The Ultimate Guide to Purchasing a Domain Name

written by

JoeUddeme

JoeUddeme

The Ultimate Guide to Purchasing a Domain Name

Domain Buying Guides

A domain name is your website’s unique identifier. It is the address people type into their browser when they want to visit your website. For example, typing “nameexperts.com” in your browser leads to this very website.

Most businesses with an online presence need a domain name, but business owners often don’t know how to get one. You’ve arrived at the right place if you fall into this category. We’ll explain how to buy and register a domain name for your business.

Before Buying Your Domain

Let’s examine the essential steps to take before buying a domain name:

Choose a domain name

A domain is a unique web address, meaning two websites can’t use the same domain name. The first step to buying a domain is to choose the right domain name for your business.

The domain should be brandable and easy to remember. It’s how customers will find you, so avoid any name that gives people headaches when recalling. The domain should preferably include the name of your business so that people can easily guess it if they are not sure what it is. Let’s say you run an electronics store named MJ Gadgets; the perfect domain name is MJGadgets.com. If this domain isn’t available, you can look for alternatives like ShopMJGadgets.com, BuyMJGadgets.com, and MJGadgets.net.

Choose a premium domain name if you can afford it, as they are short, catchy, and memorable domain names that draw valuable organic traffic. Most successful online businesses use premium domain names.

Choose an Extension

The extension is what comes after the dot (.) in your domain name. “.COM” is the most popular domain extension and should be your first choice. If “.COM” isn’t available, you can pick alternative extensions like “.NET,” “.ORG,” and “.CO.”

Google and other search engines have confirmed that your choice of extension doesn’t impact rankings. However, it significantly affects consumer perception. People generally don’t trust uncommon domain extensions like “.XYZ,” “.BLOG,” “.WEBSITE,” etc.

Understand How Domains are Valued

Before making a final decision, you should understand how domain names are valued, especially if you plan to sell the domain later. Many factors contribute to a domain’s value, including:

  • Length: The shorter a domain’s length, the easier it is to remember and the more valuable it becomes.
  • TLD: Some domain extensions are more valuable than others, such as “.COM” “.NET,“ .AI,” “.IO,” etc. The more popular the domain extension, the more valuable it is.
  • Length of domain history: The longer a domain name has existed on the web, the more likely it is to command a high value.
  • Keyword popularity: Domains with generic keywords people frequently search for tend to have high value, e.g., “Amazon.com,” “Stripe.com,” “Square.com,” etc.

Verify if it is available

Considering the above factors, it’s time to check if your desired domain name is available. You can do this by simply going to any domain registrar and typing the desired name in the search box. If the domain is available, the registrar will offer to sell it to you. Otherwise, the registrar will notify you that someone else has already registered the domain.

To demonstrate, let’s search for a random domain, “ournameexperts.com” on Namecheap, a popular domain registrar. Namecheap said this domain name is available, and we could register it immediately.

Now let’s search for “nameexperts.com.” Namecheap said this domain name has been registered by someone else since 2000. Of course, that’s the domain you’re currently on, so you can’t register it for yourself.

If your desired domain name is available, move to the next section on how to buy a domain name outright. If it has been taken, move to the ensuing section on how to buy a domain name that is already registered.

How to Buy a Domain Name

1. Choose a domain registrar

Any domain name must come from an accredited registrar, such as Namecheap, Dynadot, Hover, Bluehost, and Domain.com. Over 2,400 domain registrars are accredited by ICANN, the governing body of the global domain registration system, so finding a suitable one shouldn’t be an issue. You can see the full list of all ICANN-accredited registrars here. Any supposed registrar not on this list is illegitimate.

2. Select your domain and extension

The next step is making a final choice about the domain and extension for your online business. We’ve discussed the factors that should influence your decision, but it’s worth reiterating that “.COM” is the best extension. This is the first extension most people consider when looking for a brand’s website. If a random person wants to guess your website name, they’ll likely type the name followed by a .COM and hope their browser will show your website.

The .COM extension is easily recognizable and helps your website rank higher on search engines. Domain names with this extension also command a higher resale value, giving it a competitive edge over other domain extensions.

