There are many brokers in the domain name space. Many brokers focus on all of the top level domains while others tend to skew towards one specific TLD or potentially only a few. There are two dominant types of brokers consisting of Reactive Brokerage: These are the sales platforms that exist in the space. Potential clients use inbound sales platforms such as SEDO or Afternic, type in a keyword and buy their domain name. The other type is Proactive Brokerage: Brokers that take the time to build the leads and determine the best fit for a specific domain name.
That’s what makes timing so important. When you conduct a domain appraisal, it’s like trying to hit a moving target. So if you’re hoping to put a number on the price of a domain, be sure that you have an expert consultant to put together an appraisal.