Strategy

Understanding the Domain Name Scam

The bigger the domain name purchase price, the more attractive it is to scammers and fraudsters. Global domain name broker Joe Uddeme shares his top tips for staying safe when buying or selling premium domain names. It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain name holders must be vigilant about renewing their domain names to retain exclusive rights. Domain name scams can be difficult to spot, but there are ways to identify them, such as recognizing phishing emails. One domain name renewal scam typically involves urgent phone calls or emails pressuring you to renew your domain names immediately and pay or risk losing your domain. This domain name renewal scam tries to trick people using phishing scams and deceptive tactics when registering names. Awareness and reporting are crucial to protect yourself. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Watch out for fraudulent domain renewal notices that may look official but are not. Domain registrations often come with options for renewal or transfer, so explore these to avoid falling for scams. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be aware of deceptive practices by companies that send official-looking letters from a domain registry, urging you to transfer your registrations under false pretenses.   Protecting Yourself from Domain Scams Always use a secure payment method to pay for domain name renewal. Recognizing legitimate renewal notices is essential to avoid unnecessary fees and potential loss of domain ownership for the customer, so don’t ignore every email you received about your names. Just treat them all with caution. Verify the authenticity of the email or letter by contacting your domain registrar company directly. Scammers often exploit the relationship with your existing registrar by suggesting that a transfer is merely a renewal process. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Scammers use various methods, including urgent phone calls and deceptive emails, to execute a renewal scam. Use domain locking to prevent illegal transfers. Domain hijacking is another threat that can be mitigated by this measure. Registration scams typically manifest through fake renewal notices, creating confusion and unwarranted financial pressure. Keep your contact information private by using a domain name privacy service. Scammers may trick owners through fake offers, exploiting confusion around domain registration and renewal. Fraudulent phishing scams often target website owners, too, using tactics to deceive them into believing they owe money or need to make changes to their domain or hosting services.     Understanding Domain Name Renewal Scams A Domain name renewal scam is a type of intellectual property scam or confidence scam that target the owner. These scams can result in financial loss for businesses and individuals. The financial loss can be substantial, affecting both small businesses and large corporations. Domain name scams can take many forms, including domain slamming, false offers to buy or sell domains, and fake trademark protection. It’s essential to understand the different types of domain name scams to protect yourself and your online identity. Domain Registry of America is an example of a fake trademark protection service. They contact the website owner claiming to have a trademark right or warning that someone else owns the rights to your name. Check your expiration date and make sure your domain information is protected so you don’t lose control of your asset. While you can’t technically buy a domain name forever, you can register and renew for extended periods. Domain name scams often involve unscrupulous domain name registrars attempting to generate revenue by tricking businesses into buying, selling, listing, or converting a domain name. These scams can be difficult to spot, but there are ways to identify scam tactics. Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Always verify the authenticity of the email or letter by contacting your registrar company directly. Be able to recognize scammer tactics by paying attention to blog post and article updates. Customers should also consider adding two-factor authentication for all registered accounts, or hiring a domain name consultant for guidance. Definition of domain name scams A domain name scam is a fraudulent scheme where scammers deceive individuals or businesses into paying for fake registration services, overpriced renewals, or by impersonating legitimate registrars. It often involves phishing, domain hijacking, or misleading offers to trick victims into making unauthorized payments or losing control of their domain Importance of awareness and prevention Awareness is the first line of defense against domain name scams. The website owner must be vigilant and proactive in protecting their assets. This means being cautious of unsolicited offers, verifying the authenticity of emails and letters, and keeping domain registration information up to date. By understanding the risks and taking preventative measures, website owners can safeguard themselves from getting scammed. Regularly monitoring domain status and using secure payment methods for renewals are also crucial steps in prevention.   Domain Registry and Scams Domain renewal scams: fake notices and invoices Domain scams are a common tactic used by the scammer to trick the owner into paying for unnecessary services or transferring their site to a different registrar. These scams typically involve sending fake notices or invoices that claim the domain name is due for renewal. Often involving inflated prices, notices often appear to be from a registry or a legitimate company, but they are actually from fraudsters posing as an internet registry. Swindlers use various tactics to make these notices or invoices appear legitimate. They may include the domain owner’s contact information and registration details, creating a sense of urgency by claiming that the domain names will expire or be lost if the renewal fee is not paid immediately. They may ask for you to renew your domain and pay an exorbitant fee. This pressure can lead the holder to act hastily without verifying the authenticity of the notice or link. They may also try an inflated price on the renewal scam for your website or use a scare tactic and tell you your name is about to expire if you don’t pay a fee. To avoid domain scams, website owners should be cautious of unsolicited notices or invoices. Always verify the authenticity of the sender by contacting the current registrar directly or checking the domain name holders registration information online.     Domain Scams – How to Stay Safe To protect yourself from domain scams, it’s crucial to be vigilant and take proactive steps. Here are some tips to help you avoid falling victim to domain scams: Keep your domain registration information valid, up to date and secure so it never expires. Simply renewing ahead of time. Set a calendar reminder to be a step ahead Be cautious of emails or letters that create a sense of urgency or threaten to cancel your domain name registration. Verify the authenticity of the email or letter by contacting your domain registrar or reseller directly. Use secure payment methods when you register and renew your site or domain name. Avoid Mail that contains your physical mail address. Address customer concerns by contacting customer support. Monitor your domain name registration and renewal dates to avoid missing important deadlines. Consider adding auto-renew as a double check for registering your asset before it expires. Use domain locking to prevent unauthorized transfers of your registered assets. Keep some money in the registrar account in case you have an issue with your credit card when you pay. Keep your contact information private by using a domain name privacy or proxy mail service. By following these tips, you can reduce the risk of falling victim to domain scams and protect your online website identity for your domains.   Reporting Domain Scams to Your Domain Registrar If you suspect that you have been a victim of a domain scam, it’s essential to report it to the relevant authorities. Here are some steps you can take: Report the scam to the Federal Trade Commission (FTC). Share the information about the scam on social media to warn others. Use the social media links provided to share the post. Report the scam to your domain registrar company such as Network Solutions. Contact the Internet Corporation for Assigned Names and Numbers (ICANN) Complaint department and let them know about the letter or email. File a complaint with the Better Business Bureau (BBB) if the scammer is a business. By reporting domain scams, you can help prevent others from falling victim to the same scam and bring the fraudsters to justice.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

