February 13, 2019

A Premium Domain Name Makes All the Difference

written by

Joe Uddeme

Joe Uddeme

A Premium Domain Name Makes All the Difference

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It’s impossible to overstate the power of a great domain name for a business. Get it right, and an endless flow of online traffic could be yours, as domain name expert Joe Uddeme explains.

 

The Internet evolves and is shaped by countless businesses, people, non-profits and an array of other entities looking for eyeballs in an ever-changing world.

Buying a premium domain name is crucial in today’s clutter. Brands work hard to engrain their product or service in the public psyche and establish market positioning and relevance. Your domain name is part of the deal.

Savvy brands understand the importance of creating something catchy and memorable. They need to separate themselves from their competition in ways that remain top-of-mind for their targeted audience.

In this post, we’ll look at some of the reasons why companies large and small spend so much time and money acquiring a valuable premium name. And why you should, too.

Key takeaways

  • Proof that top brands have instantly recognizable domain names
  • How a great domain name helps leverage your position in any marketplace
  • Questions to ask when searching for a valuable premium domain name

 

What’s in a name?

Let’s start by looking at the top ten brands, according to Wikipedia:

Rnk Company Rev($B) FY Employees Mkt. Cap Location Founded
1 Amazon $232.9 2018 647,500 $802.3 Seattle 1994 [1][2]
2 Alphabet Inc. $136.8 2018 98,771 $791.01 Mountain View, CA 1998 [3][4]
3 JD.com $55.7 2017 137,975 $34.84 Beijing 1998 [5][6]
4 Facebook $55.01 2018 25,105 $486.39 Menlo Park, CA 2004 [7][8]
5 Alibaba $39.90 2018 66,421 $432.12 Hangzhou 1999 [9][10]
6 Tencent $36.39 2017 44,796 $434.66 Shenzhen 1998 [11][12]
7 Netflix $15.8 2018 5,400 $153.39 Los Gatos, CA 1997 [13][14]
8 Booking $12.7 2017 22,900 $92.94 Norwalk, CT 1996 [15]
9 Baidu $12.40 2016 45,887 $88.11 Beijing 2000 [16][17]
10 eBay $10.75 2018 14,000 $32.07 San Jose 1995 [18][19]

 

Each of these companies went out and acquired their core premium domain name – no matter what the cost. They also understood the value of having .com as their global brand. Let’s dig a bit deeper into the strategy of one of the major power-houses listed above.

Facebook.com also owns many other valuable pieces of digital, beach-front real estate. Take for example, FB.com which complements the existing digital strategy that was already in place. Facebook has parlayed their web presence by building another piece of digital real estate alongside their own majestic piece of real estate.

Another example is Booking.com, with more than $12 billion in revenues. They do a phenomenal job of attracting users with constant ad-driven messaging. They have partnerships with more than 660,000 hotels and provide a valuable service to their clientele.

Screengrab of booking.com website, a company with an attractive premium domain name

 

Why Premium Domains?

Let’s continue with the beach-front real estate analogy. For the past thirty years, brands have been swallowing up the short, brandable .com domains. These are the assets that provide the most upside, equity and long-term value to the brands. These assets can hold generic value, such as Booking.com, or be more brandable, such as ebay.com or Baidu – to name a few.

Premium domain names have commercial appeal and are typically very memorable. Brands spend huge amounts of money attracting new users and creating brand credibility. Digital strategists – including speculators who buy and sell domains for profit – are competing for a smaller piece of the available premium domain name inventory.

Having a great domain name is only half the battle. Success lies in how you develop the brand and create long-term equity for your company. For this reason, companies should always acquire the shortest variation for their brand (Tesla, for example, spent an undisclosed amount on tesla.com so they no longer had to be teslamotors.com).

This doesn’t have to be the only strategy. Companies should outline a comprehensive domain name strategy that not only covers their brand but any additional reputation management/brand defense needed to protect their corporate brand positioning.

Simply put, premium domain names come with the following instant upside:

  • Brand-dominance and positioning
  • Equity toward a long-term exit strategy
  • Inability to build against – a defensive strategy against your competition

Own the real estate before your competitors do!

Most successful brands have identified the importance of the premium domain name. They have dedicated digital strategists or digital departments to handle the larger need for digital integration and social media components.

Brands should spend wisely and methodically when securing a new brand or piece of beach-front digital real estate.

