Time and time again, business development and brand managers try to secure brand names that are catchy and memorable. Some clients tend to get stuck with a name that is not their first choice-usually because the name they want is either in use, or is too expensive for their budget. The perfect brand name is the foundation and springboard towards growing a global business
SEO is an important component to any digital marketing strategy as its simply another way to drive additional traffic to your web presence. SEO also adds credibility to your brand. With a combination of relevant and original content as well as a solid link building strategy, you could really add significant upside to your core conversion metrics.
Every day, clients ask me for help with valuations and insight on whois history, domain relevance and what it takes to select a killer brand name. Its important to strategize before selecting a new brand. Sometimes, businesses lack the due diligence needed to make sure they choose wisely. Here are few pointers that should be taken into consideration when choosing a new domain for a Startup or existing brand.
Are you a startup or company seeking a new brand? Have you been trying to secure a new domain name and haven't been successful? Did you know that the bulk of domain names owned and available on the aftermarket are controlled by "domainers"?