I Lost My Domain, How Do I Get It Back?

It is surprisingly easy to take your eye off the ball when managing one or more domain names. In this blog post, domain name expert Joe Uddeme explains what to do if your domain name appears to be lost.   My domain is expired. My domain name is lost. I forgot to renew my domain name. Now what? If you lost your expired domains, missed the grace period and now your website is deleted, it’s easy for panic to set in. Expired domains can wreak havoc for any brand. A common issue is that an expired domain name has transferred to another registration – and now there is no access to search your registrar. The redemption period has lapsed and your domains cannot be renewed. Another burning question is: “Did my backlinks expire or transfer with the renewed domain name transfer?” Let’s explore expired domains and detail the grace period for your expired domain.   Key takeaways All is not necessarily lost when a domain name has expired Just because your name has been bought by someone else, it doesn’t mean you’ll never get it back Discover the key issues for a business when a domain name is lost

Can You Buy a Domain Forever?

One of the most common questions we are asked is, ‘Can I own my domain name forever?’ While the simple answer is ‘no’, Name Experts director Joe Uddeme explains a reliable workaround...   While it’s not possible to buy a domain name forever in the classical sense, there are ways to ensure long-term control over your domain. Website registration typically involves leasing a domain name for a specific period, usually between one to ten years. However, some registrars offer lifetime domain registration options or auto-renewal features that can help you maintain ownership for an extended period to buy a domain name. By opting for these services, you can avoid the hassle of frequent renewals and ensure that your domain name remains yours for as long as you need it. This approach provides peace of mind and stability for your online presence, allowing you to focus on building and growing your website without worrying about losing your domain. It’s an especially important consideration when you want to buy a premium domain name.   Key Takeaways Understand the truth about “ownership” of a domain name Know your rights and responsibilities as a domain name owner Learn about settings and protocols that can help protect you

How to Buy Business Names for your Startup Success

When you have the perfect name for your new business, it’s imperative you can secure the right domain name to match – ideally not for the reported $11m Elon Musk paid for Tesla.com. Domain name expert Joe Uddeme shares his tips. Need to buy business domain names for your startup? In this article, we’ll explore where to buy them, the steps to secure the ideal name, and why a good business name can make all the difference for a startup with big ambitions. In many instances, the domain name for a startup business name you have settled on just won’t be available. Or at least at face value, that appears to be the case. However, dealing with a domain name broker can make a world of difference. We’re here to make the impossible possible!   Key Takeaways A strong business name enhances brand identity, recognition, and customer loyalty, playing a crucial role in a startup’s success. Legal protection through trademark registration safeguards a business name, preventing infringement and ensuring exclusive rights. Choosing a unique, memorable business name that reflects company values and accommodates future growth is vital for long-term success.   Why Buying a Business Name Matters

Buy Domain Names

Buying domain names – premium or high-value ones in particular – is a process. In this guide, NameExperts.com Director Joe Uddeme helps you navigate all the steps.   Want to buy domain names? You’re not alone! Millions are bought and sold every year. When you know how buying domain names works, a potentially overwhelming process becomes a whole lot simpler – although certain complexities enter the equation when you are choosing a seemingly unavailable premium domain name that is owned by someone else. However, the principles of domain buying are reasonably straightforward. This article will guide you through picking a great name, finding out if it’s available, and registering it. Let’s get started on setting up your online presence! Key Takeaways Selecting the right domain name is essential for online presence, emphasizing simplicity, relevance, and the inclusion of keywords for better SEO. Using domain search tools, including domain checkers and generators, facilitates finding available and creative domain names efficiently. Securing your domain promptly after availability verification is crucial, and protecting it with privacy measures and SSL certificates enhances security and trust. Choosing the Perfect Domain Name

What Is the GoDaddy Domain Broker Service, and Is it Worth It?

Everybody’s heard of GoDaddy, whose services include quick, cheap registration of available domain names. In this post, NameExperts.com Director Joe Uddeme explores their other services – and whether they’re the right option for premium domain name buyers.   GoDaddy is the world’s largest domain registrar, with over 90 million domain names registered and counting. Thanks to never-ending marketing, the average person likely thinks of GoDaddy when they want to buy a new domain. It’s common for people to visit GoDaddy, type the domain they want to buy, and see that someone else has already taken it. But GoDaddy doesn’t leave the user hanging– it suggests an alternative domain name or advertises its domain broker service, as seen in the image below:

What is AI Domain – And Does the .ai TLD Work for Your Business?