3. Select How Long to Register the Domain

Domain name ownership isn’t etched in stone. Every domain has an expiry date, although you can renew the registration for as long as you want. You can register a new domain for up to 10 years, with each additional year carrying higher upfront costs. The bright side is that you don’t need to bother about short-term price changes once you’ve registered a domain for many years.

If you want to build a valuable long-term brand, 5 to 10 years is the optimal period to register a new domain. But if you can’t afford a long-term registration, you can register it for a year and turn on auto-renew so that the registrar automatically renews it when due.

You can’t technically buy a domain forever, but you can use some workarounds to own it for a seemingly infinite time.

4. Purchase your Domain

Enter the available domain name into your registrar’s search box and click the buy button. On the checkout page, most registrars suggest adding domain privacy to the registration package. Some registrars offer domain privacy for free, while others demand extra fees for this perk.

Do you need domain privacy?

Domain privacy protection means hiding your personal information from the public WHOIS database. This ICANN-operated database contains information on all domain owners and is open to anyone. However, you might be uncomfortable with your contact information being out in the open. In that case, you can request domain privacy for your registrar to hide your personal details from the WHOIS database.

If you have no issues with your contact information being publicly searchable in the WHOIS database, you can ignore your registrar’s domain privacy suggestion.

5. Complete the Registration Process

Pay for the domain name with a credit or debit card and complete the registration process. Your registrar will ask for contact information, including a name and email address, to register the domain. This information is usually listed in the WHOIS database, but domain privacy lets you hide it.

6. Verify domain registration

Your registrar will send a verification email confirming ownership of the domain you purchased. Click on the link in the verification email and smile because you have formally joined the club of domain name owners.

How to Buy a Domain that is Already Registered

We can predict your disappointment if you find out that your desired domain has already been registered. However, don’t fret—there’s still a way out. You can contact the owner and formally offer to acquire their domain, especially if it isn’t connected to an active website.

Finding a domain owner and making a reasonable acquisition offer can be exhausting, so seeking a domain broker’s services is advisable. Domain brokers are experts who specialize in buying and selling domain names– the internet’s equivalent of a real estate agent. If you’re interested in a house not publicly offered for sale, you’ll likely seek a real estate agent. Similarly, if you want a domain that is already registered, seek a domain broker to handle the negotiations.

Domain brokers can help you find the owner of a domain even if their information isn’t available on the WHOIS database. Then, they’ll reach out to the owner for negotiations. This part is critical because domain brokers have proper knowledge and experience in domain name valuation. If you’re negotiating directly, you might underbid a domain and cause the owner to ignore you or overbid for a domain and get played on. A domain broker sets a reasonable bid on your behalf and adjusts when necessary.

If the owner agrees to sell their domain name, the broker handles the escrow and ensures you aren’t cheated. Then, they’ll transfer the domain name to you. Name Experts is a reliable domain broker that helps you purchase valuable domain names. We offer our clients stellar services for reasonable fees. For more information on domain brokerage services, you can see our in-depth guide on how to buy a domain from someone else.

Sometimes, the broker helps you find the owner who says they don’t want to sell for any reason. In that case, it’s wise to avoid beating a dead horse and seek a new domain name, preferably something similar to your first choice. It can be as simple as choosing another extension with the same prefix, e.g., OurNameExperts.com > OurNameExperts.net.

What to Do After Buying Your Domain

You’ve acquired a domain, so what’s next? A lot can happen next. The obvious choice is to connect your domain to a website and work on attracting traffic. You’ll need a web hosting plan from a reliable company. The company hosts your website on its servers so that people can access it anytime, and you’ll pay a fee for this perk. The good news is that web hosting has become as affordable as ever– you can find hosting packages for as low as $5 monthly.

The type of website you want determines your hosting provider. For example, if you run an online store, you’ll need an e-commerce hosting service like Shopify, Shift4Shop, Squarespace, and WooCommerce for WordPress. If it’s a news site, social platform, booking website, or anything else, you can find endless hosting options for it.