 

Get it right the first time with help from a broker

Domain name brokerage services like NameExperts help businesses with their domain strategy and are in high demand. Whether or not they work with us, we always advise companies to use the following checklist to make sure they are not leaving money on the table:

  • Conduct Research—who owns the asset and for how long have they had it? Is it being used? Are there active trademarks? What’s the history of the link profile?
  • Variations and Alternatives—brands need to nail it. To do this, sometimes, they need to think outside the box. Find viable alternative assets that define your image and brand.
  • Negotiation is key—do you negotiate for a living? We do. We remove the emotional attachment and red tape to manage both buyers’ and sellers’ expectations.
  • Be Flexible—sometimes you have to give a little to get a little. Don’t be afraid to be flexible and offer ways to benefit the other party in your transaction.
  • Be Honest—honesty and integrity go a long way. Be true to your word and don’t go back on what you say. This is critical for deals to succeed.
  • Ask Questions—hold your broker or expert accountable and ask appropriate questions. Some domain transactions move quickly. A clear line of communication is necessary to save valuable money and time.
  • Due Diligence—dig for more information and market comparisons: it’s all firepower necessary to make the case.
  • Timing—don’t hunt for a CBD-themed/Marijuana-type name when there is mass decriminalization and legalization occurring. The market is just too hot, and pricing will be inflated. Instead, names should be selected “ahead-of-the-curve”.

An arm with a watch on the wrist; person is stood on a boardwalk next to a river

Don’t fall at the first hurdle

When buying a premium domain name, it’s important to ask the right questions – it can save the buyer tons of money in the long-run. A common issue relates to trademarks tied to a name/brand. Many companies secure a domain name for commercial use but never take the time to search the trademark database. This quick search can save clients thousands of dollars.

Premium domain names make total sense for any emerging brand looking to scale their brand – and shortening the global domain name is still the foundation for successful growth. The top companies around the world continue to focus on the universally popular .com for brand growth.

This validates the need for a superb, premium domain name for your company and brand. Get it right the first time and save money in the long run – while adding credibility and equity value while you’re doing it.

 