Super-popular since the launch of chatGPT, .ai domain names are an attractive option for tech and machine learning businesses. Domain name expert Joe Uddeme explains the pros and cons.   The .ai domain extension is a top-level domain (TLD – check out our comprehensive guide to domain levels) that originated as the country code domain for Anguilla, a picturesque Caribbean island. Initially designated for local use, the .ai domain has since evolved far beyond its geographic roots. Today, it is recognized as a specialized domain extension tailored for companies involved in artificial intelligence and related technologies. The .ai domain stands as a beacon of innovation and technological prowess, particularly in the realms of artificial intelligence and technology. The .ai domain extension has become synonymous with cutting-edge advancements, making it a sought-after choice for businesses and organizations aiming to showcase their expertise in AI and related fields. In this post, we’ll look at the originals of the .ai TLD and discuss why it might be right for your business when you want to buy a premium domain name. Key Takeaways Origins of the .ai TLD What are the benefits of a sector-specific domain name? Popular .ai brands thriving today Is the .ai TLD safe?   Brief History of AI Domain The .ai domain has a fascinating history that dates back to 1995, when it was introduced as the country code top-level domain (ccTLD) for the island of Anguilla. Initially, the domain was restricted to businesses based in or tied to Anguilla, but in 2009, it was made available worldwide without restrictions. Since then, the .ai domain has gained popularity among tech companies and organizations globally, representing artificial intelligence and innovation. Today, the .ai domain is a sought-after domain extension, with many to establish a strong online presence.   AI Domain Names: Significance and Purpose AI domain names, which end with the .ai extension, are more than just web addresses—they are powerful tools for brand recognition and online presence. For tech companies and organizations, a .ai domain name signals a commitment to innovation and technological excellence. These domain names are particularly valuable for businesses in the AI sector, as they instantly convey a focus on artificial intelligence. By choosing a .ai domain, companies can create a unique and memorable web address that reflects their dedication to advancing technology and AI. This not only helps in establishing a strong online identity but also in attracting a tech-savvy audience. The concept of ‘ai domain growth’ is closely tied to the adoption and future prospects of .ai domains, driven by factors such as innovation in AI technologies, the number of AI-focused startups, and the consumer perception of .ai branding.   Benefits of .AI Domains SEO Benefits for AI-Related Topics One of the standout benefits of .ai domains is their potential to enhance search engine optimization (SEO) for AI-related content. Google treats certain country code top-level domains (ccTLDs), including .ai, similarly to generic top-level domains (gTLDs) like .com, .net, and .org. This means that a .ai domain can be just as effective in reaching users who are searching for AI-related information. By leveraging a .ai domain, businesses can improve their visibility in search engine results, thereby attracting more visitors interested in artificial intelligence. This SEO advantage, combined with the inherent brand recognition of the .ai extension, makes this kind of domain name branding a powerful asset for companies in the AI sector. Anyone involved in domain portfolio management today is quite likely to have one or more .ai domain names in their collection – if only for future-proofing reasons.   Popular AI Domain Examples The .ai domain extension has been embraced by numerous influential companies and organizations within the tech industry. Here are some notable examples that showcase the versatility and appeal of this domain extension: Open.ai Open.ai is a pioneering research organization dedicated to advancing artificial intelligence to benefit humanity. Their website, open.ai, serves as a hub for their groundbreaking work and mission in the AI field. By using the .ai domain extension, Open.ai underscores its commitment to innovation and leadership in artificial intelligence. Facebook.ai Facebook.ai is the dedicated platform for Facebook’s extensive research and development in artificial intelligence. The website provides a comprehensive overview of Facebook’s AI initiatives, including their cutting-edge AI-powered tools and technologies. The .ai domain extension helps Facebook highlight its focus on AI advancements and its role in shaping the future of technology. AI.google AI.google is Google’s showcase for its artificial intelligence research and development efforts. The website offers detailed information on Google’s AI projects, tools, and technologies, reflecting the company’s dedication to pushing the boundaries of what AI can achieve. The .ai domain extension reinforces Google’s position as a leader in the AI industry.   