Last week a new prospective buyer needed a domain name broker to help secure a ten letter, two-word .com domain name. The client tried to reach out directly to try and secure the asset with no success.
Notably, the domain name has some importance as it targets a specific niche among a reasonably competitive keyword in the “home services” vertical.
The buyer attempted to negotiate their own deal and received a price in the mid-five figure range ( $xx,xxx). They had a predetermined budget not to exceed $22k usd. Their opening offer of 8k was countered with a price of 65k; buyer bumped to 14k and received a 55k counter. Realistically, they knew there was no way they were going to pay mid-five figures on a name that is grossly overvalued.
It was time to enlist a domain name broker to help secure this new brand for the client.
After spending some time running due diligence, they reached out, and asked for “stealth acquisition” assistance with this particular name…As a domain name broker, there were a few questions I needed answered before I could dive in and really assist the prospective client.
Lets ask a few questions when getting started on any acquisition
Additionally, These are very important baseline questions that need to be asked to successfully negotiate the fair market value of a premium domain name.
Indeed, once i had a better understanding of the asset, I was able to contact the rightful owner. The owner was someone that I have had an established relationship with. My price for the client turned out to be considerably less that what the seller was originally seeking. Why did this happen?
Premium Brokerage Checklist
Complete proper due diligence, and a solid list of suitable back up inventory is paramount to selecting the perfect name for your next brand or business segment.
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