About the author

Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

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How to Sell Domains

How To Sell Domains Selling domain names can be tough business! It’s important to do your research whether you are a seasoned domain investor with dozens of domain name assets on the market, or someone who has just one domain name to sell, it is a good idea to hire professionals whose job is to maximize your sales potential when selling domain names. Name Experts is an experienced domain listing and a domain broker, selling domain names for more than fifteen years. The prospect of engaging in domain name listing and sales can be rewarding and can also present some challenges. You might be sitting on a virtual goldmine with a domain name that’s worth several million dollars. For example, the domain ‘Voice.com’ was sold for big bucks—$30 million—showing just how profitable selling domains can be. Or you could be owning name assets that are worth pennies! The challenge is knowing your domain’s real value and educating the buyer about your domain’s worth quickly. 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This market for top level domain name is a lucrative industry, with millions of domain names being bought and sold every year. Owners can leverage this market to find the right buyers for their domain names, ensuring they get the best possible price. How does the domain market work? The market works by connecting the owner with potential buyers through various channels. Sellers can list their domains on auction sites, marketplaces, and auctions or work with domain brokers to find potential buyers. Once a buyer shows interest in a domain’s name, the seller and potential buyer can start negotiating the price. To ensure a secure transaction, the sale is typically facilitated through an escrow service, which holds the funds until both interested parties can fulfill their obligations. Benefits of selling domains Selling domains can be a profitable venture for the owner. By selling their unused domains, owners can generate revenue and make a profit. Additionally, when you sell names you can de-clutter your portfolio and focus on more valuable domains. The market provides a platform for sellers to connect with potential buyers and sell their domains at a competitive price. Benefits of selling domains Selling domains can be a profitable venture for the owner. By selling their unused domains, owners can generate revenue and make a profit. Additionally, when you sell names you can de-clutter your portfolio and focus on more valuable domains. The market provides a platform for sellers to connect with potential buyers and sell their domains at a competitive price. Preparing Your Domain for Sale Before selling sell a domain name, it’s essential to prepare it for sale. This includes ensuring the quality of the domain name, researching its value, doing all the details and contact details, and creating a full domain listing, that showcases its potential. Setting up a dedicated landing page to promote the domain, display your contact details, and attract potential buyers is also crucial for maximizing interest and facilitating inquiries. Ensure the quality of your domain name Ensuring the quality of your domain name is crucial before selling it. A high-quality domain name is one that is short, memorable, and easy to spell. It should also be relevant to the niche or industry it’s targeting. A premium domain name can fetch a higher price than a low-quality one. To ensure the quality of your domain name, consider the following factors: Length: A shorter domain name is more valuable than a longer one. Keywords: A domain name with relevant keywords can increase its value. Brandability: A domain name that is unique and memorable can increase its value. Traffic potential: A domain name with high traffic potential can increase its value. Revenue potential: A domain name with high revenue potential can increase its value. By ensuring the quality of your domain name, you can increase its value and attract more potential buyers. A well-prepared domain name stands out in the competitive domain market, making it easier to generate interest interested buyers and secure a successful sale. Assess similar domain sales to determine value Assessing similar comps is a crucial step in determining the value of your domain name. By researching recent sales of similar domains, you can gain a better understanding of market demand and pricing trends. This information can help you set a competitive price for your domain and increase its chances of selling. To assess similar comps, you can use online tools such as NameBio, which provides a comprehensive database of domain name sales. You can filter the results by domain extension, keyword, and price range to find relevant sales data. Additionally, you can also check domain marketplaces like Spaceship and GoDaddy to see what similar domains are selling for. When assessing similar domain sales, consider the following factors: Domain extension: Different domain extensions (e.g., .com, .net, .io) can affect the value of a domain. Keyword relevance: Domains with relevant keywords can be more valuable than those without. Domain length: Shorter domains are generally more valuable than longer ones. Domain age: Older domains can be more valuable than newer ones. Sales platform: Different sales platforms (e.g., auction sites, marketplaces) can affect the sale price of a domain. By considering these factors and researching similar domain sales, you can determine a fair and competitive price for your domain name. This approach not only helps in setting realistic expectations but also positions your domain more attractively in the domain market. Tools to help you put a price tag on your domain Determining the value of your domain name can be challenging, but several different tools that can help you put a price tag on it. Here are some popular options: Estibot: A domain appraisal tool that uses algorithms to estimate the value of a domain based on factors like keyword relevance, domain length, and sales data. Estibot provides a quick and easy way to get an initial valuation. GoDaddy’s Domain Value Tool: A free tool that