You can also create a professional email address attached to your domain name. Professional email addresses make your business look brilliant and increase the chances of getting a response when you pitch to clients. You can trademark your domain, market the website, and even sell it later. There are endless things to do after buying a domain name.

Subscribe for More Domain Buying & Selling Advice

Related posts

Default alt text
Make Money on Your Domain With Domain Leasing

What Is Domain Leasing? Domain name leasing refers to renting a domain name for an extended period, usually a year or more. An individual or business pays to rent a domain name owned by another individual or corporation. This arrangement allows the lessee to use a domain name for a long time without paying a substantial sum outright. Domain leasing is usually done for valuable domain names that are too expensive for the lessee to acquire completely. How Does This Compare To Renting? Renting and leasing are the same thing, except for the latter being for longer periods. Domain leasing agreements usually cover at least one year compared to typical renting, which covers a few months. What Are the Ways You Can Lease Your Domain? You can lease your domain through the following ways: Periodic payments: The lessee can pay for their lease at specific intervals. For example, they could pay monthly or quarterly for the period the lease lasts. This method gives the domain owner stable income they can count on during the leasing period. Percentage of profit: You can agree to take a percentage of profits the lessee makes from the website using your domain name. This method is riskier, as there’s no guarantee the website will be profitable. However, there’s a higher upside if the website becomes a profit-making enterprise. Royalties: You can collect a fixed percentage of the lessee’s net revenue for as long as the lease runs. Ownership percentage: You can request a percentage of shares in the domain lessee’s company. This method is risky but can earn you significant income if the website becomes a viable business that another corporation eventually acquires. Benefits Of Leasing For Domain Owners Provides Another Way To Monetize A Domain Monetizing a domain is better than having it sit idle. If you have a valuable premium domain you’re not using, leasing it out can earn you passive income. You can always reclaim your domain once the lease expires. Opportunity For Investors With Domains In Their Portfolio Many investors specialize in acquiring domain names for profit. Investors with a portfolio of valuable domain names can lease them for a long time and get stable income. Consistent Revenue Stream Renting out a domain for periodical payments generates consistent income for the owner. The owner is sure of getting a specific return on the capital they spent acquiring the domain as long as the lease lasts. The Domain Value Increases Due To Usage Active domains are more valuable than inactive ones because of online traffic. The higher the traffic to a domain, the more valuable it is. Leasing out a domain increases its value in the long term, which the owner can realize by selling it later. Long Term Financial Advantage Receiving periodic lease payments can generate more revenue in the long term compared to selling your domain for a lump sum. It’s why many owners lease domain names out despite getting lucrative purchase offers. Benefits Of Domain Leasing For End Users Spend Less Money Upfront Valuable domain names can run into tens or hundreds of thousands of dollars, which is risky to spend upfront. Leasing allows you to build a business with the domain and make periodic payments from the revenue you generate, which is cost-effective. Lesser Burden If the website you use the leased domain for fails, you can terminate the lease and return the domain to the owner. If you owned the domain outright, that means having another asset you must keep renewing or find a potential buyer for. Opportunity To Buy the Domain In the Future Some lease terms include an option to acquire the domain outright later. This way, you can start the website to see if it succeeds. If it does, you can acquire full domain ownership and gain more control over your website’s fate. Access To Premium Domain Names At A Lower Cost Domain leasing lets you use very valuable domain names for lower costs. These valuable domain names can draw more organic traffic to your website. Avoid Legal Liability Issues Leasing a domain name means avoiding any legal liabilities concerning the domain’s ownership. Any legal dispute is the concern of the owner and not the lessee. Downsides Of Leasing A Domain No ownership Not having full ownership of your domain is a risk. The owner can terminate the lease anytime and pay any agreed monetary penalties for early termination. It could be at a crucial time when your website is booming, and losing the domain would affect it negatively. Less Control You have less control over your website than the domain owner. Let’s say your website grows big and becomes valuable, its fate lies more in the hands of the domain owner than yours. They could use that leverage to extract concessions from you. The Domain Value You Build Is Never Yours Drawing traffic to your website increases the value of its domain name. Yet, the owner will capture that value instead of you working hard to maintain the website. Where Can You Lease A Domain Domain Marketplaces Many domain name marketplaces allow owners to list and lease their domain names. This method is beneficial because owners can easily find customers to lease domain names to. The domain leasing services generate a lot of traffic, giving you higher chances of finding an interested lessee. Domain Brokers You can approach a domain broker to lease your domain for you. Domain brokers are experts in negotiating domain deals and can fetch you the best possible price. They’ll collect a fee for their service, either a flat rate or a percentage of the lease value. Word Of Mouth You can spread the word to your social and business circles about a domain name you want to lease out. You may find a trusted lessee this way and negotiate a good deal to earn a stable income. Forums You can join webmaster forums and post about the domain name you want to lease. You may find a buyer this way, but ensure you use a transaction escrow service because you’re dealing with a stranger. Leasing versus Buying a Domain While leasing a domain might be a good option for some businesses, buying your domain outright continues to be the safest and most secure option for guaranteed success. If you’re interested in acquiring your perfect domain, we make the entire domain buying process easy. Contact us for more information about our domain buying service.
Default alt text
How to Buy Business Names for your Startup Success