AI Domain vs Other Domain Extensions When it comes to choosing a domain extension, tech companies and organizations have several options, each with its unique advantages. The .ai domain stands out as a niche domain extension specifically associated with artificial intelligence and machine learning. While .com remains the most popular and widely recognized domain extension, .ai is rapidly gaining traction among businesses focused on cutting-edge technology. On the other hand, .io is another popular choice for tech companies, but it doesn’t carry the same strong association with AI as the .ai domain does. For businesses aiming to highlight their expertise in artificial intelligence, the .ai domain offers a distinct and memorable web address that sets them apart from the competition. (Need help securing a domain name that seems out of reach? Check out our guide to the top domain brokers for 2025). Comparison to .com Domain The .com domain is the most widely recognized and popular domain extension, with over 160 million registered domains. In contrast, the .ai domain has around 533,000 registered domains as of October 2024. While .com is a more established and traditional domain extension, .ai is gaining popularity as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. Google treats some ccTLDs, including .ai, .me, and .biz, the same way as .com, .net, and .org, making .ai a viable option for businesses looking to establish a strong online presence. Comparison to .io Domain The .io domain is a popular domain extension for tech companies, but it is not as closely associated with artificial intelligence as .ai. While .io is a more established domain extension, .ai is gaining traction as a niche domain extension for tech companies and organizations focused on artificial intelligence and machine learning. The .io domain has around 1.5 million registered domains, compared to the .ai domain’s 550,000. Why not check out our guide to choosing a domain name? It’s full of helpful tips and advice.   Acquiring and Configuring an AI Domain Acquiring and configuring a .ai domain is a straightforward process. To register a .ai domain, you can search for available domain names on a domain registrar’s website and proceed to check out. The registration process typically involves verifying the availability of the domain name, choosing your registration term, and paying the registration fee. Once the registration is complete, the domain name will be registered and available for use. To configure your .ai domain, you can set up website hosting, email hosting, and other services to establish a strong online presence. By securing a .ai domain, businesses can effectively signal their commitment to innovation and technological advancement in the AI industry.   AI Domain Safety and Security Features When it comes to online security, the .ai domain extension offers robust features to ensure a safe and reliable web presence. Here are some key safety and security measures associated with .ai domains: Overview of Safety Features Domain Name Dispute Resolution Policy: The .ai domain extension adheres to the Uniform Domain-Name Dispute-Resolution Policy (UDRP), providing a structured process for resolving disputes related to domain name registrations. This policy helps protect domain owners from potential conflicts and ensures fair resolution. Domain Name System Security Extensions (DNSSEC): The .ai domain extension supports DNSSEC, which adds an extra layer of security to domain name lookups. DNSSEC helps prevent certain types of cyber attacks, such as cache poisoning, by ensuring the authenticity of the DNS responses. Two-Factor Authentication: Many registrars offering .ai domain registrations provide two-factor authentication (2FA). This security feature requires users to verify their identity through an additional method, such as a mobile device, adding an extra layer of protection against unauthorized access. Domain Locking: Some registrars offer domain locking services, which prevent unauthorized changes to the domain name registration. This feature ensures that only authorized individuals can modify domain settings, reducing the risk of domain hijacking. WHOIS Protection: WHOIS protection services are available through some registrars, which hide the registrant’s contact information from public view. This feature helps protect domain owners’ privacy and reduces the risk of spam and identity theft. Overall, the .ai domain extension is a secure and reliable choice for businesses and organizations aiming to establish a strong online presence in the tech industry. With these comprehensive safety features, .ai domains provide peace of mind and robust protection against various online threats.   Who Uses .AI Domains? .ai domains are embraced by a diverse array of businesses and organizations within the AI and technology sectors. Here are some of the key users: Tech Companies: Many tech companies opt for .ai domains to establish a robust online presence and enhance brand recognition. The .ai extension underscores their commitment to technological innovation. AI Startups: For AI startups, a .ai domain is a perfect fit. It conveys a sense of cutting-edge technology and forward-thinking, which is crucial for attracting investors and customers. Research Institutions: Universities and research institutions often use .ai domains to highlight their work in artificial intelligence. This helps in building a strong online presence and gaining recognition in the academic and research communities. Businesses with AI-Related Products or Services: Companies offering AI-driven products or services find .ai domains particularly beneficial. It helps them stand out in a crowded market and signals their expertise in AI. Domain consultants advise businesses on the best strategy when planning a domain name portfolio. Overall, .ai domains are a strategic choice for anyone looking to make a mark in the AI industry, providing a blend of SEO benefits, brand recognition, and a clear association with technological innovation.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains – be they .com, .ai or something else from the vast domain name network. Contact us at: [email protected]