provides an estimated value of a domain based on sales data and market trends. This tool is user-friendly and offers insights into how similar domains are performing in the market. Sedo’s Domain Appraisal: A paid service that provides a comprehensive appraisal of a domain’s value based on factors like sales data, market trends, and keyword relevance. Sedo’s appraisal is detailed and can be particularly useful for high-value domains. NameBio: A database of domain sales that allows you to research recent sales of similar domains and determine a fair market value. NameBio is excellent for understanding historical sales data and market trends. These tools can provide a good starting point for determining the value of your domain name. However, it’s essential to keep in mind that the value of a domain is ultimately determined by what a buyer is willing to pay for it. Using these tools in conjunction with market research can help you set a realistic and competitive price for your domain. Pricing Strategies for Domain Sellers Pricing is a critical aspect of both selling domains and URLs. A well-priced domain can attract more buyers and increase its chances of selling, while an overpriced domain can deter potential buyers. Here are some pricing strategies for domain sellers: Decide on a pricing strategy to sell domain names When deciding on a pricing strategy, consider the following factors: Market demand: Research the demand for your domain name and similar domains to determine a fair market price. Competition: Check what similar domains are selling for and price your domain competitively. Domain value: Use tools like Estibot and GoDaddy’s Domain Value Tool to estimate the value of your domain. Target audience: Consider the type of buyer you’re targeting and price your domain accordingly. Set a competitive price to attract buyers To set fixed price at a competitive price, consider the following: Start with a low price: Starting with a low price can attract more buyers and create a sense of urgency. Use a tiered pricing strategy: Offer different pricing tiers to attract different types of buyers. Be flexible: Be open to negotiations and willing to adjust your price based on buyer feedback. Use price anchoring: Use a higher “anchor” price to make your actual price seem more reasonable. By using these pricing strategies, for example, you can attract more buyers and increase the chances of selling your domain name. A well-thought-out pricing strategy not only helps in generating interest but also ensures that you get the best possible return on your money from domain sales. Types of Domain Sellers These are the three types of seller models that are used to to sell your domain name assets. The most common form of targeted digital marketing outreach to try and sell a domain name would focus on retail sellers; Retail Seller: A seller that is intent on sell a domain name without waiting for an end-user to acquire their domain name. In most instances, these are names that hold long-term equity and have many commercial uses for the sale of the asset. This is typically a higher price point than the two other types of domain sellers. Sellers must identify their goals and objectives. Setting a more fixed price, flexible pricing, fixed price or starting price can result in faster sales and provides flexibility for new owner in determining pricing strategy, especially for lower-priced domains. Failure to secure a retail buyer for similar domains may lead the domain’s value to fall more inline with the current market conditions, also know as the Market Seller; Market Seller: A seller that is ok with the current market conditions—whether favorable or not. This type of seller is looking to move the asset to a new owner or raise capital for an alternate project and wants to move fairly quickly to create liquidity. They are not looking to sell just to make money or sell and liquidate, but sell for a fair-market value. Additionally, the last type of seller is called a Liquidation Seller; Liquidation Seller: A liquidation seller needs liquidity right away and will normally sell their assets at a reserve price or a steep-price reduction due to the need for immediate capital. Sometimes, these sellers might enlist an Auction service to help sell the asset. In some instances, bankruptcy, divorce or tax implications can require an owner to liquidate their portfolio. Who can help sell my domains? A domain name broker. Experience and knowledge prove most valuable when negotiating a name with a buyer and seller. Asset sales can be difficult to navigate. Brokers work by connecting sellers with potential buyers, often on a commission basis, to facilitate domain sales—especially for high-value domains. Negotiations and contracts can be daunting. It’s also important to understand all aspects of the transaction for both buyer and seller. At Name Experts, our master negotiators know what it takes to market your naming assets successfully as a domain broker. We know wide audience who will benefit most from buying your asset and have a clear strategy to pitch your assets to them. If you’re interested parties thinking of selling names you need our services to: Value your Domain Name: Your domain name is worth only as much a buyer is willing to pay. However, there are several other factors that matter. For example, single word .com assets sell for a higher price than two or three-word names. At Name Experts, we evaluate your assets based on fifteen market indicators, as well as other market comps of similar names that recently sold in the market, so that you have a realistic expectation of what your domain name is worth. Pinpoint Accuracy: Finding the right price proper domain buyers can be tough even for true domain name veterans. Finding the right buyer that sees the value and understands the true unique selling proposition. Choosing a Sales Channel Selecting the right sales channel is a critical decision for domain sellers aiming to maximize their returns. There are several avenues to consider when selling domain names, each with its own advantages. Domain name marketplaces are ideal for listing unused domains and reaching a broad audience, while auction sites can be particularly effective for selling