How to Buy Business Names for Your Startup Success Need to buy business names? In this article, we’ll explore where to buy them, the steps to secure the ideal name, and why a good business name can make all the difference for your startup. Key Takeaways A strong business name enhances brand identity, recognition, and customer loyalty, playing a crucial role in a startup’s success. Legal protection through trademark registration safeguards a business name, preventing infringement and ensuring exclusive rights. Choosing a unique, memorable business name that reflects company values and accommodates future growth is vital for long-term success. Why Buying a Business Name Matters
Default alt text
Domain Levels: A Comprehensive Guide to Top-Level Domains (TLDs) and Domain Names

In today’s digital landscape, domain names serve as the cornerstone of online identity. They are not just web addresses; they encapsulate your brand, convey professionalism, and influence user trust. Understanding the actual domain is crucial, as it helps in structuring sub-domains effectively without confusing web visitors. One of the most critical aspects of domain names is their structure within the domain name system and their organization in the dns hierarchy, including top-level domains (TLDs) and second level domain names as well as third level domain names. This guide will explore the various types of TLDs, their implications for your online presence, and how to choose the right domain name for your business. What Are Top-Level Domains? Understanding TLDs A top-level domain (TLD) is the last segment of a domain name, appearing after the dot. Domain extensions, such as generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs), play a crucial role in website visibility and branding. For example, in the domain name example.com, the TLD is .com. The second-level domain (SLD) is the component of a domain name located directly to the left of the TLD. This becomes essential for creating memorable and relevant domain names that enhance SEO by better describing website content. Third-level domains, or subdomains, exist to the left of second-level domains in a domain hierarchy and help in structuring website content, indicating different sections or language versions of a site. TLDs categorize domain levels and can significantly influence a website’s branding and marketing efforts. The Role of TLDs in the Domain Name System TLDs provide crucial information about the nature of the entity associated with a domain. The Internet Corporation for Assigned Names and Numbers (ICANN) and the Internet Assigned Numbers Authority (IANA) regulate and allocate domain names, ensuring that assigned names adhere to specific regulations and maintain uniqueness within the domain name system for internet infrastructure purposes.   They help users understand the purpose of a website, whether it’s commercial, organizational, or country-specific. Choosing the right domain extensions can enhance brand recognition and trust. Types of Top-Level Domains (TLDs) Second level domain names referred to the target before the dot. Test.com is the second level domain with the keyword match–“test” in this example. Second level domain names can help consumers and individuals remember your brand. Top level domain names are generally categorized into several groups: .com: Originally designed for commercial entities, it is now the most widely used TLD and is often the first choice for businesses and private agencies. .org: Primarily used by non-profit organizations, this TLD conveys trust and community focus. .net: Initially intended for network providers, it has become a versatile option for various types of websites. .info: Designed for informational sites, this TLD is often used by resource-based websites. 2. Country Code Top-Level Domains (ccTLDs) Country-code top-level domain names are a specific type of domain extension designated for particular countries or regions, emphasizing their implications for search engine optimization and regional, country specific targeting. Country code tlds are the only top-level domain not governed by ICANN internet corporation for assigned names, differentiating them from other domain types and underscoring potential legal and usage restrictions based on geographic location. ccTLDs represent specific countries or territories. Examples include: .uk: United Kingdom .ca: Canada .de: Germany .au: Australia .ai: Anguilla .co: Columbia .io: Indian Ocean (british indian ocean territory) The .gov domain is a specific top-level domain (TLD) exclusively reserved for the American government and government agencies. There are similar restrictions applying to other domains like .EDU, which is limited to educational