures your business name is uniquely represented online and prevents others from using it. 3. Easy Online Access A custom domain makes it easier for customers to find your website, improving your online visibility and brand recognition so consumers can find your site properly. 4. Custom Email Addresses A domain allows you to create personalized, professional email addresses (e.g., [email protected]) that look more professional than generic ones. 5. SEO Benefits Having a relevant domain name can improve your search engine rankings, making it easier for potential customers to discover your website through organic search. What makes a ‘relevant’ domain? Check out our post about why a .com domain name is still king. 6. Long-Term Investment A domain name is a valuable digital asset that can appreciate over time, especially if it’s a premium or in-demand name. 7. Security Owning your domain means you have full control over your online presence and don’t rely on third-party platforms that could change policies or shut down. Buying a domain helps you establish a unique and trusted online presence, improve credibility, and create opportunities for future growth.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Using his years of experience, negotiation skills and little black book of contacts, Joe is an expert at helping clients secure .com domain names that are already owned. Contact him at: [email protected]  

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling premium domains?