premium domain names and generating competitive bidding. Direct sales, where you approach potential buyers or respond to inbound inquiries, can also yield strong results, especially if you have a highly targeted domain. The best choice depends on your goals, the value of your domain, and the type of buyers you want to attract. For example, if you’re looking to sell a high-value domain quickly, an auction site might be the best fit, whereas a marketplace could be more suitable for steady, ongoing sales of multiple domains. Understanding the strengths of each channel helps domain sellers make informed decisions and achieve successful domain sales. Choosing a Sales Channel Selecting the right sales channel is a critical decision for domain sellers aiming to maximize their returns. There are several avenues to consider when selling domain names, each with its own advantages. Domain name marketplaces are ideal for listing unused domains and reaching a broad audience, while auction sites can be particularly effective for selling premium domain names and generating competitive bidding. Direct sales, where you approach potential buyers or respond to inbound inquiries, can also yield strong results, especially if you have a highly targeted domain. The best choice depends on your goals, the value of your domain, and the type of buyers you want to attract. For example, if you’re looking to sell a high-value domain quickly, an auction site might be the best fit, whereas a marketplace could be more suitable for steady, ongoing sales of multiple domains. Understanding the strengths of each channel helps domain sellers make informed decisions and achieve successful domain sales. Using Domain Name Marketplaces Domain name marketplaces are powerful platforms that connect domain sellers with a wide audience of potential buyers. These marketplaces, such as Sedo, provide a range of tools and services designed to streamline the process of selling domain names. By listing your domain at a fixed price or offering it for negotiation, you can attract buyers from around the world and benefit from secure payment processing and transaction support. Marketplaces also offer features like escrow services, analytics, and promotional options to help your domain stand out. For example, Sedo allows sellers to choose between fixed price sales, auctions, or private negotiations, giving you flexibility in how you approach each sale. By leveraging the reach and resources of a domain name marketplace, domain sellers can increase their chances of selling domain names quickly and at a competitive price, all while ensuring a smooth and secure transaction for both parties. Auction Sites and Events Auction sites are a popular choice for domain sellers looking to generate interest and achieve top dollar for their premium domain names. These platforms allow you to list your domains for auction, where interested buyers can place bids and compete for ownership. Auctions are particularly effective for selling domains with high demand, as the competitive environment can drive up the final sale price. Many auction sites also host special events and themed auctions, such as Sedo’s GreatDomains auction, which showcases high-quality domains to a large audience of potential buyers. Participating in these events can significantly boost your domain’s visibility and attract serious buyers who are ready to invest. By choosing the right auction site and timing your listing to coincide with major events, domain sellers can maximize exposure, generate interest, and achieve successful domain sales. Creating an Effective Listing An effective domain listing is essential for attracting potential buyers and achieving a successful sale. Domain sellers should ensure their listing includes all the details buyers need, such as the domain’s value, its potential uses, and any relevant history or traffic statistics. Using targeted keywords and clear, compelling descriptions helps your listing appear in search results and appeals directly to interested buyers. High-quality images or even short videos can further enhance your listing, making it more engaging and professional. Additionally, leveraging online tools like domain appraisal services and SEO analytics can help you accurately determine your domain’s value and optimize your listing for maximum visibility. By presenting all the details in a clear and attractive format, domain sellers can generate interest, build trust with buyers, and increase the likelihood of selling domain names at the best possible price. Marketing: A combination of email, phone, social media, press releases and newsletters cover our global exposure. We also have many industry-wide relationships with other buyer brokers, to help connect the dots and find the perfect buyer. Our network of domain name brokers ensures that we can provide the best opportunities for selling your domain. Negotiate: Without help from an experienced domain broker like Name Experts, you might end up leaving money on the table. We’ll negotiate for you and help you maximize your profit while protecting your complete anonymity. Transfer Service: We’ll also guide you throughout the sale process, making sure the buyer lives up to his end of the deal. All transfers are handled through Escrow.com or Escrow.domains – both are licensed and audited escrow services ideal for URLs. We help coordinate to make sure your domain name ends up at the appropriate Registrar of your choosing. Whether by Authorization code, or direct-push method–we got your covered! We will do all of this and more on your behalf, without compromising your identity or confidentiality. We’ve earned the trust of our clients with consistent performance and open communication. We work on a success fee model for any domain sale. There are no upfront fees, no up-front fees and all commissions are paid after we close a transaction. We are a website exclusively focused on listing and brokering single word .com, .io, .ai and .org URLs. Please get in touch today for a free consultation on the best price for your website, listing your premium assets and help selling names.
Group of three people in business meeting discussing domain name leasing
Make Money on Your Domain With Domain Leasing

