written by
Joe Uddeme
How to Buy a Domain Name
How to Buy a Domain Name Owned by Someone Else
Negotiating a Domain Price
What is a Premium Domain Name & Why You Should Buy One
How to Choose a Domain Name
How to Value a Domain Name
Domain Names for Startups
How to Buy a .com Domain Name
Things to Watch Out for When Buying a Domain
Domain Name Investing
Buy & Selling Domains
Best Domains to Buy
Memo to Chinese domain name investors: NameExperts.com Director Joe Uddeme thinks you’re missing a trick if you limit your portfolio to local names.
Most Chinese investors tend to shy away from Western-type domain names as they don’t have meaning in mainland China – names that contain vowels and the letter “v” in particular.
Are they limiting their long-term growth potential? Some would say sticking with Chinese domains is a safer investment. As seasoned domain name brokers, however, we disagree. Here’s why…
Key Takeaways
For those of you that follow the domain investor market, specifically in China, you can see all types of newly minted investors looking for the next great domain name investment. Most Chinese investors are focused on the domain names that have relevance inside of mainland China.
The most popular investments in China are the short acronym domain, or simple numeric domain names as they translate to meaning to the Chinese culture. Some examples include the following (N = number; L = letter):
15.com (NN.com)
123.com (NNN.com)
TR.com (LL.com)
TYPL.com (LLLL.com)
6N.com (LN.com)
N6.com (NL.com
As domain investments continue to increase in China, we are seeing many investors branching out into some of the newer GTLD extensions as alternative investments including; .club, .top, .wang.
They are acquiring these names for much lower costs than the typical .com investment. Is that a solid investment? We say: no.
The Chinese investor is savvy, but they are limiting their investment opportunity. In most instances, domain investors in China are only focused on these types of names because they create liquidity and are very attractive to the Chinese on a quick-flip model (check out our guide to domain name investing).
Additionally, the Chinese investor should look at the plethora of available .com domain name inventory on the aftermarket. Tons of fantastic domain inventory is readily available. Short, generic and easy to spell English words that are solid investments.
The saturation of the internet continues to precipitously grow year-over-year, with 78% of the Chinese population now online. When you do the math, it’s easy to see the longer-term opportunity.
Should you limit yourself as an investor? Not with the .com market stronger than ever – with fantastic acquisition opportunities and names that ultimately have a global appeal and market reach.
We believe domain investors in China will start to acquire short, generic .com domains as trillions of dollars are available for private Chinese investors. Way back in 2017, George Kirikos had a fantastic post on Twitter, referencing 12,000 startups being created every day in China.
The domain investor continues to evolve and grow. Investors should look at the longer-term investment opportunity and acquire names that are globally acceptable and not limited to mainland China.
Friends in the right places are always good to have, and most international domain brokers would gladly help Chinese companies and individuals who want to buy domain names. Domain brokers help buyers of any nationality to understand current market trends and navigate the sometimes complex world of domain acquisitions.
NameExperts.com is one of the world’s best-known brokerages, offering personalized boutique services that include domain name strategy, portfolio management, negotiation and stealth acquisitions.
Joe Uddeme is Director and Principal of Name Experts, one of the world’s leading domain name brokerage services. He has overseen domain name sales and acquisitions totaling more than $150 million and is renowned worldwide as a go-to expert in buying and selling premium domains. He advises clients globally. Contact us at: [email protected]
Updated for 2026 | Securing the perfect domain is crucial for setting your business apart –and that’s where domain name brokers come in. In this comprehensive review, domain industry expert Joe Uddeme highlights 10 of the best domain name brokerage services and explains their pros and cons.
A great domain name usually has a price tag to match – it’s why we call them ‘premium’ domains. In this post, domain name expert Joe Uddeme explains where to find high-value names that can help your business grow. Premium domains are the best type of domains because they are memorable and tend to draw a lot of organic traffic. They are short, catchy, and quickly feel familiar – with a high potential to become popular web addresses. They also present great branding opportunities for up-and-coming businesses. The best places to find premium domains for your business include: Name Experts GoDaddy Sedo Network Solutions Domain.com Namecheap In this post, we’ll look at each of these and discuss their pros and cons. Key Takeaways: The steps to take when buying a premium domain Brokers and marketplaces for premium domain names Discover some FAQs about premium domain names
When a business is stuck with a legacy name that no longer works, rebranding is often the only solution. But securing the domain name that goes with your new moniker is rarely easy – unless you have a premium domain name broker on your side. You may have heard of Second Nature, an air filtration subscription business based in Raleigh, North Carolina. Second Nature sells high-quality home air filters on a subscription basis, letting people access clean air conveniently. However, the company didn’t start with its current name. It was previously known as FilterEasy before rebranding in 2019. Rebranding from FilterEasy to Second Nature reflected the company’s decision to become an all-encompassing “home wellness” brand instead of limiting itself just to filters. It was a sound decision that made the company more attractive to customers and investors. FilterEasy was a referral from one of our trusted partners to help identify the owner and secure the SecondNature.com domain name. They were budget-conscious and looked for a way to buy the domain name without investing all the capital on day one. They were looking for a domain broker or consultant that could help assign value to the asset, and also protect the anonymity of the FilterEasy team. Second Nature is an ideal case study of how proper rebranding can boost a company’s fortunes. It’s something you can draw a lot of lessons from. Starting out – new insight about air filters FilterEasy began in 2012 as the brainchild of two students from the North Carolina State University (NCSU). Kevin Barry and Thad Tarkington sought to help people access residential air filters conveniently. Their idea was to sell home air filters on a recurring subscription basis so that customers could change them regularly. Often, homeowners buy air filters and forget to change them at the recommended time. An unchanged air filter usually clogs up, and debris passes through, causing adverse effects. Hence, subscriptions represented an excellent reminder for customers to change their filters. FilterEasy passed through a local startup accelerator program and launched out of beta in 2014. It began by offering air filters in over three dozen sizes. Barely a year after its launch, it had amassed 10,000+ subscribers and grossed $1 million in annual recurring revenue, representing major success.
Name Experts offers personalized domain brokerage services, assisting clients in buying or selling premium domain names with expert appraisal, negotiation, and complete transaction management while ensuring confidentiality.
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