institutions in the U.S. Using a ccTLD can enhance local SEO, making your website more appealing to audiences in specific regions. SEO Consideration: If your business serves a local market, opting for a ccTLD can improve your search rankings and visibility within that area. 3. New Generic Top-Level Domains (New gTLDs) New generic top level domain names (generic tlds) have emerged to provide more specific options for niche markets. Some examples include: .tech: Ideal for technology companies and startups. .shop: Great for e-commerce businesses. .blog: Perfect for bloggers and content creators. .design: Suitable for design-focused websites. Additional examples of GTLD’s include: .LAW, .GO, .XYZ, .ART, .CLUB are some of the most recognized. These new generic top level domain names can provide unique branding opportunities but should align closely with your business’s mission and audience and be target generic top level domains. Ensure they reflect the content and purpose of your site, as this can influence user engage specific for your generic top level domain. SEO Consideration: While .com domains are the most popular, various gTLDs can also rank well if the site’s content is relevant and high-quality 4. Domains not controlled by DNS System Web3 domains are a new class of domain names designed for the decentralized web, often built on blockchain technology. Unlike traditional domains, which rely on centralized registrars and the DNS (Domain Name System). These are typically tied to the Blockchain system and not associated with standard ip addresses. Web3 domains offer unique features and benefits including, Decentralization, NFT Integration and Smart Contracts. Popular Web3 Domain Providers Ethereum Name Service (ENS) A decentralized naming system built on the Ethereum blockchain, allowing users to register human-readable domain names (e.g., example.eth). Unstoppable Domains Offers blockchain-based domains that can be used for websites, cryptocurrency payments, and decentralized identities. Handshake A decentralized, permission-less naming protocol that enables users to own their top-level domains. The Importance of Choosing the Right TLD Brand Identity and Trust The top level domain you choose can significantly impact your brand identity. Having your own domain is crucial as it allows you to create subdomains for various purposes and highlights the domain name as a vital element for website navigation and URL formation. A recognizable and trusted top level domain can boost your credibility among users. For example, a second level domain keyword-match URL ending in .com is often perceived as more legitimate than lesser-known extensions. SEO Impact While a top level domain is not a direct ranking factor, they can influence click-through rates and user engagement. Familiar top level domain names ending in .com or .org can improve trust, leading to higher conversion rates with these domain extensions. Local vs. Global Reach If your business targets a specific country or region, a ccTLD can enhance local SEO and attract a more relevant audience. Conversely, global businesses might opt for a top level domain to appeal to a broader market for widespread use. Best Practices for Selecting a TLD 1. Know Your Audience Understanding your target audience is crucial in selecting the right top level domain. If your primary customers are local, a ccTLD may be the best choice. If you aim for an international market, consider a popular gTLD or only top level domains. 2. Keep it Short and Memorable A shorter domain name is easier to remember and type. Avoid overly complex names and choose a TLD that complements your brand. Find the perfect domain name for your organization. 3. Avoid Hyphens and Numbers While it may be tempting to add hyphens or numbers to secure a domain, these can confuse users and reduce memorability. Stick to simple, clear names. The second level domain is critical for customer recall. 4. Check Availability Before settling on a domain name and TLD, check its availability. Many popular domain names may already be taken, so be prepared to explore variations. The Impact of TLDs on SEO User Perception Research indicates that users are more likely to trust and click on websites with a familiar top level domain. A well-known second level domain can enhance perceived credibility, leading to increased traffic for your companies success in their respective country. Local SEO Advantages For businesses focused on local markets, ccTLDs can improve local search rankings. The root domain, represented by a dot (.), is at the top of the DNS hierarchy and contains all the top-level domains (TLDs), organizing domain names into different levels. Search engines often prioritize local relevance, making