Domain leasing is a viable solution for owners who don’t have a use for their name – and also for would-be buyers who can use it but can’t afford it. NameExperts.com Principal Joe Uddeme explores how it works.   Life sometimes doesn’t give you the hand you were hoping for. You were planning to snap up cars.com for your used automobile business, only to find it was first registered decades ago and went on to sell for hundreds of millions of dollars. Or, more probably, you have a family business with a strong brand name, but someone else owns the perfect URL. Not having access to it is getting in the way of business growth. Domain names are an asset class that people speculate on. Some even have domain consultants advising them on their portfolio decisions. As a result, millions of domain names are simply ‘parked up’. While that might be bad news if you want to secure a specific .com domain name that either isn’t for sale or has a price tag that’s beyond your budget, it doesn’t mean all is lost. Welcome to the world of domain leasing. Key Takeaways What is domain leasing? 4 ways to make money from a domain name you own Why you may want to lease a domain Understanding the downsides of leasing a domain How to lease a domain for your business What Is Domain Leasing? Domain name leasing refers to renting a domain name for an extended period, usually a year or more. An individual or business pays to rent a domain name owned by another individual or corporation. This arrangement allows the lessee to use a domain name for a long time without paying a substantial sum outright. Domain leasing is usually done for valuable domain names that are too expensive for the lessee to acquire completely. How Does This Compare To Renting? Renting and leasing are the same thing, except for the latter being for longer periods. Domain leasing agreements usually cover at least one year compared to typical renting, which covers a few months. What Are the Ways You Can Lease Your Domain? You can lease your domain through the following ways: Periodic payments: The lessee can pay for their lease at specific intervals. For example, they could pay monthly or quarterly for the period the lease lasts. This method gives the domain owner stable income they can count on during the leasing period. Percentage of profit: You can agree to take a percentage of profits the lessee makes from the website using your domain name. This method is riskier, as there’s no guarantee the website will be profitable. However, there’s a higher upside if the website becomes a profit-making enterprise. Royalties: You can collect a fixed percentage of the lessee’s net revenue for as long as the lease runs. Ownership percentage: You can request a percentage of shares in the domain lessee’s company. This method is risky but can earn you significant income if the website becomes a viable business that another corporation eventually acquires.   Benefits Of Leasing For Domain Owners Provides Another Way To Monetize A Domain Monetizing a domain is better than having it sit idle. If you have a valuable premium domain you’re not using, leasing it out can earn you passive income. You can always reclaim your domain once the lease expires. Opportunity For Investors With Domains In Their Portfolio Many investors specialize in acquiring domain names for profit. Investors with a portfolio of valuable domain names can lease them for a long time and get stable income. Consistent Revenue Stream Renting out a domain for periodical payments generates consistent income for the owner. The owner is sure of getting a specific return on the capital they spent acquiring the domain as long as the lease lasts. The Domain Value Increases Due To Usage Active domains are more valuable than inactive ones because of online traffic. The higher the traffic to a domain, the more valuable it is. Leasing out a domain increases its value in the long term, which the owner can realize by selling it later. Long Term Financial Advantage Receiving periodic lease payments can generate more revenue in the long term compared to selling your domain for a lump sum. It’s why many owners lease domain names out despite getting lucrative purchase offers.   Benefits Of Domain Leasing For End Users Spend Less Money Upfront Valuable domain names can run into tens or hundreds of thousands of dollars, which is risky to spend upfront. Leasing allows you to build a business with the domain and make periodic payments from the revenue you generate, which is cost-effective. Lesser Burden If the website for whcih you use the leased domain fails, you can terminate the lease and return the domain to the owner. If you owned the domain outright, that means having another asset you must keep renewing or find a potential buyer for. Opportunity To Buy the Domain In the Future Some lease terms include an option to acquire the domain outright later. This way, you can start the website to see if it succeeds. If it does, you can acquire full domain ownership and gain more control over your website’s fate. Access To Premium Domain Names At A Lower Cost Domain leasing lets you use very valuable domain names for lower costs. These valuable domain names can draw more organic traffic to your website. Avoid Legal Liability Issues Leasing a domain name means avoiding any legal liabilities concerning the domain’s ownership. Any legal dispute is the concern of the owner and not the lessee.     Downsides Of Leasing A Domain No ownership Not having full ownership of your domain is a risk. The owner can terminate the lease anytime and pay any agreed monetary penalties for early termination. It could be at a crucial time when your website is booming, and losing the domain would affect it negatively. Less Control You have less control over your website than the domain owner. Let’s say your website grows big and becomes valuable; its fate lies more in the hands of the domain owner than yours. They could use that leverage to extract concessions from you. The Domain Value You Build Is Never Yours Drawing traffic to your website increases the value of its domain name. Yet, the owner will capture that value instead of you working hard to maintain the website.   Where Can You Lease A Domain Domain Marketplaces Many domain name marketplaces allow owners to list and lease their domain names. This method is beneficial because owners can easily find customers to lease domain names to. The domain leasing services generate a lot of traffic, giving you higher chances of finding an interested lessee. Domain Brokers You can approach a domain broker to lease your domain for you. Domain brokers are experts in negotiating domain deals and can fetch you the best possible price. They’ll collect a fee for their service, either a flat rate or a percentage of the lease value. Word Of Mouth You can spread the word to your social and business circles about a domain name you want to lease out. You may find a trusted lessee this way and negotiate a good deal to earn a stable income. Forums You can join webmaster forums and post about the domain name you want to lease. You may find a buyer this way, but ensure you use a transaction escrow service because you’re dealing with a stranger.   Leasing versus Buying a Domain While leasing a domain might be a good option for some businesses, buying your domain outright continues to be the safest and most secure option for guaranteed success.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. He also advises on leasing strategy and portfolio management. Contact us at: [email protected]  

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