Thought Leadership | what we’re thinking.
Looking for a domain name for your dream company? Here’s how you can pick the right name.
Don’t be fooled by the apparent blandness of premium domain names. Yes, they seem so ordinary and so commonplace, but in the world of organic search rankings, they’re worth their weight in gold! Here’s why businesses across the world pay millions of dollars to obtain a premium domain name:
When it comes to picking domain names, the logic is as clear as day. The name should be simple, easy to understand, and easy to remember. Yes, it should be short, but not very short. Pick domain names that are easy to spell – don’t use numbers of hyphens unless you are sure about what you want. Of course, unconventional names like Google, Yahoo, etc. have been successful, but you’ll have to spend a fortune towards branding.
Buying the perfect domain name can be the difference between droves of web traffic and the internet equivalent of an empty room. An upfront investment of time and resources will be essential to the long-term value of your website.
You’ll definitely want to get a valuation for any domain you’re targeting. It might also be helpful to ask for a ballpark price for a particular domain name. This will give you an idea of the market, but is no substitute for a detailed, expertly assembled valuation
If you’re planning on starting a new business or have a new idea that you’d like to monetize, the first thing you should do is to register a new .com domain name. With more than 1.5 billion domain names and only around 200 million of them active, there’s a huge chance that someone else has already registered the .com version of your site