Domain Due Diligence – What to Do Before You Buy

Before getting excited about the domain name you want being available, ask yourself why it is up for grabs – especially if it appears to be a great name. Many domain names on the open market have a hidden past – as NameExperts.com Director Joe Uddeme explains… Let’s say you just found out you can secure a domain name that matches the name of your new business. Or maybe you’re doing it the other way around and want to start with an available domain name that you’ll build your business around. Now let’s suppose it’s one of those short, snappy modern domain names made up of five letters that don’t mean anything. Now press pause. Before you plan the entire history of your brand around these five letters, it’s advisable to perform some due diligence – just as it is when buying any domain name. When buying a car, it’s helpful to have a trusted mechanic perform an inspection and to review the vehicle’s service history before handing over your cash. A similar thing applies to purchasing domain names. It’s necessary to perform proper due diligence – or you risk wasting money. This article will give you a due diligence checklist to follow to ensure you make a worthy purchase and ensure you don’t buy a domain name with a damaging hidden past. Key Takeaways Spammy “past lives” of your domain name could damage your reputation Discover the tools that help you discover your name’s true past Make sure there are no trademark issues Why You Need To Conduct Due Diligence For Any Potential Acquisition Due diligence means investigating the details of a business or person that you want to enter a commercial transaction with. It’s necessary because it helps you understand the nature of what you want to buy, the risks involved, and anything else that could be a hindrance. Not conducting domain name due diligence before buying can cause trouble. For example, you may buy a domain that has been blacklisted for spam activities and wonder why your website isn’t getting traffic. Or why any email sent from your domain goes to the recipient’s spam folder. You could also buy a stolen domain and be subject to lawsuits accusing you of theft – or one that used to be an adult site. The list of potential risks is endless, so always carry out domain due diligence before any purchase.   Domain Due Diligence Checklist WHOIS WHOIS is a public database containing information about domain name owners. You can run a WHOIS lookup to trace the ownership of a domain name, and it’s advisable to do this for any domain you want to buy a domain name. Check the WHOIS history for at least a year to see if there were any ownership changes. If you notice any, you can contact the prior owner to ensure that they actually transferred the ownership and the domain wasn’t stolen. Domain thieves try to sell domains in a hurry, and this process helps you avoid buying a stolen domain and exposing yourself to legal troubles. Because of Europe’s GDPR data protection laws, you may not be able to see details about a domain’s owner (it’ll appear as redacted). However, access is granted to certain licensed third parties that, in turn, offer that data to people for a fee. DomainIQ and DomainTools are two examples of such parties. Domain History The WHOIS lookup will help you verify that the domain is owned by a legitimate buyer and not a hacker. After that, the next step of the domain name due diligence is to check how the domain was utilized in the past. What type of website was it used for? Is it something that could have gotten it into a blacklist? A good website to check a domain’s history and utilization is the Wayback Machine. This is a digital archive that lets you see how the website for any domain looked in the past. The idea is to ensure that the domain was used for appropriate activities. If it was used for nefarious things like unregulated gambling, domain name scams, or data theft, it’s a signal to stay clear because the domain may have been blacklisted by search engines and email providers. Potential Trademark Issues Ensure that the domain name you want to use is not similar to an established trademark because this can lead to infringement lawsuits and a possible court order to hand over the domain. There was a popular case of an entrepreneur called Mike Rowe, who registered the “MikeRoweSoft.com” domain for his software company. Microsoft, the well-known software company, filed a lawsuit alleging trademark infringement, and Mike Rowe had to hand over ownership of the domain in exchange for an Xbox and some certification training. If the domain name you want to buy is similar to an established trademark, it’s best to avoid it and go for something else. Search Value Another important part of the due diligence checklist is to see how the domain name performs on search engines. If you can’t find valid results when you input the domain name of a search engine, it’s a signal that it may have been blacklisted due to past activity. Check if there are backlinks from nefarious sites pointing to the domain because that represents another red flag. It’s also important to see if a domain has been marked by email blacklists. If so, emails from that domain will likely end up in the recipient’s spam folder instead of the main inbox. Popular email blacklists include Spamhaus, Barracuda, and Proofpoint, and most of them let you run a simple scan to see if a domain is part of the list.   During the Acquisition Process Once you have ticked all the boxes in your acquisition due diligence checklist and decided to proceed with the purchase, there are some essential tips to follow. Tracking Each Step You should create a spreadsheet to track each step of the domain name sale. The spreadsheet should contain sections like “current status”, “date transferred”, and “price”. This will help you stay on top of every detail of the imminent domain acquisition. Setting Up Escrow Escrow refers to a neutral third party that holds the money before it is transferred from the domain buyer to the seller. It’s necessary to use an escrow service to prevent yourself from falling victim to fraud. The escrow service will hold the money that you’ve agreed to pay for the domain and only disburse it if the seller fulfills all the terms of the deal.   What To Keep In Mind For the Transfer Process When you acquire a domain, the buyer will have to transfer it to your registrar for it to officially become yours. A domain must be at least 60 days old to be transferable according to rules defined by ICANN, the governing body for domain registration. The owner will need an authorization code from their registrar to authorize the transfer to your own registrar. Once this is complete, the domain is officially yours. If you need help with domain name due diligence, you can hire a professional domain broker with experience in appraising and investigating domain names. The broker can help you decide if it’s a worthwhile purchase and also negotiate a good price with the owner. Check out our post on domain name negotiation tips for further insight into this exciting and complex world!   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

