Buying the right Domain Name: Startup

Having the right domain for your company sounds like common sense. However, it can be a challenging endeavor. Your organization name might not translate into a good domain name. Or someone else might already have caught it. Irrespective of the challenges, it is absolutely essential that you have a fantastic domain name so that customers can find you, as well as help increase brand awareness.

So how can you actually buy a good domain? Below are some suggestions that you’ll need to take into account while searching for that perfect name.

Brainstorm

When acquiring a fantastic domain, you need to start by doing some brainstorming. What’s the name of your business? What services or products are you selling? What industry are you involved in? Develop five terms or phrases which can best answer those questions and can describe the domain name that you’d wish to acquire.

For instance, if you wanted a domain name that involved”advertising,” you could use related terms like”online marketing,””digital marketing,””advertising,” or”sales marketing” as a starting point.

While this may sound obvious, you also need to remember that your domain name ought to be related to your organization. For example, if your company name is Joe’s Electronics then you would want a domain name to reflect that name. If the website was called joesawesomewebsite.com, clients would not know that it was really an electronics site, which means you’re losing out on business because customers can’t find you.

Keep It Brief, Unique and Easy to Remember

While brainstorming domains you also wish to bear in mind that the shorter the better. Shorter domain names aren’t just easy to type, but also easier to remember. If you heard the domain from a friend or on the radio, would you be able to spell it correctly?

In the end, settle on a domain that’s unique. The last thing that you need is for your domain to get confused with another site. This will also be certain that you won’t encounter any ownership issues.

Research

Now that you’ve found a domain that fits your brand, you need to be 100 percent sure that it is available. One possible option would be to explore checkdomain.com, Domjax or copyright.gov.

But that does not mean that you can’t find a domain name which is not similar. Just about all short. Com domain names are accepted. This means that they are likely to get premium cost to them if you are looking to purchase them. Check the whois information on the domain you are trying to buy.

Add Modest Words Before or After

While you should keep away from pluralizing or hyphenating words since that will create confusion–and phrases such as”best” or”top,” there could be some minor alterations to make your domain stand out. Let’s say you have a car rental business located in Phoenix. You could search for a domain name that was on the line of phoenixrentals.com.

Use Other Domain Extensions/Endings

Ideally, you would like to secure a. com domain. It’s the best option for branding and type-in-traffic, also being ideal for any site. However, there are other endings or extensions that could benefit your brand as well. Take the .info extension for example. It could be an alternative if you are running an informational site.

Another choice is to localize your own domain. If your site is based out of the United Kingdom, you would want to utilize the .uk extension. Not only does this open the door to additional possibilities, in addition, it differentiates you from an international website.

A website like name.com is an excellent resource for searching for possible domains and extensions.

View Auctions

You can also hit auctions to purchase a domain name which was/is previously owned. There are numerous sites that have been acquired by investors as a means to monetize a site. They will purchase a domain and fill the website with lists and links to other sites simply for lead generation.

Contact A Broker

There are other instances when somebody had a domain and did not do anything to it or the business didn’t work out and the domain name has expired. In cases like this, the domain name is now available for purchase.

If your preferred domain is not up on an auction, then you could attempt to work with a domain name expert or broker to contact the current owner. 

If you decide to go it alone, make sure you contact the owner and gather the information that can assist you in ultimately determining if this is the right asset for your brand.  If the owner is considering selling the domain, you want to do a little investigating to learn how much it’s worth. NameExperts.com can complete a professional domain name appraisal to determine how much traffic is visiting the website. It may not be the only element in determining the site’s value, but it’s a powerful indicator.

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