ccTLDs a valuable asset for local businesses. Content Alignment While TLDs themselves don’t directly impact SEO rankings, aligning your TLD with your content can improve user experience. A TLD that reflects your content’s focus can lead to better engagement. Common Misconceptions About TLDs Misconception 1: TLDs Are the Primary Factor for SEO Success While TLDs play a role in user trust and engagement, they are not the main determinant of SEO success. High-quality content, backlinks, and technical SEO are far more critical. Misconception 2: All TLDs Have Equal Value Not all TLDs are created equal. The second level domain, which sits immediately to the left of the top-level domain, plays a critical role in defining the domain’s identity and is significant for branding and SEO purposes Misconception 3: New gTLD’s are cheaper alternatives Familiar TLDs like .com and .org often carry more weight in terms of trust and user recognition than obscure or new gTLDs. While new gTLD’s are typically cheaper, they do tend to hold a larger renewal cost and lack credibility and equity that .com domain names add to any brand. How to Register a Domain Name with Your Chosen TLD Step 1: Choose a Domain Name Brainstorm a potential web address that align with your brand and audience.The second level domain and dns hierarchy are good examples of properly choosing a domain name. A well-chosen web address can significantly impact user perception and SEO, making it crucial to select one that is effective and resonates with your target audience. Make sure to keep it short, memorable, and relevant, especially the second level domain. Step 2: Select Your TLD Decide on the most appropriate TLD based on your target audience and business goals. Second level domains are critical to top of mind awareness for your customer when finding the perfect domain. A third-level domain, also known as a sub-domain, can be used to organize different topics or language versions within your website while keeping the core domain name intact. Historically, third-level domains were significant for structuring website content, though they are less common in modern usage. Consider whether a gTLD or ccTLD best serves your needs. Fourth level domain levels involve rerouting the sub domains with a more specific field. Example: create.sub.agent.com. Step 3: Check Availability Use a domain registrar to check the availability of your chosen domain name with the desired TLD. Many registrars offer search tools to assist with this. Internet corporation for assigned names and numbers also offers a search tool to check Whois information. Second level domains also become synonymous with your brand image and perception. Step 4: Register Your Domain Once you’ve found an available domain name, proceed with registration through a reputable domain registrar. Be prepared to provide necessary contact information and payment details. Step 5: Set Up Domain Privacy Consider enabling domain privacy protection to safeguard your personal information from public databases. Top Registrars for Domain Names and TLDs Choosing a reliable domain registrar is crucial for managing your domain name effectively. Here are some top registrars to consider: GoDaddy: One of the largest and most popular registrars, offering a wide variety of TLDs and excellent customer service. Namecheap: Known for its affordability and user-friendly interface, making it an excellent choice for new domain owners. Bluehost: Offers free domain registration with hosting plans, ideal for beginners. Google Domains: A straightforward option that integrates seamlessly with Google services.Here is a list of the top-10 registries by total tld count: Conclusion Understanding top-level domains (TLDs) and their significance in domain names is vital for establishing a strong online presence. By selecting the right TLD that aligns with your brand and audience, you can enhance your credibility, improve SEO, and attract more visitors to your site. Whether you choose a traditional TLD, a country code TLD, or a new tlds, ensure it reflects your business’s identity and goals. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to make informed decisions about your domain names and TLDs, setting the stage for online success in search results.

Why Work with Name Experts

Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.

Free Consultation

Some of our most
successful stealth acquisition and sales

Aid.com

Fit.com

Mine.com

GLD.com

Jeff.com

Fora.com

Nori.com

Secure.com

Guitar.com

F*ck.com

Radian.com

MetaData.com

Prize.com

Link.com

Loop.com

Programs.com

Claim.com

Quince.com

Hook.com

QXO.com

NQ.com

Rest.com

Humani.com

Max.com

Need help buying or selling your premium domain?