Your Expert Guide On How To Buy and Sell Domain Names

In this article, we look at the ins and outs of buying and selling a domain name for your business. Here’s NameExperts.com Director Joe Uddeme to walk you through the process.   Are you new to the industry and need to know how to buy and sell domain names? You’re most likely looking for the best places you can buy domains, where to sell your domains, how to transfer names to your buyer, how much you can sell your names for, and more. At Name Experts, we help corporations and individuals around the world buy and sell domain name assets. It’s what we’ve been doing for more than 15 years, and we have brokered deals worth more than $150m. So you can trust the information in this post. If you need more help, get in touch. We’ll help you navigate the waters – and even help you choose a great domain name for your business at the best price. Here’s our complete guide to buying and selling domain names – updated for 2025. Key Takeaways Buying domain names – everything you need to know Selling domain names – everything you need to know How a domain name broker can be your ‘secret weapon’ when buying or selling   Buying domain names Buying the right domain name for your brand can be a pretty big undertaking. New TLDs like .online or .law are part of more than 1,500 alternative top level domains that can sometimes confuse your customers. How can you know what the right choice is to help your business grow? Or maybe you’re buying domains to turn around and sell them. Whatever you need a new domain name for, having a broker on your side to help you with how to buy and sell domain names and get the domain purchase over the finish line. Especially when it comes to the negotiation process, you’ll want to have an experienced broker who knows what your purpose is for the domain name so that they can plan the proper strategy. We also encourage you to use an accredited, third-party escrow provider. We use Escrow.com as the preferred method for domain purchase transactions because it identifies all the parties involved to ensure proper transfer and a smooth transaction experience. The broker you choose should be able to work with the escrow provider and help you complete the entire domain purchase process. Escrow Process to Buy a Domain Name Here are the general steps outlined below: Buyer and seller agree to terms Buyer selects a payment method Escrow secures buyer’s payment Escrow will prompt the seller to transfer The transfer will occur either by account transfer or authorization code Seller confirms shipment of merchandise Buyer confirms receipt of a domain name in the account Buyer marks the transaction complete Domain Purchase and choosing the right broker Your domain broker should be open to communicating with you throughout this entire process and make sure the timeline is being met – as well as meeting all other expectations. At Name Experts, we will make sure that we will get you the domain you want or find an appropriate alternative if the one you want truly isn’t available. Most reputable brokers will charge a fee for any successful acquisition and should be upfront with you about that fee. They’ll also help you with successfully transferring domains so that everything is out of your hands when all is said and done.   Selling Domain Names Regardless of whether you’re a seasoned domain investor with dozens of assets or someone who just has one domain name to sell, it’s always a good idea to hire a professional who knows what they are doing. Domain experts make it their mission to maximize your sales potential and work on your behalf. This means letting you know if you’re sitting on a goldmine when it comes to domains or buying assets that are only worth a few pennies – they’ll help you figure out the value of your domain. The first step of the selling process is to establish the right expectation for your domains. Sellers should identify their needs and realistically price their assets in a way that will make people want to buy them. We’ll help you identify your goals and get to the bottom of why you’re really selling. Typically, there are different types of pricing models that we use to sell your domain name, but it all depends on intent. They include retail sellers, market seller, and liquidation seller. At Name Experts, we have experience negotiating and marketing your name assets successfully. We have the knowledge to help you nail down a strategy to make sure the right people are seeing your domain names. If you’re in the market to sell, we will help you with all of our services. Value your Domain Name Your domain name, and really anyone’s domain name, is only worth as much as a buyer is willing to pay. There are different factors to consider, though. For example, single word .com assets sell for a higher price than longer names. At Name Experts, we will evaluate your assets and take comparisons of other names that recently sold in the market. We’ll make sure you have a realistic expectation of what your domain is worth. Marketing Especially if you’re new in this industry, you’ll want someone experienced putting your name in front of the right people. We use a combination of email, phone, and press releases to ensure global exposure. This also includes reaching out to our industry-wide relationships to help you find the perfect buyer. Negotiation Don’t leave money on the table. Let Name Experts negotiate on your behalf and help you maximize your profit. Transfer Service This part of the process makes sure that the buyer lives up to his end of the deal. We handle all transfers through Escrow.com, a licensed and audited escrow service ideal for domain names.  We’ll make sure that your domain name ends up at the right registrar.   Let Name Experts Help You At the end of the day, you need someone you can trust to help you navigate these waters. A professional domain brokerage service can make all the difference. They will outline both the buying and selling process for you and make sure both sides understand the goal of the transaction. They’ll also help you take the guesswork out of the process, as well as represent your interests. As experienced brokers with an industry-wide reputation, let us help you with all the phases of how to buy and sell domain names. When you work with an experienced professional like us, you’ll see that they will also have all the relevant contracts and paperwork to help you secure the name that you want or sell it for a fair price. We’ll make sure that every step of the way is completely transparent and we always keep your best interest in mind. We don’t want to compromise your identity or your confidentiality, and we work hard to earn the trust of our clients with consistent performance and open communication. When you’re ready to get started or just want more information on the buying or selling process, reach out to us today! We’d love to prove to you why we’re the experts.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact him at: [email protected]

Domain Names and Covid-19

Over the past few weeks, there have been many readers asking about the effects of Domai Names and Covid-19 on domain names. Should we hold our names, or sell them now? How has the impact of the global pandemic affected domain name investors and owners of valuable digital assets?  Will we be heading for a deeper depression, and how would all of that translate into the current value of your domain name portfolio. In the short term, if you can sit on your names, you would probably be better off in the long run. The market uncertainty has thrown domain name values for a loop. Financial market volatility has a direct correlation with domain name investment values. As a result, now is not the time to sell your domain name to the end-user. Its also not the time to expect top dollar values on your domain name inventory. The market is different and is reactive to today’s landscape. Folks are still trying to figure things out—and most importantly—stay healthy. We are faced with a new way of life now with remote workplaces, and limited exposure to the people we care most about. When the dust settles, domain name portfolios will evolve and some additional GTLD’s will continue to go by the wayside. Domain name starts will continue to suffer (a start is defined as a new potential domain name acquisition or valuation). Brands push Pause Just three weeks ago, domain starts were up. The market was robust and many startups, and emerging brands had major growth. 2020 was off to a great start and then boom. In a matter of weeks, things have dried up. Most acquisitions that were on the target board have been placed on hold, with buyers deciding to wait for the dust to settle from the outbreak. Things are rough and will continue to deteriorate. Growth has turned into retraction with global markets reacting to their municipalities ability to control the spread. Simply put: things have frozen. People aren’t spending and have decided to stand pat. Hundreds of thousands of employees are losing, or have already lost their jobs around the World. Companies are scrambling for a plan to deal with the circumstances. What should we do? As with any alternative or digital investment, it’s wise to have a long-term plan. Domain names, are very similar to real estate and will ultimately retain value and upside. More specifically, .com digital real estate will continue to hold value. Additional TLDS will continue to fade out—at a fast clip than over the past two years. Only sell if you need the capital—understand that the market is different so selling now, will probably not deliver top dollar for your asset. Hold if you Can—now, more than ever, you should hold your inventory. You might be in it for a while at this point. Can you afford to wait for the proper rebound? Don’t panic—there is always liquidity in domain names Diversify your portfolio—now is the time to clean out the junk and trim the fat so-to-speak We always encourage you to like our articles and share with your network. Keep a look out for additional pieces related to the current climate for domain names as an investment tool and provide your feedback if there are topics you would like for us to cover. Learn more by visiting our website. NameExperts.com

5 Things to Consider When Buying a Domain Name

Looking for some quick tips about securing and buying a domain name for your business? Here’s our expert guide to domain buying, covering everything from hidden fees to privacy protection.   Purchasing a domain name is an exciting thing for a new business, but there’s much more to it than simply finding the ideal name. Before you begin, there are a few things you ought to know. It’s always worth remembering that not all businesses selling domains (known as domain registrars) are the same. Some use tactics like hiding fees or promoting your data to earn more cash, which may have an enduring influence on your enterprise. In this post, Name Experts Director Joe Uddeme – a seasoned domain name broker – flags up some common things you should watch out for.   1. Look out for hidden charges As with any purchase choice, cost can be a big element. It is easy to be tempted into buying a domain at a really low cost. But don’t be fooled: a few domain registrars provide promotional pricing at an extremely low price but then hide a lot of fees in the contract, lock you in, and charge high renewal prices. Generally, be aware that registrars offering rock-bottom domains may have additional, less-than-ethical techniques to make money. These strategies include: Adding in hidden prices: Many registrars rely on the fact that most individuals do not read the fine print. Before you make a domain purchase, review the Buyer’s “Terms of Service” for any questionable terms, duties, or fees. Be sure to check what the renewal rates will be, and be certain you are only buying what you need and want. Making you pay to edit your WHOIS or RDAP listing: Watch out for registrars that charge an “administration fee” when you need to edit your WHOIS or RDAP records. Registrars will often try to “upsell” or “cross-sell” you items you don’t require. For example, they might recommend you purchase extra domain endings that are extraneous instead of helpful (for instance, .info or .co). Or, they might offer to package your domain with a bunch of other services you might never use. Charging transfer charges: Make sure the “Conditions of Service” don’t have “transfer-out” charges for moving your domain name to another registrar. These fees could be exorbitant and they violate ICANN policy (ICANN is the non-profit corporation that oversees the use of Internet domains). Beyond the cost, a few registrars make it nearly impossible to perform a transfer by making the transport procedure cumbersome and hard to navigate. It’s a good idea to check into how easy the transfer process is before deciding upon a registrar.   2. Protect your privacy Unprotected data is vulnerable to being mined by spammers and scammers. Start looking for domain registrars that offer privacy protection for free. Be cautious about dealing with registrars that charge a premium for “privacy solutions,” particularly any who offer to place their details on these registries instead of yours, which covertly gives them possession of the domain.   3. Guard your info Beyond failing to protect your personal data from public records, some registrars actively sell your information to third parties like marketing associations. Some registrars even mine the WHOIS database and then send false renewal invoices, getting visitors to unknowingly transfer their domains. Be certain to find a registrar that promises never to sell or misuse your client information for marketing purposes. 4. Focus on transparency Look for registrars that offer transparency in their pricing. You should, for example, be able to readily find your renewal prices, as well as the processes for transferring or canceling your domain name registration. Some registrars offer cheap registration during the initial purchase, but then charge flat-rate costs to renew your domain the following calendar year. They also might make it very difficult to cancel your order. Start looking for a registrar with upfront pricing info and terms of service to avoid surprises later on.   5. Differentiate support from sales Some registrars don’t have support staff but instead have salespeople who are trained to sell you add-on services you may not need – all in the guise of friendly customer support. Look for a registrar that offers courteous and professional support and help, not one that sees you as a cash register they keep trying to ring. With careful study before you opt for a domain, you can side-step some unfortunate traps and make sure your domain name — and your business – are in good hands for many years to come.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s top domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]

What Are The Best Domains To Buy?

10 Steps to Successfully Negotiating a Premium Domain Purchase

Even the best domains can be snapped up at an attractive price if you follow the rules and get the timing right. In this blog post, domain name expert Joe Uddeme shares the top strategies domain brokers employ when securing high-value names for their clients.

Are Buying Premium Domains Worth Your Money?

Some things are hard to put a value on. Did Apple need a multi-billion dollar ‘infinite loop’ HQ – or did they get something much more than a fancy address? NameExperts.com Director Joe Uddeme explains how the true value of a premium domain name sometimes runs much deeper than you think.   You are likely searching around the web right now for “domain premium names” or some mash-up of those three words, wondering which ones you’re likely to buy for yourself or your company. You’ve already weighed up the pros and cons of choosing a premium domain name over a regular $20 one. First up, well done. You’ve recognised that if you want to buy a great domain name, you’re going to have to pay for it. A premium domain might only cost a few hundred dollars (though it could cost a lot more), but you have at least figured out that it may have a certain value. A domain which has what we call ‘jurisdiction’ is one that already performs well on search engines. A number of the critical indicators that prove that your domain name has jurisdiction are its domain authority, traffic, and links. Usually, premium domains come with an existing domain authority that will enhance your website’s rank with search engines. Here’s why buying a good one can be well worth it. Key Takeaways Save money on advertising with a strong premium domain Expect an instant flow of traffic Get help if you’re not sure where to begin   You Don’t Need to Spend Too Much on Advertising Most of us recognize that sites with a fantastic ranking on Google are advantageous for their owners. When the keywords being searched are a specific match to keywords in your domain name, odds are your site will rank quite high on search engines – especially if the content is good and has been optimized for SEO. Many people are harnessing the net by producing multiple domain names in the hope their company will enjoy more exposure. However, the majority of these additional domains provide very little value as most are unsecured. They can also be harmful. Domains which have a recognizable extension like .com or even .net are more reliable and will enhance your website’s click-through rate.   Clients Will Find You Quicker Domain names that are brief and contain keywords are in high demand since they help your clients to locate you quickly. They’re also more memorable. It is far better to invest in a premium domain name that’s brief, descriptive and matches what clients are looking for. Every website owner will tell you they spend half their life trying to attract new clients to their website. The battle can be won before it’s even started if you choose the right premium domain name.   Expert Guidance for New Domain Name Buyers Experienced domain name brokerages like NameExperts.com are popular among business owners who don’t have the necessary experience or knowledge to confidently make decisions about their domain name strategy. As well as offering expert impartial advice, we can track down owners of off-market names and conduct all negotiations on your behalf. Our clients – which include Tripadvisor, Monday.com and Mark Cuban – regularly tell us our services save them time and money.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Contact us at: [email protected]    

Stealth Acquisitions Domain Name

Some domain acquisitions are straightforward, but others are less so. Joe Uddeme, Director of NameExperts.com, explains what happens when a client wants a domain that seems out of reach – and they want to keep their name out of the picture, too.   As a buy-side broker specializing in stealth acquisitions, it’s our job to dig deep and find the rightful owner of a domain name while protecting the identity of the buyer. The problem is that some domain owners make it very difficult to reach them. What’s the psyche behind this rationale? For a start, not all domain name owners are equal; some just don’t want to be contacted or have zero interest in selling their domain name. Or perhaps it’s just a case that their whois information is out of date – making it difficult to decipher the current domain owner. GDPR is another major change. Many countries now adhere to stricter policies related to domain name owner privacy, with many whois entries now redacted for owners’ privacy rights. But all is not lost. Quietly tracking down “unreachable” domain owners and securing them for anonymous clients is what we do best. And we can do it for you. Key Takeaways What your broker needs to know to get started Buying a domain name – what you need to know How to choose a stealth acquisition broker Stealth acquisitions – what to do first Stealth acquisitions represent an opportunity for a buyer to be protected by complete anonymity. You should understand this before reaching out to a broker, as you need to have an idea of what will happen next. Try and answer these questions BEFORE making contact: Have you completed a relevant trademark search around the keyword in question? Have you established a budget to complete this potential acquisition? Have you established a timeline for this potential acquisition? Are you familiar with aftermarket domain name valuations? Have you thought about viable alternatives if your target might not be available? What type of barriers do you see in this potential acquisition? Buy-side brokers need to understand the full story about why you want this domain and anything you have done so far to try and get it, including previous acquisition attempts. They will then attempt to drill down into the fine details and identify – and contact – the rightful domain name owner. The buy-side broker should also be able to act as a buffer between buyer and seller and remove any emotion from a potential deal.   Buying a domain name – the steps involved Here are the basic steps to acquire a domain name: Identify ownership and research if the name is available Submit an offer to the owner Negotiate Agree on the price and complete paperwork (if applicable) Set up Escrow for payment Registrar transfer via push or authorization code Confirm control of the name Release funds Tools to try if you’re trying to track down an owner yourself: Check the DNS and see where the domain is pointing to. Is there a website, or is it undeveloped? Whois history is a valuable tool to understand the true history of the domain name. Check the Wayback Machine to see what other properties have been developed on the URL in the past. If working with a buy-side broker, they should offer the following upside for any stealth acquisitions: Negotiate with YOU in mind; no dual agency in this scenario. Provide contracts that protect ALL parties involved. Typically save you time and money. Allows for a third-party (non-biased) approach towards the acquisition. Coordinate necessary contractual paperwork between parties. Facilitate and handle smooth transfers of domain names. Offer transparency and full disclosure. Non-disclosure where applicable.   How to choose a broker for your stealth acquisition Start by researching suitable candidates to help with your domain name acquisition. Don’t identify the asset unless you are sure you have found the buy-side broker you’re certain you want to work with. Ask the broker for information about their service and a few names they recently acquired for clients. Find out how your broker can add value to your potential acquisition; always do a Google search to learn more about the broker you are working with. Take the time to find an expert that can properly assist you with all of your acquisition needs. Ask lots of questions and make sure you feel aligned with the broker. Hold the broker accountable and require status updates so you aren’t left in the dark as they progress. In most instances, your stealth acquisition needs to be completed right the first time. Most domain name acquisitions only have one chance to secure the domain name target without leaving extra money on the table. Stealth acquisitions should only be performed by a seasoned domain name buy-side broker, so choose your broker carefully. You should understand if the broker has certain strengths or weaknesses. Some buy-side brokers don’t have the tools or knowledge to find the rightful domain owner. Or they lack rich relationships with industry veterans. Other buy-side brokers are excellent at managing the acquisition but terrible at the details. Details are key when it comes to any domain name acquisition. Contracts and paperwork can take months to pass through the legal channels, so it’s important to find a representative that is fully vested and can assist you with all aspects of the buy-side domain name acquisition process. Finally, when selecting a buy-side broker, make sure you ask for referrals so you get a feel for how they work. Once you have faith in your broker you can instruct them to make contact with the rightful domain owner and secure the perfect domain name for your brand.   About the author Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. Stealth acquisitions are his specialty. Contact us at: [email protected]